Chapter 39 The endorsement is born!

After the end of the third round of the league, there will be a short rest period. August 22 is the day of the national team. At present, in the Premier League standings, Everton has won 9 points in three games, locking in the first place in the table. Li Yu also ranks first in the scorer list with the gorgeous data of 5 goals in three games.

After Reading's game, the team disbanded on the spot. All the players with national team tasks went to London to meet their own national team by plane and wait for the World Cup qualifiers.

There are not many international footballers in Everton.

In this way, they will have a great opportunity in the league after the national match day. At least compared with other strong teams, their physical fitness will not be a problem, and their competitive status will not have too many ups and downs.

In this way, Everton's players, who have no national team's game task, have four more days of rest time. It's noon the next day when Li Yu and Arteta, the two brothers of the national team, returned to Liverpool together.

The continuous rush made Li Yu a little tired when she returned to the apartment. Just as she wanted to lie down and rest for a while, her mobile phone suddenly rang.

Picking up the mobile phone, Li Yu found that it was the phone number of her agent Wiltz, "Hello! Mr. Wiltz!" Li Yu's voice seemed a little lazy.

"LEE, do you know? It's a big deal. This is definitely your dream opportunity!" Wiltz on the other end of the mobile phone was extremely excited.

"What a big deal, can you tell me more about it?" Li Yu still didn't care. She got up and picked up a glass of water and took a sip of water before asking questions slowly.

"Don't you want to endorse? Now is the opportunity for the enterprise in your hometown. They want you to be the spokesperson and directly offer 100W euros. I think this is your opportunity!" Wiltz was so excited that he spoke with a strong French accent.

"What? I didn't hear it clearly!" Li Yu, who heard the general content, couldn't believe it. He wanted to confirm whether he had misheard it again.

"A real estate company in China wants to ask you to be an endorsement, and the price is 100 thousand euros a year!" Wiltz was aware of his accent, and this time he spoke slowly and clearly.

"Bat!" The water cup fell on the floor, and the pure wool carpet was covered with water stains.

"Evergrande Real Estate not only wants to be your endorsement, but also their company needs to contact Everton Club. They are interested in buying rolling billboards in Goodson Park! This is definitely a big deal!" Wiltz told everything he knew.

It's really fast to take action. Li Yu has just made a name in China, and now some enterprises have begun to seize business opportunities. As the fastest real estate industry in China, it is not uncommon for real estate companies to find Li Yu as an endorsement.

What's missing? Now is the time to almost count, and there is an opportunity for domestic endorsement. This is a good time. However, as soon as Li Yu thought about the number of points, he immediately realized that he came out as a substitute in the last game, and there were no task prompts, and there was no task success for more than a day. Li Yu, who was a little distracted, ignored a large paragraph of Wiltz's words on the other end of the phone.

"I will fly to the UK immediately, and the boss of Evergrande Group will also arrive in the UK immediately to discuss this endorsement." After saying the last sentence, Wiltz hung up the phone without waiting for Li Yu to answer, looking in a hurry.

Li Yu's thinking was also interrupted by the prompt sound of the light brain, "Mission reward, 60 points! The substitutes will appear, and the tasks will be calculated together!"

......

The next day, the Goodson Park Stadium in Everton welcomed a group of special guests. With their arrival, it was accompanied by many domestic reporters. One of them was Zhang Kun of the Sports Weekly, whom Li Yu had known in Italy before. He had also been watching Li Yu, who accompanied the guests.

Xu Jiayin, the chairman of Evergrande Group, wanted to buy the advertisement for Everton Goodson Park Stadium. He was surrounded by Everton's chairman Kenwright and head coach Moyes. The group briefly visited the stadium and the position of billboards and began business negotiations, which did not delay at all. The way of the theme made a series of activities after Everton fail.

Li Yu also participated in this negotiation. She most intuitively felt the courage of Chairman Xu Jiayin. She directly bought a rolling advertisement on the global field at the same time for 6 million pounds for 2 years. In the future Everton home game, Goodson Park Stadium will have all the billboards playing on a Chinese red background at the same time. Evergrande Real Estate Advertising, but this is also conditional. Everton Club will replace all the billboards at Goodson Park in the home game after the second round, and replace them with the most advanced electronic billboards at present.

One day, it took only one day. The Everton Club thought it would take a long time to achieve the advertising sponsorship, so it successfully signed the contract.

