Chapter 246 New Product Launch Conference
"Yes, Tianren Interactive may have bought an advertisement in the Southern Times, or has a better relationship with a leader of the Southern Times, and specially sent people to support it," the words awakened the dreamer, and everyone suddenly found that they had just stepped into a preconceived misunderstanding.
Song Qingshu and Liang Yongren did not appear because of the news. In particular, Liang Yongren is also the deputy director of the advertising department of the Southern Times. It is also very appropriate for them to come forward to cheer for the interactive advertising products.
They accepted this almost immediately, because they couldn't imagine that a newly established small company could release any important new products that could stir up the advertising industry.
Even if the original crowd didn't dare to say so when they first started building advertising.
When they figured this out, the reporters looked at Song Qingshu and Liang Yongren, and there were some more strange things.
As a guest, the remuneration must be high. Considering that they have worked hard and can only take a few hundred yuan of "vehicle and horse fees", it is inevitable that reporters will be sour.
"Ma's, I'll leave when I get the money. I don't write a word. Why is everyone a media person, some taking more and some taking less?" Someone secretly slandered himself in his heart.
Although the topic of "the new era of advertising" is relatively popular in the early stage, there are not many people who really pay attention to it.
After all, this topic is relatively professional, and most of the people in the advertising industry may be concerned. In their opinion, it is difficult to influence and change an industry.
Since the development of the advertising industry, there are not many things that can really change and affect the whole industry.
Moreover, all of them are thick and thin, and the impact is gradually reflected.
Like Tianren Interactive, when the so-called new product has not yet come out, it is claimed that it can affect the industry. Not to mention the advertising industry, even in other industries, it is also very rare.
When IBM launched the microcomputer, that is, the PC, it did not dare to say so; when Microsoft first made the Windows operating system, it did not say so...
Many people say so, but the result is often unsuccessful and becomes a loser.
In the eyes of many advertisers, the interaction between heaven and man is not even as good as those losers. They are just hype. Therefore, although many advertising companies and advertisers have received invitations, there are almost no industry insiders who appeared at the press conference.
Despite this, Wang Xiyi's goal of attracting everyone's attention through hype has been basically achieved. Whether you agree or are willing to believe, after this period of hype, many advertisers already know that there is a small company called Tianren Interactive, which intends to challenge the entire advertising industry.
With such a foundation, when the "Advertising Analysis System" is really launched, many of them will definitely pay attention to it again and try it.
Wang Xiyi and Li Tianzong are confident enough. As long as they have used the "advertising analysis system", they will definitely find something different about this software. Then be attracted until you become a user of the system.
The product launch conference held today will be the first time that this system will be made public.
Before that, the publicity of Tianren's interaction did not even disclose what form the new product would be. It will not be officially unveiled until today.
The layout of the press conference is very simple, and there is nothing special about it. There are several laptops on the rostrum, and behind them is a huge LCD screen.
Ten minutes before the official start of the press conference, it began to be played repeatedly on the LCD screen. In these films, it was announced that the new product would open a new page of the advertising industry, but it still did not disclose what the new product was.
The effect will be best only when you use suspense to stimulate your appetite and finally uncover it.
Three minutes before the press conference, Li Tianzong, Wang Xiyi, Zhao Xiaowei and Sun Jing. Xiang, as well as Mayo's public relations director, appeared on the rostrum together.
Their appearance immediately attracted the attention of the reporters present. No matter what they think of the press conference of Tianren Interactive, when the suspense hangs for a long time, they want to know the final answer.
"Guests, welcome to participate in this new product launch of our Tianren Interactive Company. I think you will not be disappointed today. In addition, I would like to tell you in advance that there will definitely be many such press conferences in the future..." Wang Xiyi opened the microphone and said very simply this release. The opening remarks of the meeting.
She opened her mouth and caused a burst of ** at the scene.
"I said, isn't this too arrogant?" The reporters who always thought that Tianren Interactive Company was hyped were all thundered by this opening remarks. They never thought that at this time, Tianren Interactive Company would still talk big.
A new product will be released in a moment. If it's okay, you can see it at once. At this time, it's so full of words, which simply stimulates everyone to pick hard.
The most incredible thing for everyone is that Wang Xiyi announced that there will be many similar product launches in the future.
Do they plan to make some changes to the advertising industry on a regular basis?
Wang Xiyi's words made everyone feel very unhappy, but when she saw that the speaker was a beautiful girl, her temperament was elegant and elegant, and her voice was crisp and beautiful, so that she couldn't get angry in life. They couldn't help looking at each other and laughing, which was a joke.
If it was not Wang Xiyi, there must have been a lot of boos at the press conference.
