Chapter 115 The Taste of Conspiracy

Many people in the electronics industry wrote in their biographies, "Fairy Company has played several conspiracies, *, snapped up a number of electronics companies, established an electronic dynasty on the scarred bones of its peers, and the industry has paid a painful price for its own downplaying enemies." In Li's entrepreneurial biography, he wrote, "We intend to make family contributions to the prosperity of the electronics industry, but our business peers are not willing to see Li enter the electronics market. First, we took advantage of our unstable foothold and group siege, which made us suffer heavy losses, and the production of many branches could not continue. Fortunately, Li has a large number of With the backing of funds, a number of electronic companies were acquired before the disaster was eliminated. However, the industry peers did not let go of Li. When we were not fully integrated, and when the fairy company was in financial difficulties, especially when Mrs. Lin was unable to preside over the work of the electronics company after giving birth, after two years, they besieged the fairy electronics company again in an attempt to kill me. Fortunately, the owner of the family was far-sighted and reversed it in one fell swoop. Kun, completely defeat the siege of the opponent, so that my electronic company will not fall down." For these two different biographical comments, at least one thing is the same, that is, at the beginning of the establishment of Fairy Electronics, it was in a difficult situation, but finally stood still, and became stronger and became a strong man in the industry.

Things can be traced back to mid-September 2018. Lin Yongqi gave birth on June 5. After three months of recuperation, she officially returned to the Li family compound in early September. Because everyone thought that her body was not fully recovered, she did not agree to go back to work in the company. At the same time, the child was too young for only three months. According to the regulations, She also needs to breastfeed regularly, so she is still resting at home and is going to work in an electronics company after October, taking care of the children while working, and implementing a semi-working state, but the development of the situation obviously does not make her so idle. After returning home, although she could not go to work in the company, she could still participate in some things in the company. Only then did she find that the situation was getting more and more serious, so severe that even if she went back, she could not recover. Judging from the data, many electronic companies have completed or are about to complete the preparations for a new round of war, from technology to manpower to capital. She understands that this is no longer something she can stop. From June, it can be said that from the time everyone learned that she had a baby, the war could not be avoided. Earlier, if everyone knew that she had gone home to give birth, the war might have started. Lin Yongqi is very worried now. Although from the data point of view, the integration of Fairy Electronics Company is quite good. After nearly two years, what can be integrated has basically been integrated. The technical equipment of some companies has been rectified, and the new technology development is also very smooth. Each branch has reserved more than 15 billion yuan of funds, which can It is said that in the past two years, Fairy Electronics has begun to make a profit. In the rectification, it has made a profit of about 10 billion yuan. There should be nothing to worry about. However, she still can't rest assured. Although she believes in the management skills of the second sister, the second sister is not a professional in the electronics industry after all, and more importantly, she is not sure. Time is tight. Even if she returns to the company, she can't reverse the current situation, because various evidence shows that the war began in early October. And this is exactly two years after the last war!

The fairy headquarters is also aware of the seriousness of the situation and feels the need to support the electronics company and escort her again. The consulting department, planning department and finance department have made a lot of preparations, and the preparation work such as data collection, market analysis, financial reserve and so on have been started for a long time. Come on. Fairy Company divided the opponents of the electronics company into several parts, the most important opponents, secondary opponents and accomplices, and according to the usual practice, made a "budget" of the financial resources, support time and the time of their collapse of these opponents, and even analyzed the acquireability and the acquisition amount again. It seems that the fairy The company has sufficient ability to expand the number of branches of the electronics company. If each opponent knows the internal analysis data of the fairy company, I don't know how to feel. Is it the sheep entering the tiger's mouth, or disdainful? The Finance Department has also carried out a capital budget. The company's original capital is 34 billion yuan, 39 billion yuan was transferred from Xixing Company, and 60 billion yuan was repaid in August and September. Now there are still 13 billion yuan left. According to experience, this war can last at least until the end of the year, so the company's reserve funds can reach 400. More than 100 million yuan, if some more are recovered from Donglin Group, the company has at least 50 billion yuan of reserve funds, removing the 19 billion yuan that will be paid to Mesey Electronics next year, and the company still has 30 billion yuan to use, plus 15 billion yuan of Fairy Electronics Company, then Fairy can use 45 billion yuan this time. For this market war. This amount of money is obviously not enough to support the long-term development of the fairy. Therefore, after obtaining the consent of the boss, he borrowed 40 billion yuan from the bank contract to prepare for this market war! If those opponents had discovered the financial strength of the fairy, they might have retreated long ago. Such financial resources, even if the fairy electronics are broken, can be quickly rebuilt.

