Chapter 153 Negative Marketing

Zhang Duo listened and was silent. After graduating from high school in his previous life, he didn't watch much TV and didn't recognize the authority of his reports. But in fact, in many people's minds, TV is still a very authoritative media, especially CCTV reports.

Some elderly people often say that they have reported it on TV, with a fake expression, which makes Zhang Duo sneer at them, but it also just shows the authority of TV reports in their hearts. If CCTV reports that Huaxia Daily criticizes Bright Sword, I'm afraid it will really have an impact on some audiences.

But Zhang Duo thought about it, TV series and movies are different. Movies take time and money to go to the cinema. If it takes dozens of yuan and two or three hours to see a bad movie, it is a depressing thing for most people. Therefore, film review is more important and has a more impact on the box office.

But the TV is different. When watching TV, you sit at home with the remote control and keep changing the TV. If you think this is good, just watch it for two minutes. It's not easy to change the TV. There is no loss. If you let everyone take a look at Bright Sword with the power of Huaxia Daily and CCTV, I believe that most people will be attracted by Bright Sword. Zhang Duo and his classmates in the previous life only stayed for several nights because they took a look at each other when surfing the Internet.

Thinking of this, Zhang Duo smiled and told Song Siwei and Jin Yutang what he thought. The two began to be stunned first, and then fell into meditation.

As Jin Yutang expected, the evening news of CCTV reported that Huaxia Daily's criticism of Liang Jian. For a while, rumors were everywhere and there was a lot of discussion.

......

Jin Shuisheng is doing his homework in his room. After entering his freshman high school, his homework is getting heavier and his entertainment activities are less. The greatest pleasure every day is to spend 20 or 30 minutes reading the "Xingzai" martial arts novels.

He has read the original work of Bright Sword, but he put the book at school and didn't dare to take it home. After the TV series started, he at least asked his parents to agree to watch it. Even so, his mother always said something to him from time. Jin Shuisheng was submissive and did not dare to distinguish. Jin's father shook his head from time to time.

After reading Bright Sword today, Jin Shuisheng returned to his room to do his homework. He didn't expect to read a few pages of the book, so he heard Jin's mother shouting in the living room: "Shuisheng, come out quickly and watch the news. There is news of Bright Sword!"

Jin Shuisheng listened and hurried to the living room. He saw a report on TV, "Today, Huaxia Daily published a commentator's article "What kind of sword can bandits shine?"

The article pointed out that the popular war-themed TV series "Bright Sword" has serious banditry in its protagonist Li Yunlong, and has committed a variety of discipline and principle mistakes such as battlefield disobeying. This TV series does not reflect the history of our army, distorts the organizational principles and combat principles of the people's army, and slanders the image of senior cadres of our army. It's called Bright Sword, which is actually a tampering..."

After watching the news report, Jin Shuisheng stood still and was a little at a loss. How could a wonderful TV series be criticized by CCTV? In his opinion, CCTV reported an article in Huaxia Daily to show his attitude.

"Calling you out is to let you know what you are looking at all day long? What is the story of a 'military ruffian' and 'bandit'? I don't know how to study in the first grade of high school. Look at your grades. You are not allowed to read "Bright Sword" in the future. Go back and read!" The golden mother said furiously.

Jin Shuisheng did not dare to make any distinction. He went back to the room with a bitter face, twitched his nose, and almost didn't cry.

Father Jin sat on the sofa and said, "Are you too strict with your children? Don't leave any psychological shadow on him!"

Jin's mother sneered and said, "I'm afraid of how defeated my father is. You always pretend to be a good person there. Of course I have to be strict!"

Jin's father smiled awkwardly and said, "Okay, okay, listen to you!"

"Also, you are not allowed to watch "Bright Sword" at home in the future!"

Jin's father was like a cat that was stepped on its tail. At that time, it blew up. "No, why can't I look at it? I don't take the college entrance examination. I'm tired enough to work all day. Can't I go home and watch TV?

Jin's mother did not show weakness, "Look at what it is. Huaxia Daily has named and criticized it. CCTV has reported it. Are you still good?"

"I said that your woman is really fickle. Didn't you say it's beautiful late?"

"Can I be blind?"

"I also have a problem with your eyes!"

"Nonsense, if there is no problem with my eyes, how can I pick a pig like you, a dog that doesn't gnaw, and don't look like a man at all? If our aquatics are not like you, they can't kick a fart with three feet?" Jin's mother roared.

Jin's father muttered, "Like me, it's right. If you dare to be like others, I will abandon you, a prodigal woman..."

Jin's mother said angrily, "Jin Shixiong, what are you muttering there?"

Jin Shixiong hurriedly said, "No, I didn't mutter anything. I mean, "Bright Sword" is not allowed to be seen, so I won't watch it!"

"It's almost the same!"

......

