Chapter 120 My name is Guo Degang
No solution... After thinking about it for a long time, Meng Zhe felt that the problem of piracy is in China, which is the problem of no solution.
The unsolved reason is that the first reason is because of the law is not sound, and the second is because of the needs of ordinary people - the generally low wage level, which determines that most people will choose the latter without hesitation in the face of expensive genuine editions and piracy of three or five yuan a piece.
Of course, there is no solution. For example, giants like Microsoft will allow pirated products to occupy the market first, wait until they successfully destroy the local competitors, and users rely on their products, and then return the early investment through national channels. And long-term occupation of market share... But the problem is that Meng Zhe obviously can't adopt this model of Microsoft and other enterprises - you're welcome, Jiji Animation does not have any competitors in China now, and even if users or viewers are dependent on the animation produced by Jiji Animation, Meng Zhe can't do it in the future. Cash back funds through national channels.
So let piracy exist like this, and let these pirates embezzle the market?
Meng Zhe naturally doesn't want to see this situation, because he doesn't like piracy in his heart - even if there are pirated animation products, it played a role in promoting the Chinese people's understanding of what animation is at the beginning. Publications such as "The King of Painting Books" that started with pirated Japanese comics have also cultivated the first. Generation of domestic cartoonists.
However, these slight positive effects still can't erase the vampire essence of pirated animation products.
Although he doesn't like it, Meng Zhe also understands that he is just a time traveler with limited ability and can't reverse the concept of the whole country on his own.
"All I can do is probably - while earning money to support my family, so that fans who support the genuine version will not regret their efforts."
Meng Zhe whispered to himself, and then he left his office and went to the animation shop next to the stadium.
Whenever he is not in a good mood, Meng Zhe will go to this animation shop to sit down. Looking at the store, which can already be called a variety of comic books and animation peripheral products, and listening to the conversation of those teenagers who love animation in the store, Meng Zhe's mood will quickly get better.
Before I was reborn, there were no these... These animation shop stores sold not only all kinds of animation peripheral products, but also subt support for the genuine version... "Editor-in-chief Xiao Meng, here you!"
Mu Wenge, the shopkeeper who found Meng Zhe's arrival, hurriedly greeted Meng Zhe with a smile.
"Uncle Mu, how's business these days?"
Meng Zhe also smiled at the shopkeeper Mu Wenge and casually asked such a question.
"Good! Business is more than twice as good as usual these days! It's all because of Xiao Meng's editor-in-chief. The tapes of "Fairy Sword" are out of stock, and the peripherals printed with the image of "Fairy Sword" are almost out of stock!"
Mu Wenge replied by dancing that anyone could see that he was really happy, and the turbulent flow of people in the store also proved that he was telling the truth.
So, Meng Zhe took out his membership card and gave it to Mu Wenge, and then took the latest issue of "Anime Time" from the book rental area, and squeezed through the crowd to the reading area in the animation shop.
When Meng Zhe entered, a few children happened to leave after reading the comics, so Meng Zhe sat down and opened "Anime Time" to read it.
Although his eyes fell on Anime Time, Meng Zhe didn't know where he flew, because he came here just to feel everyone's love for animation... "Tea."
I don't know how long it took. Meng Zhe, who listened to the whispers of the people around him, was suddenly awakened by this short voice.
Without looking up, Meng Zhe saw the familiar "Chess Soul" mug printed with the hero's sticker, and after subconsciously looking up, he saw the small and exquisite Mu Huaying.
"Thank you, Hua Yu."
Although he thought that he had been sitting at the same table for almost a year, so he was very familiar with each other, Meng Zhe was still used to expressing his gratitude.
"In a bad mood?"
Mu Huahua shook her head slightly, and then asked.
"Oh, it's done!"
Meng Zhe also shook his head, and then picked up the mug and took a sip. It was no different from every time. The tea was... warm.
"Oh."
Mu Huahua said softly and turned around and left.
"What a strange little girl..."
