Chapter 651 Venture Capital
At the beginning of the birth of China's professional football league, it received considerable preferential treatment and expectations. In order to prove that this kind of preferential treatment and expectations are wrong, all relevant personnel in the Chinese Football League have also exhausted their means to destroy every point of capital and hope of Chinese football.
The so-called evil deeds can be violated, and self-inflicted can't be lived. For China's football league, even if Sucheng has 20 billion US dollars in cash, it has no intention to get involved.
Speaking of which, football circles and oil circles are actually very similar. They are dirty, dark and complex. The difference is that football should have been a happy entertainment sport, and crude oil has been full of original sin since its birth.
Su Cheng broke into the oil circle without hesitation in order to make profits and change the fate of himself and others. But changing the football circle in order to make a profit? Su Cheng shook his head without thinking. Football in the 1990s could indeed make money, but his reputation was too bad, and there was also the risk of going to prison.
Change the fate of people in the football circle? Su Cheng didn't even think about it. Those players and coaches who are already in the football circle actually have no chance to choose. China's primary form of socialism cannot provide them with a better choice. Playing in the circle, looking at life above happiness is also inevitable in a weak and poor society.
And those who have a choice should avoid this basin of dirty water.
Su Cheng fell into memories and didn't say anything for a long time.
Yang Jingshan thought he was moved, so he introduced: "Su Dong is mostly abroad this year, and may not know the development of domestic football. This time, professional football is very big, and with the support of the central leadership, the club system is fully implemented, and the promotion is fully implemented... Coupled with the foundation of the previous professional team, the country The football fever in the interior is not far away. If Su Dong has the idea of investing, this is a good opportunity.
After talking about the schedule in one breath, Yang Jingshan saw that Su Cheng was not impatient, so he continued to work hard and said, "Whether it is the title league, the title team, or advertising on the field, it is an excellent means of publicity. Da * Lian Wanda, Shenyang Liuyao, Sichuan Quanxing... These are all teams that are confirmed to be sponsored by companies, which is a rare opportunity..."
Su Cheng recalled while listening.
In fact, he has never experienced the most glorious time of A-A, just like many college students around 2010. When they pay attention to football, A-A is almost a thing of the past, and many people don't even know that Chinese football has had such a hot and innocent era.
Of course, it's just pure on the surface.
It was the first 12 A teams. Thailand half lived to the era of the Chinese Super League, and some of them were quite good.
Yang Jingshan has a wide network of relationships in China. In this room, he is responsible for understanding the investment situation of Dahua Industry. There are old friends of the General Administration of Sports and the Chinese Football Association who have found money to find money.
It happened that Su Cheng also wanted to invest in the project. Yang Jingshan couldn't help advocating, "Su Dong is not short of funds now, and Jia A is the time to recruit and buy horses. It is a rare opportunity. In a few years, I'm afraid that if I take the money, I may not be able to squeeze in."
When Jia A was popular, there was indeed a boss who couldn't find the admission ticket with tens of millions of yuan. But after a few years, this market is unsustainable.
In terms of investment, it is not difficult to make a profit of 10 times by investing in A A now, and slowly in three or five years. However, Su Cheng had his own ideas, which still blocked Yang Jingshan's bragging and said, "Dahua Industry is neither a daily necessities trader nor lacks exposure. We will not participate in this kind of emerging sports for the time being. However, if you have a relationship, it would be best if you can help me find some fixed VIP tickets.
"VIP ticket?"
"It's like the VIP box of American football and baseball, with independent houses and places to watch the game. Is there such a thing?"
"VIP box? I'm not sure. Let me know about it.
"I want to give it to the public relations department for the whole season." Su Cheng doesn't have to hide it from Yang Jingshan. Compared with the current domestic atmosphere, inviting customers to watch the game is the cleaner public relations behavior. European and American companies can continue this safe public relations method for decades. Dahua Industry borrows it, which can also give full play to the residual heat of AA. In a few years, I'm afraid that if you invite others, no one will come to see it.
Of course, there was still a shortage of stadium seats in 1994. On the one hand, the capacity of the stadium is limited, and on the other hand, it is the competition between related households and upstarts. If you don't ask for help, Dahua Industry can get some good positions or boxes for some games, but it can't guarantee that all the games will be available.
From the perspective of public relations, the more difficult it is to buy, the more valuable it is.
Yang Jingshan is working for the old friends of the General Administration of Sports and the Football Association. It's not a matter of a few tickets. He said, "No problem, which team do you want?"
"North * Beijing, Shang * Hai and Shan * East." Su Cheng is not polite at all.
"Three teams..." Yang Jingshan thought it was one. He hesitated for two seconds and nodded in an instant, "No problem, I'll find a place for you, but it costs money."
