Chapter 41 Lvdu Real Estate Development Group

April ended unconsciously. In the expectation of Tang Yu's slightly excited middle-aged uncle, the weather finally became hotter and hotter. As for what the middle-aged uncle is looking forward to, it is probably the so-called white and tender thighs.

Of course, Tang Yu's life was not so ordinary after Chen Songwei's case, and many things happened without attracting people's attention. For example, one day, Tang Tianhao quietly set up Lvdu Real Estate Development Group in Dongling City, and Wan Jian began to shift his focus quietly.

Tang Yu came up with the name of Lvdu. After hearing this, Tang Tianhao shouted loudly and immediately decided.

At the beginning of the establishment of the Green Capital, Tang Yu and Tang Tianhao got into the small dark room and thought about it for a long time. Regarding the future development of the Green Capital, Tang Yu said a few words at that time: simple and not complicated; norms are not powerful; transparent and not black boxes; and not laxive.

Tang Yu said at that time that the real estate industry, as an industry with intensive power and money transactions, if you want to make the enterprise bigger and stronger in the end, you need to set such rules and develop such a corporate culture, or you can only be in a corner after all.

Tang Tianhao was a little disapproving at that time. He thought that under the current situation, the real estate industry could not become bigger and stronger if it did not have the power and money to trade. He also argued with Tang Yu and felt that he might not have enough understanding of the industry. After all, Tang Yu was so old, even if he was a little smart and precocious, he had experience. There are always some defects. Tang Tianhao is still fond of the popularity of the land, and he is also greedy for the means of administrative allocation of land. In the past, he had no opportunity and no strength, but now he has everything. If he doesn't take the opportunity to make a handful, he will get along with money.

Tang Tianhao didn't know that Tang Yu was not unfamiliar with this industry. On the contrary, because of his previous life, he may be more familiar with this industry than Tang Tianhao himself. As soon as Tang Tianhao finished speaking, Tang Yu told him an unheard-of real estate business model, and a word he had hardly heard of before: marginal effect.

Tang Tianhao comes from a grassroots background and has no research on economics. Naturally, he doesn't know what the so-called marginal benefits are.

"Uncle, you may not understand the word marginal effect. To tell you this, if the real estate industry wants to avoid the dark zone of the industry, it is nothing more than the darkest in several links, and the most important link is to get land. If we want to avoid the dark zone of the industry, we need to solve the process of land acquisition. How to avoid power and money transactions in the process of land acquisition? There are only two ways, either to get it at a high price or to get the land in a tight place.

Tang Tianhao looked at Tang Yu with a strange face, "Xiao Yu, what you said makes sense. Doing so can indeed avoid secret trading to the greatest extent. However, if the land is taken according to these two methods and the land is taken at a high price, the developer's profit will be lowered to a fairly low level, which is unacceptable to the developer. However, when you get land in places that are not in short supply, real estate is relatively easy to be unsalable, which will take up a lot of money from developers. And Xiaoyu, you may not know much about the real estate industry, and you don't know the proportion of funds in real estate development..."

Tang Tianhao was interrupted by Tang Yu and Tang Yu before he finished speaking. "I naturally understand what the second uncle said. The cost of land acquisition will account for a high proportion of the whole real estate development process. If in Hainan, perhaps the cost of land acquisition has reached more than 60% of the total development cost. Of course, this is abnormal. In our Dongling City, we may not even reach half of it.

Seeing that Tang Tianhao nodded in agreement, Tang Yu continued, "High-priced auctions will cause high development costs and low profit margins for developers. Taking land in urban-rural areas or places in cities that are not in short supply may cause real estate to sluggish sales and occupy funds. However, if the real estate group, as a developer, is willing to reduce its profits to a relatively low level and reduce house prices, then low house prices can attract a large number of people to buy houses quickly, and can only form a large flow of people in the short term. This second uncle does not deny my statement, right?

Tang Tianhao said angrily, "That's natural. People are eager to buy cheap things quickly, and naturally they can sell quickly. However, let the developer automatically lower his profit margin for no reason. As a developer, you are a public servant who sacrifices himself like your father, and let your second uncle drink the northwest wind?

Tang Yu shook his head, "That's why I want to talk to my second uncle about the word marginal effect. Second uncle, you should go to Chengjiao to make up for the common sense of economics. If you want to develop from a grassroots school, you still need to recharge.

Tang Tianhao agrees with this. He earns more and more money. The more he finds that the things in his mind are not enough, especially recently, he has been hit by Tang Yu, which makes him feel more and more like this.

