Chapter 436 Who is awkward

All-Star is a grand event where fans and players can revel together, once a year, but you don't expect new tricks in the All-Star Game every year. There are almost so many programs every year, and there will be no major changes.

It can only be that the host city can spend some care and make this event more lively. After all, there are a lot of business opportunities hidden in it. Just looking at the fans from the stars can drive a large part of the income.

And this can also bring a large number of manufacturers together and bring benefits to their cities. Therefore, there are so many places to compete for the All-Star Game, even if their team record is actually very average.

But when it comes to making money, as long as a team with business plans, it will focus on it, er, except for the Knicks.

Dolan's prodigal child doesn't care how much benefit a All-Star can bring to him. After all, it is the home court in New York, a high-profile place. Even if he usually comes to Madison Square Garden to watch football, it's a lot. I guess only Los Angeles can wrestle with the New York Knicks on it. It is.

So, Dolan doesn't care whether he can hold this in New York, because his home court does not lack stars.

But for a place like Phoenix and New Orleans, you can drag the All-Star Game to your doorstep. The fans' carnival has already started to warm up long in advance. This is their festival.

From the day when there was the concept of all-star, this kind of competition has attracted people to watch, but in the past two years, the popularity has declined, and people who can pay attention to this star show are becoming more and more mature.

No longer like before, star players start to go crazy when they see them. Now it's already a star-making era.

If it weren't for this, Stein would not have changed the All-Star after taking office. He also knew that the tampant carnival day would have been completely abolished if it lasted for a few more years.

The NBA is inseparable from this promotion platform. After all, there are only 10,000 people who can come to watch the game on the spot. If you want to feel the atmosphere of the game, the All-Stars is undoubtedly the best show, and they are all big names.

And this kind of star night event, in conjunction with Stein's global promotion plan, is a perfect match!

Few fans outside the United States can name all the players in a team. In fact, it is almost the same in the United States, unless you are a loyal supporter of this team.

Otherwise, no one will care about those bench players with an annual income of less than two or three million. What is his name?

What everyone looks at is the stars, and all the all-stars are putting these big names on a stage for you to see enough.

The layman watches the fun, so Stein needs this kind of game to be lively, and the more fun it is, the better.

However, whether it is changing the rookie competition into a confrontation between the first and second grades, or adding skills competitions and other small projects, in fact, it is not a fundamental role.

"What this kind of carnival lacks is confrontation. This kind of show has to watch too much, and whoever is a fan will get tired of it."

Garnett, an old guy who has participated in many All-Star Games, knows the significance of this stage very well. Similarly, he also knows that in this kind of exhibition game, the confrontation can almost be ignored.

Everyone is here to play. No one will play seriously and break through? Although it's sudden, no one will stop you at all, and you don't have to worry that someone will suddenly stretch out a hand behind your head and slap you hard.

Anyway, it doesn't matter whether the East wins or the West wins. Who cares about this? They are all big shots who come to the field.

If this is the finals, it must be full of elbows all over the sky, and the all-star event is just like that. It's all hello and me. Hello, everyone. Who is playing with whom? Isn't that sick!

However, when McGrady played the ball and hit the board, and then kept up with the heavy dunk performance, he could not attract the cheers of too many people. In fact, the All-Star game was not so beautiful and attractive for a long time, and this is the truth.

But this stage is still popular. Even ace agents like Falk said, "You may not like the game atmosphere here, but you can never deny the commercial value it contains here."

It can be said that this kind of display is not only popular, but also your appeal, but also maximizes your commercial potential. Therefore, even if the game is not popular, there is no shortage of big brands here.

In fact, not all fans will think that All-Stars are boring. Maybe those old fans in the United States will feel a little tired, but for those foreign fans who can't get close to stars, All-Stars is a festival for them to watch big-name performances, even if the so-called All-Star Game is really for you. Acting.

It is enough to see their favorite stars playing on the field. For this goal, they can sit in front of the computer and work hard to log on to the official website of the All-Star Game, click and vote.

So the All-Star Game does not seem to have the booming prosperity for a long time, but it can still exist, and it is also popular, because those manufacturers will still spend a lot of money for their own advertising effect.

At least the NBA is also world-renowned now. It can't be compared with football and ice hockey in China, but with its worldwide influence, Kobe is definitely louder than those ice hockey stars that only they know.