In the face of Lin Yongqi's worries, as a husband, Li Mengze is obviously much more relaxed. He is not afraid of people's competition, but he is afraid that his teachers will be unknown. There are no small companies in the electronics industry, and all enterprises have strong financial resources, especially some large companies are amazingly strong, and even international consortia as the backing, but he does not Fear, the fairy company is not a soft persimmon. It can fight against any big company. Hundreds of billions of family background can't be swallowed by anyone. He understood the strength of the fairy, but Lin Yongqi didn't know, and many women in the family didn't understand. They never regarded her as a big deal, but now they also felt a little dangerous, so the unprecedented family meeting was held again, and ten adults who were no longer young sat together. Li Mengze is more clear about the financial problems of the fairy than the company's finance department. In the face of everyone's doubts and worries, he once again counted the money:

"The company's headquarters now has 13 billion, and the electronics company now has 15 billion. It has been loaned from the bank contract... Donglin... Dad has said that there is no problem. The headquarters can also collect it... The total amount has reached 106 billion yuan. In addition to re-aling 10 billion yuan for electronics companies, there are also 76 billion yuan. Yudong said that if you need it, you can transfer some, that is to say, we can use 100 billion yuan, of which more than 80 billion yuan is used for direct competition. This is a lot of money. No one company can reserve so much money. This war is estimated to be the last time. It may not happen for many years to come. I'm going to take out tens of billions, at least 50 billions. What are we afraid of? This is more than 130 billion yuan. What are we afraid of? Who can take out so much money and wait to go to the company!"

At this time, everyone was very excited. Yang Hua probably knows the financial situation of the company and has also considered using the family reserve funds, but he is not sure how much to use. This is a ** problem. I don't know what other plans this man has, not to mention giving the man a chance to play. Lin Yongqi was even more excited and finally squeezed out this guy's money. All the time, she had imagined how to squeeze out the man's money and what to do. She didn't know and didn't think about it carefully, but she was excited to squeeze them out. Women are also full of confidence in the future. After all, they have money at home and don't panic. So much money is more than enough to repay the loan! If they can use this money to expand the industry again, although they will not participate in person, they will also wave their flags and shout.

According to the plan, Lin Yongqi did not return to work in the company. She just appeared in the company a few times in late September. She didn't stay in the company for a long time. She took some information and met with the leaders of various departments. Although she did not give any instructions, it left a positive impact. Another war in the electronics industry is about to begin, which everyone has a hunch. The documents issued from the headquarters have also clarified this information. All kinds of preparations are being carried out in an orderly manner, and instructions are quickly conveyed to the relevant departments of each branch. At the same time, the general manager has appeared in the head office. Internal information. The news spread the fastest. Soon, all branches knew the news, and almost at the same time, all opponents also knew the news that the woman was about to come back. For Lin Yongqi's comeback, the fairy company is very happy and full of expectations. They hope that she will lead everyone through this difficult time, while her opponents are a little worried and more disdainful. After all, her comeback is a little too late. Now it plays a role in promoting morale at most in the company. Because she has been ignoring things for a long time, she lacks public. In the actual control of the company, it takes a lot of time to quickly familiarize yourself with the affairs of the electronics company. What's more, whether the two women can work together is still between the two!