"The so-called marginal effect is that we do not pursue high profits, but make money through surrounding supporting facilities. If we don't pursue high profits, low house prices can quickly form a large-scale flow of people. If we develop in the model of the suburban market, in addition to developing a large number of residential buildings, we can also build large shopping malls and various supporting facilities such as commercial retail, catering, leisure and entertainment, office buildings, hotels and other supporting facilities in the real estate center. We can not operate these things, but we must keep the ownership of these properties in our own hands and not sell them, and make a profit through rent.

After a pause, "In theory, the surrounding 30,000 people can support a large comprehensive supermarket with a store area of more than 10,000 in the center. Only when we can quickly form a flow of people, coupled with appropriate momentum, we can quickly cultivate the commercial atmosphere of this place. When the business atmosphere is formed, the property in our hands will appreciate rapidly. At that time, although the real estate in this place is not profitable, we can make up for it from the high rent around us. Moreover, the sale of housing can only be regarded as a one-time transaction. Starting from the supporting facilities of life, we constantly draw profits from the occupants. Of course, the key to this is to form a flow of people and cultivate a business atmosphere.

Listening to Tang Yu's talk, Tang Tianhao's face had lost his initial look and seemed a little serious.

Tang Yu's proposal is undoubtedly a brand-new business model. Tang Tianhao has never seen or even heard of this real estate development model that makes money by pursuing marginal effects. But I have to say that he is now a little moved by what Tang Yu said, and suddenly yearns for this so-called marginal benefit.

It suddenly occurred to me that the eldest brother Tang Tianhong told himself last time that his boy had seen most of the economics in his study. At that time, he only thought that Tang Yu was watching and playing. Now it seems that it is far from that.

Naturally, he didn't know that what Tang Yu and he said was completely what he had seen and heard in later generations, and it was a mature real estate development model he had seen in later generations. Similar to the Vientiane City model, the Overseas Chinese Town model and the suburban market model have been used quite maturely in later generations. Tang Yu only grabbed part of it from which his second uncle is now capable of doing it. With tens of millions of funds, it is completely impossible to build a city, and it is a good way to pursue the marginal effect.

Of course, it is not so simple to try a new business model. Tang Tianhao does not dare to make up his mind to try it at once. He also needs to find some professional people to consult, to specifically understand the marginal benefits, to understand how to cultivate the business atmosphere of a place, and to find Fang Jianming discussed the feasibility.

......

In late April, the opening of Lvdu was quite low-key and did not seem to have a strong background at all.

Although Su Muru also showed up with Tang Tianhong from the municipal party committee and the municipal government, they all seemed to be quite low-key, not publicized at all, and did not notice much. The vast majority of people in Dongling City did not notice that such a real estate development group with a capital of 60 million yuan had settled in Dongling.

However, after the opening of Greendu, it immediately became aggressive and quickly attracted the attention of the general public, because after the opening of Greendu, its first target turned out to be the giant of the real estate industry in Dongling City, Wanjian. Most people are thinking about watching the jokes of Lvdu. Let's see how this man with the tiger's beard was crushed to pieces by Wan Jian, but the final fact is shocking.

Under the aggressiveness of the green capital, Wanjian Group, which has dominated the real estate industry in Dongling City for more than ten years, actually chose to give in at the first place instead of crushing down the green capital. Therefore, people in Dongling City know that Lvdu, a previously unknown real estate development group, know that this group can be strong enough to make Wanjian give in. Of course, there is also a person in Dongling City who knows this fact. They are the people who know the background of Tang Tianhao and understand the reason for Wan Jian's concession.

Tang Yu had already said hello to Su Muru about Wan Jian's matter before. Su Muru was calm on the surface, but he was secretly happy in his heart. If he had the opportunity to attack Cai Mingcai, an disobedient dog, Su Muru naturally spared no effort.

After fully understanding Tang Yu's strategy, Su Muru sighed in his heart that the old Tang family is not only smart, but also has a lot of vicious ideas in his stomach. However, the more he looked at it, the more he liked Tang Yu. He himself repeatedly suffered losses in his official career because he was too straight. Naturally, he hoped that Tang Yu would not be like him. The matter of him and Tang Yu's marriage also came out in Dongling City, and the date was also set in early May.

Green has to target Wan Jian. Su Murou naturally cooperated with some occasions to reveal some mouths. These mouths spread to Cai Mingcai's ears. His understanding is that Wan Jian is a big profit and tax in Dongling City. If Su Muruo wants political achievements, he will not overthrow his Wan Jian, but if Wan Jian has been in Dongling. The city hindered his eyes again, which blocked Su Muruo's heart. Then, Su Muru's meaning is naturally very clear: Now, don't get in the way of my eyes in Dongling City for the time being.

