Chapter 308 Qin Shi-lower Premiere on

Like the North American film market, the mainland's film schedule is also roughly divided into spring, summer, May Day, Eleven, New Year's Eve and so on. The summer and New Year's have always been the most box office output in a year, which is a "must-have place for soldiers". It is produced by major film companies at home and abroad. Heavyweight blockbusters coveted these two "treasuts" one after another.

The word summer has existed for a long time, but summer is a term that has been repeatedly mentioned in recent years. From summer to summer, this is not only a word difference, but also a change of concept and the formation of a market.

"Summer season" is an imported word from Hollywood. Strictly speaking, it should start from May 30 of each year to commemorate the fallen soldiers in the United States, which generally refers to the film and television schedule from June to September every year. The main audience is the student audience aged 4-24.

The name of the summer program itself has positioned its target audience on the student community to some extent. Due to the summer vacation, which is the student's longest rest time of the year, many movies suitable for young people will be launched during the summer vacation to attract young people during the holiday.

For the entire Chinese film industry, which is eager to achieve steady growth in industrial scale, it is obviously unhealthy to focus too much on the New Year's Eve schedule. Chinese filmmakers must find another outlet for market expansion. As another important period after the Lunar New Year, the popularity of the summer season is heating up year by year.

The summer season is much longer than the New Year season, with a larger capacity, and the types of movies suitable for release are also more diversified.

Earlier, there was a successful case of Huang Jianxin's "Who Say I Don't Care" in the summer release. In 2004, Zhang Weiping even advanced the release of "Ambush on Ten Sides" from the New Year to the summer, officially starting the value of the summer in the eyes of the publisher.

In 2004, the film "Ten Sides Ambush" held a grand premiere. Under the fierce publicity campaign, "Ten Sides Ambush" earned 63.95 million yuan in four days. Under the huge aura of "Ten Sides Ambush", Hollywood blockbusters such as "Spider-Man 2" and "Slake 2" released in the same year lost their past. Domineering.

From this time, the summer season is not only formed, but also the important thing is that it is finally valued by domestic movies.

On July 1st, the summer season officially began. After a burst of appetizers in June, Little Squirrel came with the arrival of Ice Age 2, and at the end of August, "Car Story" ended with the start of school by students. During this period, "Superman Returns", "Mission Impossible 3" and "Ger 2" came one after another. And domestic films seem to continue to be embarrassing. Of course, except for one film, it is "Qin Shi Ming Yue - Xia". Everyone is full of confidence in "Qin Shi Ming Yue - Xia". With it, those foreign blockbusters should not be arrogant.

Everyone still clearly remembers the rampage of its predecessor a few months ago. The miracle of breaking 100 million in three days is still a miracle. During the Spring Festival at the beginning of the year, from the first to the seventh day of the first lunar month, the domestic film Huo Yuanjia and the imported film King Kong took 70% of the box office and became the absolute main force.

However, as soon as "Qin Shi Mingyue-Part I" was released, the glory of these two films immediately swept into the garbage. Although this time, compared with the Spring Festival Hollywood blockbusters, "Qin Shi Mingyue-Part I", which has the super popularity of "Qin Shi Mingyue - Part", is also aggressive, and there are many Hollywood blockbusters. In North America, "Qin Shi Ming Yue - Shang" has successively fought with these blockbusters. In China, in Asia, "Qin Shi Ming Yue - Xia" is about to fight with them. I have to say that Wang Zhengfei is still very predestined with them. "Qin Shi Ming Yue - Shang" went to North America and even the whole world with the hope of the people, and " Qin Shi Ming Yue - The Next is waiting to block these Hollywood blockbusters in front of your home.

With the hope of the whole people, Gao Yan will naturally not let go of this excellent publicity excuse. He immediately publicized "Qin Shi Ming Yue - Xia". After giving a large amount of money, major media reported one after another, and each of them shaped "Qin Shi Ming Yue - Xia" as if Lonely heroes go to the meeting alone, just like a model of national movies.

"The masterpiece of the summer domestic film "Qin Shi Ming Yue - Xia" is the only hope to compete with many blockbusters!"

"The boss of Star Entertainment made a bold statement that this time "Qin Shi Ming Yue - Next" will fight face-to-face with Hollywood blockbusters and create a world for domestic movies!"

"Qin Shi Ming Yue - Next" will face the encirclement and interception of Hollywood blockbusters. Is he a lonely hero who goes to the meeting alone? " Let's wait and see if "Qin Shi Ming Yue - The Next" can continue the powerful offensive of the previous episode!"

The media have created momentum for "Qin Shi Ming Yue - Xia", as if they can kill all Hollywood blockbusters only by relying on "Qin Shi Ming Yue - Xia", and other domestic films have been completely ignored.