In fact, they are a little worried. Yang Hua can't wait to quit the electronics company earlier. He doesn't want to hold on in the electronics company for a long time, and the women in the Li family courtyard are not ordinary unity. Lin Yongqi's ability to control Fairy Electronics has not faded at all, and there are almost no obstacles. The handover between them is not ordinary managers. It is related to the interests of the family. Success or failure is related to the family's century-old plan. She dares not relax at all. Therefore, Lin Yongqi secretly accepted the Fairy Electronics Company. Although she hasn't gone to work in the company yet, the company has obviously felt her presence. On the surface, Yang Hua is still managing, but the company has already felt her breath.

This year's National Day is almost the same as two years ago. Early people smelled the smell of gunpowder smoke, and it was still the top three in electronics. Many electronics companies followed up, and the top electronics companies made market announcements early, either voluntarily or forced. In short, they all showed the market that they are this The active initiator of sub-competition is in a favorable market position. People who are not confused at all naturally understand the so-called reason for the two electronic storms that followed. In addition to the fairy company, who else is worth the industry's strong can't wait, and only the fairies can make those big companies feel oppressive and can't wait to eliminate the new opponents in the bud. On October 2nd, the storm blew and did not follow up until the 5th. However, it was 0.5 percentage points lower than the top three, and the price was equivalent to 85.5% at the end of September. This price was not low, because after two years, the price in the electronic market was not lower than three years ago, but only 5% lower. Some products are even a few percentage points higher. But this is obviously the first confrontation of this war, and it is definitely not the final price. Sure enough, almost the day after Fairy Electronics announced the price reduction, many companies dropped the price to 79%, falling by 7 percentage points at once. The market fluctuated violently, but people are still looking forward to their next round of decline. Price, no one believes that the electronic market war is over. Fairy Electronics is not polite. It is more ruthless than what they said. Two days later, the price dropped to 72%, a sudden drop of 13.5 percentage points, which directly promoted a new round of price adjustment of electronic products.

For the abnormal and no-follow-up practice of Fairy Electronics, each company was a little confused for a while. In the past, Fairy Electronics often followed other companies and tended to reduce the price step by step. At most, it was only a little lower than other companies. This time, it actually However, it was abnormal and anti-customer-oriented, and the price was suddenly reduced by 13.5 percentage points, almost twice theirs. The evaluation reports of all parties have been released, analyzed, compared, and tried to get information in their favor. For the price of fairies, companies have different degrees of fear. Every time they reduce a percentage point, they will lose tens of millions or even hundreds of millions of profits. Any percentage point makes them worry a lot. However, since the fairies have already played the card, they have to take the lead, so everyone has to follow up. As the attacking party, they should have fallen more, but the fairies have obviously forced them into Li Tong, either following the fairy to reduce the price or directly to the profit demarcation point. This is a painful choice, but time does not wait for people, and there is no action for a long time, which will cause adverse impact. Like a chaste woman, she valorified her body and image very much. She doesn't want others to see any shortcomings and uncleanness of her. She took off her clothes one after another and asked the masters to "test". The mentality of "women" to take off their clothes is different. The movements are fast and slow, and how much they take off, but no matter what, 1 0 days later, everyone began a new round of strip competition and gradually showed their skin to the world. Ten days later, four companies adjusted their prices to 68%, and other companies also successively adjusted their prices to less than 70%. Fairy Electronics has once again become the company with the highest market price, but the price difference between the companies is not much, just a few percentage points.