"I know, everyone must think that we are hype and bragging..." Wang Xiyi smiled, and her clear eyes slowly crossed the crowd, and took all kinds of people's reactions in her eyes.
She is not worried about the market of new products. She is only worried that the impact of new products is not big enough and the value is ignored, so she has to try to raise the value of the "advertising analysis system" through hype and this press conference.
"Let's not talk about today's press conference. Let's look at the product directly," Wang Xiyi waved her hand confidently.
"Next, please invite Sun Jing, the general manager of Tianren Interactive Consulting Company. Miss Xiang, I would like to introduce you to the new products we are going to launch.
Wang Xiyi's strong performance and loud opening remarks almost suppressed everyone.
They couldn't help but feel suspicious: this beautiful woman said it so positively that she didn't really have any killer mace, did she?
I have to say that beautiful women can sometimes play an unexpected role. If Li Tianzong said these words, I'm afraid they will drown with boos. However, from Wang Xiyi's words, everyone's attitude has undoubtedly become much more relaxed.
Even some female reporters can't be jealous in the face of Wang Xiyi, but just envy.
Song Qingyun had a faint smile on his face and nodded gently. He couldn't help raising his thumbs up at Wang Xiyi in his heart. No wonder Murong Chubai attached great importance to this marriage. It was not only a family marriage in the political and business sense. The woman in front of him, whether it was her appearance and temperament or ability, was impressive. Outstanding is indeed one of the best life partners.
Of course, this does not mean that he believes what Wang Xiyi said, or the product she said.
How it is, as Wang Xiyi said, you need to look at it to know.
Liang Yongren's face was a little serious. He heard a different kind of self-confidence from Wang Xiyi's words. In addition, the director of Mayo public relations sitting on the stage is his old friend. His evaluation of this product is very high, which may not be groundless.
If this product can really affect the advertising industry, then as the deputy director of the advertising department of Southern Times, it is bound to face some new challenges.
For the time being, it is difficult for him to judge whether the impact of the new product of Tianren interaction will be positive or negative.
Wang Xiyi's opening remarks immediately attracted everyone's attention. Although everyone's thoughts were different, they all turned their eyes to Sun Jing. Xiang, wait for her to reveal the answer.
"Hear everyone! This new product to be launched by Tianren Interactive Company, we call it 'advertising analysis system'..." Sun Jing. Xiang is not talkasurable. The foreshadowing and momentum that should be carried out have been done. They are also waiting for this moment, even more urgent than the reporters below.
"I need to say more about the importance of the analysis of advertising delivery methods. For advertising media, it is necessary to analyze their own competitive advantages; for advertising production companies, they need to grasp the advertising content and performance in different delivery methods; for advertisers, they need to be clear about the combination of different delivery methods. The effect is the best; and for advertisers, they need to know more about how to exchange limited investment for the best advertising effect..."
Sun Jing. As Xiang said, he opened a web page on the computer: "The 'Advertising Analysis System' of Tianren Interactive will solve this problem for everyone. What you see now is our company's homepage."
The following reporters all look at the newly opened web page. The page is concise and elegant, not as fancy as the previous hype. In the eye-catching position at the top, there is a WEB system entrance and two download links.
Reporters may not be professional in their understanding of the advertising industry, but they know more or less about Sun Jing. What Xiang said really makes sense. But when Sun Jing. When Xiang said that the "advertising analysis system" of Tianren Interactive could solve this problem, everyone couldn't help laughing.
Even if you don't know about the advertising industry, you can know the problem of advertising, which is very complicated. If Tianren Interactive is engaged in consulting services in this area, that's all. But it seems ridiculous to rely on an electronic system to solve this problem.
at most, that is, to provide some auxiliary analysis as the basis for decision-making.
It's okay, Sun Jing. Xiang is also a beautiful woman. The reporter at the scene gave her face, but it didn't happen **.
Sun Jing. Xiang also seized the time and went straight to the topic: "You see, our system now provides three interfaces, WEB, client, and this small A intelligent robot."
"We now invite Mr. Li Tianzong, the inventor of this system, the founder and chairman of Tianren Interactive, to give you a demonstration," Sun Jing. Xiang stretched out his finger to Li Tianzong. When it comes to his familiarity with this system, Li Tianzong is undoubtedly the most suitable candidate for demonstration.
"Let's take a look at the WEB version first," Li Tianzong knew that he was not a beautiful woman and would definitely not enjoy the preferential treatment of beautiful women, so he didn't have any nonsense and directly clicked on the web page. The first thing that came out was a page full of input boxes.
"There are many input boxes where you can enter content. What is displayed in the box now is the various factors involved when we consider the way of advertising. You can enter according to these prompts. For example, our Tianren Interactive Company will have one million yuan this year after the official launch of the product. Advertising budget, I will enter 'advertising budget of 1 million yuan' in this column, or directly '1 million yuan'..."