However, other domestic blockbusters are also helpless. The so-called immortals fight and mortals suffer. "Qin Shi Mingyue - Xia" and Hollywood blockbusters fight and seize the box office of the summer season. Naturally, they can't get involved and can only eat some leftovers. For them, "Qin Shi Mingyue" is a sky-high price. Ben's movies, and the cost of those Hollywood movies are sky-high. The total assets of the company behind them are not as good as the cost of a Hollywood blockbuster. They are doomed to be unable to participate in this level of competition. For these two parties, they have no preference. Anyway, they are all opponents, and domestic or Foreign countries are not bad for them.

On the night of July 1st, the night bloomed like ink on white paper. Unconsciously, it occupied the whole sky. However, for Shanghai, a city that does not sleep, it does not have much impact. The lights around dispel most of the darkness, which is a little more prosperous than the daytime.

Da Guangming Cinema is a time-honored brand in Shanghai. It has a history of more than 80 years and enjoys the reputation of "the first cinema in the Far East". It was once the first wide-screen cinema in China, the first stereo cinema, and the first four-star cinema. It has left its footprints in the history of Chinese cinema, and has also drawn the trajectory of the development of Chinese film projection technology.

No. 216, Nanjing West Road, adjacent to the Shanghai Municipal Axe Building and Shanghai Grand Theatre in the south, and Nanjing Road Pedestrian Street, "China Commercial First Street" in the east, can be said to be adjacent to a bustling circle.

As one of the oldest existing cinemas in China, Da Guangming has not only witnessed the rise and fall of Chinese films over the past 80 years, but also created countless glories. However, with the process of Chinese film marketization, the facilities of the cinema itself have aged, and Da Guangming has begun to decline.

However, in any case, Da Guangming Cinema is still a time-honored cinema in Shanghai, and its status in the hearts of Shanghai is very different, and the premiere of "Qin Shi Ming Yue - Xia" is here.

Originally, Wang Zhengfei didn't care where the premiere was, but the previous cooperation with Shanghai Zheng Axe was very pleasant. Shanghai Zheng Axe also spent a lot for his "Snow Leopard". It is also a kind of attitude to put the premiere in Shanghai in return. When choosing a place, Gao Yan said that this place was at least the first in the Far East. The cinema is the first name in the Far East. The Far East is East Asia. "Qin Shi Mingyue-Shang" is already the first in China, and "Qin Shi Mingyue-Shang" was the best at the box office in Asia, but it is still far from the first place in the Far East. In history, not to mention the shipwrecked third-level film, even many Hollywood movies The total box office of the film in Asia is also higher than that of "Qin Shi Ming Yue - Shang". Now it is what "Qin Shi Ming Yue - Shang" did not do. I hope "Qin Shi Ming Yue - Xia" can do it.

Naturally, this statement is not superstitious, but just a good omen. For Wang Zhengfei, where the premiere is not the same. Naturally, he didn't care, so he agreed.

Tonight's Da Guangming Cinema is star-strench. The two movies of "Qin Shi Mingyue" are more than 30 stars of all sizes that can be called in the entertainment industry. In addition, there are a series of artists who can't be called, and those who were invited by Wang Zhengfei and Gao Yan, who were not invited but were not invited, and so on. Series of people.

The media present were instantly excited. In the past, so many big-name stars only appeared at some grand award ceremonies, but now they appeared at the premiere of "Qin Shi Ming Yue - Xia". In addition to the stars who participated in "Qin Shi Ming Yue" itself, there were also a lot of related and irrelevant. All of them appeared on the red carpet of the premiere, which shows how strong Wang Zhengfei's appeal is now, or how great the appeal of "Qin Shi Ming Yue" is.

As soon as "Qin Shi Ming Yue - Xia" came out, the light of all the movies was immediately suppressed, at least in China. With the good reputation and box office of the previous episode, "Qin Shi Ming Yue - Xia" received countless attention almost as soon as it was released. Everyone is looking forward to the breakthrough of "Qin Shi Ming Yue - Xia" The limit has reached a new limit. Anyway, "Qin Shi Ming Yue - Shang" is already a limit for Chinese movies. Those who can break his record, from the movies that have been filmed and are about to be released, only "Qin Shi Ming Yue - Xia" has such qualifications, which can't help but attract the attention of countless people.

Under such circumstances, if you can blow it on the premiere, even if it is not an absolute protagonist like Wang Zhengfei, just show up a little, in this situation of national attention, it is also very good for the rise of fame.

For artists like Wang Zhengfei, too many media will only be annoying, but for those second- and third-tier artists, the more media, the better, the greater the chance of their exposure, and they are likely to become popular. They have worked hard for so many years, not just to be popular, in order to be chased by the media!

(to be continued)