Chapter 318 The Real Master

At ten o'clock sharp, the first new product launch of the fashion company opened by Wang Zuxian began on the second floor of the Hong Kong Convention and Exhibition Center. Although the people on the first floor and outside can't visit the scene in person, they can see the ingenious live broadcast from the big screen on the first floor and outside. It is said that this thing costs a lot of money.

This fashion company does not have a real Chinese name. It is still registered with the English name KING'S Fashion Company, and all the stores are also hung with this logo. However, there is a name called by everyone, "King's New Clothing".

At the beginning, it was the models who waved their charm on the t-shaped stage. Chen Jin and others looked at the exit of the t-shaped stage in the background and looked at the women who were dressed one by one. From time to time, they boldly winked at them. Chen Jin was really honest this time. As if they didn't see it, they were a little flirting with Guo Fucheng.

For large fashion companies, generally speaking, this year's autumn and winter fashion will be released in February and March, and the spring and summer fashion of the second year will be released in 1990. However, the company that Wang Zuxian now opens now mainly launches products in Hong Kong. There is not so much attention to it. This is the first time and the only thing to do. That is to let people know that you are a fashion company and know your clothing style and brand positioning.

KING'S's brand positioning is super high-end, that is to say, it is a luxury, focusing on leisure style. The range of the young layer is between 18 and 45 years old, which is also set according to Chen Jin's characteristics. This time, Chen Jin also added many excellent elements in the future. He is quite confident about today's press conference and believes that he can give people a lot of surprises.

It is very difficult to position it as ultra-high-end at the beginning. It can also be said that it is easy to mess up. However, everything has a development process, and luxury goods also have a common feature, that is, in addition to what is really good, the real greatest added value is in the brand. Everyone's consensus is that We don't sell products, but his brand.

Kuqi, Chanel, Versace and so on, etc., the super luxury goods in the fashion industry, in addition to the excellent product characteristics of fabric, workmanship and so on, they have a super brand, and the fabric, workmanship and other product characteristics are good, which is nothing. As for how good the design of each brand is, then It's even more bullshit.

Can you say that the things launched every season are good? They are all great. They are all lies. It's a very simple truth - publicity. There is a word called "leading the fashion trend". The simple explanation of this word is that whether my things are good or not, I have to instill a consciousness to you. This is fashion, the best. Then, he formed a fashion.

And build a super brand. In the fashion industry, such as Versace, Chanel, Roman Roland, etc., they all have a characteristic, that is, their founders are very famous, and then through development and accumulation, the current scale has been formed.

That's right, Versace and Chanel all belong to the fashion industry. They are insiders themselves, while none of Chen Jin and Wang Zuxian are. However, we have to be clear that the fashion trend formed by a brand often starts from star celebrities. Every season's star dress, and every award ceremony "star fashion show" Let's not talk about advertising and so on. In a word, all of this is combined, and then find a group of people in the fashion industry to comment and advocate. Slowly, this trend will rise.

Chen Jin is a super celebrity. Now he has an unimaginable influence in the whole of Asia, and his ambition is even more in the United States. Now KING'S may still be very weak. However, as Chen Jin continues to climb to a peak, this product based on him The brand will also slowly gain a foothold and develop. In the end, Chen Jin is absolutely confident that it will be a super brand.

The first stage of the model's display is over, and then it's Chen Jin's turn to appear as amateurs. By the way, each of these big names has never done a show, so although they are amateurs, they are not unfamiliar at all.

Chen Jin and Wang Zuxian were the first to appear. They were wearing British style clothes that were very popular later. By the way, although it is still British Hong Kong, the British style has long been reduced. The biggest reason is naturally old-fashioned, and the biggest feature is naturally plaid and dark blue, dark black and other colors.

Chen Jin is now wearing a very relaxed and natural, but generous and elegant beige suit. Wang Zuxian's skirt is also decorated with blue petals. Looking at the two of them coming out, the people below began to applaud. Li Keqin and Zhang Weijian were even more tastelessly whistling.

