Chapter 100 Facing the Siege

This year is really destined to be a restless year.

Fairy Company and Xixing Company added fuel to the flames six months ago, fishing in troubled waters, and each of them gained a lot. Xixing Company has obtained a lot of land development contracts, most of which were taken from Yunshan Real Estate. Fairy Company took advantage of the market chaos and acquired five home appliance subsidiaries in one fell swoop, including Yunshan Electronics Company. The soaring Fairy Company took the opportunity to set up a Fairy Electronics Company with six electronic companies under its jurisdiction. With the legendary Lin Yongqi as the general manager, it officially entered the ranks of major domestic electronics companies. From August to September, this is a relatively calm time. Those who have the ability to acquire in the mall have been acquired, and those who can't get it have stopped. In addition to the inertial oppression of Yunshan Real Estate by Xixing Company, the competition in various industries has gradually calmed down. The home appliance subsidiaries acquired by Fairy Company have been transferred to production. Try to use the policies of the original company's managers, so that the production of each company does not fluctuate greatly. A month or two later, the companies that have invested have gradually recovered. In order to enable these electronic companies to quickly enter the normal development track, Fairy Company injected a total of 4 billion yuan, further stimulating the vitality of these electronic companies and rapidly improving the form.

Since September, the consulting department of Fairy Company has consciously collected the latest information on several industries. They do not participate in commenting on someone's movement, but they are quite wary of the possible impact of this matter. Even if someone seriously breaks the law, they will try to minimize the impact of this matter on the company, which is their responsibility. Since mid-September, the senior officers of the consulting department have begun to express their concerns. A large amount of information has been reported to the planning department, and the head of the planning department has become more and more ugly. It seems that some things are becoming more and more serious! On September 24, an analysis report was directly handed over to the leisurely boss. Li Mengze also often surfed the Internet and was happy that the comment information on the Internet was gradually decreasing, so he was even more free to do. However, when he saw the report handed in by the planning department, he immediately became nervous and took emergency measures. The Fairy headquarters has begun to issue various instructions one after another. The Fairy Basic Parts Corporation, especially the Fairy Electronics Company, is required to take emergency measures to "respond to possible events", and the relevant departments of the headquarters are required to be on emergency alert and maintain mobility at any time. On the other hand, on September 24, Xixing Corporation asked the relevant departments of each company and branch to pay attention to a series of problems.

"The mountain rain is coming and the wind is all over the building", and a storm is coming.

When Li Yudong received a phone call from Li Mengze and then received the transmitted top-secret letter, the real estate company of Xixing System was still doing an inertial movement. Like Donglin Real Estate Company last year, it continued to take advantage of Yunshan Group's own tight gap to expand its results. Feng Qingsong was addicted to it. I think he can continue to knock for a while, but he has never been so happy. However, in the afternoon of the same day, all branches of Xixing were asked to "stop the pursuit" and strictly carry out the rectification work, requiring that the results of the previous period must be completed within a week, and the head office urgently applied to the bank for a loan of 15 billion yuan. Over the years, Xixing Company has never made a loan. This is the first big deal, and the bank quickly approved it. So why did Li Yudong apply for a loan? Did Xixing Company suffer from book funds? Yes, it can also be said that it is not. Although Wang Zhaoyun's land acquisition grabbed a large amount of land for Xixing Company, it also caused the company to owe a lot of contract funds, which had an injection period. At that time, the total amount was 45 billion yuan (including the unfinished building), and he injected 18 billion yuan, which almost costed the book funds of Xixing Company. In the future, Li Yudong spent money while making money and spending money. The main reason is that Xixing Company has spent too much money. In the past two years, the land development of the head office has reached 3 million square meters, with an annual profit of 15 billion yuan. It should be said that it can be supported, even if the 27 billion yuan contract funds are injected into There can still be 18 billion yuan left behind, but these are all ideal algorithms. The burden of Xixing Company is not small. The profit of B Beijing Branch is relatively small. If you want to expand the competition, you have to support it from the parent company. For this alone, nearly 2 billion yuan has been invested, and Xu Peng's scale is still expanding, at least 1 billion yuan per year. In this way, it will be only 13 billion yuan. In recent years, the Outreach Department has also Without idleness, the land was still very fierce. He snapped up everywhere. In the year of Zhaoyun's death, he bought 10 million square meters of "cheap land". Later, he spent some money with the fairy company and obtained 5 million square meters of land development rights. Although he didn't spend much money, he also used 13 billion yuan of contract funds. Although this money will be injected in several years, it has also increased the financial burden of Xixing Company a lot. Last year, it was a tough confrontation with Donglin Real Estate Company. In one year, 3 billion yuan was spent in this area alone, not including the part that was not invested; from April to September this year, another 2 billion yuan was spent. For more than a year, although they have grabbed 9 million square meters of land, they have also used 5 billion yuan and 10 billion yuan of contract funds. That is to say, in the past three years, Li Yudong has earned a total income of 45 billion yuan, but used 36 billion yuan. In the short term, he has to pay 20 billion yuan, but the company's capital increase is only 11 billion yuan. By July next year, he will have to pay all 19 billion yuan, so there is a risk of insufficient funds! Of course, this is under normal circumstances, and we have to deal with other possible problems. It also needs to take into account that the other two companies, Feng Qingsong, still has a surplus of funds. He has a bottom of 2 billion yuan, and has received 2 billion yuan supported by the head office. Now he can still use at least 2.5 billion yuan, and there will be no problem (he The so-called problem is the lack of competition). Xu Peng's place is troublesome. The competition in the previous stage made him spend a lot of money. At most, he only has a bottom deposit of about 1 billion yuan. It is estimated that it will take about 3 billion yuan to resist various risks.

