Chapter 115 Eye-catching Advertising

Jing Xi and Ji Youyuan arrived at Tianjiao Club on the 20th day of the first lunar month, and the smell of gunpowder covering the whole county at this time did not even have time to dissipate.

Two days before Jing Xi and Ji Youyuan arrived, two professional recording artists and all kinds of high-fidelity sound equipment - these things cost Meng Zhe a lot of money, but he had already made up his mind to build a recording studio, because Jiji Animation Studio did not make an animation.

Meng Zhe, who personally went to the long-distance bus station to pick up the bus, expressed a warm welcome to the return of Jing Xi and Ji Youyuan, but then Meng Zhe's attention shifted to the skills they had learned.

After setting the two down, Meng Zhe led Jing Xi and Ji Youyuan early the next morning into the studio that had just been built for trial recording.

However, Jing Xi and Ji Youyuan were stopped by Meng Zhe, who frowned after recording a sentence or two according to their assigned roles. The reason for stopping them was very simple - no matter how Meng Zhe listened, he felt that there was something missing in the lines read by Jing Xi and Ji Youyuan.

"Mr. Jiji, what's wrong with me and the chicken?"

Jing Xi took off her headphones, opened the soundproof door and asked Meng Zhe, who was sitting in the control room, and asked this question.

After pondering for a moment, Meng Zhe said, "I don't know why, I always feel that there is always something wrong with the lines you just recorded. Well... I won't record it today. You can go back and carefully look at the character settings and script to find the feeling. Shall we continue to record tomorrow?"

To be honest, although he felt that something was missing, Meng Zhe thought carefully that he couldn't think of what was missing, so he finally came to the conclusion that Jing Xi and Ji Youyuan didn't have enough feelings for Fairy Sword, so the voice had no soul.

In Meng Zhe's words, Jing Xi and Ji Youyuan could somewhat understand, so both of them nodded and agreed. Although Jing Xi and Ji Youyuan had already read the script of "Sword of the Immortals" that needed to be dubbed before the Spring Festival, after all, they had just arrived at Tianjiao Club in a two-day car for two or three days, and they were not in a good state to start recording in a hurry after only one night's rest.

So after another two days of rest, Jing Xi and Ji Youyuan entered the studio again. Compared with the lines they read two days ago, they were full of emotion, but Meng Zhe's eyebrows were locked again.

That's right. Meng Zhe still feels that there is something very critical missing in the lines read by Jing Xi and Ji Youyuan.

What on earth is missing?

This question troubled Meng Zhe and asked him to stop the recording again. Then Meng Zhe put his hands in his head and thought about what made him feel missing.

There is no problem in biting words, no problem in terms of emotional pouring, no problem in terms of speed of speech, and there is no problem with standard Mandarin... Damn it, what's the problem?!

Meng Zhe scratched his head a little. He couldn't find the problem after thinking about it. At this time, one of the two recorders, the video recorder with a Guan Zhong accent, expressed his dissatisfaction with Meng Zhe's behavior of interrupting the recording for no reason. He said, "Boss Meng, why are you so hungry? This recording is very good. Did you suddenly stop being a god horse?

Then, Jing Xi also opened the soundproof door of the recording studio familiarly, and opened her mouth to express her idea in Mandarin mixed with Suzhou accent: "BOSS, what's wrong this time?"

After listening to the two people's words, Meng Zhe suddenly looked up and showed a sudden understanding - "Haha! I see! I finally understand what the problem is!"

"What?" Jing Xi's girl's eyes widened curiously, and Ji Youyuan, who was tall and tall after her, showed the same expression.

Fortunately, Meng Zhe immediately relieved everyone's doubts. Meng Zhe said to Jing Xi and Ji Youyuan, "Let's start recording again. Don't speak Mandarin this time. Bring your Wu Nong's soft accent!"

"Bring our Suzhou accent? Why are you doing this, Mr. Jiji?

Jing Xi, who used to stare, now blinks with big eyes. Obviously, she doesn't understand why Meng Zhe wants to make such a special appointment.

"Why? Very simple, the local accent will be more attractive, more... cute!"

Meng Zhe answered like this. For a period of time in his later life before his rebirth, many provincial TV stations in China were popular to dub "Tom and Jerry" with a provincial accent, and then these "new version" of "Tom and Jerry" with kind and funny local dubbing got a good response everywhere - at least During that time, the pirated local dubbing "Tom and Jerry" CDs were very popular.

