Chapter 353 Distribution Rights Auction

In fact, Tang Yu is essentially no different from any other ordinary child. The reason why Tang Yu was able to receive such praise from Mr. Fang at this time is that Tang Yu is a reborn person. Tang Yu has experienced some things in this period. Tang Yu has also experienced some things. Tang Yu knows the development of the state better than anyone else, and Tang Yu also masters the more advanced ideas and business concepts of people in this era. At this time, whether in vision or theory, Tang Yu is not comparable to anyone in this period, and there is no comparison at all. Tang Yu is equivalent to knowing everything. Exhibition direction,

Tang Yu mastered the rebirth of this evil-level cheater, but I'm afraid it's difficult to succeed. Among other things, Tang Yu is gambling. Participating in the World Cup will make him rich overnight, because which team wins and which team loses, Tang Yu has already known it well, and he even knows the score of the game...

Of course, the premise is that this era has not been greatly changed by the arrival of Tang Yu. So far, his arrival has changed something. In addition to his own fate, many other people and things related to himself have also changed as a result. The butterfly's wings are shaking, and maybe one day it will cause the whole world. Changes in the world. Therefore, Tang Yu wants to take advantage of the current big pattern of the whole world that has not been changed a lot, and use his own evil-level cheats to speculatively. When the world has undergone great changes and the trend of many things is no longer the same, he is more than others, but it is just a social experience of more than more than ten years. Therefore, when using the whole big cheater, he also needs to enrich himself as much as possible. He can't be mediocre for a lifetime. He always needs to do something to make himself in vain.

"In fact, I came to Dongling this time. It can be said that I made a special trip to thank you. If you hadn't reminded me last time, I'm afraid I would have missed another good opportunity, so I drove here as soon as I was free today. Hey hey, the one you mentioned last time is a huge hype point. At this time, the nuclear energy of life has been completely hyped up. Drinks, with fame, hot sales are naturally inevitable. Fang Jianming said from the bottom of his heart.

Tang Yu smiled and said, "Brother Fang, you're welcome. Don't you need to talk about these things between us? Drink and drink..." Tang Yu raised his glass and said with a smile. In fact, the beverage market in this era is similar to the health care product market. It all relies on fame to hit the market. The slight difference is that the health care product market is chaotic and has no moral bottom line, while the beverage market is relatively better.

The relationship between Tang Yu and the Fang family owes a lot. You owe me one point, and I owe you a penny. However, in such a situation, it is very good for Tang Yu. This will only make the relationship between Tang Yu and the Fang family more and more intimate. With the powerful backer of the Fang family, Tang Yu will take many detours in many places. . Up to now, the biggest favor owed by the Fang family to Tang Yu has not had a chance to get it back. That favor is not an ordinary favor.

"Now the mysterious formula has been bought, the advertisements have spread out overwhelmingly, and the production line has already been introduced. The product has been put into production and can enter the market soon. Looking at the current market response, it is very good."

Fang Jianming said with a smile, "This advertisement is very good. I really look forward to what kind of sensation Life Nuclear will cause after entering the market." Fang Jianming had some surging feelings in his heart at this time. He could even foresee the hot scene after "life nuclear energy" entered the market. In fact, from the beginning to the end, Fang Jianming knows that this is a hype. The key is that the hype attracts the attention of others. As for what the specific content of the recipe is and what it does, that has become a secondary thing. Fang Jianming is even doubting whether Ma Jiajun has ever used this formula. Maybe this recipe was originally hyped by Ma Jiajun.

However, when he heard Fang Jianming's description, Tang Yu's mind suddenly flashed with a smile on the corners of his mouth, "Brother Fang, what kind of sales model are you going to use to sell this 'life nuclear energy'? The nuclear energy of life is so hot that I think it's better to make a different scene.

Fang Jianming was stunned by Tang Yu's question. He didn't understand the meaning of Tang Yu's words, "What sales model? Another scene? I don't understand. Isn't sales the same sales method as before? We develop distributors, supply them directly to dealers, and then they bring the products to the market, isn't it? Is there any other scene that needs to be done elsewhere?

"Hey hey, under the overwhelming advertising bombardment of Brother Fang, coupled with the launch of a brand-new health drink called 'Life Nuclear Energy', I believe that as soon as the news that your product is put into the market is released, the order will come like a snowflake. I don't know how many beverage dealers there are in the country, but I know that as long as you are famous, the dealers who gather at that time must be hundreds or even tens of thousands. Not to mention whether the staff of Baozhiyuan will be in a hurry at that time, that is, those orders are small and large, and there are available in various places, and the sales scope of dealers in some places is even It will cover each other, which is also a waste of resources from another perspective. How to develop dealers is very worth pondering. How do we select qualified dealers that can cooperate with us? The work to be done here is big, but it's not just as simple as accepting orders. Brother Fang has never been exposed to this kind of business before. He has been focusing on real estate. I'm afraid he doesn't know much about the doorway here. I'm afraid you can't imagine the popularity of life nuclear energy. The more popular it is, the more dealers will come.

