Chapter 927 The trade-off

When Officer Zhang heard the busy voice on the phone, he couldn't help laughing and said to Fu Changzheng beside him, "Mayor Gong seems to be a little angry."

Fu Changzheng listened clearly. It's strange to say that the palace is not angry. He is the mayor, and you are the county party committee [book]. Let you go there. You push him three times. This is simply a challenge to the mayor's authority. Fu Changzheng has been with Zhang Yang for a long time. He knows that his way of Challenging all those who can be challenged does not mean that Zhang Daguan likes to work recklessly. At this moment, he doesn't know what he is calculating.

Zhang Yang said to Zhou Shanhu, who was driving, "Huzi, get ready. Let's go to the city after lunch."

Zhou Shanhu smiled and said, "Okay! Zhang [Book] I will fight wherever you point!"

The car came to the brewery in the western suburbs of the county. Zhang Yang did not inform the brewery to come today, so he did not see the scene of hanging red in front of the door. Only two old men squatted outside the reception room and basked in the sun. Seeing the car coming, they didn't even turn over their eyelids and still chatted with themselves.

Fu Changzheng came to Zhang Yang and said, "Would you like to contact their leaders?" Zhang Yang shook his head and said, "Let's talk about it when Lao Liu and the others arrive!" He looked at the time. When he came out of the administrative center, he and Liu Jincheng said on the phone that they had arrived outside the county, but I don't know why they haven't come yet. Can such a small Binhai county seat get lost?

When Zhang Daguan was about to make a phone call, he saw a Honda business car coming. Jiangcheng license plate was the executives of Jiangcheng Winery. The business car came to the gate and stopped. Liu Jincheng of Jiangcheng Brewery hurriedly came out of the car, smiled brightly, and stretched out his hands to Zhang Yang: "Zhang [Book 〗ji, I haven't seen you for a long time!" Zhang Yangle stretched out his hand and shook it with Liu Jincheng and said, "Lao Liu, I'm fat again! Every time I see you, my stomach grows. Liu Jincheng smiled bitterly and said, "It's all bad to eat and drink with this public funds, but we [China] country, if we don't eat, we can't do business. We have to talk about business on the wine table. I wish I can't retreat now. Such a day is really terrible!" Zhang Yang knew that he was complaining, and he didn't have to think so. He nodded to Fu Changzheng and said, "Let them come out!"

Zhang Daguan has never done things according to common sense, and it is also a pleasure to come to the brewery for inspection. He did not pass the gas with anyone at all, and he did not have such a plan. Starting from the grassroots level, he has long been clear about the performance of all kinds of formalism. If he had notified the brewery Line up to welcome, and the leaders of the enterprise will take it as a big deal. Zhangguan doesn't like to be faked. He can do whatever he wants. If he really prepares them, he can't see any problems. The purpose of his invitation to Liu Jincheng's group of people was to help the brewery consult.

Wang Guangtang, the director of the brewery, heard that the county party committee [book] was coming, and he also came with a group of executives from Jiangcheng winery. He immediately panicked. He really couldn't figure out why the county party committee [book] remembered to suddenly patronize him. The brewery is not a pillar industry in Binhai. In the past, few county leaders would pay attention to this place. The former county party committee [Shu] remembered that Shijie did not come even once during his tenure, and the county magistrate Xu Shuangqi was the same. Why did the new Zhang [Shu] remember that he had only been in office He was caught off guard.

Wang Guangtang didn't know whether it was a good thing or a bad thing. As soon as he informed the doorman, he quickly opened the door, and then rushed to the factory gate with a group of factory leaders out of breath.

Zhang Yang and Liu Jincheng walked into the brewery. They first looked at the introduction of the factory in the publicity boards on both sides of the factory. After they finished reading it, Wang Guangtang, the director of the brewery, had already arrived. Wang Guangtang was a fat man of more than 200 catties. He ran from the office building to here Come on, it's a hard journey for him.

Wang Guangtang gasped and gasped. Before he came to Zhang Yang's side, he said from afar, "Welcome,..., welcome... Welcome... Zhang [Book]... Come to our factory... inspect..."

When Zhang Yang saw such a big fat man running over, followed by middle and high-level cadres from more than ten factories, he felt very interesting, and couldn't help smiling at the corners of his lips.

Wang Guangtang came to Zhang Yang, and his legs were about to soften. First, he felt tired, and second, he was afraid. In the face of the county party committee [book], he was not sure!

Zhang Yang smiled and said, "Are you Comrade Wang Guangtang!" Wang Guangtang nodded repeatedly. At this time, he couldn't speak. He only felt that his throat was dry, and the sweat on his body couldn't help coming out.

Zhang Yang said, "Don't be nervous. Today, I specially invited the manager of Jiangcheng Winery and the personnel of the technical research and development department to help Binhai Brewery consult and consult. Why do the efficiency of the enterprise continue to decline?"