You know, those who are responsible for local voice dubbing are not professional voice actors. Of course, there are no professional voice actors in China after the 1990s.

So, how was the dubbing of Chinese cartoons after the 1990s?

It's very simple. It's OK to find a few people in the cartoon, divide the lines into one point, and then 'pronounce' the cartoon lines of more than ten or dozens of episodes in a few hours... Although this is a relatively exaggerated statement, the fact is actually similar.

For the dubbing of Saint Seiya introduced in 1992, Athena will also call the name of Seiya with a heartacheful voice when Seiya is injured. However, after two thousand years, whether it is domestic cartoons or imported cartoons, all the dubbing is basically left to judge whether it is happy or not. The anger is flat and straight.

Of course, this is a digression. Meng Zhe remembered the local accent version of "Tom and Jerry". The reason is that although there are few professional voice actors, they convey abundant feelings under the performance, and the familiar plot allows these people to devote themselves to the animation itself... ...So this matter proves from one side that after dubbing the animation with a local accent, it will be more popular than a pure Mandarin accent.

Just imagine, if CCTV's Spring Festival Gala changes all language programs to Mandarin, for example, Uncle Benshan, who wants to vomit in the Spring Festival Gala every year, does not speak his Northeast dialect to pure Mandarin... How many jokes can be left in these languages?

The drama programs are the same. Originally, I listened to the very soft Huangmei opera and changed to Mandarin. Probably no one will listen to it, right?

In addition, this truth is also applicable to the dubbing of Japanese animation. For example, it is easy to appear in the dubbing of Kansai accent in Nihong animation.

The so-called Kansai cavity is the tone of people's speech in the Kansai region. Kansai mainly includes Osaka, Kyoto, Nara and other cities, and Kyoto and Nara used to be the ancient capitals of Japan. Therefore, many ancient Japanese and accents are still retained in the language development of the region.

Corresponding to Kansai is the Kanto region, which mainly includes Tokyo, Kanagawa Prefecture, etc. Tokyo became the capital of Japan after the Meiji Restoration. It is a relatively new city, so the language development is also relatively fast, which almost does not contain the pronunciation of Japanese ancient language, so the Kanto cavity and Kansai dialect are very large. The difference.

General TV animations are in Kanto dialect, and Kansai dialect is generally used for adjustment (unless it is only for special programs related to specific reception in the western region), and Kanto people think that the pronunciation of Kansai dialect is more appropriate to tell jokes... As for the reason, it is probably because there are also sketches in Japan, and they used to be engaged in The sketches are mainly Kansai people, especially Osaka people who are keen to make money.

In addition, just as the people in the north and south of the United States still discriminate against each other, the muddy Kanto and Kansai people actually look down on each other. After all, Tokyo, located in Kanto, is the capital of Japan - the sense of superiority of the people.

But even so, there are actually quite a lot of famous comic characters with Kansai accents. For example, Hattori Heiji in Detective Conan, and Chunji in Az Campus Comics King are also Kansai accents. Well, to be precise, they are Osaka accents in Kansai accents, so her nickname is 'Osaka'. For example, the popular character in "Death" is Fox Eye City Maruin, Hirako Mako, who is always slapped in the face by taking off her shoes, and Ninja (Hidenobu Kimuchi) in "The Prince of Tennis". It is said that this guy's Kansai accent is very charming, and many fan girls are fascinated by this person because of his voice.

...Of course, of course, Meng Zhe's request to use Mandarin with a local accent is also the result of careful consideration, because those local versions of "Tom and Jerry" in later generations were finally pulled by radio and television to be shot collectively. The reason seems to hinder the promotion of Mandarin or something?

Since the future before rebirth, radio and television can hinder the promotion of "Cat and Mouse" that banned local dubbing in Mandarin, so Meng Zhe naturally can't let such a tragic thing happen to him, so he intends to use a edge ball - Mandarin with a local accent.

Speaking of which, in order to protest Meng Zhe's cessation of the serialization of "Dream Eater", Jing Xi dragged Ji Youyuan to record and mail the "Dream Eater" tape used Mandarin with a strong soft accent of Wu Nong.

And it was because of this feature that he brought Meng Zhe a stunning feeling and made the decision to fund the two to carry out professional voice actor training.