Looking at Mu Huaying walk out of the door, Meng Zhe, who was still holding a mug, shook his head and whispered to himself again. Then he took a sip of moderately warm tea and showed a satisfied expression - although Mu Huaying, the little girl, always rarely spoke, the tea was unexpectedly delicious! How did she do it?
Looking at only half a cup of tea left, Meng Zhe thought curiously - obviously it's just ordinary tea, just ordinary water? Are there any ancestral secrets?
Although he thought so, Meng Zhe's curiosity ended here. After sitting quietly and reading a few pages of "Anime Time", Meng Zhe got up and walked out of the place that made him feel better again with the mug and comic book he drank to the bottom.
When returning the book, Meng Zhe valued the two clay dolls of the two "Fairy Sword" characters placed on the cash register, so he simply paid for his brother's clay dolls.
Mu Wenge refused to accept Meng Zhe's money, but how could Meng Zhe take such a small advantage?
Moreover, he paid for these two clay dolls. It was not the goods themselves, but in this good mood. The surrounding department of 'Kong Meng Huazhang', which produces these peripheral products, was the industry of Meng Zhe and Kong Lan... In the end, at Meng Zhe's insistence, Mu Wenge could only receive Meng Zhe's money according to the price.
When walking out of the animation shop chain store, Meng Zhe looked up at the construction site across the road. Two five-and-a-half-story buildings have now reached the stage of external decoration. After the decoration is completed, it will be dried for another month or two, and Tianjiao Club and Jiji Animation Studio can be relocated.
So, Meng Zhe was in a better mood. He walked briskly thinking about the direction of the old building of Tianjiao Society.
As soon as he walked through the gate of the stadium, Meng Zhe was blocked by the explosion of paper splashing firecrackers and the onlookers. When the new store opened, he set off some firecrackers to make a noisy atmosphere. This is common and custom in China. Therefore, he patiently waited for at least ten thousand firecrackers to be set off. After that, Meng Zhe continued to move forward.
When walking through this newly opened store, Meng Zhe saw a familiar and strange name - Wanyan VCD store.
Wan Yan VCD?
Oh... It's a very nostalgic name.
If I remember correctly, Wan Yan's brand comes from the names of Jiang Wanmeng and Sun Yansheng, right? The two of them jointly invented the world's first VCD, but after investing a huge amount of research and development and marketing expenses, because they did not apply for VCD patents and ignored advertising, they invested a lot of money in advertising in the face of Ado, Xinke and other brands, Wan Yan soon It disappeared. It's gone.
However, the whole VCD market seems to collapse in about two thousand years, right? The VCD DVD player, which used to cost two or three thousand yuan a time, fell below eight hundred and became an ordinary electronic commodity without huge profits.
But now the question that makes Meng Zhe wonder is - Wan Yan vcd, have you ever done such a thing as a specialty store in the time and space before rebirth?
There are even specialty stores in small counties. It should be a lot of news... Forget it, let's go back and ask Sister Lan. She should know these business news.
Meng Zhe, who thought so, casually flew a piece of firecrackers stained on his chest, and then continued to walk to the location of Tianjiao Club.
When he returned to Tianjiao Club, he planned to ask Meng Zhe about Kong Lan's Wanyan store, but he was accused that Kong Lan was in the small conference room and was talking about the bundled advertising sponsorship of the multi-provincial broadcast of "Sword of Immortals" with the advertising sponsor just found by Jiji Media.
"Which company are you from?"
Although she doesn't care much about this issue and believes that Sister Lan will never suffer a loss, Meng Zhe still asked this casually. If it is an enterprise that has no conscience in the later life before rebirth, then Meng Zhe said that he had to obstruct it.
"It's a person from Wanyan's CD company. It seems to be a company that sells new video recorders. In order to show my sincerity, I specially gave two to our company, and it's there..."
The man who told Kong Lan what he was doing. He answered Meng Zhe's question. When he spoke, he also pointed to the two Wanyan VCDs placed outside the door of the small conference room that had not been unpacked.