It was not until the beginning of November that Fairy Electronics further lowered the price. The reduction was still very large, from 72% to 63%. This price can ensure that each branch will lose 6 billion yuan per year. This is also the result of the increase in technical strength of companies and the application of new technologies. At this price, the gross profit of the whole company dropped to 9 billion yuan. Excluding taxes and other expenses, there is almost only about 200 million yuan left, and the loss of 6 billion yuan is mainly investment in scientific research. Originally, the cost of scientific research should be very large, but because the company is in the integration period and is not stable, the investment in scientific research is relatively small, which is the smallest among large electronics companies. Of course, these investments are scientific research investments of the head office, and some investments of each branch are not included. So far, Fairy Electronics has actually entered the point of loss, with a loss of more than 500 million yuan every month. Now the production of companies has not stopped, and the product backlog is not too serious. The company's accumulated funds have not been exhausted. The situation is not bad. The important thing is that the company has no debt burden and does not have to bear interest, and the head office is also I don't care about those loans. It seems that the overall situation is not too bad. However, it does not mean that other companies can survive at this price. This price is the same for Fairy Electronics** and other home appliance subsidiaries**. Fairy's technology is quite good in the industry. They acquire some powerful enterprises with advanced technology and high productivity, but some companies do not have their advantages. Most of the companies' reserve funds come from bank loans or put together; but if the price is not lowered, it will be They can't compete with fairies. They also understand that the fairy's intention is to fight for strength, strength, technology, and who can afford it. The response of the mall is very fast, the orders of the fairy companies have increased rapidly, and the enthustices are also very ** with this price, which is really a rare good price. Maybe it will be gone soon! But the situation obviously made them happier. Many electronics companies also lowered their prices to 63%, at the same level as Fairy Electronics, maintaining the same competitiveness and trying to continue to squeeze. At this time, it shows the geographical advantages of some companies. Depending on the region, the market situation will be different. For example, Donglin Electronics, because there is no company comparable to her in Wuhan, the price is not a "normal" 63%, but up to *%, slightly higher than the market price, while Guiyang The price of an electronics company is actually 68%, and it has maintained a strong competitiveness. Generally speaking, the price of electronics companies in the central and western regions is higher, but the market in these areas is not large, so the struggle between companies is still fierce.

In addition to scientific research, Fairy Electronics Company can make a profit of 700 to 800 million yuan, and excluding various expenses, it is only 15 million yuan; but her investment in scientific research is relatively small, only 500 million yuan per month. This is not to say that the fairy company does not spend much money. With 9 electronic branches and a total of nearly 40,000 employees of the head office, the monthly salary expenditure has reached 280 million yuan. Coupled with various expenses, the branches are in a hurry to the headquarters. Fairy Electronics Corporation is very calm. The war has just begun. The company's funds have to be fully utilized, 10 billion yuan, which is still in the hands of Lin Yongqi, and is ready to support several branches with fierce competition and worrying situation at any time. At this time, companies are no longer forced to do so, and the market competition law does not allow it to do so. Therefore, since November, especially in the middle of the year, there has been no excessive price reduction, and everyone is looking for competitors in service. Almost every company is losing money, and almost every company's inventory is increasing in a lot. Large companies can lose billions of dollars every month, and "small companies" can also lose one or two billions. Companies with good situation are still holding on. Companies with bad situation are sad and gradually plan to give up.

