Chapter 652 Select a Company

Ji Runzhi, the president of Dahua Investment Company, who was summoned, broke into the office of Sucheng like a cheerful lame camel.

"This is the investment catalogue." Ji Runzhi carried the hump on his back to the table. This is a half-person-sized box with at least 10 loose-leaf booklets up to 400 pages thick. There is not only a catalogue of companies worth investing in, but also more business plans and analysis.

Needless to say, Ji Runzhi has been preparing these things for a long time.

He was not interested in real estate investment in the first place. It was not that the profits of real estate investment were meager. On the contrary, not long ago, on July 18, the State Council made the Decision on Deepening the Reform of the Urban Housing System, announcing that the way of distribution of housing benefits would be changed to the way of monetary wages distributed according to work At the same time, the housing provident fund was established. Many Chinese people still don't know what this decision means at this time, but Ji Runzhi already understands that real estate investment in China at this time is definitely a first-class business.

However, the technical content of real estate investment is too low. It can't be said that it has no technical content, but it is really not much. Building a hotel on his own real estate can't meet his ambitions.

Ji Runzhi, who studied abroad in the 1980s, did not work for a salary, at least not for a salary of tens of thousands of yuan. He came to Dahua Industry as an investment in his life, and the return on investment he expected was by no means to buy land everywhere with billions of yuan as his career.

Therefore, in addition to the uninteresting work of buying land, Ji Runzhi has been insisting on doing investment analysis and investment reports.

The so-called opportunity is reserved for those who are prepared. When Su Cheng, who originally had a smile on his face, saw the box as thick as a hump and a dozen thicker brochures, he couldn't help but become serious.

In Sucheng's heart, he just regards venture capital as an idle move. For him, the success rate of one percent or even lower can be regarded as a probability of 30, 50 or even 80. The simplest way is to choose the name of the company you have seen before to invest. No matter how bad it is, there are still many blue-chip companies that have lived for decades.

However, Ji Runzhi's efforts moved Su Cheng at the moment of opening the box.

He originally wanted to find a new manager for the venture capital department, but now seeing Ji Runzhi's approach, he has a new idea to let Ji Runzhi also serve as the management of the venture capital department, until there is a new successor, or Ji Runzhi is unwilling to do it again.

In this way, the ultra-profit of Dahua Investment Company in the future will inevitably coat Ji Runzhi with a thick layer of gold.

Su Cheng didn't have to talk about personnel at this time. He took out a blue loose-leaf booklet from the box without saying a word and quietly opened it.

Pure handwritten regular script, stroke by stroke, like the Chinese homework of middle school students.

Ji Runzhi touched his head with embarrassment and said, "After I went abroad, I haven't practiced my words well. If I want to use a microcomputer, it's difficult to adjust the software and so on. Smile..."

Su Cheng did not smile. He silently closed the loose-leaf book, took out a green cover book, and gently opened it.

"This is a portfolio investment analysis of the U.S. stock market." Ji Runzhi found that Su Cheng saw it quickly and quickly introduced: "Investing in the stock market will not have particularly high returns, but it is relatively stable and suitable as an alternative option for a combination. I think that if we invest now, American Express, Gillette, the one that makes razors, as well as Wells Fargo, The Washington Post, Coca-Cola and Guinness are all good options. It is best to buy them at the appropriate investment ratio. For example, Express can buy a large amount, and Coca-Cola can also buy more. Guinness and the Washington Post only need to hold a small amount..."

Su Cheng put down the loose-leaf booklet with the green cover without hesitation. Judging from future experience, the stock portfolio recommended by Ji Runzhi is indeed very stable. Whether it is American Express, Wells Fargo or Coca-Cola, it can almost guarantee a return of more than 7 per year. Paper media such as the Washington Post is also A few media organizations that have not been destroyed by the Internet.

Judging from the identity of an investor, it is also quite good to get a return on time according to such a portfolio.

Although this is not what Su Cheng wants, it cannot deny Ji Runzhi's judgment and efforts.

Su Cheng then took out a red brochure and finally saw the content of venture capital, but to his surprise, it was not a European and American high-tech company he knew well, but an extremely strange Israeli company.

Ji Runzhi guessed Su Cheng's doubts and said, "Israel is vigorously developing venture capital to attract investment from overseas funds. The support is very strong. Their newly established YOZMA Group reserves of 100 million US dollars are all for public welfare. The Israeli government has a saying that government funds only share risks and do not share benefits. After the project is on track, government funds will withdraw at a price close to cost..."

