37 Centennial Plan

During this period, in addition to leading the team to some warm-up matches, the rest of the time was spent on the other hand.

This year, Burnley sold seven people and got a total of 5.34 million pounds. With the club's investment of 500,000 pounds, George's disposal reached 5.34 million pounds.

And George only used £1.45 million to transfer in the summer, with £3.3 million left. George hasn't moved the money. Of course, George has never thought of handing over the money to Burnley's board of directors.

The people on Burnley's board of directors are all people who see money. And there is no sense of crisis one by one, and the rapid development of modern football cannot be seen at all.

George has a very important purpose for this money.

George and Carl Pat have discussed many times. Even if Burnley is promoted to the Super League in the future, Burnley's competitiveness is limited. Several of Burnley's major shareholders have limited funds, not rich people like Abramovich.

And they are all iron roosters, so it is impossible to take out a lot of money. Therefore, it is impossible for Burnley's board of directors to take out tens of millions of pounds of transfer funds a year, and it can even be said that it is very difficult to take out 5 million pounds a year. Five million pounds, put in the English First Division and the Second Division, is a huge amount of money. But this amount of money can't be put into the Premier League at all.

If it was okay in the past few years, then with the implementation of the Bosman Act, the Premier League will become the most cost-burning league. In the future, with the arrival of Abramovic, the investment of the Premier League team will be more crazy, and it will be difficult for Burnley to stand up.

Even if George comes from a later generation, he has a clear understanding of the future development of football. But at most, it can only be some unfamous players. In the 1990s, when the information was not very developed, and in the early 21st century, it was okay. But once they have passed the 06 World Cup, those young stars will be targeted by major clubs as long as they have a little strength. You can't sign it without financial resources.

There are many aspects of the income of a club, the most important of which are three aspects. Ticket revenue, TV broadcasting fee, and the last one is the sponsorship fee.

First of all, Burnley can't compare with big clubs in terms of ticket revenue. In a town with only 80,000 people, 20,000 people can go to the scene to watch the game, which is already very good. What's more important is the townspeople of Burnley City. Their income is very low, and the tickets cannot be too high. For example, people in Burnley can't afford half the price of Hebley's tickets. Therefore, Burnley has a congenital defect in ticket revenue.

And the biggest head of the TV broadcast fee in the 21st century is the Champions League. But it is difficult to enter the Champions League without investment. There are many powerful clubs in the Premier League. Manchester United and Arsenal needless to say, Chelsea are also on the rise, and Liverpool is a traditional giant. And at the turn of the century, Leeds United will be brilliant, Newcastle United and Tottenham Hotspur are all strong teams. To break through it, we must increase investment.

The sponsorship fee is closely related to the team's record, which requires money. But what Burnley lacks the most is money. Since he can't invest more money in the transfer market, he can only find another way.

When George became a member of Burnley's coaching team six years ago, he had his own plan for Burnley's future. If Burnley wants to continue to develop, he can't rely on the investment of the board of directors. We need to take a healthy path. After discussion, George and Carl Pat felt that developing their youth training path was the most important.

So George invested most of the remaining 4.39 million pounds in the improvement of Burnley's youth training facilities. Of course, it also includes improving the scout network and limiting the selection of talent to Burnley. Burnley is too small to have much choice.

"Wilkinson, even for the current first team, I don't spend more than 4 million pounds. You can't waste this money." George first discussed with Carl Pat first, and then with the board of directors. Especially discuss it with Kilby.

Kilby doesn't agree very much. Kilby believes that it is better to use that money to buy more powerful players than to invest in youth training. The most important thing is to stay in the first division in Kilby's mind. As for youth training, the effect is too slow.

But at George's insistence, Kilby could only agree. After all, most of the money is the transfer income of George selling Pobowski and Darren Huckaby. After that, George found Wilkinson, the head of Burnley's youth training.

Wilkinson has never been a first-team coach since he came to Burnley. They all serve in the youth team, and George Levy's father, Levy Old, is a colleague who has worked together for many years. He is also more than 20 years older than George, and he has been in the club for nearly 30 years.

Before that, George had always been the head of the youth team, and he valued Carl Pat more. But I still have great respect for Wilkinson.

"George, you have done what your father has always wanted to do." Wilkinson is only 51 years old, but his face is already wrinkled and looks like he is in his sixties. Looking at George, his eyes are very kind. We Burnley are a small club, and we can only take the road of self-sufficiency. Developing a youth training camp is the right way.

"I know that my father's greatest wish was that Burnley's youth training camp could train more players for the first team." Speaking of old Levy, George looked gloomy. When he came to this strange country, George was also very confused at one time.

But old Levy's constant care and support allowed George to spend the initial time. Old Levy's lifelong dream has been in Burnley Club, hoping to see Burnley's return to the top league.

"If you see your current grades, your father will be proud of you."

............

Soon Burnley invested four million pounds to improve the training base. Burnley's original training base was very simple, but four training grounds were added at one time, allowing Burnley to have his own training ground for all ages.

Then big trees were planted around the training ground, so that the training ground was surrounded by trees.

Burnley was originally a small town, and the environment was already very good. Especially compared with those large industrial cities, Burnley's environment can't be better. This time, the whole Burnley Club feels like it is in an isolated island garden.

After that, Burnley hired several scouts, including scouts from England and some scouts from the European continent. This is to increase the selection base of the club in Europe.

Compared with killing four people in the transfer market, this kind of improvement of the club's training base has not attracted much attention. Even the local fans in Burnley don't pay attention to this.

"George made an unexpected decision in his second year as the head coach of Burnley. He improved Burnley's training base and strengthened Burnley's youth training camp by selling Pobosky's transfer income. This seemingly very simple action was not paid attention to by anyone at that time, and even the reporters who paid attention to the Burnley Club did not think about it. But it was not until ten years later that people realized that George had laid the most solid foundation for Burnley's development." - Steven Yellen wrote in Little Town Story.