Chapter 47 Win-Win

Advertising creativity is just a case. The real effect is still after shooting the advertisement.

Those directors were always worried. Several directors disagreed with Li Jialan's adventure, but the board of directors gave Li Jialan a lot of power, and they begged others to come back. At this time, it was a little unreasonable to go out to get in the way. He sweated coldly at the consequences of Li Jialan's use of the scandal. Everything can only wait for the advertisement to be shot, take a look at the effect of the sample, and then make another discussion.

The advertising enterprise case has been decided, and the following is to hand it over to the advertising company to contact the actors for shooting and production.

In this gap, Li Jialan began to relieve the obstacles she had set up for the Xilin Group. Those fetters were made by her, and it is natural to use her as a bell bearer to untie the bell.

In the other phase of the project that had problems, Li Jialan ordered to remove all the original unqualified decoration materials for the homeowner and re-bid the decoration company. The decoration costs were all paid by Xilin Group for the homeowners. In this, Li Jialan naturally launched her own decoration company, and also handed over the fine decoration contracts for future projects to her own decoration company, which is a win-win situation.

Seeing that the house decoration that originally made them angry was demolished by Xilin Group and replaced with fine decoration, the anger of those homeowners also subsided and psychologically comforted them. When they knew that the person who protected their interests was Li Jialan, who took office again, had heard of this mythical legendary woman before. I heard that Xilin Group, which was previously controlled by the Li family, has an extremely good reputation. Now Li Jialan has returned, which has also made those homeowners with a bad impression of Xilin and many people in the market rekindle their confidence in Xilin Group.

After the advertisement was produced, the sample was taken to Xilin Group to broadcast to those directors. The sensational advertising ideas made the directors who were already old men feel red.

"That's great!" Director Li sincerely praised him as a former shareholder, and he was quite aware of and admired Li Jialan's ability.

Although other directors also praised the well-produced advertisements, they maintained an attitude towards the effect of the TV station.

"Such sensational advertisements are not suitable for playing too long cycles, so when advertising companies produce advertisements, there is another idea that has been filmed now. When the first advertisement reaches the desired effect, we will change to another warm and happy advertisement. Dog-blooded advertising creativity is the most vulgar, but it is definitely tried again and again. It's just that tears and sympathy should also be moderate. If it takes too long, it will make people feel depressed and will have the opposite effect. Therefore, when Li Jialan finalized the advertising idea at that time, he asked the advertising company to make a sequel to the first advertisement and shoot the second advertisement.

The plot continues the previous story, and then grows up with her child and lives a successful life. With the support of her husband, the wife regains her career success. The landing point is still the strength and stability for those who have made mistakes. Finally, the son hugs his family and enjoys a wonderful dinner together, while the other protagonist's wife and husband embraces each other warmly, mirror The head is expanding, tens of thousands of lights, and then the off-topic, telling those who are confused that there is always a window that belongs to you, that is home, and then the advertising slogan of Xilin Group, xxx gives you a warm home...

After the prime time of the first advertisement was put on the TV station, it became popular overnight, and even the theme song in the advertisement became popular, and the movie queen who had a scandal also began to give her tolerance and forgiveness because the advertisement was appropriate.

A month later, the benign benefits brought by advertising are significant. The negative news of Xilin Group began to disappear. People began to feel that Xilin Group, a tilted tree, was slowly straightened, and then stood prominently.

After seeing that the advertisement brought a good reputation, Xilin Group's real estate sales began to gradually become popular. Li Jialan asked the TV station to withdraw the first advertisement and broadcast the second advertisement instead.

Three months after Li Jialan entered Xilin Group, Xilin Group has miraculously emerged from adversity and returned to the leading position. The sales volume has basically returned to its original sales level, and there is still a steady growth trend.

Seeing that the sales performance had been restored, Xilin Group was boiling. If you succeed, you will be happy, but when you fall down, get up again, and return to the position of success, the way of joy is definitely not simple relief, but the state of crying with joy, and you know how difficult this success is.

When the board of directors met, all the shareholders were excited and raised champagne to pay tribute to Li Jialan. The female legend of the mall was absolutely worthy of the name.

In order to express the commendation for Li Jialan's performance, the board of directors unanimously approved and gave Li Jialan more than one million material rewards.

Money is definitely a good thing, but Li Jialan's concept of money has been blurred, and these bonuses can't stimulate her excitement. Li Jialan turned to give that one million to all the employees of the company, which is a win-win move. Not only did she get the admiration of the whole company's employees, and the board of directors could not watch Li Jialan divide her bonus. The company's situation is getting better, and they should naturally have a public award for the whole company's employees. As a result, Li Jialan's million bonus is still hers, and the whole company's employees also received double the bonus.

Li Jialan used to be a female Yanluo, but now, in the eyes of the whole company, she has become a goddess. As soon as she returned, she created a myth for Xilin Group.

On Saturday afternoon, a grand celebration banquet was held in the auditorium of Xilin Group.

At the celebration banquet, the sales manager excitedly announced that all the existing houses of the company had been sold out, and the order volume of the new real estate just opened also exceeded 147 percent of the total housing resources, which has proved that the sales task of new real estate has been a great success.

The whole venue kept cheering, pushing cups and changing cups, and the atmosphere was quite hot.

"Thank you, you are really a legend in the business world." Director Li came to toast to Li Jialan.

Only Li Jialan understood what the power behind the legend was. She raised champagne to reply to Director Li, and then looked at Yue Haoyuan on the other side.

All the crises of Xilin Group have been solved, and the sales performance has promoted the stability of the stock market. The originally turbulent stock market has now returned to the upward trend. Yue Haoyuan is naturally the first person to smile. He is now the largest shareholder of Xilin Group. The interests of Xilin Group are his interests. Now the sales performance is so good, which proves that his dividend at the end of the year is that the sesame flowering is increasing. Therefore, it is not impossible for Yue Haoyuan to laugh off his big teeth.

Humph, laugh, while you can still laugh, there are times when you can't laugh.

Li Jialan looked at Yue Haoyuan and sneered, holding her head high and drinking all the champagne in the glass.

In the evening, Xie Xuanye made an appointment with Li Jialan. As soon as they met, he said that he hated him to death. At that time, he should have dragged Li Jialan into their Xie's family. Otherwise, it was they who celebrated the wine now. Now Xilin Group has returned to the position of leader, and they are two.

Li Jialan laughed and said, "Two is good. Isn't it popular now?"

"You laugh, I can't laugh." Xie Xuanye stared deeply at Li Jialan. He felt more and more that the energy on Li Jialan was incomparable. In the past, she helped him plan and let Xie stand firmly in the face of the house check-out storm, and the most successful use of their current image spokespersons, so that Xie could gain a firm foothold in the market and share with Xilin Group. Nowadays, Xilin Group, which was originally trapped in the mud, is magical. Under her command, she got out of adversity and fought a beautiful battle. This woman is really worthy of the legend that everyone said, but he knows this legend, not the legend that everyone said, because in his acquaintance, Li Jialan is not Li Jialan, but Nan Xinyi.

At that time, he thought that she would put the Xilin Group in adversity in order to revenge, but now looking at the situation, she saved the Xilin Group and made him completely confused. He didn't understand what she was doing? Isn't it for revenge? So why help Xilin Group so much?

It is said that women's hearts are undersea needles, and that's true! He can't figure her out.