Chapter 226 How to play
The information is quite comprehensive, and it can be seen that Cheng Shuixin's reaction speed is first-class. Of course, there is no need to ask about the source. There are all kinds of clues from the Internet. In addition, Meng Shiyi also has help. This old man, who has rich connections in traditional media and online media, spent some time and finally made a great addition to Cheng Shuixin's work.
Microcrystal Studio was established about four years ago. It should be a less famous studio in Modu. At first, the main focus was on some computer game outsourcing and various mini-games under the Symbian system. It was almost lingering before mobile games suddenly evolved into today's ferocious face. Su Yifan glanced at the company's previous works, copying Resident Evil, Castlevania, Sonic, Diablo... In short, all kinds of copies, and the sales volume fluctuated. For example, the Soul City, which copied Castlevania, has sold almost 700,000 copies, while Shadow City, which imitates Resident Evil, has sold less than 30,000 copies.
"It's really messy." Su Yifan raised his head and smiled at Cheng Shuixin, "It seems that he is the master who eats by plagiarism?"
"It seems to be different this time." Cheng Shuixin said, "In the past, it always took a long time to imitate, but this time it was very fast. I suspect that they got new financing."
Wang Jiantao said, "I have contacted people from this company once or twice. They are particularly bad-tempered and not easy to talk."
"Every day, it's a plagiarism dog. No one can have a good mentality." Su Yifan quickly glanced at the person in charge of the Microcrystal Studio, as if he was Ren Xiaoyue, who didn't seem to be very old.
Cheng Shuixin also has a copy of the document in her hand, but in fact, she has written down the information of this studio in her mind: "We are now investigating what patent infringement is, and we are considering negotiating directly with a legal representative."
Su Yifan had just watched the game and shook his head and said, "They use the method of the greatest way, material stitching, only copying creativity, and only seeking to be on the list at the same time. It hasn't been a year and a half since we can't file a lawsuit, which is actually not good for us.
Wang Jiantao was also well aware of all kinds of tainty in the game industry, and echoed with a wry smile, "Yes, they didn't play this kind of edge ball on the first day. They must have thought about it before the release."
Cheng Shuixin is really inexperienced in this kind of thing. She took a look at Su Yifan and asked reluctantly, "What should we do?" Can't you just let it go?"
Su Yifan nodded: "Of course, you can't just let it go. You can let Wang Juan do a good job in online public opinion first."
Cheng Shuixin saw that Su Yifan's performance was calm and knew that there should be a way, and her heart suddenly calmed down. Just now, Cheng Shuixin felt that it was rare for her to be so anxious, at least in recent months.
"Do you want to spray it?" Cheng Shuixin asked, "I guess Microcrystal is still wondering if anyone is willing to accompany them to hype."
Su Yifan thought for a moment and said, "Let's draft a legal statement, saying that we should consider solving the problem by legal means. At least those merchants don't want to advertise on their side.
Wang Jiantao patted his thigh: "Well said! Why didn't I think of it!"
Su Yifan smiled and said, "Brother Wang, you are used to making games and selling games, which is different from our current situation."
Wang Jian said for a moment and felt a little embarrassed. There are only three people in this discussion, and they seem to be not as good as these two who are still in school.
The times are changing so fast that it's too late to catch up.
Su Yifan continued: "Of course we have to say it on the Internet, but we don't fight head-on. Just find someone to play black games. Soft articles and black posts should be hidden as much as possible and spray them on the point as much as possible.
Cheng Shuixin laughed while recording, "I think you look like a boss now."
"Is it more insidious?"
Cheng Shuixin laughed: "It's similar everywhere."
Su Yifan smiled and continued, "The lawyer will use Qingjie's company first. Let's issue a statement. The game is limited to one day. Let's see the effect.
"Isn't that enough?" Cheng Shuixin asked, "There must be some way to deal with them."
"I'll figure this out." Su Yifan smiled confidently, "Brother Wang, come with me."
Although Wang Jiantao has always been curious about what good Su Yifan can do to deal with the negative impact of this imitation, he always feels that there is no special solution to the problem. It was not until Su Yifan pulled his shoulder and walked to the side and bit his ears that he realized that Su Yifan, a young boss, was much sharper than he looked and was definitely not what he had thought before.
In the past, Su Yifan estimated that he could not think of these methods. Now he is very familiar with this kind of small trick. He took a look at Cheng Shuixin, who was still carefully recording his thoughts and did not follow or show curiosity, and whispered to Wang Jian with a smile.
Wang Jiantao didn't expect that Su Yifan could come up with such a vicious trick and nodded frequently to show his understanding.
After the two whispered, Wang Jiantao straightened his clothes and went out. Cheng Shuixin remained in place, looking at Su Yifan with a strong smile in his eyes.
"Do you want to be so mysterious?"
Su Yifan said, "I always feel that I'm not used to this kind of thing, and it feels better to say it secretly."
Cheng Shuixin's bad taste for Su Yifan was speechless, and she didn't ask what the specific content was. She took a look at the content she recorded and went out to explain the work to Wang Juan and others.
