Chapter 266 Check the mole first

In recent years, the box office revenue of Chinese films has been rising steadily. There are billions of film markets in a year, of which domestic films account for half, and this half is also occupied by many pirated copies, not to mention some video websites such as Tudou.com.

It is said that "Qin Shi Ming Yue" has just been released for a week, less than a week, and the pirated DVD of "Qin Shi Ming Yue" on the market has also been released. As far as Wang Zhengfei knows, there are many video stores or video stalls selling pirated discs in various cities. The high-definition version of "Qin Shi Ming Yue" in many audio and video stores in Yanjing has been put on the shelves. The picture effect is very clear, not an ordinary "gun version", each for 12 yuan. In Shanghai, the pirated disc of "Qin Shi Ming Yue" has also become a hot-selling product of various audio and video stalls. The price is basically 5 or 6 yuan, but the main threat is not here, just like Wang Zhengfei's "Avatar" in later generations. "Avatar" can reach a box office of 1.3 billion because there are 3D versions and IMAX 3D versions, showing The cycle has reached more than 100 days. More people who watch Avatar are curious about 3D technology, so pirated discs will not be so popular, because they can't experience that kind of impression at home, and pirated discs will not have too much impact at the box office. Last year, the domestic blockbuster Jianguo Daye could reach a box office of 400 million yuan, which is also due to a similar situation. More audiences are willing to count the stars in the cinema. It is more fun to laugh together. When they go home to watch a pirated disc, if the screen is not big enough, the 'star' may blink of an eye.

In fact, "Qin Shi Mingyue" does not belong to either of these two. It is more like a combination of these two situations. "Qin Shi Mingyue" has many big stars, but also has first-class special effects production. If you want to see the most perfect version, you must go to the cinema. At home, the so-called home theater is basically It doesn't meet the standard, and many of those high-definition pirated discs cost more than ten yuan. Many of them who have money to buy pirated discs will choose to watch them in the cinema. Anyway, if it's more expensive, it's a kind of enjoyment, not just knowing the result.

What's worse is that those movies that don't have special effects and win the plot at a small cost. Buying a disc to watch it is actually not much different from watching it in the cinema. The real key is the plot, such as the previous "Immort of Life" and "Crazy" series are actually like this, because it doesn't have much technical content. There is not much difference between watching at home and watching in the cinema. Therefore, the pirated version was serious at that time. Although it achieved a good box office, in fact, it was obtained after breaking through many pirated copies. It was definitely obtained after a lot of losses. This is no different from the original benefits. .

Of course, it doesn't mean that those pirated discs are not threatening, and they are very threatening. However, relatively speaking, those video websites are more threatening. Relatively speaking, if you spend more than ten yuan to buy pirated copies, it is better to go to the cinema to see the genuine version. Anyway, it will not be much worse. However, if free movies are compared with genuine movies of dozens of yuan, there is a big gap.

The problem of the previous movie pirated CDs is actually still a few, because at that time, the pirates were all focused on foreign blockbusters, and the domestic ones were relatively eye-catching. The speed of piracy was naturally slower, but "Qin Shi Mingyue" can be regarded as the peak of domestic blockbusters, absolutely not It was generally hot, and their eyes naturally turned around.

And don't underestimate the strength of those pirates. "Those who steal hooks are killed, and those who steal the country are princes." A sarcasm can also be used to describe the pirate group "like maggots attached to bones" in the Chinese cultural system. The current piracy group has operated well and developed into a huge industrial chain.

Many pirate groups have even mastered world-class digital film technology and went to the United States for further study. This must make many genuine film companies laugh and cry. There are not many people who go to the United States for further study. On the contrary, those who do piracy are more professional than them. With such good technology, it is not easy to find a job.

For this piracy, Wang Zhengfei flew to Yanjing in person to discuss this serious problem with Gao Yan.

Wang Zhengfei and Gao Yan stared at each other. After a long time, Gao Yan exhaled. Throw out a piece of information to Wang Zhengfei and say, "Look at it yourself!"

Wang Zhengfei turned over the information and frowned more and more tightly.

"According to the news we received, just one day today, a thousand sales outlets across the country began to sell pirated copies at the same time, unified packaging, unified prices, ha, it's really amazing, and even formed a scale. Are they all delivering goods by plane!" Gao Yan also knows that if he still regards the current pirates as the kind of small factory that doesn't know which dark corner it is nested in, and the processed inferior products, it is a big mistake. The quality of piracy now is almost no worse than that of genuine discs, because many factories that produce genuine discs produce genuine discs during the day and turn over at night. The production of pirated discs, and even many pirated factories are more powerful than those of companies that produce genuine discs.

