Chapter 332 Double Crisis!

Mu Fan's return greatly reduced everyone's pressure and ended half a month of overtime. All the employees went back last night to completely relax and had a good sleep.

Everyone just went to work the next morning. In the conference room on the eighth floor of Luoxiang, an emergency meeting was to be held. With emergency calls to the offices of the managers of various departments, each senior management hurried to the conference room and told their assistants to put everything down temporarily. While waiting for the notice, Luoxiang instantly fell into a tense atmosphere!

This atmosphere is not the sense of tension that the boss asks their volunteers to work overtime after the Spring Festival, but a sense of urgency before the dark comes!

Ten minutes, all the high-level officials of Luoxiang gathered in the conference room. Everyone's same solemn expression did not let them whisper the reason, and they all looked at Liu Fang.

Liu Fang asked Lin Xue to distribute the documents that had just arrived to everyone. After everyone read the documents quickly, they did not give anyone a chance to be shocked. Liu Fang said directly: "This is the news from various departments, and Tian Perfume Company has launched an attack on our branches all over the country this morning. According to the news, at the beginning of the new year, they have first started this year's first wave of product promotion, and launched a series of new prices and preferential policies for different perfume types. From product types to packaging, they also need to use the membership system to tightly trap our customers. This is a terrible predatory attack. At present, I In the situation of both sides, there are enough resources to do so! Obviously, God doesn't want to give us any chance to breathe! If you have any suggestions, please speak freely!"

"This is a monopoly method. I think we should apply to the government to sue them for violating the Anti-monopoly Act?"

"It doesn't work. The Anti-monopoly Act takes effect only when they absolutely occupy the market. At present, it is obvious that in addition to Zetian and Luoxiang, several major perfume families such as Tianxiang occupy a considerable share of the market. It is not a monopoly and can only be regarded as market plunder! We don't have that background, but I think it's okay to do some big publicity, "

"It is necessary to do publicity, but this is not an effective plan. I think at the same time, we should also talk about the launch of some new sales strategies planned for the New Year. After all, the reaction popularity of the three perfumes among the public is on the rise, and there will be a period of climbing period. If it is forced, it will only be consumed. The later climbing period in exchange for temporary market stability!"

"No way! This is not a strategy for both sides, but self-harm! After all, our company doesn't have the foundation of heaven yet. We can't afford to consume this kind of price. On the contrary, it has the popularity of incense among the people at this time. I guess it may take about half a month for God to plunder our customers to be effective. And I think this time, the weather is fierce. Their decision makers seem to want to eat us, I Our defense can't be on the simple market. What I'm more worried about is the raw materials! If they naively have this ambition, then they must plunder the market and cut off our supply of raw materials. Once the supply of raw materials is cut off and perfume cannot be produced, it will not be used for half a month. This is fatal!"

At this time, a middle-aged man looked very steady and looked at everyone and said slowly: "I think the biggest defect of our company is that we have too little perfumes. If there are many, we can also launch a series of product mix and combination battles. With the unique fragrance of fragrance, they want It's not easy to plunder. After all, they can't find the same or similar perfume as us. This is our patent and our advantage, so we don't have to fight with them in the sales strategy. Some customers can't be taken away, but it's the raw material. Once it's cut off, we can't produce it. That's self-destruction!"

Everyone nodded and talked about it. Liu Fang, who had been silent for a long time, frowned and resolutely said, "All the planning departments implemented according to yesterday's meeting, and tried their best to make a detailed planning process for our new product launch. The logistics department did everything possible to buy as many raw materials as possible and execute it immediately! The meeting is off!"

Liu Fang's hurry instantly mobilized the atmosphere. Everyone left quickly and played their respective duties. The whole Luoxiang fell into a state of emergency preparing for war! After Liu Fang ordered Lin Xue to collect the data needed by Mu Fan and send it to the laboratory, she left Luoxiang in a hurry!

