Chapter 297 Persuasion

Zeng Guowei's unexpected appearance made the franchise plan, which was not difficult, have little opportunity. Li Tianzong saw that Song Mingming's attitude gradually became clear and realized that he had to do something.

"Manager Song, we can guarantee that Mengniu's specialty stores specialize in Mengniu's products," Li Tiancheng said. He hoped that this commitment could impress Song Changguo and Mengniu Dairy.

As Li Tianzong expected, Zeng Guowei stared at Li Tiancheng and immediately said, "I can also guarantee this. I can not only guarantee that there are only Mengniu products in the specialty store, but also pull some restaurants and hotels, and only provide Mengniu products."

Compared with Li Tiancheng's promise, Zeng Guowei's approach is more affordable. His biggest advantage is that he has worked in the wholesale department. There are many old customers who can not only make money, but also make Mengniu products sell better.

"Boss Zeng's specialty store may only sell Mengniu, but Boss Zeng can't only sell Mengniu specialty stores, can he?" Li Tianzong suddenly interrupted.

Zeng Guowei has a wholesale department, which is his advantage. On the contrary, it may also be his disadvantage.

"If we can join, the specialty store will be our only industry. No matter from which perspective, we will cooperate with Mengniu Dairy to make this specialty store better." Li Tianzong's meaning implies that Zeng Guowei is not only a specialty store, but also a wholesale department. His energy and resources must be scattered, far less than Li Tiancheng's business intentions.

Although Zeng Guowei may not do worse than Li Tiancheng in terms of real business, Song Mingming is also obviously aware of this problem. As distributors, they certainly hope that franchisees will operate the specialty stores carefully.

Whether Zeng Guowei promises that he will operate attentively, or promises to close the wholesale department and only do specialty stores, in this regard, his disadvantage has emerged.

Zeng Guowei also found the subtle changes in the situation and suddenly became anxious: "Xiao Li, I said what's wrong with you. Are you just tricky? You have never opened a store or done business, and you have opened a dairy specialty store all of a sudden. Do you think you can do it well? To be honest, when we do business, I just do it casually, and it's better than you!"

"Xiao Li, listen to my advice. You'd better go back to collect the rags. Doing business is not as simple as you think. If you can't do it, it's the most suitable thing for you to do is to collect the rags!" Zeng Guowei looked down on Li Tiancheng. Seeing that the situation had changed, he was angry and spoke rudely.

Li Tianzong's eyes were cold, and Zeng Guowei despised and mocked Li Tiancheng again and again, making his heart very angry.

If it's not the right situation, I'm afraid he can't help but teach this guy a lesson.

He secretly decided that he must help his brother get the license of Mengniu store today.

"Manager Song," Li Tianzong said again: "We want to be a franchise store of Mengniu, which is carefully considered. According to our understanding, compared with sales, how to use the channels of the store to operate and improve the brand of Mengniu may be more important. This is a place where the traditional wholesale department is difficult to play a role. . "

Li Tianzong has checked the specific details of the Mengniu store plan. In this regard, his understanding is obviously more profound than Zeng Guowei, the traditional little boss. Just now, he used the "advertising analysis system" in his brain to make an analysis and planning of marketing and advertising methods for the Mengniu store in Binhai County.

With this analysis, he talked about it and did not forget to give some eye medicine to Zeng Guowei's wholesale department.

At the beginning of the talks, Li Tianzong basically didn't say anything, and Li Tiancheng came forward. On the one hand, this was respect for the eldest brother. On the other hand, the dairy store was mainly operated by Li Tiancheng in the future. Li Tianzong did not feel that he had to come forward in everything by himself. What's more, he didn't know much about Binhai and the dairy market.

However, Zeng Guowei, Li Tiancheng and Li Tianzong sit together. Zeng Guowei, who is 40 or 50 years old and full of fat brains, looks very slums. Li Tiancheng wears a new suit of clothes today, which is not only young and handsome, but also mature and steady, but it may be a habit of the past. His speaking movements always give people a kind of caution. The feeling.

In contrast, Li Tianzong, who is well-dressed, sunny and handsome, behaves calmly and generously.

Li Tianzong has seen senior officials at the department level such as the deputy secretary-general of the municipal government in Shencheng, and has also seen business giants such as Wang Jinli, who is in charge of Yanjing Wangjia Commercial Group. He has also seen a lot of strong women such as Sun Jingxiang and Zhang Ziyi, so he is naturally comfortable in the face of today's scene.

As the manager of the market development department of Niu Niu Dairy Company, Song Mingming has countless people. Among the three, based on the first impression, she will be inclined to Li Tianzong.

After the conversation, she found that Li Tianzong and Li Tiancheng were brothers. The two brothers were generous and steady, which was a very good combination.