It's no wonder that the people who answered Meng Zhe's question didn't even express their VCD clearly, because although Jiang Wanmeng and Sun Yansheng developed VCD in 1993, before the large-scale advertisements on TV such as Aiduo Xinke, ordinary Chinese people's awareness of VCD, a 'high-tech' product, was actually basically It is still to the extent that it is equated with video tapes and video recorders.
Uh?
It's actually Wan Yan who came to talk about advertising sponsorship?
This answer surprised Meng Zhe a little, because this kind of thing was too unexpected for him, because in his memory, Wan Yan was said to have taken 16 million US dollars for product research and development, and 20 million yuan for VCD with zero market awareness.
But what's more tragic is that the market has just been opened up to let the general public know what VCD is... Before it came, it was KO by the imitators.
Now it's good. Not only did I see the opening of Wan Yan's specialty store just now, but now there are still Wan Yan's people talking to Kong Lan about advertising sponsorship... Has many things changed because of the reborn person in this world?
Although Meng Zhe wanted to go into the small conference room to watch what Wan Yan's people wanted to do and talk to Wan Yan's people, he finally suppressed this idea - if she really did this, what would Sister Lan think?
Since he can't go in, in order to pass the time, Meng Zhe can only play with the VCD DVD player given by Wan Yan to Tianjiao Club. Speaking of which, although Meng Zhe bought several VCDs before his rebirth, he had never bought the products of Wan Yan, a VCD research and development company, so he was more or less curious about Wan Yan's products.
Opening the box, Meng Zhe found that Wanyan's products were no different from those of other enterprises. Even because of the times, Wanyan's VCD still feels a little silly, black and thick, and its functions are quite small... But when I think about it carefully, Meng Zhe is relieved. After all, it's only 1995, isn't it?
Therefore, after finding that there were two VCD DVDs randomly attached, Meng Zhe ran to the big conference room with the DVD player in his arms, because there was a small 19-inch color TV in the big conference room.
I found that the editor-in-chief of Xiao Meng was fiddling with the DVD player. The editors in the editorial department who happened to have no work on hand collectively turned into the inhumane onlookers and poured into the big conference room to watch the fun... Meng Zhe skillfully connected various transmission lines, and then turned on the power of the DVD player and vcd shadow. The plate is put in.
A moment later, there was a slightly distorted song on the TV, and there was also a picture stored in the VCD - it was a girl walking by the seaside in a three-point swimsuit... Well, it should be a young woman.
"Wow!!!"
The editors burst into the sound of wolf howling - the concept is not open these days, and there is no ** fat buttocks to see on the Internet, so the three-point swimsuit young woman suddenly appeared on TV is really too much to stimulate men's nerves.
As for the few female editors, most of them blushed and dared not look at the picture again for fear of being said by others.
"What's there to call? It's just body art..."
Meng Zhe looked back at the howling male editors with contemptuous eyes and made a very sanctimonious appearance. Then in the resentful eyes of the male editors, Meng Zhe casually withdrew the VCD disc, and then stuffed another randomly attached disc.
This time, three big characters quickly appeared on the screen of the TV - Shaolin Temple.
Oh, it turns out that "Shaolin Temple" that let Jet Li go out of China and go to the world?
Meng Zhe, who is familiar with the plot of Shaolin Temple, clapped his hands and looked around at the editors who were very interested, and casually said, "If you don't have a job on hand, you can take your time to look at it. If you have something to do, you can finish it..."
After saying that, Meng Zhe got up and planned to leave. At this time, a relatively H guy in the male editor asked with a greedy face, "Xiao Meng, editor-in-chief, how to change that piece?"
Meng Zhe glanced at the other party. Of course, he understood that the editor was so anxious to ask this question. He definitely wanted to see the music disc of the three-point swimsuit young woman.