Seeing that Sucheng is listening, Ji Runzhi continued: "There are many Jews who immigrated from the former Soviet Union in Israel now. These people have a good education level and knowledge structure. The Israeli government continues to guide them to innovate in the high-tech industry. I have collected some companies and think they have great potential."

Most of the roster are not so-known companies, but Israel's high-tech industry has always developed well, and Israel's high-tech incubator is an example of vigorous publicity and learning after entering the 21st century.

According to this way of thinking, Ji Runzhi's idea is not aimless.

Su Cheng recognized that he still put down this book. He was going to wait until it was confirmed that there was free funds, and then directly handed over the screening task to the venture capital department.

In fact, if he knew that ICQ, the predecessor of QQ, was invented by Israelis, he might make a decision now.

Below the red book is a loose-leaf book with a yellow cover.

Turning over, the first page is the familiar company in Suzhou: Netscape Communications Corporation, that is, the famous Netscape communication company. The Netscape browser they made created the World War I of the Internet world and Microsoft's browser. Great war.

Finally, when he saw the familiar company, Su Cheng was inexplicably relieved. He didn't know what year these companies were founded, and even whether they would appear or whether they would change their names.

About the right and wrong of Netscape browser and Microsoft IE, Su Cheng does not know and does not care, but as far as he knows, when the Netscape company was acquired by AOL a few years later, it was worth billions of dollars.

The exact figure is $4.2 billion, just at the end of 1998. In 1995, Netscape, which was publicly listed, had a market value of $2.7 billion, which was a record "first-day profit".

In other words, if you invest in Netscape now, you can get a thousand times the return in only 4 years.

"Can you take it down?" It is impossible for Su Cheng to let go of such a high-return company and immediately clicked on the name of Netscape with his finger.

Seeing that Su Cheng did not completely deny his work, Ji Runzhi was so excited that he only took a look and said, "I will find a way."

In a foreign country with a perfect capital market, it is not possible for venture capital to invest in any company they want to invest in. Whether the other company needs funds and the intention of the other party's manager will affect the work of venture capital.

Netscape can't be said to be a rapid development now, but it also shows a strong rudiment. More importantly, the designer of Netscape has a partner at the first time, and is the founder of another Internet company, not particularly short of money.

If you want to win Netscape, at least get a high price that the other party can't refuse.

Ji Runzhi thought for a moment and briefly introduced: "I know this company through the bank relationship. It has an investor named Jim Clark. The SGI company he once founded has received funding from venture capital. If he wants to sell Netscape's shares, I estimate that he will have to prepare 5 million US dollars to be organic. You will get about 20 shares.

After saying that, Ji Runzhi looked carefully at Su Cheng. The money was not much, but it was also not much. The value of RMB was at least 20 million yuan.

The world in 1994 is not like 2014. Internet companies that can be noticed by bankers are rare. Jim Clark's SGI company was also a large company worth more than $1 billion later. For the venture capital of the United States and Europe, IT companies such as Microsoft and Oracle are all bad. The upper limit that can be understood, Netscape will be found, because its value is really high, and the natural price is also high.

A share of 5 million US dollars and 20 US dollars means that Netscape's valuation is at least 25 million US dollars.

Su Cheng curled his lips and simply said, "Take this company. I'll prepare 20 million US dollars for you. The more you take, the better."

As long as it is listed next year, Netscape's market value can rise a thousand times. At that time, there is no need to wait for the highest market in 1999. If you sell it directly, there will be a large amount of money back. There is no reason for Sucheng to be stingy.

Ji Runzhi was surprised by Su Cheng's generosity. He agreed without hesitation and said, "This book is full of high-tech companies. I made four comparisons with them. Five stars are the best, and one star is the worst..."

Turn the page down in Sucheng.

is the famous "hearing and hearing flow" investment method.

Ji Run's heart trembled to see that Su Cheng turned over half of the loose-leaf. When he thought it was not going to work, he saw Su Cheng stop again.

"Yahoo is good. Take more shares." Su Cheng looked at Ji Runzhi with burning eyes.

"No problem." Ji Runzhi knew Yahoo in 1994, on the one hand, thanks to the developed research companies in the United States, and on the other hand, because one of the founders of Yahoo is Chinese. For the parent company, Dahua Investment Company in China, it is beneficial for the founder to have members with a familiar background.

Su Cheng was satisfied and continued to turn over greedily.

20 billion US dollars, even if half is left, the remaining half can be invested in countless companies.

......RS