At first, Chen Jin still had a straight face, looking like a serious 800-model show. At this time, he finally smiled and suddenly sent a kiss to the bottom, making the bottom laugh. Wang Zuxian pulled him back and he was still making trouble. Wang Zuxian, who hated him, almost kicked him off the stage.

Chen Jin is the protagonist. Almost everyone has it. When it's his turn to walk with Andy Lau, this guy deliberately learns Hua's walking posture, twisting his waist and shaking his shoulders to exaggerate. Of course, it's still a little different, for that kind of humorous effect. When it's his turn with Jacky Cheung, his eyes are rhinoceros. Li, pretending, straddling a lot step by step, and shaking his hands back and forth was also very large. When he arrived at Guo Fucheng, he was naturally full of kinky, but when he sat with Li Ming, he was a little stiff. He walked like a woman, and Li Ming kicked out with anger.

When walking with his brother, he is naturally the most elegant. As soon as he comes out, he starts to make a scene. The two people seem to fight. Although they walk together, they are bumpy and murderous.

The star show is your popularity. I don't care about your typhoon on the overpass. As long as you are popular enough, everything is OK. Today, the first day of the opening show of KINGS invited the top celebrities in Hong Kong's entertainment industry, and even there are many first-class red stars sitting under the stage.

In a word, the scene is big, magnificent and powerful. Although it can't be said to be popular, the whole of Hong Kong should have some impression that Chen Jin and Wang Zuxian did not think about how to make money as soon as they opened. Now all they have to do is to let you know, and then recognize it. Finally, it is naturally to form a fashion.

After the show, we will naturally arrange the publicity and comments of famous designers, fashion celebrities, fashion magazines, etc. in Hong Kong to slowly expand the influence. Then, there will also be various large-scale event clothing sponsorship publicity, etc. In front of me, there is a big thing, that is, the tenth to be held this weekend. The award ceremony of the second Hong Kong Film Awards.

KING'S is the clothing provider for all the attendees of this conference. That night, all the guests and other people who appeared at the Golden Statue Awards will wear KING'S clothes. Of course, it is not changed on the spot, but it will be selected by others very early. I will send it to you later. It's super generous. Because it's the first time, this dress is sent out directly, unlike those big brands. I'm sorry. After wearing it, I can sell it to you at a discount, or you can change it back.

Of course, if it is other start-up brands, big names are not rare to wear. By the way, whether it is the Golden Statue Award Organizing Committee or those stars, most of them are looking at Chen Jin's face. Otherwise, no matter how good your clothes are, they will not be happy to advertise you like this.

Last year, Chen Jin made six films. Although the box office was good, it was not a good work for those who were on the judges of the Golden Film Awards. Even "Smiling Proud Jianghu: Invincible in the East", although it was well received when it was released, it only won three nominations. Lin Qingxia's best heroine, Cheng Xiaodong , Yuan Bin's best action director and Huang Ji's best movie song.

As for "The Jedi Men", which has won more than HK$1 billion at the box office worldwide, it also did not shock the judges. There are only two poor awards, one best screenwriter and one best actor. However, the nominee for the best actor is not Chen Jin, but Zhang Weijian.

According to legend, Chen Jin was still in the nomination in the first round, but in the second round, considering that if Chen Jin was nominated, no matter whether he won the prize or not, everyone would talk about winning the prize. The Golden Statue Award and Chen Jin colluded, did not win the prize, and there was also collusion. He was afraid that the traces would be too obvious and deliberately refused to let him win the prize. Therefore, it's better to take down Chen Jin early in the morning.

Of course, this is nonsense, but at least, Zhang Weijian's performance is good, and the newspaper does not say how lucky he is to squeeze out Chen Jin, which is an affirmation of him in itself.

At 7:00 p.m., Chen Jin and Chen Zichen arrived. This time, Chen Zichen still walked on the red carpet with Chen Jin, and she was dressed in full dress. She was dressed in a purple-red printed soft dress, elegant and noble, gorgeous, and stood with Chen Jin in a simple blue casual suit. She was really born. A pair of film that murdered countless reporters.

Some of them came earlier than Chen Jin. Brother Qiang was also there. He was dressed very energetically today. Chen Jin walked up and smiled, "Congratulations. I wish Brother Qiang will take the lead tonight and be the leader bravely."