"Boss Xiao Meng, isn't it good to do this?"

Didn't wait for Jing Xi and Ji Youyuan to express their opposition, the recording engineer with Guanzhong accent said so.

"Why not so good?"

Meng Zhe asked back.

"In the past, I was hungry (me) also recorded for other cartoons, but no one has ever done it like this. They all use standard Mandarin..."

The recording engineer said his reason. Meng Zhe paid enough money, so the recording engineer didn't want to lose this hard-won job at all. He also wanted Meng Zhe's animation studio to survive for decades. The animation work survived, so the recording studio hosted by him. It can exist, right?

"Ha ha, it's because no one else has done it, so I'm going to try it!"

Meng Zhe smiled. Of course, he understood what the recording engineer from Guanzhong, Shaanxi was worried about, but Meng Zhe had made up his mind to try it.

Since Meng Zhe, as the boss, said so, although the recording engineer is still worried, he can only do it according to Meng Zhe's requirements - it is the fate of all migrant workers.

Subsequently, Meng Zhe explained the reason why they let them use local accents.

Jing Xi and Ji Youyuan, after all, have been on the side of Japan for so long, so how can they not know what Meng Zhe said about the Osaka accent? Moreover, Meng Zhe said that he liked Wu Nong's soft words and so on. Jing Xi and Ji Youyuan were also very happy to listen to them, so there was nothing they didn't want?

So, after Jing Xi and Ji Youyuan adjusted for a while, the recording restarted again - it's funny to say that Jing Xi and Ji Youyuan couldn't turn their tongues for a long time because they had spoken pure Mandarin for too long. The lines they said were either pure Mandarin, or they were directly corrected to become pure. Wu Nong's soft language, during this period, was accompanied by 'laughing scene' again and again... Although Meng Zhe actually wanted to hear the recorded final lines immediately, he also knew that he must not be in a hurry to learn the Chinese animation before and after his rebirth. The animation dubbing of more than N episodes was absolutely of no quality. Guaranteed.

It is also a rule that can be used to put the slow work on the dubbing.

So on the first day, under Meng Zhe's personal supervision, the dubbing of the first episode of the TV animation of "Fairy Sword" was only less than one-fifth.

In the next few days, Meng Zhe was stationed in the studio. During this period, Meng Zhe even made a guest appearance in the dubbing work, although Meng Zhe's dubbing was only a few times.

However, after the first completion of the TV animation of Fairy Sword, Meng Zhe will still appear in the dubbing table in the form of "Little Mountain Pig: Meng Jiji".

Well, this is actually a means that Meng Zhe used to attract the audience, because on the same day, the spokesman appointed by Jiji Animation Studio published a post on the forum of Qidian Chinese Network under the title of "Jiji BOSS Friendship Voting "The Sword of Immortals" dubbing Work".

After the dubbing approved by Meng Zhe, the TV animation of "Fairy Sword" has also reached the stage of post-production, but at this time, "Fairy Sword" still lacks three things - OP (theme song), ED (end song) and BGM (background music).

Generally speaking, OP is basically equal to the opening song, but there are also many film theme songs that are other songs. Meng Zhe did not intend to give his Fairy Sword a different OP and opening song.

Even Meng Zhe has figured out the OP, ED and the main BGM of "Fairy Sword" - OP uses "Kill the Wolf", ED uses "Fairy Sword Asks Love", and the main BGM uses "Dreamwalking Fairy".

Of course, BGM can't just use "Sleepwalking Fairy" throughout, so Meng Zhe found the Conservatory of Music in the provincial capital to find creative talents who can read and compose music through the relationship with Yu Zhiwei, who has been closely connected with Kong Menghuazhang.

Although Meng Zhe made cartoons, the fact that Meng Zhe made a lot of fame by drawing cartoons at a young age made the Provincial Conservatory of Music full of interest in this matter. Therefore, the Provincial Conservatory of Music even proposed to help make background music for free, and Meng Zhe only needs to learn 'musicology at the end of the cartoon. The hospital's conditions for gratitude.

Although it is a good thing to save money, Meng Zhe also understands that if he wants to get good background music, it is better not to do such a money-saving thing, so Meng Zhe expressed his willingness to add the name of the Provincial Conservatory of Music in the last thank-you speech of the cartoon, but he will also give extra background music according to the market price and his satisfaction. The reward... If you have money, you can grind ghosts.

