Chapter 190 Advertising Contract 1

The first thing Don Jack did when he returned to Liverpool was not to go to the club to meet, but to meet his agent, Malisimrian. Originally, they had an appointment to meet at the beginning of the month, but at the beginning of the month, Don Jack went to Munich. His private life did not seem to be disturbed, so Malisimrian could only hurry. To Liverpool.

Now Malisimrian is full of scenery.

In Germany, the broker industry is not easy to mix, and the total number of people in the football broker industry does not exceed 1,000. Because many people can't make money, they don't do it after a few votes, so no more than 300 people can really get the broker's certificate. Among these 300 people, only 70% or 80% of them can make money. Even if there are many people who have to rely on other jobs to support themselves, it is not that their vision is not good, but that the European football circle is so big, and the number of professional football players is fixed, and this is even less in Germany. It is good luck to sign a promising young player like Don Jack, who earns 50,000 yuan a month. Most agents can't meet stars above the pound in their lives.

In fact, at least for now, because Don Jack only has a basic salary, Malisimrian's commission is not much, but he has put his hopes on Don Jack, because the commercial value of Don Jack is also very good.

This time, he came with an advertising contract.

After Don Jack's transfer to Liverpool, he has completely changed from a rookie to a high-profile star, a real star, so all kinds of advertisers have also followed Malisimrian.

However, Malisimrian is not greedy. He knows Don Jack's character very well, so he just chooses the most suitable, most leisurely and the most profitable contract, like a contract with tens of thousands of pounds to shoot an advertisement, which is directly eliminated by him.

In general, some small contracts are to find a star endorsement, that is, to use the star's portrait to promote their products. In this way, players do not have to attend any activities at all, but just sell portrait rights. These advertisers will not even find an agent, just contact Liverpool Club, Malixi Mian just received some simple notices. If he agreed, the money flowed into his pocket.

And those who need stars to attend or shoot advertisements are all big contracts of hundreds of thousands and millions of pounds. This is still based on the value of Don Jack, if it is David. Stars at the level of Beckham and Ronaldo, no more than two or three million pounds, are also small contracts.

So, this time, if Malisimian is in a hurry to come to Don Jack, it must be about the advertising contract, and this must be a contract worth taking over.

Don Jack is also looking forward to it, and no one will refuse to make money.

It was six o'clock in the afternoon when Malisimrian came to Don Jack's house, and he was still holding a bottle of pure Liverpool red wine in his hand.

Seeing Don Jack, Malisimrian immediately said happily, "Jack, your recent performance has been really great! I've been watching your game. If you keep working hard, you will become the first striker in the Premier League. No, the world's top scorer, haha.

Don Jack greeted Malisimrian into the door with a smile and said, "Why did you come so late? I thought you would arrive after four o'clock."

Malisimian looked bitterly and said, "The flight of the plane was delayed. As soon as I got off the plane, I took a taxi directly."

"Liverpool red wine?" Don Jack pointed to his hand.

"That's right!" Malisimrian raised the bottle of wine, flicked it twice with his fingers, and said, "I didn't expect you to study red wine."

"I just drank it the other day. It's with Alonso. Oh, it's the new Spanish boy from the team."

Malisimilean shook his head and smiled, "This bottle is not an ordinary Liverpool red wine. Look, look..." He pointed to the faded label on the edge of the bottle and continued, "Look, this bottle of wine is older than mine. This is the red wine of 1951. At that time, this bottle of wine was called England Big Head."

"Haha." Jack Tang shook his head with a smile. He didn't know these history, but if it was five years of red wine, the price...

"This bottle of wine is worth at least thousands of pounds, and things in England are expensive..." Marisimrian shook his head and said with a smile, "This was given to me by a supervisor of Enbao Company. I brought it to you when I came."

Don Jack said politely, "Thank you." With that, he took the wine, put it aside, and said, "You're not here to bring me wine, are you?"

"Haha, of course... No, I'm here to negotiate a big contract with you.

Jack Tang frowned and asked, "Is it Enbao Company?"

"No, no, no." Marisimrian said, "That bottle of wine is just given to me by personal relationships. Jack, I won't affect my work because of personal relationships. Germans won't do this. We are very upright..."