"Now the piracy speed is too fast and the quality is too good, which is completely unexpected. Now those hawkers can get the high-definition version in a few days!" Gao Yan said that he did not have such a big ambition to get justice for the whole industry. He also knew that it was unlikely. He did not have such a great ability. In the past, he could bear it because he did not have so much ability at that time, but now it is different. Now Star Entertainment is also initially full of wings, and this time the Qin Shi Mingyue was involved. That's hundreds of millions, and even in the lower part, there will be more. Naturally, Gao Yan can't watch these pirated copies.

"The cost of a rougher pirated disk is almost irreconnotable. The cost of a pirated disk with better technology is only three or four yuan, which is simply a 100% profit compared with the sales price of 7-10 yuan. The profit is so huge that I'm a little moved!" Gao Yan said with a few sneers.

"Now these pirated discs are not included, and there is also that video website. Now there is a full version on the website, and only Tudou.com is recommended in a conspicuous position. Our people have calculated it. Today alone, according to the number of clicks, etc., we have lost more than 20 million today alone." Speaking of this, Gao Yan's face flashed by. Twenty million yuan, not 2,000 yuan. It was lost in one day, and he completely lost a cleanliness without even a splash. Whose body could face it completely calmly?

And it's only one day. If it continues like this, what will happen? Who knows, he can't even think about the lost data.

"Now before we go to the outside world, the first thing to do is to check the insider first!" Wang Zhengfei said. The first thing to investigate is the mole. Where exactly is the problem?

Speaking of here, Wang Zhengfei is also murderous, and the money in it is half of him. It's strange that he can be calm.

"But this is very difficult. In this process, there may be problems in every link!" Gaoyan Road.

As the saying goes, there is nothing you can't do. In the view of the elites of the pirated industry, there are problems in every link of Chinese film distribution, and excellent quality resources can be available in minutes. For cinemas, genuine, online videos and other legal channels, piracy, as a forced demolition party, does not need any program, as long as the relevant personnel are knocked down with banknotes, tens of thousands of pieces and 200,000 yuan of blockbusters, which are enough to make the key of digital copies fail. The "inspirator" is not easy to catch and can't be caught. I have done this business. As Marx said, such a high profit dares to risk a headkill.

But in fact, it is far from this danger. It's just a taboo on paper. Three feet of ice is not cold, and the chain of interests has been formed for a long time. In reality, the film is in the open place, and the piracy is in the dark. It is extremely difficult to collect evidence. The film party does not have the ability to bite the pirated dealer. It seems that the most effective thing at present may be that a company will set off a roadside stall. The legal provisions of the relevant departments are indeed just a legend that the relevant departments have not acted for a long time, or are relaxed, resulting in a pattern of tiger raising a danger.

If the relevant departments can completely eliminate the upstream and downstream of the piracy industry, there may be hope, but this is just an extravagant illusion.

"Difficulties should also be done!" Wang Zhengfei gritted his teeth and said. If you want to kill chickens and monkeys, you can't use some shady means. If you don't set an example, let's talk about what to be released next "Qin Shi Ming Yue - Xia" in the future!"

If they can't kill chickens to warn monkeys, "Qin Shi Ming Yue - Xia" will be leaked, and how much money they have to lose. This money is completely calculated in 100 million yuan. No one can blink their eyes and say they don't care.

"Now the copy of "Qin Shi Ming Yue-Shang" is all based on digital technology, and no matter which link it is, there may be a problem!" Gao Yan said.

Digital movies were born in the 1980s and are the products of high technology. Digital movies refer to film and television works that are produced, stored with digital technology and equipment, and transmitted through satellites, optical fibers, disks, CDs and other physical media to restore digital signals to images and sounds that meet the technical standards of film, and are shown on the screen. It is fully digitized from the film production process, production method, to distribution and dissemination.

Compared with the original film, this digital film saves film production costs, innovates the production method, and improves the production level. Through high-definition camera technology, it is connected with the high-definition era; digital media storage always keeps the quality stable, and there will be no wear, aging and other phenomena, let alone jitter and flicker; the transmission and distribution does not require film washing, the distribution cost is greatly reduced, and there will be no quality loss in the transmission process.

In fact, the current situation in China is still the same as that of both film films and digital films.

(to be continued)