That night, countless families disputed whether to watch "The Sword" or not. What's more strange is that the next day, the major media across the country commented on "Shining Sword" and almost sang bad "Shining Sword". Either repeat the argument of Huaxia Daily, if you are not optimistic about the future ratings of Liang Jian.

As for the Internet, there are pros and cons, which are noisy and smoke everywhere. However, the number of netizens in 2002 is completely unmatched with the number of TV series viewers, so the reputation on the Internet cannot have much impact on the viewing of TV series for the time being.

In Peng Haitian's office of Honghai Film and Television Company, Wei Yuanli looked at the comments in the newspapers and said to Peng Haitian with a smile, "Mr. Peng, Wanbang Film and Television is miserable this time. The national media are fighting against them! If there are many injustices, they will kill themselves. Let them dare to shoot everything! Haha!"

Peng Haitian looked at the newspaper in front of him, his eyes wandered uncertainly, obviously thinking about something. Wei Yuanli looked at it and said puzzledly, "Peng Dong, we are in a good situation now. Do you have anything else to worry about?"

"No, no!" Peng Haitian shook his head and suddenly said.

Wei Yuanli said puzzledly, "Peng Dong, what's wrong with you?"

"I said the situation is wrong. Didn't you find that none of the domestic mainstream media media said "Liang Jian"?"

Wei Yuanli heard this, his eyes turned and instantly woke up, "Yes, whether it is Wanbang, the Jin family, and the four local satellite TV, no one will make such a result. Does Peng Dong mean that they did it on purpose?

Peng Haitian's face was gloomy, "Yes, if not, it's not enough to explain the current phenomenon!"

Wei Yuanli stood up, walked around a few steps, and said impatiently, "But if they do this, aren't they afraid of losing money and ruining their bones?"

Peng Haitian laughed miserably and said, "If the audience*, under this kind of one-sided public opinion propaganda, it is easy to accumulate money and destroy bones. But the TV series is there, and the words of the national media may arouse the interest of the audience. As long as they look at it a few times, I'm afraid they will be attracted by Bright Sword.

Wei Yuanli took a few steps and suddenly showed fierce eyes and said, "What if the General Administration prohibits broadcasting it on the grounds of the bad social impact caused by Bright Sword?"

Peng Haitian exclaimed, "Yuan Li, don't come around. In the final analysis, the competition for ratings is to make money. But if you offend the Jin family and four local satellite TVs for that little profit, it's not worth the loss!"

Wei Yuanli sighed, "Is it possible for us to admit defeat like this?"

"Hey, take a step, take a look!" Peng Haitian said.

......

In the previous life, there was a very strange phenomenon in the Chinese film market, that is, "the more you scold, the higher the box office". Sharp and rude criticism has become the "power machine" for the box office to rise all the way. Whether it is "brain-damaged movies", "advertising propaganda films", or "excetic films", they can't stop the power of "real money" at the box office. The box office of a film is not determined by "word of mouth", which may be understandable, but it can't stop the growth of the number of films. It only shows that this is an era where there are only box office and interests in the eyes, but no film quality and taste. No wonder the "noquality" has been broken.

"Bad film is abused and controlled" is a kind of stubborn and even deformed thinking formed by the public - I know how bad the film is, but I can't stop it when it looks. I have to watch it and see how bad you can be. I always think in my heart and think very hatefully - what do you can be? After reading it, there is a kind of pleasure of being abused.

Of course, "Bright Sword" is not a bad film, but when the national media criticize it word for its overwhelmingly and its various unforgivable principle mistakes, it aroused the curiosity of the audience.

If you know that it is a bad movie and you have to take a certain risk to watch a movie, then watching a TV series criticized by the media is just a few remote control. But when the audience took a look, they found that it was not what the media said at all. This "Bright Sword" is simply super good!

In the battle of Lijiapo, the independent regiment of the 386 Brigade dug trenches in the way of local work, used * to disrupt Yamazaki's troops, and even destroyed the whole army of Yamazaki's troops by knife and gun melee.

Li Yunlong once again resisted on the battlefield, killed the Japanese "watching regiment" and completely caught a big fish.

In the sweep, the cavalry of the independent regiment that broke through the battle with the Japanese cavalry, and could only fight with sabers without bullets. At the last moment of the battle, there was only one cavalry company commander left, and he still shouted hoarsely, "Cavalry company, attack! Then one man, a horse, an arm and a saber rushed to the Japanese cavalry. I don't know how many people cried in that tragic scene.

In this way, under the extremely unfavorable publicity of public opinion, the ratings of "Bright Sword" have been rising. On the fifth day of broadcasting, the ratings of Songjiang Satellite TV have reached 7:00, and the other three satellite TV stations have also reached 17.3, with a total audience rating of 24.8 , temporarily became the champion of 2002.

As for "Big Spy", it doesn't even reach ten points.