In January 2019, Fairy Electronics suddenly announced the return of the 39 billion yuan borrowed from Xixing Company. At the same time, Donglin Group announced the repayment of the 15 billion yuan loan from Fairy Company, which immediately shocked some people. Xixing's loan from the fairy has always been the focus of people's attention. Many people have complained about it. Although they dare not say anything, some people have made the idea of Xixing and tried to take advantage of this reputation to attack it. This trend has been learned by the Information Department of Fairy Company and feel that continuing to borrow money may lead to West. The decline of Star Company's stock may even lead to the shock of the whole company, which is not conducive to the fairy's long-term career. Yang Hua has returned to the fairy headquarters. Naturally, she will deal with this matter herself. In order not to be criticized, and at the same time, in order to get funds from Xixing again, she decided to repay the loan. In order to strengthen the momentum, and also to build momentum for Xixing Company, she asked Donglin Group to repay the loan as soon as possible. These actions are all on the books. Mr. Donglin was very happy. He didn't procrastinate at all, and he didn't care what others thought of her "selling her daughter". Soon, the above two statements appeared on the announcement, which gave a certain impetus to the current market. Some people's attempt to suppress fairies through Xixing Company had to stop halfway, and the loan and return of the fairies announced by Donglin made the market have to rethink the fairy's financial resources. This is not a light An opponent who is easy to deal with. On the other hand, for this electronic market war, the headquarters of the fairy company and the electronics company believe that it will not end overnight. It will be a "protracted war", which is likely to last for several months or even longer. The longer it will be, the more beneficial it will be for the fairy, although it may cause international electronics giants to take advantage of the opportunity. Enter. By the end of the year, Fairy Company collected another 32 billion yuan, which made 45 billion yuan of book funds and 40 billion yuan of bank contract loans after repaying the loan of Xixing Company. Even after August next year, there are still 46 billion yuan, which should be able to support it to the end. Donglin's borrowing has aroused a strong response in the market. No one knows that the fairy once gave Donglin a huge loan, and it was borrowed under a very tense situation a few years ago. Real estate developers can't help but think of Donglin's miraculous bidding, but the electronic market can hardly offset such an impact. At present, Xixing Company has a huge amount of funds ready to go, and there are tens of billions of yuan ready to support the Fairy Company at any time, which makes the situation impossible. Originally, it was thought that the fairy electronic integration was not completed and there might be instability, but until the Spring Festival, the Fairy Company was still as stable as Mount Tai, not at all. See signs of wavering.

The arrow is already on the string, and it can't be released. The companies are finally ruthless and set the price at 60% after the Spring Festival. Almost at the same time, Fairy Electronics suddenly announced a new round of price of 59.5%, and the press conference between the two sides was held almost at the same time. After a Spring Festival recuperation, Lin Yongqi is in high spirits. Although the competition before the year caused the electronics company to lose at least 1.5 billion yuan, it has greatly increased the pressure on other companies. Although the fairy has a loan to repay, she still has a huge amount of funds to use. Coupled with the huge amount of company property, the situation is much better. . After the price reduction, the monthly profit of Fairy Electronics is actually only 500 million yuan, and the situation is more sinister; Fairy is like this, and the situation of other companies is more sinister. In March, companies were still holding on. In April, almost no company did not complain, and almost no company did not lose money. Fairy Electronics has lost nearly 4 billion yuan and has not left a penny of profit for many months. Of course, there are many companies that have more losses than Fairy Electronics, because these companies have a lot more scientific research investment. They do not have the problem of company integration. Due to the importance of scientific research, it is impossible to stop at this time. The fairy picked up this cheap one. This is not to say that the fairy does not pay attention to scientific research. In fact, they have not even completed the integration. Some technologies have not been integrated with each other, and "unsuitable" to invest heavily in scientific research.

Before the Spring Festival, Fairy Electronics employees often see the general manager late, leaving early, and even asking for leave from time from time. Some people have calculated that on average, every month, the general manager has to take half a month off, almost half a month of work, rest for half a month, and have half a year of maternity leave, which makes some female employees very envious. Think about it. Can you get such a good treatment when you give birth? There is no need to go to work for four months after giving birth, and then there is a four-month half-time break, a full half a year, "Wow, this is too..." Compared with the past, fairy employees see more maternal smiles. After the Spring Festival, Lin Yongqi was finally able to go to work normally. She deals with company affairs almost every day. The energetic woman has no impact of production at all, and seems to be more energetic than before, more vigorous and faster to solve problems.

