Chapter 161 The Failed Fairy

Since the original investment strategy layout has gone through, we have to look for another business opportunity, because the company has a huge profitability. Once it accumulates, there will be a huge amount of net capital. Maybe there will be no economic crisis, and her funds will be huge, which will give decision makers a headache. Now the company's The net capital has reached hundreds of billions of yuan. In time, that's not enough! On the other hand, in any case, there is a famine everywhere, and there are business opportunities everywhere. Apart from energy projects, it is also the best business opportunity in the history of fairies. The shadow of the war has passed. Governments have resumed production and strive to get rid of the impact of the economic crisis as soon as possible. And the major consortia in the world have suffered heavy losses, debts and operating difficulties. Companies like fairy can be said to be unique. Fairy is the "favorite" of banks, and it is also an economic group. Bad governments are competing to win over. Although governments have formulated policies to give priority to the development of their national economy, which makes it impossible for international companies to start work, this is not the case in every country. Some countries will still open up to industries that operate well, are willing to contribute to the economic development of their countries, and are necessary for national life. Especially those countries that have suffered heavy losses and insufficient economic strength have made great efforts to attract international consortia to invest.

The situation of the three countries in East Asia is relatively special. They have a strong xenophobia, strong economic strength, and they are competitors with each other. Therefore, they try their best to suppress the production of foreign companies, especially rival national companies. Until the end of the economic crisis, Japan's industries in other countries are allowed to start production. Of course, It is another thing to change the main company; South Korea and North Korea have never obtained production qualifications in other countries, especially Chinese companies. Similarly, the situation of Chinese companies abroad is similar. On the one hand, the parent company has to sell some subsidiaries, and on the other hand, whether it sells or continues to hold, it will lose a lot. Most large companies choose to withdraw from the foreign market due to their own financial difficulties, and the fairy is one of the companies that benefit the most. She acquired five companies with original assets of 1.3 trillion yuan in three industries, and only paid more than 300 billion yuan. In fact, she paid less than 300 billion yuan, becoming the most profitable company in the economic crisis, and the newly acquired assets are all strong subsidiaries of large companies in a strong position. These three None of the top four international giants in the big industry is easy to mess with. They are peeling off a layer of skin for the fairies. Can the fairies not be strong?

At the beginning of production, the world's number one fairy electronics added 150 billion yuan in assets, and its assets were 550 billion yuan higher than the second-ranked company, while the world's number one new materials company increased by 130 billion yuan, with total assets ranking first in the world and second. The company is 450 billion yuan higher, and it has become an undisputed giant in the industry. Of course, fairies still need to be careful about the counterattack of big companies. After all, the foundation of those big companies is still there, and it is because of this that fairies have to make forced acquisitions to increase their industrial power and ensure the status of the industry!

For this "millennium sight" gifted business opportunity, the fairy will not miss it. How can the company easily waste the extremely excellent development conditions? Just because she can easily get a loan during the economic crisis with the world's lowest interest rates is enough to induce her to make a big Reach out to the banks! Throughout the economic crisis, Fairy was the "favorite" of major banks. Almost all the big banks with loan ability have the reputation evaluation of Fairy is the highest "AAA" level, with excellent economic status, excellent profitability and excellent loan repayment ability... No bank does not welcome Fairy's lending and investment business. Even if some consortia are unwilling to let the fairies go too hard and try to stop the bank's loan activities, the fairy's general trend has been achieved. How can some consortia stop it? What's more, the fairies have signed cooperation agreements with many governments. According to the fairy, "this is compensation." Previously, the companies that the company invested abroad were mainly concentrated in the European and Indian markets. After the failure of the energy strategy, the company's headquarters made a decision, implemented a strategic transfer, and decided to carry out a series of "venture investments" to expand its influence around the world, making Fairy's world-class top company truly become a worldwide. An influential consortium!

During the economic crisis, the economies of various countries shrank, major consortia suffered heavy losses, and there was a serious shortage of international capital. Although there was still a large amount of idle funds around the world, the economic prospect was bleak, which constrained everyone's hands and feet. Moreover, small capital groups could not satisfy the appetite of some big countries at all, and could not be affected by some big countries. The youth of the government! According to statistics, during the economic crisis, the world's top ten conglomerates made a total of more than 3 trillion yuan of international investment, but most of these investments focused on consolidating their original industries and did not try to make large-scale investments in industries abandoned by their peers; while the fairy was different, which was squeezed into one of the world's top ten consortia. Most of the investment companies are used to explore new markets, especially new fields. It can be said that it is the only large-scale expansion consortium. I can't help it. Who made her so rich? It is said that the big chaebols looked at the fairies and sighed. The old rich men all said in private, "If I had money, I would definitely do better!"

