431 King's Goal 1
However, everyone's eyes flashed with doubtful eyes. Wang Jian saw this scene and felt the need to explain it. He cleared his throat and said, "Shops are more important to pay attention to the market demand of the business itself. Shops no longer emphasize the rate of return, but the various marketing models we want to launch emphasize personalized breakthroughs, which truly meet the inherent needs of the store industry. In addition, I would like to ask you to think about what are the elements of the successful sales of the store?
"Cough! Cough..." Someone coughed, but no one spoke.
He looked at Zhang Ming next to him. Zhang Ming was thinking about it. When he was about to say something, Yang Wei answered first: "In order to make the shop successfully become a popular commodity in the market, in my opinion, there are the following points, one is the scarcity or out-of-print of the location, the construction of the shop should be elegant, the suitability of operators, and the abundance of resources. Of course, there should also be supporting high-quality property management, security equipment and appreciation potential.
He smiled and said, "What about our commercial street in Yinhua New District? Where can't we reach these points? In fact, not only has it reached the importance of the most important location, but also our commercial pedestrian street will be the most valued by the Yinhua New District government, and the location is also the absolute center of Yinhua New District. The future CBD location, the whole commercial street is nearly 1 kilometer long, and the traffic and future flow conditions are also very superior. The appearance of the commercial pedestrian street is also magnificent and shocking aesthetics. Moreover, what I believe most is that our Yinhua New District will soon become popular and prosperous. Therefore, Mr. Deng requires us to have the belief that we will win, and we will have the belief that we will win. Our Yinhua Pedestrian Street has a strong potential for appreciation, because these are incomparable to other commercial streets in the city, so our sales price will immediately increase by 100 yuan/square meter.
He is confident that the "rumors" of Yinhua New District have been broken by him. He can also guide the country and will make Yinhua New District popular and brilliant. He felt that his image was unconsciously becoming tall, already surpassing the 160CM on the heightening insole, and he was very happy.
After the meeting, he and Yang Wei walked out of the conference room side by side and said to Yang Wei as they walked, "Yang Wei, the training and coordination of the personnel here are handed over to you. Ye Fei has prepared the dormitory of the temporary office in Yinhua New District for everyone. During this period, everyone has been able to take this battle as their home in Yinhua New District. Go. In addition, I'm going to the Fu Chamber of Commerce with Zhang Ming. Mr. Huang and Mr. Yi have made an appointment with the president of the Fu Chamber of Commerce. Zhang Ming and I will go there first.
As he spoke, Zhang Ming quickly caught up with him from behind and said to them with a smile, "Oh, Yang Wei, don't become a strong woman. At that time, our manager Wang Jian will not be as tall as you!" Zhang Ming, who was beside him, joked.
"Brother Zhang, look at you and talk nonsense again!" Yang Wei pushed Zhang Ming.
"Ha ha!" Wang Jian also smiled, walked to the door with Zhang Ming, and took a bus straight to the Fu Chamber of Commerce in the old city.
After saying goodbye to him, Yang Wei turned around and returned to the conference room of Yinhua Commercial Pedestrian Street. Unexpectedly, Deng Haomin was still there, as if waiting for her.
Deng Haomin's face was gentle and smiling, but his words were already full of weight: "Yang Wei, I heard from your Xuancheng people that you have been a supervisor in the area of real estate in Jinwan before, and you are very experienced. Now you are welcome to our pedestrian street. I think your image is good and temperament, which is very good, which helps to improve the image of our Yinhua Pedestrian Street... It just so happens that the strength of our area has always been relatively weak, and this part is just right for me to be arrested when you come! I'm really happy that you're here!"
After Deng Haomin said happily, he suddenly felt that he should take a sip of water. He took a sip of the cup and always looked at Yang Wei. He couldn't figure out what he said so wordyly. What he wanted to express to Yang Wei. In fact, these were originally what Yang Wei was going to do!
After Deng Haomin's happy speech, Yang Wei's round and white face turned red, and his mouth, which used to speak like a machine gun, was also stuck. She looked around nervously, and there were still people around. She suddenly picked up a pen and notebook on the table, pressed the signature pen with her thumb, and then "brushed" to record something.
Unexpectedly, this action made Deng Haomin more interested. He thought Yang Wei was very cute and didn't let her go.
"Miss Yang, I would also like to ask you a question. Now it's up to you to promote sales to our Yinhua Commercial Pedestrian Street. Can you tell me about your understanding of our Yinhua Commercial Street? I have to listen to your opinions!"
Suddenly, Yang Wei's face suddenly turned red. She remembered that when she met Deng Haomin for the first time that day, Deng Haomin's jaw kept shaking at her. Suddenly, other members passed by her. Yang Wei came to his senses and shook his head, as if to get rid of her superfluous thoughts, and her thoughts shifted to work.