From the perspective of partners, Song Mingming prefers to choose Li Tianzong and Li Tiancheng, but in contrast, they lack the resources that Zeng Guowei has, which makes it difficult for her to choose.

Li Tianzong mentioned that the specialty store will be their only industry, but for Zeng Guowei, Song Mingming is a little disappointed instead. One way of dismantling each other seems to be demeaning. Although competition is inevitable in the business field, it is also serious to see such a sunny and handsome young man like Li Tianzong. Song Mingming is indeed a little uncomfortable.

The second franchise plan of Mengniu specialty store does not restrict franchisees from carrying out other business plans. She does not believe that Zeng Guowei will give up other personal industries for this store. Similarly, Li Tianzong does not have other industries now, but it does not mean that they will not start new industries, so this The actual impact of the terms is not great.

The reason why Song Mingming began to favor Li Tianzong is that she has a good impression of Li Tianzong. The threshold of Mengniu store is not high and does not require franchisees to have strong strength. Therefore, the selection of franchisees mainly depends on the personality, ability and business plan of franchisees.

Even if she does not want to see Li Tianzong's calculating side, reason tells her that the combination of Li Tianzong and Li Tiancheng is a good choice for Mengniu stores that aspire to operate the brand.

In addition, Li Tianzong and Li Tiancheng are both young people. Giving the specialty store to this pair of young people is definitely more important than giving it to Zeng Guowei, a traditional middle-aged young boss, to manage the brand.

A young boss like Zeng Guowei, while having resource advantages, his style of doing things will be more traditional and even rigid. Song Mingming even subconsciously believes that Zeng Guowei does not understand what a brand is. In fact, in the conversation just now, Zeng Guowei's performance also shows that he really does not think about this. There is not even this awareness.

Therefore, when Li Tianzong mentioned the brand operation of Mengniu store and elaborated on his business plan, Song Mingming listened carefully.

The core idea of Li Tianzong's store business plan is actually similar to what Zeng Guowei just said, that is, you can't be a "businessman", but to take the initiative to go out.

However, Zeng Guowei's "going out" just wants to increase the sales of Mengniu products operated by specialty stores, which is to go out sales; while Li Tianzong's plan is to go out marketing.

According to this plan, the dairy store is not only a product sales point, but also a base for Mengniu products to carry out marketing and brand activities in Binhai County and its surrounding towns. That is to say, the specialty store cooperates with distributors and manufacturers to continuously carry out marketing and brand activities in Binhai.

Li Tianzong's plan is very consistent with Mengniu's specialty store plan in many places, but this plan has not been announced to the public. The current announced plan of the first phase of Mengniu store is the layout. There are many specific brand activities, which is the completion of the layout and the second phase of the plan.

Song Mingming was surprised that Li Tianzong, as an outsider, actually talked about this plan.

She already knows that Li Tianzong is still studying in college, and she has just been a freshman in college for half a year. She is not an employee of Mengniu Dairy Company. She should not know the internal plan of Mengniu Company.

What's more, the two are basically the same on the general direction and principle, but the plan proposed by Li Tianzong involves a lot of details involving exquisiteness, which makes her understand from time to time, and even wants to be about.

After listening for a while, Song Mingming has made a decision. Li Tianzong is definitely the best partner of the cow milk industry.

"Mr. Li," Song Mingming suddenly interrupted Li Tianzong with a smile: "Two Mr. Li and Boss Zeng, I have a general understanding of your situation. The company will make the final choice according to your situation. Within three days, we will inform you of the final result. Shall we do this today?"

"Okay, I'll wait for the good news from Manager Song," Zeng Guowei stood up excitedly. Originally, he didn't understand many things about Li Tianzong's long speech, which made him very depressed. Unexpectedly, Song Mingming suddenly interrupted. He thought that Song Mingming felt the same as him, and he didn't like Li Tianzong's boasting. He thought that the Li brothers had no chance now.

"Cut, a nerd, are you still fighting with me?" Zeng Guowei glanced at Li Tianzong and was very disdainful of the Li family, the second son in college: "Li Er, I'm not talking about you. Don't drop the book bag in the future. I think you are almost a nerd when you are reading. Don't read the most messy words. In fact, it's useless at all."

Seeing Zeng Guowei's proud appearance, Li Tiancheng looked disappointed, but Li Tianzong smiled and said lightly, "I have written down Uncle Zeng's teachings, but I think Uncle Zeng should read more books, at least read more financial news, or learn about the economy and market on the Internet. The situation."

Li Tianzong said while looking at Song Mingming and smiling.

"Mr. Li, the matter is over. Could you please move forward and talk about the plan just now?" Song Mingming raised his ivory wrist and looked at the time: "It's just right. It's past eleven o'clock. I'll treat you two to a meal."

Zeng Guowei, who had already walked to the door, was stunned and almost hit the glass wall!