The cause of the incident came from the information monitoring of the consulting department. In mid-September, they found that Yunshan Group had made a new loan of 4 billion yuan to the bank, and with some of the original funds, the total capital had reached 8 billion yuan. This problem has attracted the attention of the consulting department, although However, Xixing Company is engaged in inertial competition, but due to the gradual end of competition in other industries, Yunshan Group does not need to bear some bank interest, not to mention that their next capital will soon be in place, which makes this matter a little abnormal. The consulting department, who did not dare to be careless at all times, immediately reported to the planning department, but the planning department asked them to expand the scope of consultation collection and collect the capital dynamics of large companies in multiple industries. Of course, they mainly focus on fairy-related industries, such as electronics, energy, basic parts, etc., and also collect some real estate information. The personnel of the consulting department who received the instructions were shocked after collecting, and the two industries have entered the point of storm. According to the data, 14 relatively large real estate companies have collected funds to varying degrees, with a total amount of more than 140 billion yuan. Seven large electronics companies and 9 relatively large electronic companies have made capital and production adjustments, involving more than 200 billion yuan. In addition, the steel industry has funds. The momentum of price decline! The planning department personnel who got this information immediately understood that this was a large-scale fight in the industry, and the target was probably the fairy company and the brother Xixing Company, which they were unwilling to admit their relationship. They still showed their friendliness to Xixing Company. After all, everyone is a person in the trench. Whether they admit it or not, without Xixing, there will be no Fairy Electronics, and there may not even be one. Li Mengze, who received the information, was also shocked. Oh, my God, it's exactly 340 billion yuan, which is more than all his funds at the beginning. Now the money is really not used as money. I don't know what mortgage these people used to borrow so much money from the bank? Anyway, he is a little worried. They can't be idle. The Outreach Department urgently applied for a contract loan of 40 billion yuan from the bank. In this way, the fairy company has a capital reserve of 80 billion yuan, which can actually use 63 billion yuan. At the end of the year, the funds that can be used are not less than 80 billion yuan. Nowadays, the fairy company is tight and loose, and ordinary people can't feel anything. The capital loan of the Outreach Department is also personally responsible for Minister Li Weisen. Others don't know it at all, and Xixing Company can't keep it confidential. The scale of the company is too large and the distribution range is too wide.