Therefore, after communicating with some people in the officialdom of Dongling City, Cai Mingcai thought that he could not fight with Su Muru now, and it was still very important to retreat for the time being.

At present, the green is aggressive. Everyone knows the relationship between the Tang family and Su Muru. He naturally understands that Su Muru instructed Tang Tianhao to vent his anger on him, so he tried his best to retreat and let Tang Tianhao scrape some meat to calm Su Muru's anger. Anyway, it's only a few million things, and it's really not worth mentioning when he came. If he spends millions of dollars to buy Su Murou, he may wake up happily in his dream, but he also knows that it is impossible, and everything will be fine if Su Muru does not target him.

Of course, he is not very afraid of Su Murou. Wan Jianeng has his own reason to stand in Dongling City for so many years. Cai Mingcai knows that soon after the honeymoon period between Huang Baode and Su Muru is over, it will be his own opportunity. At that time, it will be difficult for Su Muru to get stuck in his neck. At that time, even if Su Muru's resentment against him had not subsided, his combination with Huang Baode was enough to fight against Su Muru's strength.

At this time, I happened to hear the news that Hainan Real Estate continues to be booming. The 20 million he invested in Hainan in the past two years has increased several times. Moreover, Tang Tianhao's worth of more than ten million yuan rolled to 60 million yuan in Hainan in two years. Dongling City knows a lot about this legend, which naturally makes Cai Mingcai very excited. In the past, because Tianzhao Home in Dongling City occupied a large amount of money, he had no time to take care of Hainan. Now that there is a chance, he naturally has to make a profit.

Cai Mingcai will not doubt the purpose of Tang Tianhao's return to Dongling City. He just thought that Su Muruo and Tang Tianhong had gained power that he withdrew from Hainan. After all, the real estate industry is strongly dependent on political resources. With such good political resources in Dongling City, if he does not make good use of it, he will be a fool.

Therefore, Cai Mingcai knew that he was currently in Dongling City hindering Su Murou's eyes. In a short period of time, he did not have the strength to fight against Su Muru, and the hot real estate market in Hainan was so attractive. He simply decided to temporarily transfer the power of Dongling City to Hainan.

Therefore, since late April, the real estate industry in Dongling City has appeared in a strange state. The rising stars such as Lvdu continue to squeeze the share of Wanjian's real estate, while Wanjian has retreated step by step. From the end of the month, the main force has been transferred to Hainan.

Cai Mingcai, who was anxious to go to the Hainan Nuggets, did not realize that the bank, which had been stuck in his neck, began to open some openings to him, and he could also lend money to the bag he was tightly covered, although the procedures were more cumbersome and the collateral was larger. Not realizing the danger, he only thought that it was the result of his public relations, or that his move to Hainan had been understood by Su Muru, so he took out a lot of land and real estate mortgages to invest in Hainan.

The contact with Fang Jianming from the provincial capital also made him ecstatic. As the saying goes, someone sent a pillow as soon as he wanted to sleep. Although Fang Jianming's opening price was slightly higher than the market price, looking at the prospect of the continued hot real estate market, Cai Mingcai felt that it was still within the scope of acceptance, so he began to negotiate and deal with Fang Jianming.

Of course, the abnormal popularity of Hainan's real estate market still makes Cai Mingcai, an old fox who has been playing real estate for many years, a little vigilant. However, thinking that he is just playing short-term investment, the situation in Dongling City will improve in three or two months. At that time, the funds will be returned long ago, and there is no need to bear it at all. Heart. Moreover, the high profit is really exciting.

Of course, in the end, he also left some room for caution. He was afraid that Tang Tianhao's side would be too tight, and Dongling City still retained a certain strength.

Before and after, Cai Mingcai invested more than 300 million yuan and nearly 400 million yuan in Hainan and Beihai.

While he was still looking forward to trading with Fang Jianming for his dream of making a fortune, Tang Yu and Tang Tianhao had already turned their heads happily.

It's not only the two of them who are happy. For example, Fang Jianming, who made more money from Cai Mingcai, is very happy. He is still willing to do this kind of win-win thing with Tang Yu. Su Murou, who got the news, is also very happy. This person who has disgusted him for more than half a year is finally about to taste the bad results...

If Cai Mingcai knew that Tang Yu was still complaining that he didn't invest enough money in the Hainan real estate market, he didn't know if he would vomit blood depressedly.