In May, Fairy Electronics announced an announcement to increase scientific research funds, increasing the scientific research funds of the headquarters from 500 million yuan to more than 800 million yuan, an increase of more than half. Almost at the same time, Fairy Electronics Company rode around. At this time, Xixing Company announced the transfer to Fairy 47 billion yuan, fully supporting Fairy. Acquisition activities of women's companies. One stone stirred up a thousand feet of waves, and experts have speculated that the acquisition amount of the fairy company is 50 billion yuan, no, 70 billion yuan, is there 100 billion yuan? All kinds of speculation came one after another, but the electronic market seems to be "quiet". Companies have not made a big response to this, and the market price is still low, although many companies have also secretly contacted each other. After eight months of market war, almost every company lost more than 8 billion yuan, and some companies even lost more than 30 billion yuan. There is nothing we can do. Scientific research funds are too high. Some companies did not expect that this struggle could last so long. The last time only lasted for three months, which was delayed. It's too long. If it lasts for a few more months, the losses of companies may be greater. 30 billion is definitely not enough. This is a big number, especially in the case of bank loans. As for some listed companies, it is even more unsatisfactory. Except for some professionals, who will believe that the fairy company will be unbearable? It's a company that creates myths, Xixing Company, Fairy Company, and now Fairy Electronics is also creating myths, so everyone supports it. By June 2019, Fairy Company had invested 100 billion yuan to acquire two electronics companies. The two home appliance subsidiaries acquired by Fairy, among which the contract amount of East Lake Electronics is as high as 65 billion yuan, ranking seventh in the industry, and Yuanjing Electronics Company is 35 billion yuan, ranking 12th in the industry. Both companies are very strong electronics companies, especially East Lake Electronics, which have been in the limelight, but DI can't control it. The huge amount of money** of the fairy company, especially the heavy debt pressure brought about by this competition, had to retire sadly. For the forced withdrawal of these two companies, the electronics industry has shown more cruelty and ruthlessness, and the market has not risen as a result. Some people are calculating the financial strength of the fairy company one after another. With 100 billion yuan, they have to pay 60 billion yuan in advance, and 20 billion yuan after a year. It's okay after 18 months. She paid 20 billion yuan, but she is only more than 100 billion yuan at best, and there are still 40 billion yuan for other purposes. August is coming soon. If she can light another fire on Xixing Company, there will be some of them.

"Fairy, you die", the capital gap of up to 80 billion yuan, how do you deal with it? Don't you consider the consequences of the acquisition?

However, the market finally couldn't support it. Just half a month after Fairy announced the signing of the acquisition of two electronics companies, that is, at the press conference of the official contract between the two companies, Li Weisen announced the latest news of "50 billion yuan private account capital injection". After many years of silence, after the last 10 billion yuan, the legendary Li Mengze finally injected capital into the fairy company on a large scale again, no more, no less, which is the 50 billion yuan that Lin Mingtang once guessed. 50 billion is not much, but it is enough to deal with this war. In this way, the money in the fairy's hand is enough to buy another East Lake Electronics. Isn't that enough? What's more, is there really no money in someone's hand? It's impossible! Since he can take out another 50 billion yuan, it means that he still has money in his hand. People don't know, but who can say that he knows this legendary man! The home appliance subsidiaries were shocked and dejected, with 50 billion and 50 billion net funds. This is terrible! They are not afraid of 50 billion loans, and they are not afraid of 50 billion bank loans, but these 50 billion private funds are too tempting, which is enough for the fairy to completely bankrupt the home appliance subsidiaries but can still collect people's hearts. Therefore, the market made a choice in an instant. Starting from the traditional top three and following the fairies, the price of products has been raised one after another, making some businessmen who continue to wait and see complain.

Fairy Company has once again repelled the encirclement of the strong enemy. Perhaps, Fairy Electronics Company can really walk away in the electronic market!

In this market competition, only three home appliance subsidiaries were acquired. Yulong Electronics acquired a company of 15 billion yuan, continuing its fifth position in the industry and becoming one of the companies that benefited the most from this market war. The most eye-catching natural is Fairy Electronics Company, which has injected 100 billion yuan. After joining the two companies, its strength has almost doubled and become a huge electronic giant. The Fairy headquarters spent a total of 205 billion yuan, equipped with 11 branches, with total assets of more than 220 billion yuan, which has surpassed the size of Parkson Electronics and the other two electronic companies. More importantly, he acquired two companies ranked seventh and twelfth in the industry. If you count another company ranked 18th, Fairy Electronics started with Donglin Electronics and successively acquired the top three peers, becoming a huge electronics company and one of the new top three in the electronics industry. It is known as a new legend of Chinese business!