Li Tianzong entered some parameters in several input boxes: "You can fill in as much detail as possible, because the results obtained in this way will be more accurate. Of course, it doesn't matter if you fill in a little less... I will fill in these now, and then we will make sure... send..."
Li Tian presses the OK button, and the web page begins to refresh.
is still the original web page, and new content begins to appear after each input box.
For example, in the column of advertising budget, it shows that "the budget level is average. Usually, when the new company is first established, it needs to lay a solid foundation. When the product is mature and sustainable operation can be guaranteed, then consider opening the market through advertising... In the early stage of the product investment in the market, the advertising cost budget It's usually higher..."
After each parameter, there will be a simple evaluation and explanation.
In the eyes of most of the reporters present, there was nothing special. Some people even laughed at the interactive web design that was too simple. Except for this information box, there was nothing else.
In Liang Yongren's eyes, a trace of fine light suddenly flashed. He found that these evaluations seemed simple, but very targeted. For example, the analysis of this 1 million advertising fee set the specific situation that the company was just established and the new product was launched to the market, rather than general.
If you compare it carefully, you will find that the other instructions are the same, each of which takes into account all the input factors.
If you analyze the situation of other companies and have this kind of performance, this analysis system is really useful. Liang Yongren looked at the effect displayed on the web page and made a pertinent evaluation in his heart.
Compared with similar software, the comprehensive performance of this system is indeed good, but if it is only this, it can only help novices, or small and medium-sized enterprises can use it as a reference.
If it is free or low-cost, someone should use it, but if it is expensive, I'm afraid no one will pay attention to it, and the market value is not great.
Compared with the new product of Tianren interaction, Song Qingyun first paid attention to Li Tianzong.
Li Tianzong gave him the feeling that he was more mature than ordinary college students. His temperament was a little cold and his eyesight were firm. It seemed that once a certain goal was established, no matter how difficult it was, he would stick to it to the end.
Song Qingyun has seen this kind of vision in many people, and most of them have good achievements.
Just for this point, Song Qingyun's evaluation of Li Tianzong immediately reached a level. Throughout the ages, those who can achieve great things are not only shocking talents, but also perseverance.
With this evaluation, Song Qingyun couldn't help paying serious attention to Li Tianzong's demonstration.
Although he is not as professional as Liang Yongren, he is very familiar with the field of finance and economics. In order to understand the interaction between Li Tianzong and Tianren, he even specially studied the advertising industry. With the keen vision of career development, he soon found that this analysis system does have some content.
Like Liang Yongren, he feels that these are only reasonable at the time, and it is not too outstanding. It is far from what is said in the interactive propaganda of Tianren.
However, when he saw the calm expression on Li Tianzong's face, he couldn't help thinking that this system must be more than that at the moment.
"Our analysis system will first briefly explain the input information one by one," Li Tianzong did not perform other operations at this time. He clicked the content on the screen with his mouse and briefly introduced it.
"Then, a reference scheme for advertising will be given according to the input information..."
Li Tianzong said, and a new button appeared on the web page: "Check the next step."
Li Tianzong clicked this button and a new web page popped up.
The interface of this web page is still very simple, listing the advertising delivery methods one by one, including media selection, advertising cost budget, time plan... and simple instructions.
Liang Yongren glanced at it quickly, and his eyes suddenly opened round. As a senior advertiser, he could see at a glance that these points listed on the web page, although simple, were in place and could be used as an outline of an advertising plan.
This is the essence of an advertising plan.
Is this all made by software? Liang Yongren turned his head. He saw the old friend sitting on the rostrum and the planning director of Mayo's public relations. He was looking at himself and winked at him, as if to say, "Well, I didn't lie?"
He can't help but think of what his old friend said: This is an epoch-making product that can change the advertising industry and lay off many advertisers.
Impossible! Liang Yongren can't accept such a result. The advertising industry is the most creative place. Although advertising is not advertising production, it also needs creativity.
He couldn't help leaning forward and looking carefully at every piece of content on the web page.
Looking at it, Liang Yongren's body began to tremble slightly.
He originally thought that this analysis system may have a complete framework, and the key is the content. If the content is not good, it is obviously worthless.
Unexpectedly, after only looking at two, he found that the plan given on the web page was very reasonable.
Each delivery method has a simple explanation behind it, explaining the reasons for doing so, and analyzing the advantages and disadvantages, which looks clear at a glance.
Liang Yongren found that these instructions are very in place, and they are not general, but a comprehensive analysis of the specific situation of the case.
Looking at it one by one, Liang Yongren actually had a feeling that he was not facing software, but a planning master in the advertising industry.