What manufacturers see is your global influence, rather than just staring at the local market in the United States. If they rely on this place alone, Nike may have starved to death long ago. This kind of world is what they value.

And when a football star can get on this stage, the sneakers, small objects, and even drinks he wears can become the target of others, which is why many people even if they break their heads, they have to show their appearance.

Even if you don't play the game, you have to sit on the sidelines and pose, saying that you are cheering for your teammates. Hey, what are you doing here? I guess everyone knows it. Isn't it just to fight in the newspaper?

Chen Feng is really not interested in such a performance, and he also participated in it last year. Will he do it again this year? At that time, he might as well restore his physical reserve in Boston. There is no confrontation in this kind of game.

But this doesn't mean that you can't come if you don't want to come. Falk will not miss this opportunity to push Chen Feng to the public. The performance of the regular season is one aspect, but you have to show this kind of show.

Otherwise, why do those manufacturers give you a lot of dollars? It's just that you value your appeal among the fans. Chen Feng, who can get the second place in the voting list, is the most important thing to pay attention!

I think how many people said that this guy was a ticket swiping? Even Howard is yelling unfairly in front of reporters. What about now? The speaker must have been gone, and the unlucky Howard was also cleaned up.

But this kind of attention is indeed getting hotter and hotter, especially when Chen Feng is the second place in the vote. Are you still afraid that such an animal will have no sense of topic? Before the start of the All-Star Game, the news about him was already hot!

YAO can't play due to injury. Chen Feng is equivalent to the role of the ticket king! Dare to be more fierce?

If Chen Feng really finds an excuse not to appear in the end, it will be very lively. It is estimated that Stein can kill the guy directly to Boston to solve this thorn with his own hands. This possibility is not non-existent.

Even if YAO has just undergone an operation, he has to show himself in New Orleans and go there for a walk.

It doesn't matter if you don't play the game, but if you stay here for two days, you are worthy of those advertisers.

Otherwise, why do people give you so much endorsement fees? You have to be a little professional!

Just like Adidas, they are waiting for Chen Feng to show their face to their company. At this critical moment of seizing the basketball shoe market with Nike, this boy is really indispensable. This is a pillar!

This season, they have made a lot of money in Chen Feng's sneaker sales, whether in the United States or Asia, although there is still a gap compared with Joe's independent series of brands.

But in the confrontation with the big names of the little emperor and Kobe Bryant, Chen Feng's market effect simply made Adidas a little crazy. This guy is decisive and sharp! They can't wait to renew their contract with Falk immediately!

Even the senior management of Adidas directly offered a new price for Falk. If the old fox can nod and agree, they will immediately design a very complete series of products for Chen Feng.

And it will definitely be a one-stop production and marketing, with strong promotion, and they will take out all their own channels!

As for the endorsement cost of the new contract, it can be used as a reference according to the highest market price. It is absolutely not high or low. This is a personal statement from the marketing director of Adidas, and this price can even be negotiated again.

Anyway, as long as Falk agrees to sign the contract, everything can be discussed, and Adidas can make concessions as much as possible.

But Falk, an old man, is not slippery a little bit. He won't make any boring assurances with any manufacturer. What a matter of commercial value is to maximize profits. How stupid it is to fight with a family.

Since Adidas can offer such a high price now, it means that their profits are actually very high. In this case, why not bargain after this contract? Wouldn't that make more money?

Now that Chen Feng is not the NBA champion, you can't sit still. So if that boy really becomes the champion this season, should you come up with a better contract?

Falk is not in a hurry at all now. He is very stable. Anyway, in addition to Adidas, Nike is waiting for his reply. Don't forget that on Nike's side, Falk has an old relationship.

At the beginning, he did not agree to Nike's endorsement contract. Falk was to compete for the greatest benefits, especially in marketing. The little emperor and Kobe have always been the focus of Nike. For this, the old fox has always felt very unhappy. Since Nike can't regard Chen Feng as a strong target, he will not consider it. Gram.

It's just that Chen Feng's tough performance on the court is just like hitting Nike's senior management. At the beginning, they thought that this boy had potential, but he could not reach the height of Kobe and James, so they didn't make any effort to poach people.

But now this matter seems to be completely out of their expectations. I thought that the boy was just the next YAO, or not as good as the little giant, but now it seems that everything has changed.