"Of course. Well, if the location is good, I will advertise for them. The better the location, the more advertisements there will be. When Su Cheng said this, he was not stingy with the cost of millions of yuan.
Yang Jingshan seemed to have a reassurance and immediately said, "It's easy to do. I will definitely find a box with a good location for you. If not, I will let them build it now and decorate it as you like."
The initial rise of A-A in 1994 is not like a few years later, with the confidence to negotiate with advertisers. Big-name units such as CCTV do not even pay the broadcasting fee to the Football Association, but only compensate the Football Association for the 2-minute advertising period per round. According to the cost at that time, CCTV broadcasts A for a year, which is only equivalent to 600,000 yuan, and this price will be maintained for five years. In 1999, the Football Association raised the price, and finally reached the price of 10.5 million yuan for three years, which is equivalent to 3.5 million yuan per year, which is very different from the millions of yuan of advertisements of several stadiums in Sucheng Fantasy.
It should be said that now in Sucheng, you can buy Jia A by uprooting your hair, and Yang Jingshan is even more worried that he can't afford it.
For the current General Administration of Sports and the Chinese Football Association, as long as Dahua Industry buys advertisements, it is the best advertisement for advertisers. One-tenth of the affiliated companies of Dahua Industry are attracted, which is enough for them to eat.
Although he did not pull Su Cheng into the football circle, Yang Jingshan was also worried. Then he took out the bank's project and handed it to Yang Ming, and then said, "These are all recent big projects in China. If you are interested, I will ask them to talk to you in detail."
For today's domestic countries, investors are just like masters. The development zone, which was in full swing in the first two years, was merged. In the final analysis, the number and quality of developers were insufficient.
In addition, the State Council's guiding idea of "grabbing the big and letting go of the small" of state-owned enterprises has not changed, and the "big" mentioned by the State Council usually refers to large state-owned enterprises at the vice-ministerial level and above. Generally, in some provincial capitals, municipalities directly under the Central Government and cities In the end, it is not easy for half of them to survive, and if you want to separate the living moisture, there is no need for investors and restructuring, and you can't find a few in a province.
So, not to mention letting the other party come to talk to Sucheng, it is also possible to let the local government leader come in person.
Su Cheng was not interested in these retreats. He waved his hand and said, "You know my requirements. Now, Dahua invests in the ready-made real estate investment department. Buy land to build a hotel, or reserve it. This is our mature investment method. Therefore, in the first stage, we still consider buying these real estate-related assets. As for other projects, it will be postponed.
"I understand, I understand. There are also a lot of real estate-related assets, especially those sent by the direct department of the bank. Yang Jingshan didn't say anything about non-performing assets, but he still found more than half of it from the document.
Real estate is a favorite collateral for banks, according to which enterprises can often lend considerable cash. However, if there are too many bank loans, they will always encounter insolvent bankrupt enterprises. The real estate they use for mortgage is often owned by the bank.
And banks themselves do not do real estate, so what they can do is to package these bad assets and sell them to other financial institutions or companies. There are special financial groups in the United States to do this business. The famous Fanglimei and Freddie Mac are the best among them. If there is no such insurance company in China, it can only be sold to each other between banks or to companies in need.
In terms of China's business operation in the 1990s, there are countless insolvent enterprises, and the choice of Dahua Industry is the same.
Su Cheng couldn't help opening the thick pile of documents. It was not until he sent Yang Jingshan away that he asked the clerk in the office to sort it out quickly, and then sat alone in a chair to read the catalogue.
Tens of thousands of mu of North * Beijing land, tens of thousands of mu of land in the inner ring of the sea, hundreds of thousands of mu of pastures and forest farms, and even the whole county development zone has been loaded into the package...
Su Cheng looked at half of it and couldn't stand it. He shook his head and closed the document and said, "Yang Ming, you ask the people of the Ministry of Strategy to study the policy to see which real estate can be legally bought and sold and which are problematic... These guys, I think they dare to sell everything."
"The bad debts of the bank are going to turn upside down, and the employees of state-owned enterprises can't pay their wages. Of course, there is nothing to sell." Yang Ming said with a smile and went to make a phone call.
Su Cheng had no choice but to pat the folder and gave up the idea that he could understand. Many of the real estates here will have some twists and turns in the coming years. However, in 1994, there are not many people who are willing to buy these assets.
In this case, Sucheng would rather choose some liquid assets.
In addition to buying land, the most valuable projects known to Sucheng should be the emerging Internet companies and new technology companies.
The Internet bubble in 2000 certainly caused many investors to lose money, but after breaking through this threshold, countless 100 billion-level new companies will appear in the future.
Compared with the psychology of the local rich, the top local tycoon is more attractive to Sucheng.
"Call the people from the venture capital department to come in and let them bring the company directory of investment." Su Cheng picked up the phone and said. After putting it down, he rubbed his hands hard and felt inexplicably excited.
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