It's just that at this moment, there are people with a lot of money, only a fairy family!

The failed fairy is such a correction to this rare business opportunity. The company should achieve two breakthroughs and one focus. One is to break through the domestic geographical restrictions, expand the company's market to the world's major countries, and enter other large countries and economies, so that the fairy truly becomes a large company in the world. The second breakthrough is to break through the limitations of the original industrial structure. If there are no industrial restrictions within a certain range, it can penetrate into other industries and break through the company's "seven major industrial circles". At the same time, focus on exploring the Indian market, spend a considerable part of the company's investment in India's economic revival, and do "solid work" to seize this world-class market.

Since the fairies have money and are short of money all over the world, use the fairies' money to guide the direction of the fairy's sword and where to hit it! The fairy's failure in energy strategy can be said to have suffered heavy losses, but since then, she has gained another huge business opportunity, which can be said to be the fairy's luck. If the fairy's energy strategy is successfully constructed, she will definitely not enter the current strategic layout, and the fairy in people's eyes will definitely be different. Therefore, people say that the failure of fairies in energy strategy is an immeasurable thing. Perhaps it is more appropriate to evaluate them. "The world's energy giants pushed the fairies away from their ranks, but pushed this chariot to another broad battlefield. It was destined to be the economic crisis of fairies's opportunity, and finally let her get The reward you deserve!

The first investment of the failed fairy was to invest in the European market. While she was investing in the two major banks, as a "sacrifice exchange", the European Union was forced to open the investment market to the fairy and promised the company she invested in to "open production normally", while Germany and Italy Zhi Bank promises to provide "preferential loans" with a total of less than 300 billion yuan. The signing of this agreement can be said to be a very important negotiation result of the fairies. Of course, this agreement has also been strongly supported by their European partners, but in any case, the fairies have obtained strong facilities for expansion into Europe, and the rest depends on how they choose. Market business opportunities flash away, and the opportunity will never come. This is what smart businessmen know, and investment giants such as fairies naturally understand it very well!

Before the Spring Festival passed, the members of the Fairy Outreach Department were sent out to negotiate the acquisition of France's Sisko Biotechnology Company, a joint venture between a French electronics company and Japan's Yamazaki Company. Before the economic crisis, the total market assets were 420 billion yuan, after a serious contraction. Only about a quarter of the assets are left, which is mainly caused by the rapid expansion of the company. The company has been established for only 15 years, and its asset value has expanded seven times. The foundation is quite unstable and cannot withstand the economic crisis. By the end of 2006, it has not been allowed to start production. This is related to both European economic policy and the current situation of the company's two major shareholders. France's St. Electronics Company owns 45% of the company's shares, but France's St. is short of funds and cannot provide enough funds to support Sist's production. Japan's Yamazaki Company also suffered heavy losses and its financial situation is not very good. It also focuses on restoring the development of domestic companies and strengthening China. The competition of peers can't take into account this big European company with heavy losses. Nowadays, Japan's big companies are striving to compete for the Chinese market, trying to defeat Chinese rivals, and gain the largest share of what is said to be the "most dynamic market" during the economic crisis. With the Chinese market, Japan can quickly recover and become strong, and if it loses the Chinese market, Japan will have to be in the Great Depression. The Chinese struggled hard, so the Japanese regarded the Chinese market war as a life-and-death battle, and almost all the companies tried their best! Therefore, the fairy once again "takes advantage of the fire" and puts forward a plan to acquire Sisko in an attempt to reorganize this huge biotechnology company. Of course, the fairy can't act too urgently. At the same time, she contacted and negotiated with a large company with original assets of 60 billion euros in Belgium. Not only that, he Contact negotiations were also held with a company with original assets of 380 billion yuan in Austria. The contact negotiations between the fairy and the three companies were almost carried out at the same time. The Europeans once again learned the fairy's tough negotiation style. They did not let go of their demands on themselves at all, and often threatened to withdraw from the negotiation, and were outspoken about the other party's delaying tactics, which made the negotiating opponent complain, but there was helpless! Most of the final negotiations were satisfactory, but the fairies "did not want to have too many industries in Europe" and only signed one agreement, and the other two did not enter the final stage of negotiations.

