Chapter 409 Sponsorship Issues
Now, Jack Don is a football superstar all over the world, and any of his news is worth a special book.
The concerns of media reporters and fans actually can't affect Jack Don's life. The place where he lives is a secret... The law of life is a secret... Some reporters want to interview and make an appointment in advance. In such an ordinary life, Jack Don still has troubles. Maybe this is a happy trouble. After playing the European Champions League final and creating a miracle, he has become a football star all over the world, and at the same time, all kinds of wealth are coming.
Gambling is just one of them.
For players, the personal sponsorship issue is the real source of income.
If it is an ordinary small sponsor, advertising contract, etc., Maximilian will solve it for him. In fact, since many Champions League champions, there have been countless brands that ask Don Jack to advertise in his name. Don Jack doesn't have to show up, and piles of money have been put into his personal credit card.
But those are just small sponsors.
The real big sponsor is still really operating in the sports field. Now the most annoying thing is the choice of personal endorsement sports brands. Three of them are very competitive for the signing of Don Jack, that is: Adidas, Nike and Enbao.
As early as in Schalke 04, the three companies had looked for Maximilian, but at that time, Don Jack also felt that his performance had not actually reached its peak. It was very disadvantage to sign the contract rashly, but now it has actually arrived. Now Don Jack's name is famous all over the world, and the contract given by the three companies Naturally, there is a earth-shaking difference in treatment.
Enbao's treatment is the worst. For now, Enbao, a brand from Europe, has lost its competitiveness in front of giants Nike and Adidas. They give the least price, but they have been playing emotional cards. These Don Jacks will not consider it. Maximilian also feels that Enbao is not a good choice. . In January this year, Chelsea paid Enbao 223 million pounds of liquidated damages and transferred to Adidas. It can be seen that Enbao's market has been gradually eroded by the other two companies.
Adi and Nike are difficult choices.
The treatment given by both companies is very good. Nike's contract is a little biased. However, Nike is the main sponsor of the Premier League. Their sponsorship monopolizes 13 Premier League teams, including Manchester United and Arsenal. Every year, the investment in sponsoring bra advertising reaches 180 million pounds. .
Adidas gives a better treatment, but Adidas' influence in the Premier League is not very strong.
The choice of these two companies is very difficult.
"What do you think?" Don Jack asked Maximilian, "Which one do you think is better?"
This is not only a matter of price, but also related to the potential of the two companies!
Although the sponsor pays, it is not enough to pay more money. This is also related to the sales of their own jerseys and the distribution of image endorsements, which are closely related to the business situation of the sponsoring company. Therefore, even if the price given by Adidas is better, it is not the best to choose Adidas, because it is durable. Ke's influence in Europe is very large, and the influence of the Premier League is even greater - until January last year, the Premier League position had been occupied by Nike: the Premier League hegemons Manchester United and Arsenal were all owned by Nike, and until the mid-1990s, they wore Adidas jerseys.
Last January, Adidas signed a ten-year contract with Chelsea for 100 million pounds, with an average amount of 10 million pounds per season. Chelsea also broke the contract with Enbao, because Enbao and Chelsea's contract was only 2 million pounds per season. Pound.
It is still Enbo's traitor Kenion who presided over Chelsea's negotiations, but this is more than the 13 years he signed when Manchester United was in power. The £0.3 billion Nike sponsorship contract is much worse. In fact, the media first predicted that Chelsea's contract was as much as 300 million, but at that time, Chelsea had never won the Premier League championship and the sponsorship value was lower than that of Manchester United.
In addition, there is a technical detail of the contract: Manchester United and Nike, the largest sponsorship contract in British football history, is to hand over all souvenir rights to Nike, while Chelsea's contract is the same as Real Madrid's contract with Adidas: the sponsor only provides exclusive jersey sponsorship, souvenirs and retail rights. However, it is in the hands of the Blue Army itself.
Kenion believes that this contract, coupled with the new sponsors that may be signed after the suspension of Emirates' jersey chest advertisement, will help Chelsea achieve their goal of self-sufficiency without Abu's blood transfusion in 2010.
The important thing is that this deal also proves the expansion of Adidas!
At present, Nike still occupies Manchester United, Arsenal, Juventus and Barcelona in the club, and the national team occupies Brazil, the Netherlands and Portugal. Now Adidas also has strong representatives of four leagues in the club, and the countries are France, Germany, Spain and Argentina; and The old Enbao only has a few positions such as Everton and England; Capa's representative in the Premier League is Tottenham, and Puma's representative in the Premier League is Fulham.
This is also another reflection of the global expansion of Adidas, which ranks second after Nike in the world sporting goods market. Last week, they just renewed their World Cup ball sponsorship contract with FIFA for 35 years, and the official World Cup balls in 2010 and 2014 still belong to this European body. The education giant, and FIFA got 3. $5.1 billion.
Interestingly, the sponsor of Greece, the winner of the 2004 European Cup, is also Adidas.
It sounds like Adidas has an advantage, but in fact, the Premier League still belongs to Nike, because there was only an unfriendly Newcastle United team in the Premier League under Adidas...
"Newcastle United...?"
"Yes, Jack, I don't think it's a choice at all. From the perspective of current income, Nike is more in line with the standards, because they occupy most of the market in England. In the long run, Adidas has more potential. They have just signed Chelsea. The Blues are strong, and they will drive Adidas in England's market position, at the same time, Newcastle United Club is also under Adidas. Now that you have come to Newcastle United, I think Adidas is definitely willing to pay a lot of money for it, a more sincere price than Nike..."