"Mr. Deng, when we promote sales, our Yinhua Commercial Pedestrian Street also needs to grasp the details. A good real estate should be able to move customers in every detail. In order to achieve successful sales, first, we should check the quality of the project, and we should not cut corners. Second, the shops that want to build our Yinhua Commercial Pedestrian Street in the hearts of the public will grow year by year. He has arranged for Zeng Qiang. That is, under your relationship, they will continue to contact the friends of the "City Daily" and report this goal we expected as a fact in the real estate news report. The market Zhang Ming of the department will also contact all real estate and commercial street intermediary companies to hang up our Yinhua Commercial Street. Third, our commercial pedestrian street needs to be improved one by one to transform the surrounding environment. Fourth, when the number of customers increases and the promotion becomes more in-depth, we should also unite the occupiers and form an owners' committee to invite them to participate in activities to improve the cultural culture of the community. Fifth, organize owners to actively participate in various public welfare activities to establish such an impression among the public: Yinhua Business The pedestrian street is full of a group of responsible and qualified business people who have a better impression of Yinhua Commercial Pedestrian Street..." Yang Wei looked sideways at Deng Haomin.
Yang Wei's sharp teeth recovered, which surprised Deng Haomin to listen to him and then look at her.
"You...you are so awesome, hehe!"
"Mr. Deng, do you have anything else to ask? If you don't ask me if I'm going to do something, my colleague Luo Xing is still waiting for me to hand over the internal information of the position with your people.
Deng Haomin said again, "It's okay. Let them hand it over. Let's talk later?" He just didn't let Yang Wei go and wanted to talk to her.
Yang Wei ignored him, but stood up and walked to the outside of the conference room of the commercial pedestrian street. There was a pedestrian bridge outside. Yang Wei walked over and stood there, with a large billboard overhead. She thought that the pattern on it was about to be replaced, and the display of the new image of Yinhua Pedestrian Street was about to begin. This What has Mr. Deng been following himself? Isn't he in a hurry?
The wind blew, and a strong wind suddenly blew. Yang Wei raised his head and saw Deng Haomin come out. She suddenly felt that the bridge was like a wind. The bridge began to shake, and the surrounding streams were swaying. She turned around and was about to run away. Deng Haomin didn't let her go. She frowned and had to say, "Mr. Deng, I'm my boyfriend!"
Yang Wei turned around and ran away again.
This time, Deng Haomin no longer chased Yang Wei, although he knew that he fell in love with this woman at first sight. He also knows that Yang Wei is a member of Xuancheng's planning agency, and Xuancheng is working with him. He took a deep breath and thought about it. He thought he had to have a good idea.
When Deng Haomin 'followed' Yang Wei, Wang Jian and Zhang Ming were rushing to the Old City Fu Chamber of Commerce.
Along the way, Wang Jian said to Zhang Ming: "Actually, the Fu Chamber of Commerce does not know much about Yinhua New District, and may even hear some 'radiation rumors' and have doubts. We only need to solve their confusion and analyze the results of our detailed research and comprehensive evaluation to them."
"Yes, our marketing itself is a process of guiding customers, and if you are guided by customers, this contract must not be yours. Now we will guide the Fu Chamber of Commerce." Zhang Ming responded.
"Of course, believe it!" The two encouraged each other and high-fiveed.
Xuancheng's workers are divided into two ways. One way is Yang Wei to receive scattered customers who see the house, and the other way is Wang Jian to find major customers for group purchase. After they investigated the Fu Chamber of Commerce as their potential customers, the bridge with the Fu Chamber of Commerce was Xuancheng Huang's resources. Mr. Huang, a friend named Deputy Director Wang, came forward and facilitated the holding of this promotion meeting with Xuancheng within the Fu Chamber of Commerce.
At this time, Mr. Huang was sitting in the conference room of the Fu Chamber of Commerce and talking to President Lei of the Fu Chamber of Commerce. Mr. Huang's expression when talking is full of spring breeze, but there is a faint worry in his heart. He has always been worried about Wang Jian's leadership of the planning and promotion project linked to the government, but Xuancheng, including the support of Mr. Yi, forced him to cooperate. He has a kind of unhuck and panic to drive ducks to the shelves.
President Lei of the Fu Chamber of Commerce is also absent-minded.
For President Lei, opening up a market and ensuring the recovery of all funds without loss is the direction of their Chamber of Commerce's investment. The current popularity and consumption indicators of Yinhua New District are completely inferior. In his opinion, investing in a place they don't care about is tantamount to wast a lot of human and financial resources. The reason for giving face to this planning agency called Xuancheng this time is due to the arrangement of some leaders. President Lei just wants to meet and find a push to end the conversation.
Chairman Lei looked at the information of Yinhua Commercial Pedestrian Street handed over by Mr. Yi and said to Mr. Huang with a sarcastic smile, "Do you also want to increase the shops of Yinhua Commercial Pedestrian Street by 100 yuan per square meter per month? Ha ha!"
Mr. Yi next to Mr. Huang continued: "This is the external price, or the original price for our Fu Chamber of Commerce. So buying shops on the commercial pedestrian street at this time is a great start, which will be of great benefit to future development.
"But how can your Yinhua Commercial Pedestrian Street get commercial recognition? Why do you think we will choose that area? Don't you know? Yinhua New Area is the least popular place in our city!" President Lei refused bluntly.
At this time, Wang Jian and Zhang Ming walked in. President Lei of the Chamber of Commerce expressed his dissatisfaction and they also heard it clearly.