The second place in the All-Star vote has proved his influence among the fans. It doesn't matter whether you swipe the ticket or not. If you are really unconvinced, go and have a look. If you can get the second place, even if you are strong. If you don't accept it, you can try it.

Don't forget that he and YAO are less than 10,000 votes, and this is only his second season!

And judging from the Celtics' tough record, do you dare to say that he can't win the championship this season? Or will the combat effectiveness of the Green Shirts decline significantly in the next few seasons this year and completely lose their competitiveness?

Even an idiot knows that Boston's impact on the championship this season will be very fierce. If you can qualify as their opponent's team, there are only a few.

Even if Rivers didn't say in front of the media that he went for the championship, there is no need to say this clearly? Those fans in Boston have been screaming for a long time to regain the championship!

If Chen Feng is really the champion, Nike is equivalent to letting go of a big fish, so when looking for an old relationship and Falk to study the possibility of job-hopping in private, Nike said that they will push Chen Feng!

And they have a complete promotion plan. They can put Chen Feng in the same position as the little emperor. With such a double insurance waiting behind, Falk naturally has the confidence to grind down with Adidas.

What's more, if you really go for money, those manufacturers from China can definitely offer higher prices than Nike and Adidas, but their promotion channels are not competitive for the time being.

In addition to the eagerness of Adidas, many other manufacturers have begun to contact Falk, just because of the appeal of Chen Feng, the cash cow. Who makes that boy so popular?

Now they can see that the boy will overshadow many people in the NBA league in the future.

"This is just a business act. Besides, you don't have to play a 48-minute game, right?"

To deal with Chen Feng's stubborn donkey, even if it is an old deep-fried dough stick like Falk, he can only coax and persuade him. He knows that it's useless for you to yell at that guy. If he really doesn't play, you will roar for nothing.

Chen Feng won't refute Falk's face. He just participates in this kind of competition and mixes with those old opponents. Er, he doesn't care. I'm afraid that those guys will feel very embarrassed at that time.

Especially some time ago, when Chen Feng was asked by the reporter whether he would participate in the slam dunk contest, he casually said, "Well, it's possible, maybe I'll go, almost like that."

At that time, Chen Feng had just finished with the Spurs. He was exhausted. He was not in the mood to think about what the other party was asking. When answering the reporter's question, he was completely subconscious nonsense.

He really didn't care what the other party said, and he didn't really apply to participate in any slam dunk contest. Last season, he went to join in the fun to help others. Really? He doesn't have this idea for the time being.

The main reason is that there is nothing comparable to slam dunk. If he is really crazy, even if he pulls out the guys from the Harlem basketball performance team, he may not play as much as him.

I have seen too much work in this area on the street. With his physical quality and tough stagnation ability, if it is really a shocking performance, ordinary people can't beat him.

It's just that Chen Feng really doesn't know how to apply for the qualification for the Slam Dunk Contest. He must be a rookie under the third grade. If the rest of the people want to participate, they have to wait for the invitation of the NBA official, or you are big enough.

And Chen Feng happens to be within this range that can be applied for. If what he said is true, then he does not need an alliance invitation and has such qualifications. If he really participates, I guess no one can stop him.

But Chen Feng said it casually. As a result, the newspaper has exploded. Originally, one of the highlights of the All-Star Game was the duel of the Slam Dunk Contest. As a result, in the past few seasons, he looked very weak because there was no big name.

If Carter doesn't come, McGrady won't come, and the little emperor won't go at all. The rest are all hairy kids.

Many people have long said that the heyday of Master Qiao has passed. There is no "glider" or "essential of human film". Even His Majesty the Flying Man has become the past.

Now in this slam dunk competition, even the minimum technical content has begun to decline infinitely. It's just repeating the movements of predecessors, and there is no innovation. If you watch too much of this kind of repetition, the fans will also feel a little bored.

It has been like this for several consecutive seasons. It should have been an infinite confrontation, but it has become tasteless.

So the official invitations this season are all big names. Although the list has not yet been determined, Howard of the Magic, the Little Emperor of the Cavaliers, and Wade of the Heat are all the targets invited by the league.

And these three guys can't say anything. A guy like the little emperor who has nothing to do in the game is even more said that he will participate in the slam dunk contest for the first time in history!