On March 14, Fairy Company acquired all the shares of Yamazaki Company in Sisco, and at the same time acquired the shares held by St., and wholly owned the company with current assets of 100 billion yuan. According to the contract, the fairy paid 90 billion yuan and inherited the company's total debt of 25 billion yuan and nearly 40 billion yuan of debt that could hardly be recovered. In order to revitalize the company, the fairy successively borrowed 130 billion yuan from Deutsche Bank. Through the acquisition of Sisco, Fairy entered the European market in the field of biotechnology. She used her popularity in Europe to independently explore the European market and became the focus of the European Union media in March. She was allowed to resume production the next day, allowing Europeans to see the strength of the Chinese failed company. Sisko is an important bridgehead for fairies in Europe. This wholly-owned company not only conducts production and development research, but also sells fairy products from China and India. It is an important transit station established by fairies in Europe, and its scale is expanding rapidly. Of course, the expansion and development of the company is in economic crisis. Things in the late stage of the plane and after the crisis. Through Sisko, the fairy once again showed her extraordinary to Europeans, "using European bank loans to earn European money", the Internet and major media were amazed!

Fairy is a huge company that is unwilling to be lonely. This is a unanimous comment from rivals in various industries. Some people even praise the fairy and Li Mengze as "cunning", and now this comment is really widely accepted by people! When people talk about the fairy's investment in Europe, when people look at the fairy's industrial projects in Europe, and even when some people are guessing what she will invest in Europe, she has shifted her position!

There are enough reasons to believe that fairies will make large-scale investments in Europe. First of all, Europe is the region that has suffered the lightest and the most stable economic situation in the crisis. At the same time, the international investment of European enterprises has suffered heavy losses one by one. They are in a difficult situation and are unable to resist the expansion of the popular fairies. Now is undoubtedly the best time to squeeze the living space of these companies and lay the foundation for the development of their own industries. Some large European companies, especially electronics, new materials and biotechnology companies, are already frightening birds. Fairies can squeeze these rivals with strong financial resources and advanced technology! Secondly, fairies have a relatively high reputation in Europe, are not excluded here, have many partners, and have convenient conditions for further development, which is also very important at the special moment of economic crisis. Third, although the fairies have lost in energy investment, it does not mean that they have given up energy projects. As soon as the time comes, they will provoke the nerves of the world again. Investing in Europe can not only increase her influence in the world, increase bargaining chips, but also gather funds faster. With these three points, people have enough confidence in the fairy's European investment, but the facts have surprised people. The fairy's heavy entry is not into the stable big market in Europe, but the situation is in a mess. India, where the crisis is still not yet bottomed out, which makes people very incomprehensible, especially fairies. It's still coming in.

When a series of huge investments made by fairies in India were displayed in front of people, everyone was surprised, confused or confused, because before that, no one was optimistic about the Indian market. What everyone saw was that large consortia withdrew one after another, and people couldn't think about it. The solution. Hundreds of billions of yuan have been continuously invested in this disaster-heavy and populous country, which is several times the amount of European investment, second only to her investment in the domestic market, and all these investment funds come from bank loans. From a large capital reserve to a large capital indebt, people can't help but It's amazing. The world is so changeable. Who would have thought that she would be so crazy!

It is inevitable for the fairy to enter the overseas market. As a world's top consortium, she must vigorously explore overseas markets in order to win the opportunity in the new round of market war. The important problem she faces is empty funds, too many funds, less funds, not enough to use, too many, and no land. Fang Digestion! If the fairy does not make other large-scale investments after the investment bank, then within a few years, trillions of "idle money" will be accumulated. According to the agreement, she cannot invest in energy in the short term and must reduce her capital storage rate as required, which will be a headache for the fairy. Therefore, what fairies lack is not funds, but markets or opportunities to use funds. The reason why the fairies are unwilling to enter the European market is that she is unwilling to fight with large European companies. Although these companies are seriously damaged, the foundation is still there. If the fairy can't get any advantage, why is there is no need to take advantage of the big companies in Japan and the United States? In this way, on the one hand, avoid working with these great princes. They should receive a little bit of this friendship. On the other hand, it will not make the fairy dominant in the future market, which will arouse the hatred of their peers. "If you have money, everyone will make money together." The fairy said to some companies. The fairy once clearly told her European counterparts that she did not want to substantially harm their fundamental interests and was willing to meet more non-vicious partners in Europe! On this point, the fairy really felt in its future development that at least the big European companies did not cooperate with their Japanese and American counterparts to participate in the desperate competition against the fairy! It can be said that the real competitors of the fairy are large companies in Japan and the United States, including some large corporate consortia of South Korea and North Korea. Therefore, the large companies at both ends of Eurasia have reached a certain degree of alliance under the goodwill of the fairies! Another important reason why the fairy gave up Europe is that she took a fancy to the big market in India and the favorable position of India around the Indian Ocean. It can almost be said, "Because of India, the fairy gave up Europe."