The whole negotiation process is dominated by Evergrande. There is nothing we can do. Everton Club is defeated by this unprecedented price. You know, they are now advertising on the chest of the club, and they will only bring them 330,000 pounds of jersey sponsorship in a year. Before the expiration of the contract in 2010, there was no such a year. There are a lot of advertisements on the court.

The next negotiation is Li Yu's endorsement. 100 million euros is tightly a print advertisement plus a 15-second corporate promotional video. There are no other requirements. It is free to attend the publicity activities, and Evergrande Group also promised that all shootings will be carried out in the UK to avoid making Li Yu go back and forth. Sound the state of the game.

What else is there to say? Li Yu directly agreed to the contract of Evergrande and immediately signed his name on the contract. The first endorsement was so fast and complete. A foreigner in Wiltz couldn't understand the Mandarin dialogue between them. When he reacted, Li Yu had already signed the contract. Everything has become a foregod.

It's too late for Wiltz to stop it. He saw the urgency of Evergrande to sign the contract. Although he didn't know for what reason, he knew that under such circumstances, the price of endorsement was the easiest moment to raise the price or raise the price, but now it's too late.

Of course, another reason is that the 100W endorsement fee offered by Evergrande is not low. It is actually a good start for Li Yu's first endorsement contract with 6 digits.

Through this Evergrande endorsement, Wilz also took a step closer recognition of Li Yu's money. He decided to take the initiative to change the percentage from this endorsement to 5%, and exchange his interesting performance for Li Yu's long-term cooperation.

Next is the shooting work before the start of the league. Evergrande actually chartered a plane with the shooting team this time. Li Yu was once again shocked by Xu Jiayin's big deal.

The first-class domestic styling team and the first-class shooting team actually completed the endorsement advertisement worth 100W euros in just two days.

In the commercial, Li Yu appeared in the camera in a red Ferrari sports car, with a typical tall, rich and handsome look! Elegantly getting out of the car and looking at the green space in the distance, the quiet picture immediately changed to the extremely visual impact of Li Yu shooting with the ball. The ball broke through the net and flew out of the court and landed on the green space of a community. An innocent child staggered over and picked up the football with both hands, and the camera stopped at the child. The moment I picked up the football.

The whole process, as agreed in advance, is completely a corporate promotional video, only with the words of Evergrande Group at the end.

Before the fourth round of the Premier League starts, perhaps this promotional video will appear on the domestic TV screen.

However, in the process of shooting the promotional video, there was also an unexpected situation. The reason was that Li Yu could not drive, and the filming party had to arrange a stand-in to complete the shooting while driving. It was nothing if no one else was on the scene, but during the shooting, it followed in China. Reporters from all walks of life were also at the scene, and Li Yu was sent back to China as soon as possible.

The domestic entertainment version is full of this news.

"Chinese football star Li Yu was scared by a luxury car!"

"The secret you never know, why did Li Yu look at the car and sigh!"

"The secret of the star's life is revealed, the absolutely real Li Yu!"

When Chinese fans see this title, they will buy a newspaper to see what is said in the article. Li Yu outside the court is still a fan in the eyes of domestic fans.

There are two. Wiltz has received many calls from many domestic manufacturers, all of whom invited Li Yu to shoot advertisements as spokespersons, but Li Yu quickly declined these invitations. The reason is also very simple. He does not want too much business behavior to affect his normal training. As an agent, Wiltz also understands Li. Yu's decision did not ask Li Yu too much.

Li Yu needs points, but only 200 points for 100 million euros. Other tasks are much higher than this point. It's better to concentrate on playing football on the court to complete the task. If his state on the court is affected by that point, he will refuse without hesitation. It should be said that Evergrande was Li at the beginning. The problem imagined by Yu is the biggest weight that promotes their success, because money is not the purpose of Li Yu's endorsement, and playing well on the court is what Li Yu value most.

After working for 2 days, Li Yu returned to the apartment and saw Zhang Kun, an old friend who was waiting there at the door. They had known each other in Italy for a long time. Li Yu walked over enthusiastically and said, "I finally met my old friend. I was still a little embarrassed that I couldn't give you any good news!"

"No, now there are all your fans in China, so I've been sent here again!" Zhang Kun was also very excited. He didn't expect that Li Yu was quite nostalgic.

"Ha ha, it's not that exaggerated, is it? Isn't my news still blocked in China? Li Yu motioned Zhang Kun to go up with himself as an elevator. In the elevator, he laughed at himself.

"I can't seal it. It's only three rounds. I can't seal it even if I want to! Your performance is really excellent. I heard that CCTV is about to send a reporting team to interview you!" Zhang Kun said another big news.