But as soon as Chen Feng said that he was interested in participating, the news came from Cleveland that the little emperor refused the invitation to the slam dunk contest, and these two news were less than a few hours ago.

Maybe Cleveland had made a decision earlier, and the little emperor had already made a statement, but the time of publication in the newspaper was indeed after Chen Feng's words, I don't know if the newspaper did it on purpose.

However, the time when the news broke out is too coincidental. Even if others don't think wrongly, they may think that this matter is strange, especially some media are not afraid of big things at all, just afraid that the world will not be chaotic.

I'll go! Now it's directly lively. Is the little emperor avoiding the war? Or afraid of war? Anyway, no matter what the reason Cleveland said, it was as if the little emperor was trembling and cowardly.

The little emperor doesn't want to compete with Chen Feng. He is afraid! This is the reaction of those Boston fans.

"Hey, the one from Cleveland, are you scared to get into your mother's arms at night?"

"You lost the regular season, and you dare not show up for the All-Stars, so where do you hide in the playoffs?"

"Hey, little emperor, why don't you have a game? Let's see your demeanor in the slam dunk contest!"

"Are you also a man? You are so cowardly. Are you ashamed to go out? A disgrace to the people of Cleveland!"

This kind of messy post is full of knights and Boston's forums. Whether James can see it or not, it's quite annoying to Clevelanders anyway, but it's as if it's not clear.

Don't care whether it's true or not, but James did refuse the invitation. It can't be faked. Don't care what others think. Anyway, the media said it vaguely. This is to avoid meeting, and the little emperor chose to hide.

Orlando didn't say that Howard would not participate, but obviously, after Chen Feng said he wanted to participate in the Slam Dunk Contest, Howard's interest was not so high, and he would not say that he was going to see anyone.

Although Chen Feng did not sign up in the end, such a news storm alone is enough to attract people's attention. Some people even say that with this news, the slam dunk contest is lively enough.

Now if Chen Feng participates in the All-Star Game, he will have to be on the same team as Little Emperor and Howard.

Is your sister's enemy particularly jealous when they meet? Or work together to kill the West? Don't say what Chen Feng thinks. Anyway, I guess the little emperor is going to be entangled to death, and this negative emotion can't be expressed.

Maybe the little emperor knows what forced smile is this time, meets a guy he hates the most, and then wants to be a teammate with him. Your sister, is there anything more cheating than this!?

No one knows what is the hot picture in the dressing room in the west, but the atmosphere in the dressing room in the east must be very strange. Everyone's eyes are wide-eyed, and no one will take the initiative to say hello.

Fortunately, Chen Feng is not alone this time. At least he has a teammate around him. The Celtics really tied the Pistons' record and won four seats in this official election.

Garnett, Chen Feng, Pierce, Ray Allen, only Rondo lost to Billups at the last minute.

This is actually an old man who takes care of the Pistons. Rondo was also ahead all the way in the early stage of the vote. It was not until the last week that he seemed to have enough strength.

But there is no way. The main reason is that Garnett's animal is too eye-catching. With such a fierce person to grab attention, Rondo also said that he was under a lot of pressure.

But there is still a skill competition on Ron's side. It's not too lost. It's a little worse this time. What's the chance next time? The Celtics' achievement is not a flash in the pan. Are you afraid that there is no chance?

But Chen Feng has only a few talking teammates who can talk. He hangs with other people. No matter from which direction he looks at it, his sister is the enemy, and almost all of them have suffered losses in his hands.

Especially like Howard and James, the stupid and simple guy in front of him is better. At most, he is a little uncomfortable about the All-Star Game voting.

But between the little emperor and Chen Feng, they are almost endless. If these two people stay in the same team, the locker room will be a battlefield almost every day.

The All-Star Game may not be so popular, at least we have to worry about each other's face, but the atmosphere of the Eastern Star Team is very strange.

Some people even joked that now the west just needs to do its own thing, because there may be some rumors of infighting in the east. At that time, it will not be difficult to win.

Don't forget that Thomas also excluded Joe on this occasion, but he was also counterattacked later.

Now it is undeniable that the all-star and off-court news this time may be more lively than on-site...

(The wrong name has been replaced again, alas, it's a tragedy... There is an earthquake in Sichuan. Take care, everyone!!!)