This year's National Day is completely a business's National Day. Although the strength of the country is very strong and businessmen are more patriotic, businessmen are really more patriotic than money. During the period when various commercial activities are full, everything is to make money. When people are immersed in the celebration, a huge industry competition has started again. This competition is not as big as April Fool's Day, but the scale is no less than that. This competition is still ahead of the electronics industry, real estate behind, and even involved industries such as textiles and steel. During the National Day, many electronic companies adjusted the price of their products, which was suddenly reduced by 15 percentage points, followed by 10 household appliance subsidiaries. For a time, the price of electronic products generally fell, reaching the lowest point in years. Fairy Electronics also responded quickly and lowered the price by 16. By a percentage point, Lin Yongqi stood in front of the public again. This legendary "strong woman" resolutely fought back against the provocation of her peers. She has received a promise from the head office that she can reduce the price indefinitely and even reduce the gross profit to zero, that is to say, electronic companies can sell at a loss.

After the price reduction trend from April to July, domestic electronic products rebounded to the original 80% in September, and now it has dropped to the original 73% again, which is lower than the last lowest price. Last time it only dropped to 76%, which makes people The war is full of expectations. In the face of the price reduction of Fairy Company, two companies immediately announced the price reduction measure of "adjust 5 percentage points", which reduced the price to 69% at the beginning of the year. For the price reduction of the largest companies in the two industries, other companies only followed, 69% was 69%. However, Fairy Electronics did not respond. It seems that they agree with their 72% price. Two days later, Lin Yongqi still did not make a statement. Some reporters began to inquire about the inside information, but learned that the fairy headquarters and the electronics company did not agree. The fairy headquarters expressed concern about further price reductions and was worried about being taken advantage of by international companies, but Lin Yongqi advocated to continue. Price reduction, three days later, to be precise, five days after the second full price reduction, Lin Yongqi announced the latest news in the industry that the price fell to 68%, and denied on the spot that some reporters speculated about the conflict with the headquarters, which was the previous stage of electronic price reduction.

In October, the three largest home appliance subsidiaries in China's electronics industry held a joint press conference, expressing their analysis of the prospects of the electronics market. They believed that the market prospects were broad, but international competition intensified. They hoped that the industry would unite to a certain extent and announced the price reduction of new products. The price suddenly dropped to the original 66%. This time, the home appliance subsidiaries did not significantly reduce the price. Three companies adjusted the price to 66%, 8 home appliance subsidiaries set at 67%, and three at 67.5%. At this time, the price of Fairy Electronics Company is at the highest in the industry. Fairy Electronics seems to be really unwilling to support it. The news in the industry is that Fairy has urgently injected 6 billion yuan into its electronics companies for production subsidies, but it has not further reduced the price. The market soon showed its ruthlessness. The orders of Fairy Electronics Company decreased by 35% and the profit decreased by 15%. The companies are in a difficult situation. If it is not for the trust in the head office and the support for the 10 billion yuan injected by the head office, it may really be bad. However, Fairy Electronics finally couldn't calm down and lowered the price to 65.5% a few months ago, which was lower than the price of the three major companies. At the same time, orders immediately rose by 40%, reaching 91% before the market war, but the profit continued to decline, only 35%. If various expenses are removed, it is estimated that this There is no way to earn the moon. Fortunately, the funds allocated by the head office can keep their production running. The price of the fairy company obviously has the shadow of someone, and it also seems that Lin Yongqi is too influenced by someone, which is similar to the style of a scoundrel. In terms of the current situation, compared with the same scale, the fairy company is slightly less hurt than other companies that have launched the challenge. Does the two foreshadow that the fairy company will finally win this life-and-death competition?

