99 Looking forward to the Premier League

In addition to the celebration that night, the celebration in Burnley City lasted for three days. As one of the founding members of the Twelve Football Leagues, Burnley's history is also quite brilliant. It's just that those glory came to an abrupt end in the 1960s, and in the 1970s, they could only struggle with the lower league.

Twenty-two years later, he returned to England's top league, rejuvenating the small city of Burnley.

Even George thinks it's too exaggerated this time. It's just a promotion to the Super League. It's so popular. But George also understands the mood of Burnley fans. Even the old men of Mitchell, Grant and Miller have been in a trance these days.

Starting from joining Burnley, they actually have only one goal, which is to be promoted to the top league in England. This goal accompanied them through their entire career, until the end of their career that they finally saw Burnley's upgrade.

In the 43rd round, Burnley met Sheffield United. George replaced all the substitutes. George no longer pays attention to this game, and also gives the main players a break. In more than 20 days, Burnley will play in the FA Cup final. George can't let his main players tired.

However, Burnley's revelry is too much, and even the substitute players are no exception. So he played weakly throughout the game and was hit three goals by Sheffield United at home. This is the first time this season that Burnley has conceded three goals in a game. But no one cares, George doesn't care, the players don't care, and the fans don't care.

Only one club is angry, which is Birmingham. Now the score is in a stalemate with Birmingham except for Ipswich, which is Sheffield United. Birmingham fans have cursed Burnley up and down several times, and you have exerted all your strength when you play against us.

It's time to play against Sheffield United, so deal with it. Why is it that Birmingham has not had a good thing every time they meet Burnley in the past two seasons? Birmingham is crazy to upgrade, but every time he comes to the door, Burnley comes to make trouble.

But these are not about Burnley's business or George's business. Now George is in Kilby's office, talking to him about something important.

"George, are you free now to talk about the contract?" Kilby received George very warmly, and there was nothing more exciting for Kilby than now.

As the president of the club, Kilby knows very well that he can now get promoted to the Premier League, that is, he has entered the golden treasure house.

TV broadcasting fees, especially those that all the League One clubs that dream of upgrading are paying attention to. Television has played an important role in the history of the development of the Premier League. TV revenue is crucial to the construction of the whole club inside and outside the club. The initial cooperation with Sky TV was a radical but successful decision. At that time, pay TV was a new practice in the British market. However, with the marketing strategy of Sky TV, the high-quality games of the Premier League, and the public's love for football, the broadcasting cost of the Premier League is gradually rising, and finally it has brought huge profits to the club.

Although this is the sixth season of the Premier League, the increase in Premier League broadcast fees has made all clubs jealous. The first Sky TV broadcast agreement was from the 92-93 season, with a total of £191 million in the five seasons since the establishment of the Premier League. In the second contract five years later, the result of the negotiation was that the broadcast fee rose to 670 million pounds for four seasons starting from the 1997-1998 season.

670 million pounds, what kind of data is this? That is to say, Burnley will be able to play in the Premier League in the next three seasons. And if the results are above the middle, there will be 30 million pounds in the revenue of broadcasting fees in the next three years alone. That is to say, it will reach 50 million US dollars.

30 million pounds in three years may not be a large amount of money in the eyes of Manchester United, Liverpool, Arsenal and Chelsea. But it is a huge sum of money for a small country team like Burnley, because whether Burnley can sell 30 million pounds now is a question.

And the broadcasting fee is more than that. With the promotion of the Premier League around the world, the overseas broadcasting fee will become higher and higher. These things are very desirable for Burnley. And according to the current development of the Premier League, the broadcast fee can only continue to rise in three years.

Although Kilby is also a fan of Burnley, he is more concerned about how to make money.

"Mr. Kilby, I know that our club is a small club. After the Premier League, the team's salary structure will also be adjusted. The burden on the club will increase, but I will strictly control the salary structure. So I hope that Mr. Kilby can always keep his original promise about managing the team. Don't interfere with the inside of the team.

With Burnley's promotion to the Premier League and winning the League Cup, the value of Burnley's players will certainly increase several times in a row. The salary must also be in line with their value. Otherwise, no matter how loyal the player is, he can't stay in Burnley. After all, playing football is the job of players, and they also need to support their families.

Therefore, after Burnley's salary rises to the Premier League, it will become a big burden. George was just afraid that Kilby would deal with some players because of his high salary. Anyway, when they bought it, they didn't spend much money.

Kilby originally thought that George would take the opportunity to ask for some personal treatment or something. But I didn't expect George to say this, which made Kilby slightly unhappy. George, a young man, is too powerful. Although the power of the head coach of the English club is indeed very great, Kilby feels that he has given George a lot of power.

But now George has taken the initiative, so Kilby just nodded slightly. George, I will abide by our verbal agreement.

"Thank you, Mr. Kilby. As long as we maintain such a framework, our results will definitely get better and better. If the results are good, any problems can be solved. Now the Premier League and the Champions League are all treasures, although we are in Burnley, so our innate conditions are subject to some constraints. But as long as the results are made, nothing else is a problem.

George has talked to Kilby about this many times, but George still stressed with Kilby. Unfortunately, every time he looked at Kilby's expression, George was very depressed. Kilby is absolutely not that kind of ambition. He is the representative of the little rich.

George can't tell Kilby directly that George is aiming for the future Champions League quota. Especially in the expansion of the UEFA Champions League four years later. The Premier League will have four places in the UEFA Champions League. As long as it can steadily enter the top four of the Premier League every year, then money is not a problem at all.

As long as you can participate in the Champions League every year, it is not a problem for Burnley to earn more than 100 million a year. It may not be enough to spend 100 million for big clubs, but small clubs like Burnley will have a large surplus.

Kilby just nodded reluctantly. Kilby didn't believe what George said outside the court, the slogan of the Premier League champion and the Champions League champion. Burnley's foundation is limited, and it can call for wind and rain in low-level leagues. When it comes to the fiercely competitive Premier League and Europe, Kilby feels that self-knowledge is the best.

Kilby's biggest goal is that Burnley can become a regular club in the Premier League. As long as he can stay in the Premier League, it is Kilby's greatest wish.

"George, don't worry. I will never interfere with your management of the team. Kilby waved his hand indifferent.

Kilby's attitude made George frown. Today, George actually wants to talk to Kilby about more practical issues. The guarantee that Kilby will not interfere with the team is just what George emphasized. George wants to talk to Kilby about how to determine the transfer fee and control the salary structure, but it seems that Kilby is very impatient.

So George just briefly talked about the new contract and then left Kilby's office. Although he reached an agreement with Kilby on the general direction and will sign as long as the season is over, George is still a little uncomfortable.