The problem of background music has been solved, and the rest is the selection of OP and ED. After all, it is only the beginning of 1995, so whether it is the original JS group of "Kill the Wolf" or "Fairy Sword Asks Love" Xiao Renfeng, Meng Zhe doesn't know where to find... Meng Zhe tried to choose in the Conservatory of Music. People, but he didn't pick the right one. In the end, he had no choice but to let Ji Youyuan, who had a more penetrating voice, sing and kill the wolf, and Jing Xi, who had a more magnetic voice, sang "Fairy Sword Asks Love".

However, there was something wrong with this arrangement in the end - no matter how hard Jing Xi tried, she couldn't sing the feeling of fairy sword for love!

Seeing that the animated "Fairy Sword" is about to be finished, but the ending song always can't come out, which makes Meng Zhe's mouth almost blistered. With no choice, Meng Zhe simply dragged all the girls he knew into the studio to audition all the girls regardless of whether they had musical talent and foundation. Isn't that how Super Girl came out?

Not to mention that Meng Zhe's method is really effective. After he dragged Kong Lan into the recording studio, after getting familiar with the melody and lyrics of "Fairy Sword Asks Love", Kong Lan, who closed his eyes and covered the headphones with his hands, made Meng Zhe jump up as soon as he opened his mouth - that's the feeling! That's the feeling!

In Meng Zhe's listening, both Kong Lan's lyrics and voice are almost the same as Xiao Renfeng's original song "Fairy Sword Asks for Love"!

"Wow ha ha, God help me too!"

There is no reason for Meng Zhe to be unhappy. As long as the ending song is recorded, the production of the first episode of Fairy Sword is equivalent to all completed!

The next thing that needs to be bothered is the review of the State Administration of Radio, Film and Television and other relevant departments, and what channels are used to make the completed "Fairy Sword" appear in front of the general public.

Meng Zhe is not worried about the review of radio and television and other departments, because there is Kong Lan in this regard, right? If Kong Lan can't do it, can't you ask Ke Xun and Guan Yuluo for help?

The same is true. The comrades who were approved soon after the first episode of "Fairy Sword" was sent for review, so what Meng Zhe needs to worry about next is how to make "Fairy Sword" appear in front of the general public.

It is not realistic to release something through the Internet for the time being, so Meng Zhe's idea now is the midnight shutdown time of various TV stations - in the 1990s, because of the lack of programs, basically all TV stations left at about 12 o'clock every night. Taiwan logo, a better point is the Taiwan logo plus music.

That is to say, the TV station at this time does not broadcast any programs... Therefore, Meng Zhe found the person in charge of the provincial TV station through the relationship with a vice president of the provincial music college this time, and expressed that he could buy the advertising period of the provincial TV station for two months, and then buy out every Saturday night for a year after two months. The broadcast time is from 12:00 to 12:30.

For this reason, Meng Zhe prepared 150,000 yuan - to be honest, the reason why he was able to take out so much money happily, Meng Zhe was stimulated by the original animation studio employee who was driven away by him with the phrase 'non-stop rolling'.

Meng Zhe tried to prove that he had made a great TV animation in this way, and he hoped to use the TV animation ratings at that time to prove that animation was not just a fool for children.

At 12 o'clock in the middle of the night, few children can survive, so Meng Zhe's audience is obviously a person with a larger grade. Of course, buying out Saturday night instead of other times, naturally has the intention to attract children. Naturally, the more the audience, the better, right?

In this era, the provincial TV station in the underdeveloped inland area was defeated in the face of Meng Zhe's 150,000 yuan without holding up for a few rounds at all, and happily gave up the midnight period of the year, which was supposed to be broadcast.

If there is a big man who pays for this kind of ghost, there is no time to play the program. If you don't agree, it's a fool, right? So it doesn't matter even if it's a year, right?

Even if this injustice succeeds, the TV station will not suffer losses, okay? The improved ratings can still be used as a political achievement, right? Besides, this injustice is not easy to mess with. Not only does it bear the name of this young genius, but the network is also first-class. It is also good for us to have a relationship with this young genius in the future!

The person in charge of the provincial station, who thought so, happily agreed to give up the right to broadcast the program at midnight, and also gave Meng Zhe an additional 30 seconds of non-prime time advertising time once a day for two months for free.