Wang Guangtang has seen Liu Jincheng, but he is not very familiar with it. Although it is the same as drinking, the category is different. Liu Jincheng came over and smiled and shook hands with Wang Guangtang: "Factory Director Wang, Zhang [Book] Let's come and visit your factory. I wonder if you welcome it?"

Wang Guangtang said, "Welcome, welcome, I usually don't invite you!" He is much more angry now.

Throughout the morning, Wang Guangtang took these people to visit the factory, saw their brewing workshop, filling workshop, packaging workshop, R&D center, workers' canteen, office area, and finally took them to visit the huā garden in the factory. Generally speaking, the environment of the brewery is still good, but the insiders still see a lot of problems from it. At the request of Zhang Yang, Wang Guangtang organized the backbone of the factory to have a face-to-face communication with the executives of Jiangcheng Brewery.

Zhang Yang also attended this exchange meeting. At the exchange meeting, Wang Guangtang took out several products produced by their factory for everyone to taste.

Zhang Yang took a big sip of beer and said, "Although I'm not a professional, from a layman's point of view, I think the taste of Blue Ocean beer is really good. Compared with domestic famous brands, it is not bad, and the price is much cheaper than that of beer from well-known manufacturers. Why can't the sales With good products, why do enterprises still lose money? Wang Guangtang blushed and began to self-criticize. He was full of shame and said, "Zhang [Shu], this is related to my management level. It is my lack of management level that has caused the current situation." Zhang Yang smiled and said, "It's not the time for self-criticism. I have read the information of your winery. You have only been the director for a year, and your business situation is even worse before you."

Liu Jincheng said, "Since Zhang [Book] called us here, let's help us come up with ideas to find the cause of the cause of Binhai Brewery. I will say something directly. In the past, in the industry of making wine, we used to follow the fragrance of wine and not be afraid of the deep alley. As long as you drink well In today's era, it is an information age. The competition is unprecedentedly fierce. The market is so large that there are countless enterprises that produce the same type of product. In other words, the people have many choices. If you want the people to buy your products, you must have something to impress them. Is it better than others? Is your brand better than others? Do you have an advantage over others? Or is your sales channel wide enough? Wang Guangtang didn't say anything and listened carefully.

Liu Jincheng drank it. The beer said, "I admit that the taste of Lanhai brand beer is good, but there is still a gap compared with the top domestic brands, and there is no absolute victory in the quality of beer in the surrounding areas, so there may not be a chance of winning the taste. As for the brand, let alone the brand. Now the beer market in Pinghai is basically dominated by Dongjiang's brewery has a monopoly. The most common one in our city is Lanshan Green Treasure, followed by Dongjiang Qingquan, and then there are other domestic brands. Those brands focus on the high-end market, and even a lot of beer produced in the north, but there are basically no merchants doing it in Blue Ocean, which proves your brand appeal. No, in terms of price, your pricing has no advantage compared with Lvbao and Qingquan. As for the sales channels, there is no way to compare. Wang Guangtang said, "I know, we also want to advertise, but the factory has no money!" He looked at Zhang Yang eagerly, and now he finally understood that the new county party committee [Book] wanted to help him.

Liu Jincheng said, "Advertising alone can't save the brewery, and fighting a price war is not the ultimate goal. For the liquor industry, if you want to do it for a long time, you have to work on craftsmanship and quality. I said that if you're welcome, Binhai Brewery must fundamentally carry out the reform, otherwise there

The representatives of Binhai Brewery did not say anything, and none of them even felt unconvinced, because it was the boss of the Pinghai liquor industry who said this. Looking at the development of Jiangcheng Brewery in recent years, they can only be envious.

Zhang Guanren feels that the officials of this group of breweries are too unreliable. Today's performance is really a little pitiful, but after all, Zhang Guanren is the county party committee of Binhai. In his heart, he still protects the enterprises in this place. He called Liu Jincheng, and his purpose is also to help Bin Get out of trouble.

Zhang Yang said, "Lao Liu, it's not a blow to you when I invite you here. Say something nice and talk about the advantages of the brewery."

Liu Jincheng laughed: "Zhang [Book], the good thing is that this beer is really good. In fact, modern enterprises are developing on the road of large-scale collectivization, and our liquor industry is no exception. Through today's investigation, I came up with an idea. If possible, our two brother enterprises can enter Cooperation, this kind of cooperation is fair and just, mutually beneficial and reciprocity. Our product line is only liquor. If we cooperate, we can greatly enrich our product categories. In terms of brand and market sales, we still have considerable advantages after years of accumulation, but I don't know if Director Wang is interested? " Wang Guangtang's voice trembled with excitement as soon as he heard it: "Interested, I'm interested..." Second consecutive update, please recommend tickets. Monday's recommendation tickets will affect this week's recommendation list ranking. As long as registered readers have recommendation tickets, everyone has read the medical path for so long, please give some love to the hard work of oc