This man was nominated for the best actor for "The Legend of the Blue River". Although it is not optimistic about the outside world, the performance is still a little interesting. Hearing Chen Jin's auspicious words, he smiled and waved his hand, "Come on, don't make fun of me. Just tell a joke. If I win the award tonight, I will immediately give it to the Golden Statue Award Group. The committee donated two million Hong Kong dollars.

Chen Jin smiled and said, "Brother Qiang, you deliberately said so loudly. Are you going to let our judges hear it and temporarily change the list?" Brother Qiang shook his head with a smile, "I can't do it. To be honest, I just act for fun. I'm satisfied with a nomination."

Then he looked at Chen Jin and glanced at Chen Zichen, who was greeting others in the distance, and joked, "What about you? It's empty today. It seems that there is nothing for you. This is not a pride in love. It's a disappointment in winning the prize."

The whole circle sees the matter of Wang Zuxian's opening of a clothing company. Chen Jinhua's heart is true, but it is affectionate and righteous, which makes many people appreciate it. Chen Jin smiled and said, "I'm being discriminated against by others. You didn't hear the newspaper say that my Jedi police must have at least eight mentions. Name."

He shrugged his shoulders again and said, "It doesn't matter." As soon as he came out, Brother Fa appeared at the door. Several brothers waved their hands and shouted, "This way, this way,"

Brother Fa and my brother are here to present the award. "Farewell My Concubine" was only released in Hong Kong on New Year's Day this year. It will not be until April next year to participate in the Golden Statue Award, but this year's Golden Horse Award. However, it is not confirmed yet, and there will be no general news until September.

Sister Fang, Lin Qingxia and Zhang Manyu are all nominees for the best actress. Although they came together, in order to avoid embarrassment, they found a seat and sat away. Women are not like men, and some careful thoughts are still different.

Sister Fang sat with Chen Zichen. Brother Fa and the other two sat next to Chen Jin. As for the Four Heavenly Kings, none of them came, because there was no play for them today.

At eight o'clock sharp, the award ceremony began on time. The master of ceremonies were two very interesting people, one was Cen Jianxun and the other was fat sister Shen Dianxia. As for Chen Xinjian, the gold medal master of ceremonies who had held the position of ceremonies for more than ten years, it was said that he was too busy to have no time, but some people said that the master of ceremonies was too low, and Chen Xinjian was unwilling to take it, and others said that others said; Chen Xinjian is now working as an administrator at Shao's family. She is reluctant to take on this kind of work as a master of ceremonies, which seems to have a low status.

The first award is the best action guidance. The award was awarded by Jackie Chan and Yang Ziqiong. Before that, there was also a martial arts performance in the Chengjia class. Then Cen Jianxun also played a very boring so-called iron plate bridge performance with Jackie Chan. By the way, although many people are applauding, in fact, they are contempt in their hearts. The award is too perfunctory for everyone.

There are five movies nominated, Yuan Heping's "Huang Feihong's Two Men Be Self-improvement", Tang Jili and others's "Police Story Three: Super Police", and then the next three are related to Cheng Xiaodong, "The Deer and Dingji's Two Dragon Religions", "Smiling Proud Jianghu: Oriental Invincible" and "New Dragon Gate Inn", it seems that this It's very popular to make martial arts fingers.

Again, in fact, the action scenes in Jedi are really beautiful. At least in Chen Jin's opinion, they are no worse than any of them. Unfortunately, they just didn't like it. No wonder he just said that he was deliberately discriminated against him.

Finally, the winner of the prize was "Smiling Proud Jianghu: Invincible in the East". Cheng Xiaodong and Yuan Bin came to the stage to receive the award. Cheng Xiaodong said a lot of polite words. Finally, after saying thanking Xu Ke, he changed the topic and pointed to the place where Chen Jin sat. "Actually, most of the actions in this movie are from Ah KIN. G's idea, in my opinion, he is the real owner of the trophy, but he doesn't want to leave his name on the list of action guides," and then took the lead in applauding, "Please applaud him!"

(to be continued)