"I know, I believe you." Don Jack waved his hand and quickly interrupted Malisimrian's topic about the German nation.

"Thank you, Jack. This time I also have something to do with Enbao Company. It's just three contracts that have been sorted out. They are just drafted. They have not been negotiated at the beginning. They are the contracts of Nike, Adidas and Enbao."

"Sports endorsement?" This is really a big deal.

For a professional player, especially a leading star, the sports endorsement contract is definitely the heavyweight in income, and in European football, the preferred sports endorsement companies are Adidas, Nike and Enbao.

Choosing a company that endorses sports is not only a matter for players, but also affects the interests of the club, which in turn affects the income of players.

For example, Nike, which is now an investor in Liverpool Club. If Don Jack chooses Nike, he can get three advertising revenues in Nike, the club and his own endorsement contracts in the future. If he chooses other companies, such as Adidas, Nike's biggest competitor. Then he can only get the endorsement contract and the club's income. Among the club's advertising revenue, the most important one is the jersey, and even among them, there will be some reductions. The jerseys sold by the club are provided by Nike, which is the Nike brand, and Don Jack only gets his No. 10 ball. The 'No. 10' share of the clothes will inevitably be much less divided.

These interests involve curves. Don Jack is not clear about the details, but he knows that choosing a choice in a sports company is very important, because it is almost related to a large part of his future income.

General players are not eligible to be found by the company alone. For example, those players in the youth team have already put the club's logo on the youth team. Naturally, they can also get a small amount of sports endorsement share. Although it is only a small part, getting benefits is equivalent to participating in the share. They are officially After becoming a professional player, if there is no transfer, it is a breach of contract if you want to sign a contract with another sports company.

Don Jack is completely different.

Don Jack's stay in the Schalke 04 youth team for too short, and now he has come to Liverpool again. There is no problem at all, and his performance is really outstanding, which makes the three most competitive sports companies in Europe eager to sign a contract with him, otherwise when Jack Don becomes famous, he will see this What will the fans think when the boy wears the jersey of a rival company?

This is not a simple market problem. In fact, 90% of the share of the European sports market has been monopolized by these three companies, but because the monopoly has no profit, they must compete for more interests from their competitors and strive to ensure their market share. Under pressure, every outstanding star will be competed by three companies. Jack Don has not attracted attention until now. A large part of the reason is that his passport is only Morocco.

If Don Jack is a pure German or English player, I'm afraid he has been speculated as a big star when he was in Germany.

This is the importance of nationality. The value of English players is generally high, which is exactly the reason. This is not simple strength, and commercial value also accounts for a large part.

For the choice of these three companies, Jack Don still has to think carefully. It is impossible to make a decision for a while, and now the contracts of the three companies are still in the drafting stage, and their competition is about to begin. Jack Tang really doesn't know how to choose. He is a little biased towards Nike, because now he is It is in Liverpool's best interest to choose Nike. However, it is for this reason that the 'sincerity' of the other two companies may be more. Without real data in front of him, Don Jack will not make a decision easily.

"But... These shouldn't be your own job, right? Don Jack looked at Maximilian doubtfully.

Malisimrian seemed to know Don Jack's thoughts and smiled and said, "I'm not here to let you choose, but to tell you that your current value has risen to the level of competition from these companies. Recently, I have been running around for this matter every day. The important thing is that these companies can't believe that you can stick to the current situation. They keep pressing the price on the grounds that you are still young. I think if you can stick to this performance in future games, it will be easier for me to win more benefits for you.

Don Jack nodded and motioned himself to understand.

In his opinion, it is impossible for this contract to be signed so early. This is not in his own interests at all, because he has just emerged from the Premier League and is not a world-class star at all. Now it is definitely not cost-effective to sign a long-term contract. It seems that Malisimrian is the same way, and he also I'm not sure if I can stick to this performance.

Although Malisimilian said it was the company's request, there must be some of his own ideas. If Jack Don can stick to his current performance, the signing time of the contract will definitely continue to be delayed, and on the contrary, it can be signed as soon as possible.

This is in his interest, and Malisimrian can also draw more commissions from it.