So, Meng Zhe pointed to the instruction manual on the VCD DVD player, and the H editor who asked the question immediately ran to grab the instruction manual and read it... After waiting for a while, Kong Lan, who talked about advertising sponsorship with Wan Yan in the small conference room, finally walked out easily with a smile. The conference room. After finding Meng Zhe waiting outside, Kong Lan quickly stepped forward and grabbed Meng Zhe's hand, and then introduced Meng Zhe to Wan Yan's business people.
"Ouch! Hello, hello - Meng Zhe, a talented teenager, I've heard your name for a long time!" Among the few people who Wan Yan came to talk about business, the leader stretched out his hand to Meng Zhe again and said in an admiring tone, "I'm Jiang Wan Meng of Wan Yan's VCD..."
Meng Zhe quickly said a few words. When shaking hands with Jiang Wanmeng, Meng Zhe looked at Jiang Wanmeng's eyes with a little curiosity - a slightly fat figure and deep eye bags. Jiang Wanmeng looked more like a political axe leader, rather than a scientific researcher who developed VCD using MPEG1 format. .
Then, under the introduction of Kong Lan, Meng Zhe learned that Jiang Wanmeng had signed an agreement with Kong Lan and obtained the sponsorship qualification for the first season of Fairy Sword, multi-provincial bundled advertising at a price of 1.5 million yuan. The two sides agreed that for each additional provincial TV station broadcast in the future, the sponsorship fee will increase by 100,000 yuan, and if it goes to CCTV, the advertising fee will increase by 500,000 yuan... In addition, Kong Lan also signed a second agreement with Jiang Wanmeng - Jiji Animation entrusted Wan Yan to produce the VCD disc of Fairy Sword, and Wan Yan will be close to Half of the CVD DVDs are purchased at this price, but this part of the VCD DVD can only be given to consumers with the VCD player.
At the same time, unlike the half of the VCD DVD sold by itself, there will be advertisements of 'Kong Menghuazhang Clothing' and 'Anime Shop Chain Bookstore' on the VCD of Fairy Sword bundled with Wan Yan's DVD player.
"Uncle Jiang, can I ask you something?"
Meng Zhe, who had a problem in his heart, asked this question after a few greetings with Jiang Wanmeng.
"What's the matter?"
Jiang Wanmeng was slightly stunned. He was wondering if Meng Zhe was dissatisfied with these two contracts.
"Uncle Jiang, why didn't you apply for a patent for the VCD product?"
However, Jiang Wanmeng obviously guessed wrong. The question raised by Meng Zhe had nothing to do with the two contracts, but just asked him why he did not apply for a VCD patent - to be honest, Meng Zhe was very curious about this. He did not understand why Jiang Wanmeng, the inventor, did not apply for a patent at all.
"No patent application? I applied for a patent in the first half of last year? Jiang Wanmeng looked at Meng Zhe strangely, but then he smiled gratefully at Meng Zhe: "Speaking of which, I didn't apply for a patent at the beginning, because I don't think the national law is not perfect now, so I can't get the patent fee after applying for a patent. But in the first half of last year, one day I accidentally saw your editor-in-chief's "Anime Boy". In the comprehensive comic city serialized by that issue of the magazine, it happened to be the story of an inventor who was taken away by others because he ignored the patent right..."
After a short pause, Jiang Wanmeng continued: "Xiao Meng - after reading that story, I feel the same way! Because the inventor was the same as what I thought at that time! So, after reading that comic, I rushed to apply for a patent for invention! Then, I sent people to those developed countries to apply for VCD patents... The United States and Europe have basically got them, but the patent rights on Japan's side have been preceded by others!"
When he said that the VCD patent had been preceded by people, Jiang Wanmeng pinched his fist with a little chagrin.
Isn't it?
Because I watched "Anime Boy", I went to apply for a VCD invention patent?
In this way, Wan Yan's VCD store or something, isn't it possible that it is also a 'plagiarism' animation shop chain store and Kong Meng Huazhang franchise store model?!
Meng Zhe blinked his eyes, and he felt that he understood a little, and the fact seemed to be what he guessed - now Wan Yan is copying the business models that Meng Zhe tossed.
