Chapter 163 Advertising

The camera was placed on a tripod and only shone on the suspended window and half of the seat of the plane. The beautiful wine cabinet, the long sofa that can sleep three people upright, and the TV, computer and other equipment are not included in the camera range.

In Jin Yanrou's words, the furnishings in the chartered plane are too luxurious to pass the inspection.

As for what the inspection is, Su Cheng is really too lazy to ask.

Speaking of which, the internal environment of the plane he hired is really luxurious. Except for the shell of the Boeing aircraft, the interior decoration has been changed, and it is dismantled and redoed every two or three years.

The altitude of the plane is also quite ideal, and it will not be as narrow and low as ordinary private jets. This is only an Arab tycoon-style enjoyment, and even Americans who advocate enjoyment usually can't afford such a plane.

Jin Yanrou has been on a plane many times, but it is the first time to see such a beautiful interior. She observed it with inquiring eyes, and then smiled at Su Cheng and said, "Then let's start a formal interview?"

Su Cheng straightened his tie and nodded and said, "Good."

Facing the camera, Jin Yanrou's softness on her face was gradually replaced by dignity. She only heard her familiar emphasis: "As we all know, oil is the blood of modern industry. With the increase of industrial scale, the scarcity of oil is increasingly valued by countries around the world. Since the 1970s, the global oil map has become more and more orderly, but China has never obtained an oil supply that matches its national strength. Today, this phenomenon is about to change. It is the chairman of Sucheng of Dahua Industrial Co., Ltd., who is sitting next to me.

The camera turned to Suzhou City.

Jin Yanrou smiled and handed out the microphone and said, "Chairman Su, I heard that you are a graduate of the Chinese Department of Peking University. How can you enter the oil industry?"

"When I was reading, a problem bothered me. China's oil production is very low, but China's economic development is very fast. Do a simple arithmetic problem. In up to 5 years, China will change from an oil exporter to an oil importer. In 25 years at most, China's oil demand will exceed that of Japan and the vast majority of countries in the world. At that time, how can we What about energy security? Without its own oil fields, if other countries refuse to sell oil to China, Chinese industry will lose blood. From that moment on, I began to pay attention to the oil industry. Su Cheng's smile has been trained for a long time. After revealing his neat teeth, it gives people a sense of credibility.

This kind of story is a very classic chicken soup-like entrepreneurial story for the soul. After the cliché, some people still enjoy it. When it was said in 1989, the natural effect was better.

Jin Yan smiled and said, "Is it your attempt to bid for the Zetan oil field in the United Arab Emirates in terms of energy security?" That's right. The Middle East is the world's leading oil supplier, and obtaining oil fields in the Middle East is a very important step for every country. - Su Cheng paused for a moment and smiled, "Of course, we still have some problems."

"Oh, what's the problem?"

"First of all, the environment of the United Arab Emirates, which is a very rich place with a per capita income of more than 10,000 US dollars, but it is also a place with a bad environment, affected by the desert and the erosion of the sea at the same time. If Dahua Industry does not wait to extract oil according to the wages of foreign engineers, it may go bankrupt. Su Cheng said half-true and half-false, and said, "Therefore, Dahua Industry needs to recruit a large number of experienced engineers and technicians and oil professionals to go to the United Arab Emirates for oil exploration and oil exploitation."

Jin Yan's eyes trembled and seemed to feel something was wrong.

Su Cheng ignored her, faced the camera, maintained a charming smile, and said, "The salary standard of our Dahua Industry is 150 yuan per month, the overseas allowance is 20 yuan per day, and 600 yuan per month. In addition, there are various catering subsidies and field subsidies, with a monthly salary of 1,000 yuan. We not only welcome individuals to come to Dahua Industry for trial work, but also welcome all units to Dahua Industry to contract projects.

He waved his arm, his voice was a little more excited, and said, "Let's create the future of PetroChina together!"

"That's great..." No matter what the interviewee has, Jin Yanrou has to continue.

The interview lasted for a total of five or six minutes. When the later photographer finished recording, Jin Yanrou put down the microphone funny and angrily and said, "Sudong, so we are advertising for you? The advertising fee of our CCTV is not cheap.

"If you don't want to use it, just cut it off." Su Cheng is different from the temperament of people in the 1980s, but it brightens Jin Yanrou's eyes. She smiled and said, "You should have said that just now. The advertising effect will be much better."

"If you feel at a disadvantage, I'll pay to advertise on CCTV."

"It's worthy of being the chairman. We have two programs on CCTV, and the advertising fee is very expensive."

Su Cheng laughed and said, "As long as it's worth it."

"Su Dong, are you serious?"