Wang Juan understood the spirit very quickly and began to quickly organize various online game enthusiasts and commentators to go to several famous digital game forums to Black Natural Girl.
There are many people who come to Wang Juan to receive rewards, and they are all professional black hands. Wang Juan is now wearing another layer of vests and proxy servers, and it can't be seen from any superficial evidence that she is a light touch. Of course, there are too many reasons why we should hack this game. There are so many game studios all day long, and it is simply daily to blackmail each other. And even if you really know that it is a light touch to find someone to do these things, no one will talk nonsense without evidence. This is the default rule of the game.
I have to say that the professional is different. Not long after Wang Juan spread the hero post, an article that began to evaluate the game from a professional perspective appeared.
This kind of black post is useless and has to be effective. At least it can create a hot effect for people to observe and reply to posts. The light touch did not provide anyone how to play black. It all depends on those stick hands to play freely. These people find faults from various aspects such as technical pictures and line details, and simply sprayed the game into a hole.
On a famous website for the evaluation of new games, about hundreds of people gave Natural Girl a low score of no more than three points, and also on this website, the score of Cute Girl is 9.1.
There is nothing faster than this cost-free transmission in the information age. After only a few hours, the voice of "Natural Girl" has been widely scolded on the Internet.
An Excel table is open on Wang Juan's computer screen, which records all the IDs of "righteous speech" and the contact methods behind them, as well as the main battlefields that exert heat. These all cost money, and this money is actually not as much as the half-day advertising revenue of Cute Girl.
From the other side, we can also see how much content has moisture on the prosperous network.
After finishing the preliminary work, Wang Juan found Cheng Shuixin to report a little. Cheng Shuixin expressed her satisfaction, and then saw how the microcrystal took over.
As expected by Cheng Shuixin, the reaction of microcrystals is indeed very fast.
Microcrystal Studio is located in the new high-tech park in the new area of Magic City. It is not because the environment here is elegant and feng shui is good, but most of the companies that make money on the Internet and mobile Internet are piled up here. Microcrystals always feel that it is not faceless...
Unable to compare with those network giants, the microcrystal office only occupies less than one floor of a small building in the high-tech district.
This is a typical technology company with not many employees and a good working environment. In the lobby of the company is a grid-shaped working space, sitting about dozens of young people struggling against the computer screen. The overall decoration style of the company is simple, and the blue and white tone seems to be seen everywhere in many companies - even the decoration, microcrystals are too lazy to use their own brains to take the personalized route, which shows that the corporate culture is consistent.
In the office of the person in charge of Microcrystal, a long-haired man in his early 30s sat behind the boss's desk and listened to his subordinates telling him some news he had just seen on the Internet.
"The situation is not very good now. We are just getting ready to fight back, but the other party must have a backhand." The person in charge of the story is also in his thirties, with a baby face, a clean professional dress, and his hair is neat and not messy. He doesn't look like he works in a game company.
The long-haired man sitting behind the boss's desk nodded: "lun lun, do you think this is an opportunity for us?"
The baby-faced young man called Lunlun said seriously, "Mr. Ren, I think it's a good opportunity, but I always feel that this has a big impact on the early reputation."
Mr. Ren is naturally Ren Xiaoyue, the current leader of Microcrystal. He is a young man with a little rock temperament, and his face outline is very deep like a mixed race. No matter who just looks at his appearance, he can't see that such a young man is the founder of Microcrystal, a company with generally low reviews in the industry. He always feels that such a young man should appear in the Midi Music Festival or the nightclub life of night songs.
Ren Xiaoyue took another look at the post on his computer screen and sneered: "Since you want to take us as targets, drag these people into the water and fight first."
Lunlun answered, "Okay."
Watching Lun Lun leave the office, Ren Xiaoyue stared at the screen for a while and suddenly felt a little annoyed.
I am also an old bird in the industry. The company has maintained its operation until this year. It is about to see the dawn, and the capital chain is about to be finished. Ren Xiaoyue, who begged for investment, was closed a lot and finally got an amazing investment a few days before the former Magic City Game Show. Let alone say the return on investment, this money alone is enough to make Ren Xiaoyue have the impulse to escape.
After that, Ren Xiaoyue worked hard to find a project that could satisfy the current investor. After thinking about it, he finally aimed at the newly launched Cute Girl. After copying various games for so many years, Ren Xiaoyue still has a vision. He knows that this type may become an industry standard. If he makes an imitation when he has not been followed by other companies, he may make a sensation.
If you have money, the workload is not a problem. In addition, the company has also accumulated resources before. Ren Xiaoyue called the planners to have a few days of meeting with him, recruited a group of new hard workers, and asked the whole company to work overtime to complete this Natural Girl.
Ren Xiaoyue, who finished all this, was quite proud, especially when he watched his company's ranking continue to rise, but he never thought that the touching reaction would be so fast. Before he reached the first place, he actually began to recruit people to blacken his own games!
Can't life go smoothly? Ren Xiaoyue automatically ignored the problem of plagiarizing other people's ideas and thought a little indignantly.
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First update.