Chapter 118 Technology Promotion
Chapter 118 Technical Promotion (Ask for Monthly Pass)
In the international market, there are German goods with excellent workmanship; there are Japanese goods with cheap prices; I don't know that there are so-called British goods... American goods can only keep a high-tech level of life.
Jason is responsible for the Chinese market and has always exaggerated his selling points.
However, no matter how exaggerated it is, it can't be divorced from reality.
Seeing the inquiry from the senior management of China's oilfield companies, Jensen hesitated and vigorously rolled up the technical index book of Dahua Industry and said, "500,000 yuan to buy imported equipment is enough."
"Look. Director Su, you can buy imported goods for 500,000 yuan. Isn't the price of your machine too high? The double-breasted was talking to Su Cheng, but his eyes looked at Xue Jie.
Xue Jie suddenly felt a little nervous, as if she was worried about being misunderstood.
In my ear, there was a warm voice: "Mr. Jensen, in the international market, 500,000 yuan, can you buy better equipment?"
I'm a little dissatisfied with the double-breasted button: "Why do you ask the same question twice?"
Su Cheng waved his hand and said it again in English.
Clear-headed people have noticed the focus of two questions: "Better."
Jensen's high-end sales rely on fame. Although he had no choice, he replied, "500,000 yuan, I guess I can't buy a better product."
His translation immediately gave accurate Chinese.
With the sound of double-breasted "Ye", I woke up at this time, consciously made a fool of myself, and immediately said silently.
They are all discerning people. They are so stupid that they don't even have a chance to serve tea and pour water. Naturally, they can hear the difference. Under the same quality, no company can open a lower price.
The leader of Dagang Oilfield asked his entourage and shouted, "Mr. Johnson, what is the level of Dahua's products in the international market?"
"This, it's not convenient for me to comment." Jason forced a smile and said, "I'm not a professional technician."
Su Cheng naturally had no such scruples and said proudly, "We can guarantee that among similar products in the market, Dahua's products are top-notch, the price is not high, and the after-sales service provided is better."
Jason was speechless for a while and thought: You sell products in your home country, and the after-sales service provided is of course good. American engineers flew from Los Angeles, and there were thousands of plane tickets.
The advantages of the machinery manufacturing industry in the mainland can completely offset a generation gap. If Sioux City hadn't set the profit value very high, he could completely defeat Halliburton's similar products at all levels.
However, this is not necessary.
The profit of Halliburton's products is also more than 100%. Polymer drive is a new technology that naturally needs to enjoy high profit margins. Even for Japanese products known for their cheapness in the international market, the profit margin is more than 70%. This includes the cost of research and development.
Reducing the price does not necessarily cause a price war, but it is easy to make end customers confused. Historically, Samsung relies on raising prices to achieve brand positioning.
Rich enterprise users such as oil fields often do not choose the cheapest machines.
Su Cheng wink at Xiao Yang, who brought people into the venue and contacted customers separately.
Jason hesitated for a moment and also came to Su Cheng, observing the machine while asking for details.
The two big-nosed engineers around him were knocking and measuring around the machine.
Many people have noticed this.
The big noses don't hide it.
Su Cheng pretended not to know and only talked to Jason.
He knew in his heart that the big noses were studying the similarities and differences. If it is other Chinese, it is estimated that foreigners will be regarded as friendly people at this time, help them vigorously, and do not know their private secrets. Su Cheng graduated from college in later generations, but he knew that he had a fly camp dog under fairness and justice. At this time, he was also confident that he had applied for enough patents.
The more than 400 patents cost 30 to 4 million US dollars, and how can it be stolen by tapping the amount?
Even if they buy the machine and take it apart, it is estimated that they can only bypass 30% or 40% of the patents at most.
Su Cheng applied for all the similar products in his memory.
John Parker looked at it for a while and was also close to Su City. He asked Mr. Su, do you have an overseas agency? Our Parker company specializes in oil service agents. If your machine is handed over to our exclusive agent, I can underwrite 20 units.
underwriting is the most powerful weapon for agents. Since its invention, it has been used more and more widely, and eventually even stock issuers have used underwriting tactics.
For Sucheng, the underwriting of 20 units is equivalent to a net profit of 8 million yuan, which can easily recover two-thirds of the investment.
Jason glanced at John Parker unhappily. Although Halliburton has strong financial resources, he did not have the power to decide on underwriting. He only struggled to say, "Mr. Su, Dahua Industry and our Halliburton are partner companies. In terms of global sales channels, we have more branches in Halliburton."