India, a large country in South Asia, actually has a very good geographical location and development conditions. It is a rare and excellent geographical location country in the world. First of all, it is located in the south of Asia. It is a rich Islamic country in the west. In the east, it is a Southeast Asian country with a large population and relatively good living standard. In the north, it is divided by a tall mountain range from the powerful countries in the north... Secondly, the Indian Ocean is too small, and India goes deep into the Indian Ocean, which makes the ocean around the Indian Ocean. Africa and Africa are her close neighbors. From India, it will soon reach these countries, especially the African market, which is one of the future world development priorities. India's geographical location can be called innately excellent. Third, India is much closer to Europe than China, and the sea route from Mumbai to Europe is much closer than China. Products produced in India can be quickly launched into Europe, which is a good place for fairies to dream! From its own conditions, India is also suitable for large-scale investment. Its population size is close to that of China, far exceeding that of other large markets. Although the gross national product is far less than that of China, a large number of middle class and the huge upper class in China, the market consumption is quite amazing, which makes India an attractive merchant. Key countries for investment.

For decades, India has been the darling of the international investment community after China, accumulating a large number of the world's top industrial enterprises, and the industrial army is very large. It is also among the world's advanced in many fields, and even stronger than China in some aspects. In the field of electronics, in the field of new materials, and in the field of biotechnology, it occupies an important position. Before the economic crisis, Tagorna Electronics Company ranked fifth in the world, with total assets of up to 1.4 trillion yuan. Jike New Materials Company also followed Fairy New Materials Company with assets of 1.45 trillion yuan. It ranks among the top five in the world; and Delhi Biotechnology Company ranks as the third largest company in the world with total assets of 1.64 trillion yuan. Many Chinese companies are out of reach. Deon, one of the world's three major biotechnology companies, is the mother ship of Delhi, with original assets of more than 640 billion yuan. At the same time, there are many large consortia in China and various subsidiaries, which can be said to be a very huge group combination. However, before the economic crisis, Fairy did not have a physical company in India, but some partners would sell the products she produced in China, especially electronic products, everywhere. It can be said that Indians did not know about Fairy. Her influence in India was very limited, far less than in other regions. Indians only know that there are Ji Ke and Delhi, and they only know that there is Tagorna. Of course, Indians are also familiar with other large international companies. Therefore, before the economic crisis, Fairy had little influence in India, especially ordinary people did not care about the world's most magical investment company. There was nothing they could do. Fairy steel, Indians did not care, Fairy textile companies did not have much advantage in India, and Fairy Electronics was just the choice of Indians. One of them is that fairy new materials are mainly supplied to the domestic market... However, the economic crisis has changed everything. From then on, the life of Indians can no longer be separated from fairies. She will accompany them at sunrise and sunset and walk into all aspects of their lives!

There are a series of reasons why fairies want to enter the Indian market! The fairy chose the economic crisis to enter India during this world's disaster. This period is a messy and bad period in India. It is a God-given opportunity for her to exclusively promote the industry. She is also the only international company in the big consortium to enter the Indian market during the economic crisis. And it is a period when many large companies are trying to escape the "bottomless hole in the economic crisis" of India. The fairy chose the darkest period of India's economy and the most isolated and helpless period of the government. It can be said that it is the only big company that has entered this South Asian country against the world's investment. For the Indian government, it is not too much to praise the fairy. Some people even gave the greatest contributor to the Indian economic recovery and recovery to the fairy. The government announcement openly claimed that "the fairy is one of India's best partners." Of course, it is costly for fairies to get such praise in India. Throughout the economic crisis, even during the period of continuous dark recession of the Indian economy, they have never withdrawn from India and continuously increased their investment in the Indian market. In the first half of 37 years, a total of 130 billion yuan was invested, and 170 billion yuan was invested in the second half of the year. In 38 years, 330 billion yuan was continued to be invested, and 380 billion yuan was invested in 39 years. 39 years before the end of the world economic crisis, the total investment of fairy and the same investment exceeded one One trillion yuan, and then a series of large-scale investments... With such funds, how can it not be welcomed by the Indian government, let alone at a critical moment when major companies fled!

