Chapter 292 Getting Started
In the middle of 1996, the personal computer market in relatively large cities in China has been scaled, and major computer manufacturers have gradually begun to lay a more comprehensive network of agent channels in various provinces to sell well-known international brands.
Lin Hong's initial idea was to quickly get the agency of two well-known computer brands, but as a newly established company, they came to talk about it several times, and others ignored it at all.
In the face of this situation, Lin Hong can't help it. After all, it makes sense for the other party to do so.
Therefore, Lin Hong changed his strategy, starting with personal assembly machines, mainly facing college students from several universities in the provincial capital, while seeking the agency rights of well-known brands.
During this period, the installation business has begun to gradually rise, because the compatibility between various accessories of the computer is getting better and better. Everyone is beginning to realize that the assembled machines are more cost-effective than brand machines, and the stability is getting higher and higher.
After setting the strategy, they began to divide labor and cooperation. Pan Pan was responsible for external marketing and publicity. In summer, he and Lin Hong were responsible for technology and contacted wholesalers to purchase goods.
At present, there is no relatively prosperous computer market in Changsha City, and the brand stores are relatively scattered. The first line of Jiefang Road, where the office leased by Lin Hong is located, is likely to form a new business circle. According to his idea, it is best for them to take the lead and attract their peers who will enter this industry in the future, so as to form a centralized market similar to Zhongguancun and form a scale effect.
In the past few days, Lin Hong and others have acted separately. Pan Pan was responsible for going to Lingnan University and other universities to inspect the market and investigate the details of students' computers, while Lin Hong and Xiaxia began to ride motorcycles in the provincial capital. As soon as they saw a store selling computers or computer accessories, they stopped to chat with customers and shopkeepers disguised as customers, and learned some useful information to learn. Their sales experience.
The intelligence collection has been going on for a whole week. Pan Pan has visited several colleges and universities in Changsha City, and Lin Hong and Xia have also visited the stores selling computers in the whole city.
The three people met and had a small meeting.
"Xiao Pang, tell me what you know." Lin Hong said to Pan Pan.
"According to what I know, the current demand for installation is mainly for students of computers and related majors, especially freshmen. Basically, as long as the family's economic conditions permit, they will definitely buy computers within a year or two. Moreover, by chatting with some students, I learned that they do not have a high recognition of brand machines, and they prefer to buy assembly machines, but they are more worried about compatibility.
These days, Pan Pan squatted in the school every day, and even pretended to be a student of the school to chat with others. Of course, he also used some "bribery" means to invite the other party to eat something or drink, and then learned the information.
"I also learned that Lingnan University is recently deploying campus network network engineering, and there are a large number of computers that need to be purchased. If possible, I think we should try to take this list down." Pan Pan then said another important message.
"Oh?" Lin Hong raised his head.
"And, as far as I know, several other schools have similar plans."
This is very important information. If you can take down the list of the campus network, it will obviously have great benefits for the development of the three-color fire company. Of course, this is also a very big test.
"This is a good opportunity for us!" Lin Hong said, "You must try to take it!"
Although it is very difficult for a newly established company, how do you know if you don't work hard to fight for it?
Lin Hong believes that as long as the quality of their products is excellent and the price is appropriate, it should not be a big problem.
"As long as we do the appropriate operation, I think we still have a chance." Pan Pan was very confident about this, "According to domestic habits, such large-scale procurement usually only needs to deal with the key person responsible for procurement."
"You mean, rebate?" Lin Hong understood what he meant.
"Yes."
Lin Hong nodded his headranly: "It's up to you to do this matter. As long as you don't lose money, you can do it. It's a good opportunity to make us famous.
Although Lin Hong is a little disgusted with this, there is nothing he can do. This kind of thing is too common in China. The tricolor fire has just begun, and there is not enough power to say no to this kind of thing.
"We have conducted an investigation of computer stores in the whole market." Lin Hong continued, "Basically, the large scale is some brand stores, and they are mainly foreign brands, such as IBM, HP, AST, etc., which are relatively expensive. I estimated that the price of the assembly machine with the same configuration is less than two-thirds of them. This is where our opportunity and profit lies.
Lin Hong knows that the market for assembly machines is very large, and foreign countries have already emerged in this regard. This is a general trend. Before the price of brand machines drops, the advantages of assembly machines are very obvious.
"They won't let us act as agents, so we will ignore it for the time being and concentrate on the assembly machine." Lin Hong set the tone for the next development of the tricolor fire.
