Chapter 714 Do everything

"A Playboy and Countless Beauties" - this is the front-page headline of the Hollywood Chronicle after the premiere of "I Know a Woman's Heart". I Know Women's Heart was filmed at the end of June, and it was officially released simultaneously around the world in mid-July. This is Playboy's first film work after Titanic. Whether it is fans, film critics, and of course, entertainers, they are looking forward to it.

Although it is absurd, it reveals the hypocrisy of the dark side of human nature, but KING has completed such a story in a relaxed and pleasant way. Of course, the most eye-catching may be that from the beginning to the end of the film, countless beautiful women beat in front of your eyes. Maybe you have missed it in the blink of an eye. A lot of them.

It's like a playboy playing a game with countless beautiful women. It's pleasing to the eyes. Perhaps, many people, like me, will first think of whether this is a true portrayal of KING's own life. Can he really understand a woman's heart? It's really a question worth discussing - Emond.

"Real Entertainer" - There is no doubt that KINGCHAN is not tired of the reputation of "Titanic". Although "I Know Women's Heart" is a good movie, it is definitely not how excellent it is. However, we have seen that the relaxed and pleasant KINGCHAN has brought us a A relaxed and pleasant comedy, which is the perfect embodiment of his relaxed mentality and ultimate entertainment spirit. He travels freely in his movie kingdom - Boston Guide

"Perfect Details" - The investment of "I Know Women's Heart" is only 40 million US dollars, but there are fewer scenes. According to the usual situation, KINGCHAN can easily complete all this with about 20 million US dollars. However, he spent twice as much money, and we can perfect it from the details. It can be seen that props, lighting, makeup, photography, this is a commercial romantic comedy, but his details are handled like a rigorous art film. This may be the success of KING and his more mature performance. He has really become a film master now - Today's Beauty Country

- It seems to be a novel plot, but it is vulgar everywhere. KINGCHAN's attitude towards this movie is even more suspicious. He is not making a movie, but holding a reality show. We can't see any traces of performance. The only thing we see is beautiful faces; we can even It is regarded as an ultra-long advertising film, because until the end, what we see is actually like an advertising film. From conception to production to molding, it is an advertisement for the shoes of Jennifer Aniston's new company, KING'S Shoe Company. The big KINGS is really eye-catching and dazzling. ——New York News

Jennifer Aniston has not made any more movies since last year until this year. She has been looking for the right thing to do. At first, she planned to follow Playboy to learn how to make and invest in movies, which is her most familiar, and with the help of Playboy, she also thought about other things such as investing, clothing, perfume, etc. Wait.

However, there are other people doing all this. She is not a person who is easy to give up. In the end, she pestered the playboy and asked him to help him with ideas. The playboy saw that she was really interested in doing something, but she supported her and thought of Converse's things.

Converse is actually a super-old brand, but it began to gain a reputation after the acquisition of Nike in 2003. At that time, our Chinese also said that his five-pointed star trademark was copied from our Shanghai Huili Shoe Market.

Converse's most famous thing is not basketball shoes. Although it was once the designated shoes of the NBA, its most famous are canvas shoes, or colored canvas shoes, which are Nike's later packaging image and his world-famous image.

Now Converse is not enough. Playboy didn't mean to buy Converse. He just simply thought that maybe he could try the concept of color canvas shoes to see what the result of the promotion would be. Of course, he is very confident in his own advertising effect. If he really fails, he will have to admit it. He can't coax Jennifer Aniston at that time.

Since you want to do it, you can't be sloppy. Playboy asked Jason Yang to help and start preparing the company's structure, including the most important factor of talent, management, marketing, production, design, etc., which is a very serious matter.

Everything is ready. In March this year, the free series of KINGS officially began to debut. The definition given by Playboy is not the retro, popular and environmentally friendly of Converse, but free and comfortable, relaxed and happy, personalized self, and at the same time, eye-catching and classic colors - black, white, pink, khaki Coffee, sapphire blue, navy blue, apple green and other colorful colors debut, wear-resistant and flexible canvas upper, unique appearance design can catch everyone's attention in an instant.

There is no doubt that without a playboy, the prospect of KINGSSHOES is unpredictable, because in the United States, Nike has risen, while others such as Reebok and Adidas are also frantically grabbing the market. If it is unique, it is difficult to suppress the concept of independence from the world.