The world economic crisis that began in August 35 has a particularly devastating effect in India! As an emerging market, she is much worse than China, which has been eager to catch up in all aspects. The basic conditions and other aspects are not as good as China, and her ability to prepare for economic disasters is much worse than that of China. Eighty years ago, the economies of the two countries were similar in size, but since then, she has not been able to catch up with China's economic development level, and the distance is getting bigger and bigger. Although her performance is better in some aspects, on the whole, this ambitious South Asian power is also admitting that it is "not as far as China". What! However, as an emerging market, the superior geographical location and huge population still attract a large amount of investment from the world, especially when major companies find it more and more difficult to deal with their competitors in China, they have focused on her. It can be said that the increasingly difficult competition between major companies in the Chinese market has prompted them to pay attention to this large country with an increasing population. The previous investment enterprises have been greatly strengthened, and factories without subsidiaries have been set up one after another. In just ten years, the amount of foreign investment in India has more than tripled, and there are large international companies everywhere. Branches, from the west coast to the east coast, and then to the south coast and its inland, there are many foreign-funded branches. Everyone wants to share profits from India, the "giant"! Isn't India not rich? The big companies raise Indians rich. When they are rich, Indians will have money to buy their high-end goods. India is not a large population, so the products produced by cheap labor are not profitable to be sent to the markets of Europe, Australia, Japan and the United States, and even put into the Chinese market. It must be competitive. For a while, India has the tendency to replace China as a "world factory"! Of course, the world's largest consortia and large companies invest in India. They also like the huge local market composed of India's large population. The huge middle class and the labor industry, which are no less than China, are produced by them and then consumed by them... Here, major companies make enough profits, and then invest in exchange for Bigger profits, like snowballs, are getting bigger and bigger, and the momentum is gradually amazing! Unfortunately, the world climate is said to have been warming until 1,000 suns shone on the world. The instantaneous economic crisis made the huge snowballs melt quickly. Before everyone recovered, Shiting has gone to Jiuting. Greedy big companies have suffered heavy losses, serious assets and huge debts. Entangled with business, a large amount of arrears can't be recovered, and many of them have become dead debts... According to statistics, the "oars" of private consumption in advance alone are more than 15 trillion yuan. The economic crisis in India is particularly fierce, far beyond people's estimates. Its economic foundation is not very good, and because major companies are competing to escape, the unemployment army is huge and amazing. The whole social economy is shaky, and the prospect is bleak. It has become a big market that is not optimistic!

Capital is driven by the pursuit of interests, and the major consortiums controlled by the principle of capital have fled the Indian market under the same predictions of all parties in the world and experience. First of all, during the economic crisis, companies in various countries focused on developing their own economies. The severely damaged companies have contracted their fronts, giving up some burdens that cannot win profits, and beware of debt dragging down the company. The first thing to think of is to shrink overseas business, especially some markets that is unstable and unfriendly. Unfortunately, India and China have become the first regions for everyone to flee, although the reasons are different. Secondly, international companies are not stupid. Although sticking to the domestic market is tantamount to looking for a short circuit, if you can't keep the company's vitality, it can't talk about development at all. Everyone looks at the economic crisis from the perspective of life and death. Although they will try to retain some promising foreign companies, like India The gloomy market absolutely does not meet their interest requirements. No one is optimistic about its short-term market situation. Instead of being dragged to death in India, it is better to get out as soon as possible and wait for the opportunity to enter again in the future. In addition, there are many places where you can make money nowadays. Compared with India's less risky market, there are many markets. Isn't it unreasonable to say that you can't make money if you have money? Although there is also a saying of "catching big fish with a long line", India's big fish is really not easy to fish, and it is likely to "lose your wife and lose your soldiers". What's more, this economic problem is not based on. People's subjective wishes can be changed, which is something that is "not transferred by people's will". Finally, there are really far-sighted people in this world. How many people can have foresight and power plus those who dare to bet! Therefore, the major companies coincidentally made a consistent choice, which gave the fairy a big opportunity!