Should we struggle with this kind of thing? Or should we be proud?
After thinking about it for a long time, Meng Zhe felt that he was still proud. After all, this is the major impact of his space-time butterfly... Wan Yan, who has the patent right, should not be so easy to be KO, right? And now Wan Yan is a commercial partner of Jiji Animation, isn't she?
Meng Zhe, who thought like this, was in a good mood again.
... Jiang Wanmeng, who left two VCDs and 15-second TV commercial short films, left, but Meng Zhe, the space-time butterfly, continued to flap the invisible wings that could change the fate of others and continue to live.
Over time, it has developed to the second episode of "Sword of the Immortals" broadcast in 11 provinces. At the first broadcast, it obtained the lowest rating of 18% and the highest rating of 59%. The second time, when these provincial TV stations that obtained the broadcasting rights were replayed, the lowest single-provincial ratings soared to 31%, and the highest single-provincial ratings reached 79%... Replay ratings The rate is higher than the audience rating of the premiere, which is also a new miracle, so the major media have reported on this one after another. As the topic continues for a while, it has formed a hot wave of "Fairy Sword" across the country.
Because of the appearance of new characters, the audience began to diverge. Some people enthusiastically support Yun Tianhe + Han Lingsha's 'Yunsha match', some people strongly support the monster as soon as they appear, and the demeanor is countless times more handsome than Yuntianhe's 'n native' Murong Ziying + Han Lingsha's 'purple yarn match'. What's more, I think it's good to pair Yun Tianhe with the little sister Xuanji, who is even cute and coquettish... Therefore, "Anime Time", which opens up a reader's fan fiction section, is overwhelmed by the letters of readers mixed with various pairs.
After the broadcast of the second episode of "Fairy Sword", the full name of "I-am-legend" provided by Meng Zhe and the story script was affectionately became the comic of "Legendary King" by the girl in charge of painting, and finally appeared in the serialization of "Anime Boy".
Meng Jiji's original work, novel stories, beautiful pictures... Let the legendary king climb to the top without any suspense as the most popular comic book of the current period.
At the end of the first episode of the comic, there was only one line: "Follow the call, I ask you, are you my Master?" Saber Altolia, with her handsome and arrogant posture, captured the hearts of the readers of "Anime Boy" and became the most popular heroine in the current period.
After this situation was fed back to the Lenovo headquarters that sponsored the 'Legendary King', Liu Chuanzhi quickly conveyed his intention to Meng Zhe by phone: "We will invest 4 million yuan and hand it over to Jiji Animation Studio to produce "I-am-legend" TV animation version!"
Meng Jiji supervised his Jiji Animation Studio, and the TV animation of "Fairy Sword" was popular all over the country, which deeply stimulated Liu Chuanzhi's nerves, so he originally planned to wait a few more issues to see the situation, and finally chose to invest immediately.
Although compared with Haier's investment of 40 million yuan and the production of hundreds of episodes of Haier Brothers, Liu Chuanzhi's 4 million yuan is only a dime in the cow, he feels that the return after investing 400 yuan may not be less than Haier's 40 million yuan!
"That boy is a miracle! It's a real legend!"
After hanging up the phone, Liu Chuanzhi said to himself, and on Liu Chuanzhi's desk, there was a large pile of newspapers and magazines. The only thing in common with these various newspapers and magazines is that they all reported Meng Zhe.
The latest magazine is Ruili, a professional female-surname magazine. This magazine has a different analytical perspective from other magazines, because the title of the article about Meng Zhe is "The Young Dancer at the Top of the Trend".
This article called "Young Dancer at the Top of the Waves" tries to analyze the fundamental reason why the TV animation of "Fairy Sword" will be a great success from the perspective of the beauty of clothing shown in the comics drawn by Meng Zhe.
