Chapter 97 Propaganda War

In Songjiang Satellite TV's view, the revision of this issue of "Happy Story" is quite successful, because it has become the highest-rated variety show of Songjiang Satellite TV and has also entered the top five in the national variety show ratings ranking.

Countless manufacturers called one after another to ask for exclusive sponsorship of Happy Mobilization, but they made the senior officials of Songjiangtai very happy. However, there is also an annoying aspect for them, that is, manufacturers hope that Zhang Duo can be a regular guest of this variety show, but Zhang Duo refused to agree.

Zhang Duo's acting and singing are of the nature of playing tickets, and he prefers to be a writer and businessman. Write books, run newspapers, make movies, and become a media tycoon, not an artist.

So he not only rejected the request of Songjiang Satellite TV, but also rejected the invitations from many record companies, which puzzled everyone.

Song Siwei is one of them. The next day, in the office of Wanbang Film and Television, Song Siwei asked Zhang Duo, "A Duo, how about we getting a record company?"

"I think it's better to forget it. Although the record company is still quite popular, after a year or two the rise of the Internet, the record will not be sold. I think we still put all our resources and strength on film and television companies. I took a look at it. Since the establishment of our company, we have been making TV series, but we have not even made a movie. It is far worse than those big film and television companies!"

Song Siwei blushed a little. TV series belongs to fast food culture, which is for people to pass the time, but it is artistically worse than movies. Even among those artists, movie stars have a higher status than TV stars, can stand in the film industry, and rarely return to the TV circle. Film and television companies have also been making TV series, but have never made movies. In terms of status, they are shorter than companies of the same size as those that make movies.

Song Siwei's pupils shrank, pushed down his golden glasses, and said slowly, "We will naturally make movies in the future, but now the main task is to pass the current difficulties. If the viewing of Demi-Gods and Semi-Devils is sluggish and the cost cannot be recovered, there is a risk of the capital chain being broken. It is hard to say whether Wanbang can exist at that time. What's the matter with making a movie!"

"I think it's a little radical to set up a record company, but you have to understand the painstaking efforts of Yutang and me. Although he is a government, he doesn't like to beg family elders. We can have what we have today. Although we have borrowed a lot of background and connections, we rely more on our own efforts to operate. Because we all love the film and television industry. If it is really just to make money, there are too many industries that can make huge profits with our connections. Why fight and trembling, like running a film and television company on thin ice!"

Song Siwei's words were extremely sincere. Although Zhang Duo felt that some words were exaggerated and may not be true, he still nodded and said, "Brother Song is right. If it is really to make money, it is indeed faster for other industries to make money!" You also have more advantages!" Turning around, why don't these two people want to love the film industry when they use the company's money for filming to invest in stocks?

Song Siwei continued to say, "Yutang is a very self-respecting and shameful person, and he refuses to lose face even in front of him. Now, in order to have a good rating of Demi-Gods and Semi-Devils, I have returned to the capital to ask for help. Although I am a family elder, it has never happened before. And if we open a record company and let you be a singer to produce a record, it will be harmless to you. Why do you still refuse?

Song Siwei said something to kill him, but Zhang Duo was a little ashamed. Although he felt that Song Siwei's words were not all right, it was difficult to refute them. Now he finally realizes that "Imian" doesn't want to play Young and Dangerous, but he has to act again. As the saying goes, people in the world can't help themselves. Many times, it's not what you don't want to do.

He doesn't want to be a singer. On the one hand, he feels that he writes novels, is a director, plays, and runs a newspaper, which involves too many industries. Although each has its own involvement, it is difficult to make great achievements in all aspects. On the other hand, I also feel that my voice is not as good as my idol Eason Chan. Although there is no idol in this time and space, I still feel that it is a pity for him to sing.

But his reason could not be told to Song Siwei, and if he refused again, he seemed pretentious, so he said, "Well, Brother Song, since you have to drive the ducks on the shelves, I can only flutter twice. Whether you can fly to the shelves or not, you can only do your best and listen to fate!"

Song Siwei was overjoyed and said with a smile, "It's good that you agree. You don't know. I showed the videotape of your singing "Love Transfer" to a famous musician in China. He said that the lyrics and songs are good, and the voice is quite promising, but the skills are too poor. If you train well, you may not be able to become a top singer. ."

Zhang Duo said in surprise, "Brother Song is not swooing me!" Do I have such a good voice?" He liked singing in his previous life. When he went to KTV with his friends, he was absolutely Maiba. His friends also said that he had a good voice and sang very well. But the question is, can the praise in KTV be serious?

Song Siwei said firmly, "It's true! Since you agree, I will ask another master to train you. On the fans' side, let them call Songjiang Satellite TV first to click your video!"