"We solve the compatibility problems by ourselves. Xiaopang, Summer and I will come up with two more suitable plans in these days. You can think about how to publicize it to the outside world.
"Actually, I already have an idea. I think the students themselves know the student market best. We can use the agency system to find our student agents in the school, so that we can quickly open up the situation. Pan Pan put forward an idea that he had conceived for a long time.
"It's a good idea." Lin Hongzan said, "We need to establish a good reputation among students, so that they will be willing to take the initiative to help us publicize. If you have a chance in the future, you can also consider establishing a BBS or cooperating with student associations.
Next, Pan Pan began to conceive the details of the student agency system, while Lin Hong and Xia Xia began to study the assembly plan of the computer.
They have previously recorded the configuration plans of some brand machines. First, they are assembled according to the similar configurations of those brand machines, and then replaced with more cost-effective accessories.
These days, under the teaching of Lin Hong, he has been quite familiar with the hardware configuration and knowledge of the computer in summer, and he can fully assemble and debug it on his own. The repetitive work of assembling machines and installing systems is now all done by him.
Lin Hong is considering contacting the accessory merchant to pick up the goods.
For this reason, Lin Hong called Sun Wu's army and asked him for Gu Wei's phone number.
Lin Hong remembered that Gu Wei had been with Guang Z for a period of time and had been dealing with game consoles and games for a long time. He speculated that he should also have friends in terms of computer hardware.
Gu Wei is currently the boss of a game company and is still in the capital.
"Hey, is it Viagra?"
"Hello, I am. May I ask who it is?"
"I'm Lin Hong, Sun Wu's brother."
"Lin Hong?" Gu Wei's voice immediately raised, "You finally appeared! Long time no see. 1 Where are you now? I heard from Gu Wei that you went abroad.
"Ha ha, I'm in the provincial capital of Lingnan Province now, and I just came back. I heard that you have a game company now? It's a good job!"
"Where is it? It's just a meal."
After greeting for a while, Lin Hong said his main purpose: "Brother Wei, I want to open a computer company and do the PC assembly business. I want to ask if you have any friends in this field in the south? It is engaged in computer hardware wholesale.
"Oh? Have you started a company?
"Yes. Small company, just starting out.
"The current market for PC assembly machines is good. It's starting, and your vision is still so accurate."
Gu Wei complimented and then said, "You have found the right person for me. I have several friends who are in this industry, and they are all the best in this industry and have won the national agency rights of many large foreign brands."
Lin Hong couldn't help laughing. It seemed that he was really looking for the right person: "Then could you please introduce him to me? We are looking for a supplier of PC accessories.
"Haha, you're too kind. I'm glad you helped you. Well, I'm going to GuangZ on a business trip. Let's go there together. I'll introduce you to them in person. We haven't seen each other for a long time, so we just get together by the way.
"That's the best. That's it. When will you come over? Should we meet in Lingnan first, or should we go directly to Guangzhou Z?
"Let's meet at Guangzi. I'll buy a plane ticket later. Let's meet at Guangzi at noon tomorrow."
Gu Wei is also impatient. He can do what he says.
"OK, let's talk about it in detail when we meet tomorrow."
The two of them hung up the phone after an appointment.
Then, Lin Hong told Pan Pan and Xia Xia about the good news, which made them overjoyed.
"Great, in this way, our biggest problem will be solved!" Pan Pan cheered.
Xia Tian also said, "Yes, it seems that I have to hurry up and get the plan of the assembly machine out quickly."
Lin Hong thought for a moment and said to them, "We are going to start recruiting. We need accountants and more technicians, especially network talents.
Lin Hong knows that if he wants to take down the campus network project, he can't do without network talents. After all, their ability is limited, and it is impossible to do all these things by themselves.
"In addition, I'll tell you first. When the supplier is done, I may gradually spend less time in this area in the future, but I will still come to help when I need it."
Pan Pan and Xia Tian nodded one after another to show their understanding. Lin Hong told them before that after all, he had to go to school in the capital later. He mainly plays a guiding role, setting up the whole framework, and then let Panpan and Summer, as well as the recruited talents perform their hands.
"Xiao Pang, you plan a recruitment advertisement, put it in the newspaper, recruit talents with a high salary, with a minimum monthly salary of 2,000 yuan, depending on the situation. In addition, news has also been released to Lingnan University and several other universities to recruit summer interns..."