Chapter 53 Go to Houjiatang Village

Zhu Daidong finally bought the bill for the two boxes of fine old white dry. The factory price of each bottle of ordinary old white dry is 50 cents, and the retail price of the store outside is 80 cents. And this high-quality product is useless, and the factory price is 1.5 yuan per bottle, which is three times more expensive. But even so, Zhu Daidong still counted 36 yuan for Liu Wei and asked him to issue a receipt before leaving.

Back to the office, the two boxes of wine sent by Liu Wei had been placed in his office. After opening a box and taking out a bottle of wine, he stuffed two boxes of wine under the bed by the wall.

The fine old white dry is the same as the ordinary old white dry wine bottle, and even the wine label is similar. The only difference may be that the word "high-quality" is added to the ordinary old white dry wine label. Seeing this wine, Zhu Daidong shook his head first. This is three times more expensive than ordinary old white wine. Seeing almost the same shape as ordinary old white wine, who would be willing to pay for three bottles of ordinary old white wine to buy such a boutique old white wine? Is it possible that the words "exquisite" and "quality" are worth 80 cents?

When I opened the bottle, a fragrance came to my nose. I didn't have time to find a glass and took a sip at the mouth of the bottle. It was mellow and soft, sweet and refreshing, and had a long aftertaste. This wine is more than two or three grades better than ordinary Lao Bai Gan. Even compared with the township government's hospitality wine Wuliangye, it has its own advantages. If Zhu Daidong is selected, he would rather drink high-quality old white dry.

Although the boutique old white dry is three times more expensive than the ordinary old white dry, no matter how expensive it is, it is only two yuan and a bottle. If it is the factory price, it is only 1.5 yuan. How much is Wuliangye? One hundred and twenty-two yuan a bottle, which is exactly five times that of high-quality products

If Shushuling Winery can make the high-quality old white dry, it may not be necessary to take this opportunity to make a turnaround

But Zhu Daidong also understands that he has no say in Shushuling Winery at this time. Although he is already the director of the enterprise office and the name of Shushuling Winery is also under his own management, he knows that his only role at present is to collect all the management fees every month. In addition, any suggestions are It can't be accepted. The example of Jinsha Village is a clear proof

Shushuling Winery is the only enterprise in Shushuling Township at present. Although the profit in recent years has been decreasing year by year, there is no loss after all. In this case, who dares to try reform in the winery? If it fails, who is responsible? For Zhu Daidong, the current insignificant director of the enterprise office, it is not enough to bear this responsibility

If you can build a tofu factory in any village and generate enough eye-catching profits, maybe Liu Wei will be moved. Or after being promoted to deputy township head or even township head, it is possible to carry out drastic reform of the winery. Otherwise, we can only watch the winery maintain the current situation.

This is Zhu Daidong's helplessness and the helplessness of the current system

In the evening, he promised Hou Yong to go to Houjiatang Village with him. That was Hou Yong's hometown, and Hou Lihua, the village secretary, was his father. I went to Houjiatang Village tonight to visit as a friend for work. I learned from Hou Yong that Hou Lihua was also a good wine person. Originally, he thought that he would bring something to the door for the first time. Seeing these two boxes of wine, Zhu Daidong had an idea.

After work, Zhu Daidong carried a box of boutique Lao Bai to the door of the police station. He made an appointment with Hou Yong to meet at some time, and the police motorcycle in Hou Yong's riding station took him to Houjiatang Village.

"What's the matter, Director Zhu is afraid that my family will not have alcohol to drink, and he will bring his own dry for nothing?" Hou Yong rode three wheels and appeared at the door on time. When he saw the box of old white dry at Zhu Daidong's feet, he said with a smile.

"Fam of yours, you can talk about Director Zhu. I'm in a hurry with you. I'm not an ordinary old man. I bought two at the winery today. Well, I'm going to your house and take one to bribe the old man first. Zhu Daidong smiled and moved the wine into the bucket on the side, and he also stepped in. The outer packaging of this box of fine old white dry is exactly the same as that of ordinary old white dry. I don't know whether the winery wanted to save costs at that time or didn't want to work more on these small details. It's no wonder that Hou Yong would think it was ordinary old white dry.

"Isn't it an ordinary old man? Is it a boutique for nothing? Hou Yong launched three rounds and rushed out.

"I found that there is nothing in the countryside that you don't know." Zhu Daidong laughed and said that this boutique has been extinct in the market for many years. Unexpectedly, Hou Yong guessed it all of a sudden.

"When the boutique Lao Bai Gan was put on the market, I just started working for a few years. I also drank this wine. The taste is indebable, but it is too expensive. One bottle can be exchanged for three bottles of ordinary Lao Bai Gan. If it were me, I would rather buy three boxes of old white dry than buy some high-quality old white dry. Hou Yong said loudly. After the three wheels left the street in the countryside, it soon became bumpy, and the sound of the engine was also very loud. If you want to communicate in the car, you have to open your voice.

Hou Yong's psychology represents the vast majority of people, especially in the countryside, who have to live a careful life. The ordinary old white dry and the fine old white dry are almost the same there. Although the taste of the fine old white dry is better, this taste is not enough to make them pay twice as much.

This is the problem of market positioning. The wine produced by Shushuling Winery is mainly sold in various townships in the county, and it is rarely available in the county. In the face of the rural market, this kind of wine, which is three times more expensive, will be regarded as not to live. Only those who have a lot of spare money or really good wine will drink high-quality wine.

Houjiatang Village has more than five miles away from his hometown, and the three rounds will arrive in 20 minutes. After getting out of the car, Hou Yong first held the wine in his hand. When you get home, there is no reason to let the guests do it again.

Hou Yong's hometown is a two-story building with three rooms. One large one is actually two small rooms in the front and back. There should be six rooms in the three rooms, but in the countryside, there must be a hall. Therefore, only two large rooms were actually used in the three rooms, and the large one in the middle, including the upstairs, became a hall. Facing the wall of the gate, there are all kinds of gods and ancestral plaques. During the Spring Festival or red and white weddings, all the ceremonies must be completed in the hall.

The first floor is a red brick structure, but the upstairs is an earth brick. The so-called earth brick is to use the mud in the field, add straw to it, and you don't need to bake it. It can be used for about half a month. This is a common method in rural areas to save building materials. As long as the roof does not leak, it can be used for decades.

Hou Yong's father, Hou Lihua, Zhu Daidong has seen several times before. His cheeks are thin, his eyes are deep, and he holds a dry smoke in his hand at any time. Usually, there are not many words, but as long as he opens his mouth, he must be targeted and has great prestige in the village branch books of the whole township.

After Hou Yong walked into the house, a man with a somewhat similar appearance came out and took the wine in his hand. Hou Yong introduced Zhu Daidong into the big house on the left. "Dad, do you know this one? I just took office today. He brought the box of wine just now."

"I have received a phone call from the countryside in the afternoon. Director Zhu, you can come as soon as you come. Why are you so polite?" Hou Lihua's thin face showed a smile.

"Secretary Hou, don't be so polite. Director Hou and I are the best friends. We didn't bring anything for the first time we came. I heard that you like to have a sip, so I brought a box of wine." Zhu Daidong said with a smile.

"You are a leading cadre in the countryside. I will never shiy the things sent. The food is ready. Hou Zi, wash your hands and eat." Hou Lihua also received a message from Hou Yong in the afternoon, saying that he would bring a friend back for dinner in the evening. He had already prepared the food at home. I just didn't expect that this friend was the newly elected director of the enterprise office in the village.