But with Playboy, it's different. That is to say, the laying of the marketing network, with the network of Jinchen Group and other KINGS in the United States and even the world, the most important thing is where the image of Playboy hangs, that is, the god of wealth, very simple data, Playboy's advertising is crazy all over the world. After spreading wildly, KINGS' colorful canvas shoes penetrated into the world market in an instant. It was completely the charm of stars, and it was also a huge appeal that only a playboy could have. No wonder Gerrard, the editor-in-chief of the Financial Times last year. Moore said that playboy has become a phenomenon, that is, what he loves, people all over the world love, they believe in his choice, and they are obsessed with his choice. Of course, Playboy's choice is very NICE almost every time.

After the success of the casual series, that is, the shoes of the free series, Playboy's ambition must be more than that. He has coveted Nike's status. In the final analysis, Nike is not as powerful as later, and the reason why Nike has made a fortune is that it is not half of Mr. Jordan's merit. That's bullshit, and KINGS has the giant god Chen Jin.

So, he began to launch a sports series. He not only played in person, but also signed a lot of sports superstars. In a word, in this era of information explosion and publicity as the king, he began to do everything to spread his own influence, as long as it did not damage the image, the biggest The value of the excavation itself is what Jason Yang has been telling him before, but unfortunately he doesn't care much about it.

Therefore, Nike in "I Know Women's Heart" has become KINGS. Think about it, this movie is estimated to be watched by at least 40 million people. How can such a big advertising effect be wasted casually?

I don't know when it started, because the headquarters of Jinchen Group is in New York, and all the premieres of Playboy's films are there. This is the envy and jealous of Los Angeles and even Hollywood. Many fans protest against such behavior, because the headquarters of Jinchen Film Group is in Hollywood.

This time, Playboy finally put the movie premiere of "I Know Women's Heart" at the Chinese Theater in Los Angeles, while the promotion in New York was arranged in Las Vegas. After Miami, the first weekend after the film's release passed.

Although "I Know a Woman's Heart" is not a blockbuster, and the plot seems to have no special features, the playboy who hasn't made a new film for a long time is still very popular. Of course, although it is not a blockbuster, it is easy and happy, the plot is smooth, and there is also a little bit of playboy cool, plus Tom Hanks, Julia Roberts, Will Smith, Sean Connelly and other super brands, as well as all kinds of beautiful women, are naturally a lot of things to see.

Therefore, the three-day weekend box office is 70 million in the United States, and the world has a staggering 220 million US dollars, which naturally makes many people jealous and jealous. This is really a good result, and some people say that it is unreasonable.

At the media and fan meeting in New York, there was an entertainment record and asked Playboy directly, "KING, do you think "I Know Women's Heart" can have a box office of more than 1 billion US dollars? What do you think is the biggest success of the film?"

There are 220 million US dollars in three days. Although the opening of the film box office has always been crazy, not to mention the long-awaited playboy, but everyone knows more about this guy's appeal. According to the ordinary rule, it is not difficult to make a billion dollars. However, movies with a billion dollars at the box office now are not particularly shocking. Strangely, on the one go, there are super blockbusters like Titanic, and the second and third parts of The Magic Apprentice have more than 1 billion dollars, and even the third part of last Christmas last Christmas has more than 1.36 billion US dollars, which makes everyone basically have a picture of the fourth part that is about to start shooting. Yes, that is, it is difficult for the "Magic Apprentice" series to fall one billion dollars. Because of this, one billion dollars is no longer an obstacle to a giant bull, but now it is just a relatively important threshold.

The playboy seemed to be in a great mood. He actually replied with a smile, "I don't think a billion dollars should be too difficult thing," he shrugged his shoulders and looked bullish. "As for the success factors you mentioned, I think all of them are me, including the creators, as well as directors, lighting artists, makeup artists, and photographers. Teachers, even our car drivers, have done all their work very well and seriously, and that's why such an excellent film was born.

The reason why this man is so happy is that he took the young lady and Miss Junying to a bed last night. Although the young lady almost didn't kill him when she got up in the morning, the enthusiasm last night was very strong. Therefore, now when I think about it, I feel so proud that I want to sing a song. .

(to be continued)