"Of course, it's true." Su Cheng knew how exaggerated the advertising fees of future generations were, and also knew how terrible the advertising efficiency of CCTV in the 1980s was. In this era, the influence of any national media cannot be ignored. For most people, the media they can reach every day is just a few. If they are colleagues, in addition to boring family chores, what they can talk about is what the media wants the public to talk about.

Sucheng needs them to expand the influence of Dahua Industry. The photographer of CCTV put away the camera, but asked with a smile, "Sus Dong, your salary is so high, do you just want workers, or do you want everyone?"

"Of course, media publicity personnel are necessary. If you TV station professionals are willing to go, you can go, whether it is part-time or full-time, and the salary is only high or low." Su Cheng promised with a smile. In China in the 1980s, as long as they can use machines, they are all professionals. For example, photographers and lighting engineers, because they don't consider job-hopping, they all grasp the equipment of their own small circle, play well, and have the style of ancient craftsmen.

Jin Yanrou wrinkled her little nose interestingly and asked suddenly, "If I go, Dahua Industry dares to take it?"

Su Cheng was stunned for a moment and said in an instant, "If you dare to come, I'll take it."

"You're not the Monkey King. You're collecting demons." Jin Yanrou also felt that something was wrong and said annoy, "Forget it, I've finished my work. You can ask someone to find the advertising department for the advertising department. By the way, how much are you going to invest?"

"One or two million." Jin Yanrou "hummed" and said, "It's really rich. This is the salary of one or two thousand workers abroad. It's wasted on advertising."

Su Cheng looked at her helplessly and said, "Don't you do media rely on advertising to survive?"

"My salary is paid by finance, what does it have to do with advertising. -- Jin Yan turned her head and said, "You can stop making any false advertisements."

Su Cheng was completely speechless and silently sent away several uncrowned kings.

Jin Yanrou sat back on the jeep in high heels and shouted before leaving, "Sou, when your oil comes out, you must give me an exclusive interview." She danced her slender and beautiful arms and shouted in a beautiful female voice, "I wish Dahua get the oil as soon as possible."

Su Cheng couldn't help laughing and felt comfortable.

Goro drove the Citroen in Sucheng... His driving skills are relatively average, but much better than Sucheng.

When Su Cheng got on the bus and told the interview, Goro asked, "We really need to spend 1 million yuan to buy CCTV's advertisement? - -

"Of course it's true. Buy it all in the next few months of this year. It's okay if you can make a reservation for next year.

While driving, Goro looked at Su Cheng suspiciously from the rearview mirror and said, "Aren't you confused by that woman? Although it looks good, it's not worth 1 million yuan.

"What nonsense." Su Cheng snorted and said, "I bought CCTV's 1 million advertisement, not only to buy advertisements, but also to buy good words from the media."

"How to buy this?"

"No matter how big-name the media is, if it needs advertisers, it is irreversible to make it convenient for advertisers. When collecting money to play Dahua Industry, I'm always embarrassed to criticize Dahua Industry.

"Is it just a sealing fee? I will understand if you say so." Wulang's Shanshan suit, but the style of doing things and the way of speaking have slowly turned from the villagers in northern Shaanxi to the fishermen in Shandong.

Su Cheng, who was originally going to inculcate a lot of modern enterprise experience in Goro, gave up and said, "Let's talk about recruitment. I'm going to give it to you, okay?"

Goro didn't think about it, so he nodded and said, "Don't worry, no problem."

Su Cheng couldn't help laughing and said, "You don't even know oil. How dare you say that there is no problem?"

"I just need to know people." Wu Lang took a big turn, got on the right road, and said, "When we are herding sheep in the village, we don't need to know grass. Just catch the head sheep."

"That's good." Su Cheng hesitated for a moment and said, "Is it okay for the transportation company to let Sanlang see?"

"Sanlang is stronger than me and can be calm." Wu Lang smiled and said, "There are a lot of tricks in the transportation company. If the captain is not afraid of you, he can't prevent it. If he is afraid of you, he will not dare."

Only then did Su Cheng recall that Jingshan's old family, including himself, was much stronger than ordinary people.

After saying this, Su Cheng squinted for a while. He was going to let Goro stay at the construction site in the United Arab Emirates, but it was hard to say what was going on there. There was no need to be in a hurry to determine at this time.

That night, the CCTV advertising department called. Before the 1990s, there was no CCTV bid king. Without the catalysis of the bidding process, CCTV advertising is not expensive. 1 million yuan is already a big number. Moreover, unlike enterprises in the era of big marketing that cry out for CCTV to advertise, the media that is still in the market development period needs to ask enterprises to advertise.

Its service attitude and work efficiency can also catch up with the sales department.

After the payment, the first batch of advertisements appeared on CCTV's evening in only three days.

Almost at the same time, the 20 telephones that Dahua Industry was waiting for were blown up!