It started later than the competition of electronics companies. By mid-October, the competition in the real estate industry had just begun, but in just three weeks, Li Yudong was more prepared and reassured him a lot. In more than half a month, Xixing Corporation has recovered 5 billion yuan of investment. This 5 billion yuan is a complete profit, so that the company's working capital has increased from 11 billion yuan to 160 yuan. Together with the 15 billion bank loans that can be used at any time, you can rest assured. In addition to the 19 billion yuan of funds payable, There are 12 billion yuan of activity funds, from which at least 10 billion yuan can be used for a new round of land bidding. The new round of land development bidding of local governments began in mid-October, and powerful companies rushed up to compete for their favorite land. This round of land bidding is very large, more than every previous bidding, with a total area of 120 million square meters, which was counted by some people afterwards. Hundreds of real estate companies across the country were forced or actively involved, and the total demand for these land will reach 190 billion yuan, initially The investment will reach more than 90 billion yuan, which is a huge cake! Li Yudong didn't expect that there would be such a big piece of cake. If he could eat one-tenth of it, it would be 12 million square meters, and this year's performance would be great. The Outreach Department urgently contacted the bank to implement the original 15 billion contract loan. He wants to eat a big one. With the 22 billion yuan that can be used at any time, he has a strong financial strength than other companies. He can deal with his opponents. This is very possible. As long as he is not trapped, no one can easily defeat him! But he thought it was too simple. There are hundreds of companies competing for a total of 120 million square meters of land. Everyone can imagine how fierce the competition will be. How can these lands emerge all of a sudden is another intriguing question, not to mention the last news they got! Among the real estate companies, the most powerful and vigorous are the big companies in the industry, including Shanghai's Huangpu Group and Oriental Group. They and Yunshan Real Estate form the top three of China's real estate companies. These three are almost inseparable from each other, but this time Yunshan Real Estate is a little powerless. It is estimated that It hasn't recovered from the competition half a year ago, not to mention that 3.5 billion yuan of funds have not been finally in place; the next companies are also giants in the industry, and the two major groups of Dongjiang and Hakka in G East are almost in the same position, often hovering between the fourth and fifth, and the scale is larger than Xixing Company. This time since However, it was also full of energy, followed by the eighth-ranked Chengdu-Chongqing Group. Large group companies try their best to participate, including Donglin, Jianghai Group and Liushi. Tianchi Group also wants to fight. Li Yudong has a good idea about the strength of each company. Although he is not sure how much he can invest, he can probably estimate it. As long as there is no rejection, he is not afraid.

However, there is a phenomenon of exclusion. Xixing Company is called an "unpopular company". Many of the land that competed for in the early stage were jointly seized by several companies, and Xixing Company lost several contracts that it was determined to win. This shows the situation of Xixing Company in the industry, and almost no company is willing to cooperate with it. For this company that has been in direct confrontation with Donglin and Yunshan for only 10 years, no one has a good impression. Among many companies, Yunshan Real Estate does not need to say, and none of the other companies has a good impression on him. Tianchi Group is even more dead DI system. Only Donglin Real Estate Company has a better attitude, but it is also unwilling to cooperate, which makes Li Yudong quite passive. Although Xixing Company has capital and strength, it lacks geopolitical advantages, which makes it at a disadvantage in the competition with various companies. At this time, Fairy Company does not work at all. If it does, it may still be a side effect. Li Yudong has suffered a lot and has been quite disappointed for a few days. For 40 million square meters of land marked in the first round, Xixing Company only got 2 million square meters, accounting for only 5%, which is too far from the goal! Fortunately, the situation has not been bad all the time. In the next round of land competition in mid-November, Xixing Company, which has all the capital strength, obtained 7.5 million square meters of land development rights, but this time a total of 60 million square meters have emerged! By mid-December, the last 20 million square meters of land were contested for life and death. At this time, many real estate companies had already eaten up and withdrew from the competition. Huangpu, Dongfang, Hakka, Dongjiang and Donglin Group were competing for this batch of land. Donglin Group's capital is not strong this time. In the early land competition, it did not do its best. It only got 5 million square meters, which is not in line with its ranking in the industry.

Real estate competition has entered a white-hot stage.