"Brother, do you have any better sales methods?"

Hearing Tang Yu say this, Fang Jianming did not show approval or disapproval. After all, this sales model is generally recognized by everyone and has always been doing so. Although it sounds a little cumbersome, it is not only the source of treasure, but other enterprises are the same, but Fang Jianming Knowing that what Tang Yu's mind is definitely a golden idea worth a lot of money, Tang Yu's thinking seems to be different from that of people in this era. Maybe he has a better sales model.

Tang Yu did not have the appetite for Fang Jianming and gave the answer directly, "Hey hey, according to my opinion, Brother Fang, you can directly organize the distribution auction."

Tang Yu remembers that so far, the marketing model of this distribution auction has not appeared, and in the previous life, the first person to use this model was none other than the boss of Lebai.

Tang Yu remembers that in his previous life, He Boquan bought the nutritional formula of "Life Nuclear Energy" at a high price of 10 million yuan, and then only planned a series of business rights auctions around "Life Nuclear Energy", which earned a return of 1.8 million yuan and became a famous marketing planning case in China.

Tang Yu clearly remembers that in his previous life, it was not Fang Jianming who bought the formula of nuclear energy for life, but today's Group in Guangdong. After buying the formula, in 1994, Today Group bought the "Life Nuclear Energy" nutrient solution formula from Ma Junren, a coach of "Ma Jiajun" in Liaoning, at a high price of 10 million yuan, and then earned 180 million yuan around planning a series of distribution rights auctions, becoming a famous marketing planning case in China. ." "Life Nuclear Energy" originated from the long-distance running coach who was popular at that time, so it has a very high news value. In addition to today's Group's brand and the largest intellectual property transfer in China so far that purchased the "Life Nuclear Energy" formula, it is bound to have a sensational news effect. Hundreds of TV stations, radio stations, newspapers and magazines For this reason, I have made a follow-up report. The remarkable sports achievements of "Ma Jiajun" have brought great mystery and credibility to the "Life Nuclear Energy" health care products, and also bring a good product image to the "Life Nuclear Energy" nutrient solution, which is bound to be conducive to the market and sales of this product.

Tang Yu remembers that in his previous life, in April-April 1994, Guangdong Today Group held a series of auctions for the exclusive distribution rights of "Ma Junren Life Nuclear Energy" nutrient solution in Chengdu, Chongqing, Wuhan, Nanjing, Xi'an and other places. When the local distribution rights were auctioned in Chengdu and Chongqing, they both started at 100,000 yuan. Finally, after fierce competition, the exclusive distribution rights of the two places fell at 424,000 yuan and 782,000 yuan respectively. Almost overnight, "Life Nuclear Energy" is a household name. The market prospect of its products is generally optimistic, and the formula bought for 10 million yuan has made several times the profit. Moreover, today, the group did not spend a penny of advertising fees, but obtained tens of millions of yuan of advertising fees, which may not be the marketing effect.

In fact, in this life, under the guidance of Tang Yu and the executive planning of Fang Jianming, the popularity of life nuclear energy in this life is much higher than that in the same period in the previous life. That is to say, if a distribution auction is held, greater success may be achieved.

"Distribution auction?" When he heard this strange word, Fang Jianming's eyes suddenly lit up. He had entered Shanghai for a period of time. In addition, he was talented and intelligent. After Tang Yu just said this word, Fang Jianming had already guessed it literally, but he was still a little uncertain. He couldn't help looking at Tang Yu doubtfully. He Tang Yu also needs to explain this novel thing to him.

Tang Yu nodded with a smile, "The so-called distribution right auction, as the name implies, is to sell the right to distribute products to dealers in the form of auctions. For auction enterprises, this marketing model is like holding a golden pillow when they want to sleep."

"Golden pillow? This adjective seems to be very powerful. At this time, Fang Jianming was completely aroused by Tang Yu's appetite, which aroused his interest in the marketing model of this "distribution right auction".

Tang Yu nodded. In his last life, when Tang Yu was in college, he made a detailed analysis of the marketing model of this "distribution right auction". "This marketing model will have many benefits for enterprises."