In addition to the 30-second advertising period purchased by Meng Zhe himself, Meng Zhe can broadcast 30 seconds of advertising twice a day on the provincial station every day. Although it will not be a prime time at eight o'clock, the effect of two times is enough.

So, Meng Zhe took out the 30-second clip of "Fairy Sword"... In this way, from March 1st, all the provincial TV viewers were stunned to find that the TV station's picture suddenly switched to a CG-level TV animation after the noon news at 12 noon!

In the TV picture, a woman in an ancient costume sat sideways in front of a guqin, and the music sounded as the woman's fingers brushed the strings of the piano - drizzle, the breeze swayed, and the infatuated love.

The snow fell, the Yellow River was turbid, and he was heartless.

... When the woman in the animated picture sang here, the Yuntian River, which stood alone on the Qingluan Peak with a long bow on its back, appeared, and gradually moved down at the foot of the mountain with the view of the Yuntian River.

At the foot of the mountain, Han Lingsha, who was more youthful and lovely than the woman who stroked the piano, frowned slightly with her hands on tiptoe and looked up at the ethese Yunfeng, thinking hard about the way to climb the mountain.

"Fairy Sword Asks Love" performed by Kong Lan continues to sing - why do you want, lonely, you are on the other side of the world... With the ethese and slightly sad singing, the picture suddenly jumps to the magnificent Kunlun Mountain Qionghua School again, and a row above the Chengtian sword platform holds the shining three-foot Qingfeng Qionghua. Send disciples to confront the huge dream demon clan in the underworld.

The red-light shining Xihe sword and the cold Wangshu sword appeared, followed by the phantom demon king full of charm, and the flowing battle of Qionghua School... The deep affection for me, how can I write it all in words, write it all... In Qionghua When the head of the Chinese school was overturned and fell to the ground from the middle of the sky, the 30-second animated short film was finally played on camera.

The whole animation picture is fixed into two lines of text - "Epic animated film "Sword of the Immortals" premiered on time at 12 a.m. on the first Saturday of May! Produced by Jiji Animation, please look forward to it!"

Then these lines of text were blown away by the wind like clouds, and then the LOGO of Jiji Animation Studio was revealed, a teenager wearing a 'Jiji' cloak behind his back and painting with his back to the TV screen.

Then, this 30-second TV animation is really all over, and the TV pictures have become those tacky commercials of the 1990s.

The TV audience who just witnessed the advertising film just now were in a collective unconscious state - some TV viewers were surprised that not only the clouds in the sky, but even the leaves blown by the wind were so clear in the animation... Some TV viewers, also I'm surprised by the beautiful protagonists and the costumes of Qionghua School in this era... Some TV viewers are also surprised by which melody and beautiful lyrics are fairy-like, but there are slightly sentimental songs that I have never heard... Some TV viewers are also surprised by the fairy and chivalrous atmosphere shown in the animation, and the gorgeous and unparalleled fight. Fighting scene... Some TV viewers were shocked by the last line of text just now - "Oh?! Gigi Animation?! Is it a cartoon made by Mengji guitar?!"

So, five minutes later, the phone of the provincial TV station was blown up by countless turbulent calls. Everyone who called was asking what the 30-second promotional video of "Fairy Sword" just now was.

In the end, the person in charge of answering the phone by the provincial TV station will consciously answer before the other party opens his mouth after picking up the phone: "Hello, "Fairy Sword" is not a program produced by this station. It is an all-age cartoon operated by Jiji Media. It is officially broadcast on the first Saturday in May. From now on, one episode will be broadcast on this station every Saturday..."

After the routine, the person who answered the phone hung up the phone directly, although the phone that was just hung up would be immediately jumped up by the new ringtone.

You know, in this era, even those blockbuster-level movies have not yet started to engage in TV commercials in this situation in China!

So Meng Zhe's TV advertisement is completely the only one for the scorpion to shit! I can't find such a cool guy in China! Therefore, the phone of the provincial station was blown up, which is an absolute thing.

And this is the advantage and power of the reborn!

Then, the majority of people called Meng Zhe, who had just been registered and established, and Jiji Animation Studio, which belongs to two brands and one unit.

But to Meng Zhe's surprise, the powerful person who called first did not come to talk about TV animation, but to talk about the music of Fairy Sword.

(to be continued)