Chapter 229 Yuelongmen
I don't know how much courage Stein had at the beginning to dare to put the NBA's All-Star Game in Las Vegas. It is estimated that even if it is settled, the old man has been worried.
What is Las Vegas? It is a well-known gambling city in the world, but the most taboo thing about sports is to have something to do with gambling. When football has something to do with gambling, the Italian league has collapsed, and the rich have fallen one after another.
Even if Stein is the number one dictator in the NBA, he has to beware of this problem. After all, gambling is a cancer that can't be eradicated. No matter which league is trapped, it is a big trouble.
So when finalizing the venue of the All-Star Game, Stein did not put the final location in Las Vegas at the first place even in the face of huge **.
After all, the reputation of this place is famous all over the world. If you are not careful, you may get the reputation of the NBA, so even in the face of a lot of money, Stan's decision is cautious.
Although every sports league is not clean, as long as you want to dig, there are a lot of bad things inside, but outside, there is still a lot of prosperity, and outsiders can't see it.
Stein was a little resistant to having something to Las Vegas for this reason, and he still has some things that he hasn't explained to more people. Now the FBI is secretly investigating some people in the NBA.
Although there is no final conclusion about that, an old fox like Stein can always hear a little news.
At this time, it is always wise not to take care of yourself, but in the end, Stein did not withstand a wave of attacks in Las Vegas. Compared with other places, it is simply too rich here!
New York is a golden place, but it is definitely not comparable to Las Vegas in terms of throwing money.
Even Dolan's prodigal son can only retreat in front of those casino tycoons. Anyway, he is also a saved family, but these gamblers are not one or two.
Therefore, whether in terms of operation or investment, Las Vegas can beat its competitors in seconds.
In the end, money beat reason. The software and hardware in Las Vegas are really excellent. There is no place to play a more luxurious super party than here, so Stein made no other choice in the end.
But when he agreed to finalize Las Vegas, Stein also said that it had nothing to do with the gambling industry.
It's not that Stein was too careful. When Takanian was coaching the Rebels, it was because after winning the NCAA championship, a reporter found that his four main players were mixed with a gambler.
So a lot of speculation and dark assumptions about the game have unfolded. The four talented players under Takanien failed to enter the NBA in the end, which is inseparable from the exposure of this matter.
Takanien himself was forced to resign because of this matter. Even the NCAA is so afraid of gambling. What's more, it's a pure business league like the NBA, which must be more careful.
Even if he covets the luxury facilities and business profits of Las Vegas, Stein can agree to hold an All-Star game here, but he doesn't promise to have an NBA team here.
Those casino tycoons are actually plotting the result behind it. They need to find some other excitement outside the casinos everywhere, and the NBA is undoubtedly a very good choice.
And now that the NBA is globalizing, Las Vegas is also optimistic about its operational prospects, and they have funds and tourists from all over the world. They are not afraid that there will be a loss in the home game.
However, Stein and the NBA didn't take the words of these casino tycoons, so the gamblers changed their goal from an NBA team to an all-star game. They tried their best to let the NBA guys see the profits here.
These off-the-counter moves only a small group of people care about, because they involve their interests, so they will care about these things, but for fans and players, this is just a carnival party.
Fans from all over the world are just preparing to spend three days of happy time in Las Vegas, and the players who come to participate in the game also have a performance attitude. This is just a big show.
It is estimated that few people know how much commercial operations have been launched around the All-Star Game, but the value of any player who can show their face on this scene will naturally explode.
There is no need to say more about this. TV stations in hundreds of countries are responsible for broadcasting. Generally, it is estimated that advertisements will definitely not have this effect, otherwise there will not be so many people who want to break their heads into the All-Star Game.
Look at the expression of little O'Neal when he was reversed and squeezed out by Chen Feng at the last moment, you will know how much this guy cares about appearing in the All-Star Game. After all, it's all propaganda for advertisers!
In fact, there is no need to consider the loss of the losers. Chen Feng can understand how much economic value it contains just by looking at his sneaker contract.
Adidas had not nodded to Falk's one-year contract before. As a result, Chen Feng just entered the All-Star Game, and Adidas was busy and ready to sign immediately.