The competition in the electronics industry has maintained almost the same progress as that of real estate. With the launch of the second round of land bidding for real estate, there has once again a trend of price reduction in the electronics industry. It is still the top three electronics to take the lead in challenging, and other companies followed closely to further encircle Fairy Electronics. By late November, the price of electronic products had dropped to 60% at the beginning of the year, which has reached a ** price. The profits of companies have been extremely small. If it were not for financial support, it would have been difficult to lower it. It was not until the beginning of December that the price of the product had reached 59.5%, which was almost the same as three The strong price is the same. At this time, there are only four companies that can keep pace with the top three. Together with Fairy Electronics, a total of eight companies are competing. Fairy Electronics can be said to be like walking on thin ice. Unlike other electronics companies, the acquisition time of each branch of Fairy Electronics is relatively short, and the internal situation of each company is unstable. Except for Donglin Electronics, other companies are not reassuring. Some personnel have made the situation of these companies worse. " The truth is seen in adversity, and the wind and rain show sincerity." Some key personnel of the newly acquired household appliance subsidiaries suddenly resigned when the company was nervous, which was equivalent to giving Lin Yongqi a face-to-face punch. These people usually performed well, but they shook the company's morale at this critical moment, causing several companies to panic to varying degrees. This kind of internal chaos is more terrible than external pressure. If it is not handled well, it is likely to be messed up first. At least Lin Yongqi is not easy to mess with. Anyone can go. As long as you don't take away the company's technical information, there are not enough personnel and can't continue production, then internal rectification will be carried out. Anyway, the current market situation is not good, and the products can't be sold at a good price. If you have a radish, you can continue to recruit. With the giant With great financial resources and strong popularity, I'm afraid that I can't recruit the right talents. The talent recruitment of the fairy company immediately expanded to the whole world. "As long as it is the right talent, you can become a fairy employee," Li Mengze said to the person in charge of recruitment. Although the results of the civil unrest of the Fairy Company are serious, the benefits are not without it. Some unreliable people have left, and more people who agree with the Fairy have stayed. Because Fairy Electronics Company is not a listed company, let alone bank debts, and the rest of the debts in arrears are not a burden, it has not caused a disaster. Difficult consequences, although the impact is not good, there is no actual financial loss! The image of the fairy has been deeply imprinted in people's hearts, and will never be abandoned because of a short-term defeat, not to mention that there are two legendary characters! Therefore, Fairy Electronics did not collapse at all, and since it did not take the initiative to stop production, it was not because of competition that it gave up competition. This decent cessation of production has reduced some property losses. Since the price has been reduced since October, the funds used have not exceeded 5 billion yuan. In the following days In Zi, five companies can no longer waste, and only one company is playing with them. Although if it goes on like this, the amount of zhan in the market will decline significantly, but the impact will be relatively weaker. "As long as you are full of energy in the future, you can still compete for it." Although Lin Yongqi was angry, she had to accept someone's crooked theory. By late December, there was only one company left in the market, and the market rate dropped from 3% to less than 1%, becoming an absolute supporting role. At this time, Fairy became the vanguard of price reduction and soon announced the reduction of products to 55%, which has put most products in a zero-profit situation, and Fairy Electronics is almost close to zero. Affected by this impact, the product sales of Fairy First Electronics Company have increased rapidly. All merchants understand what this price means. The company has driven full horsepower and increased its production capacity by 150%, almost reaching the limit of production. Affected by Fairy Electronics, the top three also lowered the price to 56%, and the action of the top three Other companies have also been forced to lower prices and cut meat and serve eagles.

It is the same as the last blow in the electronics industry. Xixing Company also carried out the last blow and fought with some powerful real estate companies. In fact, his goal is not high. Among the 20 million, he can get millions, and he will be satisfied. The main main Regarding real estate companies, two companies in Shanghai and two in G East, have very strong funds this time. In the early land competition, these companies are the major owners of this land bidding, with an average of more than 10 million square meters. Compared with these companies, Donglin and Xixing are relatively weak. In order to take the lead in the later market competition, only a considerable part of the remaining 20 million can succeed. So, can they succeed? The 9.5 million square meters of land purchased by Xixing Company in the early stage have used the actual capital of 6 billion yuan, the contract capital of 17.1 billion yuan, and now there are still 16 billion yuan that can be used. However, Donglin Group only purchased 6 million square meters of land in the early stage, with only 4 billion yuan in its hand, which is the weakest strength among the companies. How to win has become a common concern of the two companies. Xixing Company is strong, but its reputation is not good. It is often calculated by other companies, which is the main reason why it has not gained much so far. Donglin Real Estate is not strong enough and lacks stamina. The funds of the other four companies are enough to sign one-third of the remaining land. What to do? How to win the opportunity for development in the next few years in the last round has become the top priority of everyone's concern.

Everyone is not weak, and they also understand the foundation of their opponents. They know more about how to achieve the greatest success, how to bid, and how to cooperate? For a while, private transactions were carried out frequently.

Strongly join hands to point out the "land", and the ambition is on paper!