The hotline of Songjiang Satellite TV is about to be blown up. Some people ask if it will be changed to this mode in the future? What stars will be invited next? More people hope that Satellite TV will replay the video of Zhang Duo singing "Love Transfer" and ask "Xing Zai" if he will change his job as a singer and when the record will be released, but it makes the operator dizzy!

With the popularity of this episode of "Happy Story", the effect is also obvious, that is, "Dragon Eight" became popular before it was broadcast, and even the popularity of several guests also soared.

Although the publicity effect was excellent during the serialization of novels and the start of TV series, after all, after such a long time, there has been a lot of news in the entertainment industry, and the freshness has passed. Except for those loyal fans, most viewers have long forgotten about Demi-Gods and Dragons and TV series.

The publicity means of Wanbang and Songjiang Satellite TV are naturally not limited to a Happy Mobilization. In fact, this is only a small part of the publicity plan. In the publicity plan proposed by Zhang Duo, it is a joint action of Wanbang Film and Television, Songjiang Satellite TV, Songjiang People's Publishing House and Songjiang Morning Post.

First of all, Songjiang Satellite TV will broadcast a large number of the ultimate trailer of Demi-Gods and Semi-Devils before the broadcast, so that more viewers will pay attention to Demi-Gods and Semi-Devils.

Secondly, in mid-July, the 1.2 million-word Legend of the Condor Heroes and 740,000-word ruthless swordsman were serialized one after another. Songjiang People's Publishing House will release the complete works of Demi-Gods and Semi-Devils, Legend of the Condor Heroes and the ruthless swordsman in the country on July 15th, in order to achieve an interactive effect.

And at the end of the daily update of Zhang Duo's newly opened Condor Heroes in Songjiang Morning Post, he also added Demi-Gods and Semi-Devils, which will be released on July 16th.

The influence of Songjiang Morning Post is naturally not comparable to that of Northeast Evening News, but it is also extraordinary. Since the resumption of publication on May 1, it has been in the midst of rapid expansion. With the popularity of the ruthless swordsman, the sales are getting higher and the coverage is getting wider and wider, and now it has covered most provinces in the north. In the serialization of Li Xunhuan's battle against Shangguan Jinhong, the sales volume exceeded one million copies on that day, which can be regarded as a complete reality of Zhang Duo's millions of appeal. So the effect of advertising in the Songjiang Morning News is also quite good.

Compared with the propaganda method of Demi-Gods and Semi-Devils, the publicity method of Romance of the Three Kingdoms is extremely simple and clear, that is, to give full play to its all-star lineup advantage. Because CCTV has invested in the Romance of the Three Kingdoms, it spares no effort to publicize it. They arranged for the program team to interview and guest-star artists of "Romance of the Three Kingdoms" one by one. The basic routine is to say hello to everyone. I am so-and-so. What role do I play in the play? Romance of the Three Kingdoms is a very good TV series worthy of your expectation. Please support me and support Romance of the Three Kingdoms.

Although everyone has only one sentence, more than 80 stars add up, and the time is still not short, CCTV still played it completely before the release of Romance of the Three Kingdoms, which caused a lot of sensation.

As for the newspaper, there are more reports on the Romance of the Three Kingdoms. Northeast Evening News now ends the serial contract with Zhang Duo and becomes a partner with Wang Cheng. Now that the Romance of the Three Kingdoms adapted from Wang Cheng's original novel is released, the Northeast Evening News naturally has to wave the flag and shout for it. After all, Wang Cheng's fame has risen by one point, and the interests of the Northeast Evening News are one point more.

So the Northeast Evening News is reported in a large number of pages. Another newspaper under itss, Daily Entertainment News, is about to become a special issue of Romance of the Three Kingdoms.

On the evening of the 15th, Romance of the Three Kingdoms appeared on CCTV's eight prime programs. Because the required schedule should be given to a red theme TV series, "Romance of the Three Kingdoms" finally landed in eight sets and broadcast four episodes every night, which is also regarded as a loss of the eastern corner and the harvest of mulberry elm.

When countless viewers in front of the TV saw the magnificent, well-made and starred Romance of the Three Kingdoms, they were immediately shocked! That magnificent feeling is not something that low-cost TV series can show. In the first episode, more than 20 popular stars appeared, which surprised the audience. The four-episode broadcast made the audience shout, so as soon as the Romance of the Three Kingdoms started, it temporarily won the audience championship in 2001.

After hearing about the ratings results of Romance of the Three Kingdoms, the senior officials of Song Siwei and Songjiangtai were silent, and the confidence gained by the previous propaganda station also disappeared.