"Okay."
Don Jack listened to a cloud. Anyway, he knew what Maximilian meant that signing a contract with Nike would definitely have a better income in the short term. Although Adidas is a little worse, in the long run, Adidas can give a higher income. What's more, Adidas still occupies the mainstream in foreign markets.
The most important thing is that Newcastle United is under Adidas. If you sign with Nike, sometimes the scene will be very troublesome in the future. Signing under Adidas will definitely reduce a lot of trouble.
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Don Jack is worried about his sports sponsors, but Newcastle United Club has ushered in the harvest season...
Newcastle United signed Don Jack. In fact, he just wants to bring a landmark star to guide the team, just like Alan. Shear, Shearer was dug into Newcastle United after becoming famous, and then Shear became the beacon of Newcastle United. When it comes to Shearer, everyone can think of Newcastle United.
This is the purpose of Newcastle United Club, which will motivate Newcastle United fans to support the team!
But Newcastle United Club and Liverpool Club never thought that Don Jack would perform such a crazy scene in the Champions League final. As a result, Don Jack sat down and looked at his title of 'Best Player in the World'. Naturally, his value could not be compared with before. Liverpool Club was very distressed. They regretted selling. It's too early. The Newcastle United Club is naturally going crazy.
Jack Don just came to the club, and they ushered in a harvest!
60 million pounds is not a white flower!
What Don Jack brought to Newcastle United was the attention, the popularity, the thorough improvement of the team's strength, and naturally brought the attention of the sponsors. Previously, due to the poor performance of Newcastle United, the British North Rock Bank had been not renewing the corset advertising contract with Newcastle United.
In Kevin. In the era when Keane led Newcastle United to the Premier League, the British Northern Rock Bank, the Newcastle United, signed a ten-year corset advertising contract with a total of 34 million pounds, but by June next year, the term of the contract will end. The British North Rock Bank has already been acquired by the British government, and the British government has nationalized the North Rock Bank, which means that Newcastle United receives funding from all taxpayers in the UK in disguise. What can be safer than this!?
Although the price is not too much, Newcastle United has been committed to renewing the contract with North Rock Bank. This negotiation has been delayed for two months, but when Don Jack came to the club for only one day, the negotiators of North Rock Bank called to urge the Newcastle United Club to renew the contract, and the lower price given is comparable to it. The front is high!
Five years, 45 million pounds!
This is the price proposed by the North Rock Bank of the United Kingdom. It's a strange requirement that most sponsorship contracts are signed every year, but the contract period given by Beiyan Bank is only five years. People can know at a glance that Beiyan Bank means that it only owes Don Jack time in Newcastle United, and consider whether to sign it later or not.
But this has taken the chairman of Newcastle United. Shepard is very happy. Among the current Premier League teams, Manchester United is the most expensive bra advertisement. Their price is only about 13 million a year, and for an ordinary Premier League team, such as Everton, the bra advertisement can only buy about 5 million pounds. Although Beiyan Bank only gives five years Contract, but the average annual sponsorship of 9 million pounds is real, second only to Chelsea's 10 million pounds a year!
Newcastle United was still working hard for relegation last season. Now that they can get this contract, it's really good...
More than that, Newcastle United has also been favored by many small sponsors, and all kinds of sponsorships have poured in, making the president of the club. Shepardler's mouth is almost crooked. Although these incomes are still far from Don Jack's worth of 60 million pounds, Newcastle United Club has long been satisfied. After all, when they bought Don Jack, they didn't think of any reward at all. Newcastle United has always been a club dominated by fan members and supported by the local municipal government. Their budget is not high every year, but they also have a lot of income.
Don Jack came to Newcastle United, Newcastle United and Adidas have already made a lot of profits!
In just a few days, the No. 10 Newcastle United jersey created by the Newcastle United Club for Don Jack has become popular throughout England, and even ready to be sold to Europe. In three days, Newcastle City alone sold 70,000 pieces of Don Jack's jerseys, except for Adidas and Don Jack. The net income of 70,000 jerseys brought to Newcastle United Club is nearly 1.5 million pounds. According to the analysis report of the club's finance department, if there is enough sales channel support, Don Jack's jerseys can be sold at least five million pieces worldwide.
This is an astronomical amount of money...
Unfortunately, Don Jack has not signed a contract with Adidas. Adidas does not have the right to sell Don Jack's No. 10 jersey. Newcastle United Club's own sales channels can only face Newcastle City and surrounding areas, so the income is naturally reduced a lot.
At the same time, Don Jack brought a lot of attention to Newcastle United.
June of every year is the off-season for European leagues. There is no game this month, so naturally there is less attention. Most of the reporters who come to Newcastle United on weekdays are local reporters, or come to interview Newcastle United's 'ready to invest' in the transfer market, but now it's different. Newcastle United has become a club that has received attention like Manchester United and Arsenal. Many media fans are concerned about whether Newcastle United with Don Jack will continue to buy the next star to build the team's lineup. Sonnes said that he would build a lineup for Don Jack. How will he implement it? That's all.
and so on, everyone is very concerned about these issues.
The official website of Newcastle United is about to be clicked up. In just a few days, the server of the official website was under emergency maintenance in the early morning. The relevant departments of the club are planning to submit a report recommending the purchase of several new servers to support fans to click on the website.
There are countless such influences, and the arrival of Don Jack has added a lot of invisible wealth to Newcastle United.
F., chairman of Newcastle United. Shepard has already believed that his determination to bring Don Jack, a star to the club, is the most correct choice he has made since he held the position of chairman of the club!