And Adidas not only agreed to the unreasonable requirements of Falk's one-year contract, but also increased the price from 8 million yuan demanded by Falk to 10 million US dollars.
This is definitely not that Adidas has no money and no place to spend, but they suddenly saw how fierce Chen Feng's popularity is. More than 1 million votes a month, which is not just fierce and can be described!
This is simply ferocious and not human! So since Adidas has spent eight million, it doesn't care about spending another two million. Anyway, the contract between James and Nike will cost 15 million in that year!
Although Chen Feng's contract is only one year, Adidas is starting to show goodwill now, which is undoubtedly paving the way for future long-term contracts. They agreed to all the conditions so happily this time for the future.
Anyway, even if the one-year contract is a loss, it will not be too heavy, but if Chen Feng's value is really so great, Adidas's promotion channel will naturally spare no effort to create a new idol.
Nike can create gods. Will Adidas be worse than them? Although it is a little embarrassing to be hit by Nike repeatedly in the basketball market, where is the background of Adidas?
If they seize a blockbuster that can be launched now, they may really find some face in this lost land, or this is an opportunity for Adidas to regain the market.
So they didn't get entangled with Falk in the details of the contract for too long. Almost at the same time that Chen Feng was sure to enter the starting list, these guys had finalized the one-year contract.
Even if this is a hammer deal, they plan to knock a little. As for Falk, the old guy is not worried that Adidas and himself will lose money.
This is the effect Falk needs. At the beginning, he contributed to the flames behind his back. That's why he can enter the All-Star Game is completely to confirm a player's market appeal.
Just like when YAO entered the All-Star Game for the first time, this guy was the king of votes in the online voting stage, with more than 3 million votes, which simply killed other competitors in seconds.
This time, YAO was reversed by James in the last few days just because he was injured and missed the game. Otherwise, the ticket king would still be taken away by him. Even if the little emperor's popularity soared, he could not threaten him for the time being.
Taking the ticket king and becoming the champion show, there is such a series of iconic events shining behind YAO Ming. No one agreed if he does not become an all-star popular king, so a lot of business cooperation also follows.
Chen Feng doesn't have so many innate advantages. He is not a top talent. This boy is just a second-round rookie, and he doesn't have any college experience. He is a complete grassroots.
And he is not the king of votes. He just made a sudden effort at the last moment, which made the front lead a little unprepared, and then Bosh and Little O'Neal became cannon fodder.
In fact, if Chen Feng's votes were placed in the West, he would definitely not have participated in the All-Star Game.
The strong man in the west really had an absolute advantage on the inside line. Duncan and Garnett had 1.4 million and 1.6 million votes respectively, and then they were followed by Nowitzki and Sisi.
In contrast, in the east, in addition to the big shark, Chen Feng's 1.1 million votes have already suppressed Bosh and Little O'Neal. This is not an ordinary gap, but also fully reflects the pattern of strong west and weak in the east.
But this does not affect Chen Feng at all. On the contrary, it can make the boy's image more lifelike. According to the idea of Adidas and Falk, such a little guy from the street, with the background of a foreign immigrant, came out of the second round of the draft. This is a standard American dream. Ah!
It's inspirational enough, close enough to life, completely different from Nike's god-making mode, and this boy didn't enter the NBA smoothly. At the beginning of the trial, he almost passed the NBA.
These things can be found in the actual evidence in Xie Miaomiao's report. It only takes a very simple processing to make a very good advertising script.
And this kind of purely life-oriented background story, and the little guy who fights from the bottom, simply has everything that captures other people's attention.
Even Falk sighed when he read Adidas's publicity plan, "That boy took a completely different road, but compared with James's height, he played with civilian."
But there is nothing wrong with this. At least Falk thinks so. A carnival-like party has made Chen Feng's value begin to ferment wildly.
Yuyue Longmen turned into a dragon. When Chen Feng stepped into the NBA All-Star Game, this guy was no longer an ordinary player. At least, this boy was already a star.
Regardless of the result of this appearance, at least Chen Feng has begun to be known by more people.
And from today on, his awkward Chinese name will be known to more people...