Under Ruili is the professional music magazine The Voice of the Yellow River. There is an article in this magazine called Rosa's. In the article, the woman who is said to be very famous in the Yanjing music industry is very professionally analyzed the Fairy Sword from the perspective of music, and in the article, she did not hesitate to say anything. Tell me her evaluation of Meng Zhe - a national music genius who has not been born for a hundred years.
...Meng Zhe certainly doesn't know how Liu Chuanzhi evaluates him, because his attention has now completely shifted to VCD. If the title of the VCD book he bought in his last life was just entertainment, then now his interest in VCD is mainly thinking about how to use VCD, which is good and cheap. Products have achieved the purpose of destroying the pirated market.
Before the VCD DVD player, which can be regarded as a genuine disc price, can also overwhelm about 50 VCD discs, the price of LD discs is five or six hundred yuan each... What if I lower the price of genuine discs to the extent that it is only slightly more expensive than the price of pirated discs? How about using cheap genuine versions to get rid of piracy and then make money by selling peripheral products and various authorizations?
Looking at the TV, there are more and more VCD product advertisements. Meng Zhe thought so in his heart... So, let's try it after entrusting Wan Yan to produce the CD of Fairy Sword! Anyway, we don't make money from these DVDs. Use these cheap genuine VCD DVDs to sell "Fairy Sword" to the general public, and then induce everyone to the consumption of 'Confucian Menghua' and 'Animation Shop' is the king of sustainable development.
As for the situation like Lenovo, it is a complete surprise. After taking the sponsorship, it just modified a very small part of the setting to illuminate the way forward for the latecomers.
But if you take the money, you must have to do something. Since Liu Chuanzhi invested money to shoot TV animation, Meng Zhe, who has great business ethics, began to set up a TV animation production team and select voice actors.
This problem of the animation production team is actually easy to solve. It is enough for Jiji Animation to open two production teams at the same time. The insufficient part is only to draw in the middle... What is more problematic is the selection of voice actors, so Meng Zhe issued a voice actor summoning order again.
Then, a young man with small big brains and eyes who came all the way from Yanjing to apply for the recruitment entered Meng Zhe's sight and scared Meng Zhe when he reported himself to his house.
"Hear judges and teachers, this... My name is Guo Degang..."
The young man with big head and small eyes who rushed from Yanjing bowed to Meng Zhe and others as judges in a very humble manner, and then said... Guo Degang?!
No way... This young man with big head and small eyes is Guo Degang, the boss of Deyunshe, who claims to be a non-famous crosstalk actor?
Meng Zhe's eyes widened and scanned Guo Degang up and down. He looked at Guo Degang, who was already nervous. He was afraid that this talented teenager who had been spread to the gods in the world, he wanted to treat the previous recruits like that without saying three words, so he invited the next one... And Meng Zhe was up and down. After a while, I finally came to the conclusion that the big-eyed young man who came to be a voice actor should indeed be Guo Degang's children's shoes.
So Meng Zhe's face showed a strange look - he was thinking that he had admitted Guo Degang, so will non-famous actors in the crosstalk world no longer exist in the future? Won't Deyunshe appear?
In this case, if there are rebirths among Yanjing crosstalk lovers, will they come to chase me, the eternal sinner?
"Please don't be nervous. This is just a very, very ordinary interview... Before you come in, someone should have given you a few lines, right? So, could you please imitate them separately according to the various situations marked above?
When he came to his senses, Meng Zhe saw the young version of Guo Degang, staring at himself with his small eyes and a very nervous expression, so Meng Zhe quickly switched to a business mode and said.
If it is suitable for dubbing, Guo Degang should be Guo Degang!
It's a big deal. In the future, let's invest in a Deyun club and let Guo Degang talk a few crosstalks in addition to dubbing. Of course, the ticket income will be... Well, it's better to Lao Guo. Be kind.
Guo Degang, who didn't know what Meng Zhe was thinking at all, although he always felt hairy in his heart, he could only quickly clear his throat and began to do the first imitation: "Follow the call, I ask you, are you my Master?"
(to be continued)