At noon today, the atmosphere of the New Year has just dissipated, and life across the country has entered a busy period here. People who have just returned from the Spring Festival, at this time, after work or the gap to eat is in the newspaper, and on TV, there are all the bustling streets and squares to see and hear about the New Year's gifts of Zetian Perfume Company. Guest publicity! Let the people who have just entered the intense work have a topic to talk about again! Women talk about perfume, while men are talking about the madness of perfume companies and the big and small women in the two companies that men want to pity! Invisibly, men are divided into two factions, and the line between the royal sister and the loli is drawn in this way! I have to say that the charm of these two women has reached the full swing!

At this time, raw material factories in Yanjing suddenly became in short supply. Although a large perfume raw material factory was enough to supply the needs of more than a dozen perfume companies in Yanjing, today the sudden Wu family's crazy move was to acquire all the current inventory of the factory, which made the boss almost crazy! In this way, several companies in Yanjing that can provide high-purity perfume raw materials are out of stock at the same time, and the goods that could have been supplied for half a year are gone!

When Luoxiang's logistics staff rushed to factories all over the country, it had failed, and the whole Yanjing fell into a shortage period for a while!

"Manager, all major manufacturers in Yanjing are out of stock now. What should I do?"

"What? Go to the small factory immediately. If the small factory has no supply, even if you contact farmers everywhere, they will give me a large number of raw materials!"

After the manager hung up the phone, he immediately asked people to contact the source of goods from all over the country. Most of the perfume raw materials are refined finished fragrances. This kind of thing requires a good storage environment to dare to buy a large number of them. However, with the current situation of Luoxiang, it also reserves raw materials for up to two days. The capital is one piece, and various facilities are the largest! Only the bottle filled with water knows where the loophole is!

With the hot perfume market, other industries in China have also been hit by the impact of the financial crisis between the United States and Western Europe. At this time, industries across the country have fallen into a period of weakness. What the government needs to do is to vigorously implement the adjustment of the industrial structure, but this requires a groping and excessive Cheng's! Naturally, this transformation should be carried out among large enterprises first!

At this time, after a period of calm period at the end of the year, Feng, the second largest consortium in China, is in a major crisis. Once Feng falls, it will undoubtedly be a major setback to the whole China. The government has subsidized three times in a row, but it is still not. It seems that Feng is a bottomless hole in swallowing money at this time to completely relieve Feng's economic crisis! What's more fatal is that where this loophole is, and what makes all the senior officials of the Feng family ridiculous can't find out!

As the Feng family fell into crisis, other major Chinese consortia tacitly entered a stable closed period, and the internal structure was rectified to prevent Feng's mistakes! Only Situ Company took the opportunity to plunder the domestic enterprises swept by this crisis and their resources are the market!

In this period of great economic turmoil, an unknown small company is taking a careful path that even the largest consortia in China has taken! That is to acquire domestic failed enterprises and then rectify the alliance! It's not a merger, but a simple acquisition. After getting it, it continues to operate according to the company's previous model. The miracle that should not have happened, really happened like this. The collapse of a company largely shows that the company's business model has loopholes under the impact of the market, but after their acquisition, they still follow the company's original Let's go. Isn't this self-destruction? Miraculously, these acquired companies not only did not have a crisis again, but also hit the market more robustly, as if they had been injected with fresh blood and full of vitality! And few people in this small company know its existence so far, except for a few large consortiums with extremely keen sense of smell! This small company seems to have given them all a hope and an inspiration, but it is always unpredictable. Gradually, many people have begun to silently pay attention to this small company, the structure of the company and its leaders, a beautiful young girl who stunned the big business world!

In the laboratory of Luoxiang Industrial Park, everyone gathered together. Mu Fan is explaining to everyone about his several types of Luoxiang structure! Suddenly, I received a phone call, which was a dragonfly.

"Are you in a hurry?"

At the other end of the phone, the dragonfly said in an undecided tone; "A terrible thing..."

Mu Fan frowned and asked in a low voice, "Can't it be saved?"

"You can, but you have to get rid of him first, otherwise it will be worse! The consequences are definitely not what you want to see..."

"I'll be there soon!"

Mu Fan hung up the phone, explained what he had just discussed with everyone, and then left quickly!