Mr. Yi saw them coming in and pointed to him and said, "Xiao Wang, tell Chairman Lei about the situation!"
Wang Jian went straight to the center of the conference room and sat in the middle of the slightly fat man, wearing gold-rimmed glasses, which should be President Lei. He stared at President Lei and said as he walked, "Yinhua New District is a key development of our municipal party committee and municipal government. It is an important move to implement the strategy of a big city. It can be said that in the past 700 years, urban construction in our city has basically carried out quantitative expansion and qualitative improvement in the basin. Today, we are in the 21st century. In the new century, the direction of urban construction of our city must jump out of the limitations of the basin, be characterized by expanding space, and carry out a new period of self-transcendence and self-casting. This is the logical development of the city's history of urban construction and the correct choice of the city's people for their future home. Therefore, our Yinhua New District is a very potential and promising piece of land. This is a person from the government department, as our house company, and as our planner. However, our people do not understand this, that is to say, the public in our city has not yet been charged. Recognize the advantages and value of our Yinhua New Area.
Speaking of this, he paused for a moment and asked, "President Lei, haven't you heard the sentence "Yinhua Commercial Pedestrian Street is the only commercial pedestrian street invested by the municipal party committee and municipal government in Yinhua"? The prime time of TV and radio is playing in the streets and alleys of the city. Now we can tell you responsibly that Yinhua New District will become a 'breakthrough' for the new economic growth point of our city. What do you think?
Chairman Lei's face became serious and asked, "What kind of market research conclusion do you think Yinhua New District will make for the new strategic layout of Jianhai market?"
Wang Jian continued to answer without hesitation: "This is the result of a comprehensive evaluation, mainly for the following four main reasons:
First of all, the government is very optimistic about the development of the Yinhua market, because with the support of the government, the capacity of Yinhua market will increase rapidly in the future. Of course, the government also hopes to make a bigger Yinhua commercial market cake through the efforts of our major investors.
Secondly, the area around Yinhua has a good market foundation. About 400,000 people live in the area where Yinhua Commercial Pedestrian Street is one kilometer radius of the dot. There are more than 30 urban bus lines in the area that connect to all areas of the city, and are located in the commercial hub of the main urban area of City A. The effective range of market radiation is quite large.
Third, the planning and construction of Yinhua Commercial Pedestrian Street is very in line with the requirements of clothing and footwear. This ideal cannot be realized on any property. I know that our Fu Chamber of Commerce has special requirements for the size of the commercial area, human flow line, business combination, traffic planning, etc. Our Chamber of Commerce wants a large-scale integrated and large-scale wholesale business model. These, Yinhua Business The pedestrian street can fully meet your standards and requirements.
At the same time, there is a super-large parking lot with nearly 1,000 parking spaces on Yinhua Commercial Pedestrian Street, which will be connected with the CBD Central District where the government plans and designs the future Yinhua Management Committee is located, as well as the public life square planned and built by the Yinhua project. These favorable factors will form our Yinhua Commercial Pedestrian Street. More positive market impact. Anyone who has done business knows that cooperation pays great attention to the consistency and synergy of values, 1+1>2, and 1+1〈2. In his reason for persuading President Lei, so that they can get a strong control in comparison. He continued to analyze that the Chamber of Commerce collectively organizes the overall investment of merchants. He also revealed that Nan Commercial will also intend to form a Yinhua hardware market in Yinhua Commercial Pedestrian Street. He asked: "President Lei, it seems so. In the future, Yinhua Commercial Pedestrian Street will be combined into the development direction of theme department stores, special catering, health and fitness, culture and entertainment and other. Each industry will complement each other into a long industrial chain, which can ensure that you can succeed by copying it with your existing experience and system, and can also greatly reduce the opening of stores. Risk. Choosing Yinhua is a strategic choice, and choosing Yinhua Commercial Pedestrian Street is to seize the opportunity in advance. He kept talking, but he spoke well until he stopped talking and the Chamber of Commerce asked him questions.
Wang Jian talked, and Chairman Lei's expression changed from serious to smiling.
"You have said so much, but I still haven't heard that you have any special tricks to ensure the success of our Chamber of Commerce in entering Yinhua!"
"Ha, President Lei, you are too modest. In fact, it should be us to consult you. First of all, you have done a very good job in the business developed in Jianhai and made great contributions to the prosperity of the economic life of our city's citizens. We need to learn from many successful experiences of your Chamber of Commerce. However, you are also very clear about the current situation of Jianhai. With the development of the economy, people's demand for goods, especially clothing and footwear, can be said to be a "no ceiling" industry. Our clothing industry in Fujian is also developing very fast. China is experiencing an outbreak after the great development of a material civilization. In the era of rapid release of cultural consumption, the advanced, fashionable and exquisite clothing and footwear industry will not see the ceiling of development in a long era. This is a big cake, and I know you also make this cake bigger and stronger. Wang Jian immediately kicked the ball to President Lei again.
What about the data? In our opinion, at least Yinhua New District does not meet the opening requirements of our large commercial wholesale center!" President Lei threw out the most important killer they refused.