"But you will only sell your own company's polymer drive equipment." John Parker doesn't know technology, but he knows a lot about business. He took advantage of the victory and said, "Mr. Sioux, if you hand over your equipment agent to Halliburton, it will cause them to form a conflict of interest. I think that in addition to the customer's name call, they will definitely give priority to selling their own products, // the fastest text update www.shumilou.com without pop-up windows and no ads // instead of partners.
"There are tens of thousands of products in Halliburton. We will never specifically mark our products, and the sales manager is also customer-oriented. Please trust our professionalism." Jason said, "Moreover, we only need 10% of the agency fee."
Once the price is discussed, Parker has no advantage. John hesitated for a moment and said, "We underwrite 40 units, 5 million US dollars. Although it is 15% of the agency fee, China has export tax rebates. I think Mr. Sucheng can make more money."
Su Cheng couldn't help looking up at John Parker and said with a smile, "If you can undertake maintenance and warranty, this price will be fine."
Jensen was anxious and said, "Mr. Su Cheng..."
Su Cheng waved his hand and said, "If you are interested, we can talk about patents. The polymer drive equipment involves a total of 472 patents, and I think your men are quite interested.
He refers to the two big noses that are knocking on the machine.
Jason smiled awkwardly and asked, "Are you willing to transfer the patent?"
Su Cheng shook his head and said, "The right to use it."
Halliburton behind Jason is a technology maniac company that spends tens of millions or even hundreds of millions of dollars every year to acquire various small technology companies. It turns out that they have always had a good vision and earned hundreds of times over the past few decades.
At the current level of Dahua Industrial and Dahua Laboratory, it is impossible to squeeze out the patent value at present. It is better to throw it to Halliburton and let them make things for global sales.
After measuring the gains and losses, Jason said, "If it is just the right to use, the company will not give a high price. If Mr. Su Cheng is interested, he can completely consider transferring the patent to us and retain the right to use it. We can definitely give you a price that satisfies you..."
"I give you the exclusive right to use it outside China. Even in China, it is only authorized to use Dahua Industry, Dahua Laboratory and Shengli Oilfield. Su Cheng said slowly, "I think you have noticed that some new designs are used in our equipment, such as the application of high-pressure rubber tubes. If you read the patent documents, you will know that if you want to bypass these patents, the cost is very high. Obtaining these patents is great for your next generation of products. Help.
The so-called high cost is nothing to Halliburton. They spend hundreds of millions of dollars on too many projects. Of course, it's always good to save some. Jason said vaguely, "It will take some time to evaluate..."
"Then let's start. I think you also brought someone."
Jason nodded sullenly, summoned the two big noses, sat together, and began to examine the patent documents.
The appearance of four foreigners sitting on the long table immediately attracted the attention of the Chinese people.
1988 can be said to be the era when China worshiped foreign countries to the peak. The name of "American Emperor" can no longer be heard. The initial understanding of foreigners also makes adults and children realize that "the moon in foreign countries is rounder than that in China" is because of environmental protection...
Without their in-excussment, Su Cheng first held a signing ceremony with Parker.
This makes the double-breasted face of Daqing Oilfield embarrassed.
He wanted to buy a foreign machine, but the foreigner bought a machine from Sucheng.
However, he only has the right to make suggestions and no decision, so he can only watch his leader run forward.
When it was dinner time, there was new news.
Dahua Industrial not only signed a $5 million underwriting agreement with Parker, but also signed a $3.6 million patent royalties contract with Halliburton.
Especially the 3.6 million patent royalties, almost shocked everyone.
This is 1988. In 1987, China's foreign technology transfer fee was only 200 million US dollars, and its imports were only more than 2 billion US dollars.
Like a million-dollar patent transfer fee, which can't be found in the whole country, and it is mostly done by large central enterprises.
This night, many oilfield leaders were over and over again and couldn't sleep.
On the third day, with the signing of various companies, Dahua Industrial sold a total of more than 60 polymer drive equipment to China.
With the supporting 3087 polyacrylamide, the total contract amount exceeds 60 million yuan.
Such a large number makes it difficult for anyone to calm down. Everyone is clamoring to visit Dahua Laboratory, and they all want to figure out how the money came out.
Su City is indispensable.
So, a group of people went to the Oil Extraction Technology Research Institute and visited the oil production institute three times.
Su Cheng introduced in the front: "Our Dahua laboratory has carried out a technical cooperation with three oil production stations. From the oil field, our Dahua laboratory produces equipment and funds to carry out equipment research and development. In the end, Shengli Oilfield can use this patent result for free. Our Dahua laboratory collects it by transferring patents. Return to investment."
He said this, paused for a moment, and then said in an aggravating tone, "We, Dahua Industry, are ready to promote this project to a wider area. I hope to jointly carry out research and development with more research institutions.