Chapter 175 War 2

This year was an extremely difficult year for Chinese enterprises. Especially in the early days, the companies that fought separately were not very tacit opponents of the two companies in coordination and cooperation, and these companies had a certain degree of cooperation. If the Chinese people were not "patriotic" at the critical moment, most of the first half of the year Several companies can't even sell a product, and even fairies can't keep the market they want! The whole Chinese market was occupied by the products of two neighbors, and there was a great danger of collapse, and major companies suffered heavy losses. If the products produced cannot be sold, the backlog is equivalent to occupying funds. Once a vicious circle appears, there is only waiting for bankruptcy. The number of market share is investigated and published every month. The Internet is full of netizens' "surprised" exclamations, and all kinds of comments and suggestions can be seen everywhere... So At the most difficult time for Chinese companies, the "patriotic" actions from the people saved them. Many places launched the "use of domestic goods" campaign, and even the fairies followed with a little light, which eased the already seriously overstocked cargo hold. At this time, the criticism of the fairy by people from all walks of life rose unprecedentedly, because by April 37, she had paid 115 billion yuan to large Japanese companies to acquire funds, which actually allowed Japanese companies to withdraw more than 240 billion yuan from abroad, and these funds were immediately invested by them. In the competition with Chinese companies, people coincidentally think that the fairy is an "accomplice" and a "traitor". If it hadn't been for the fact that someone pointed out that she had also suffered from it, and more than 80 billion yuan of relief funds had been invested in the society in the first half of the year, people would have been scolded by the fairy, especially Li. People are not against the acquisition and investment of fairies. Their feat of directly divesting the industries of the world's largest companies still makes everyone feel encouraged and heartfelt congratulations, but they can't support little Japan in disguise. This is a national war, which is related to the overall economic situation for many years after the war. Why don't fairies have a sense of national identity? A lot of people are there! Economists are also worried about the side effects of the fairy's behavior. They almost say with one voice that she is "playing with fire" and may spontaneously ignite. Although they agree with the timing of the fairy's acquisition, they also agree with her insistence on using loans for acquisition, and even diss the situation faced by the fairy in detail. , make a plan.

Experts believe that the reason why the fairy is playing with fire mainly focuses on two points. One is her financial problem, and the other is the fairy's investment income problem, because by the beginning of 1937, she had only more than 400 billion yuan of domestic book funds left, and the huge five major departments and several companies of Xixing are only The monthly salary is as high as 8.1 billion yuan, and the total basic maintenance cost is as high as more than 16 billion yuan. Now production still needs to be maintained. This money is obviously overstretched. Compared with fairies, Japanese companies have relatively more abundant funds. Maybe they don't have such a huge net asset reserve as fairies, but the liquidity is no less than that. What's more serious is that experts believe that the fairy's relief funds are too high, reaching more than 10 billion yuan a month, reaching more than 80 billion yuan in the first half of the year alone. The huge relief funds have brought unparalleled social momentum, which not only brought her great prestige, but also put on deep shackles for herself. In order to maintain this It is impossible for the momentum to stop at once, and this will seriously erode her liquidity. There are more and more experts who think that fairies are playing with fire, and even some ordinary people are talking about it. Although the debt of Fairy's domestic company is not large, it is only tens of billions of yuan, which is not a pressure, because her scale is too large. Although the fairy has not invested in loans in domestic companies, the loan in Europe has reached 155 billion yuan, and has begun to invest in India in domestic loans. If the fairy really falls into the quagmire of India, it is really very dangerous, and looking at this trend, it seems that she will continue to carry out large-scale Investment, and it is a high-risk investment with very unsecured returns!

Fairy's various companies in China, especially electronics companies and new materials companies, are even more miserable. They can't control the investment strategy of the headquarters. No matter how much money the headquarters wants to save their lives, no one can say, but the huge competitive pressure between Japan and South Korea and North Korea makes them deep. Affected by it, especially the headquarters has sent a lot of money to the Japanese. For example, Shijia and Matsumoto, who are the most violent now, are the "losers" of fairies, which can be said to be the trouble that the headquarters found for them. The responsible people of Fairy Biotechnology Company are even more miserable. This large company, which has only been established for more than half a year, has no time to integrate at all, and hastily put into production. At the beginning, the companies could only work separately, and even there was an embarrassing situation of competition with each other, which made the coordinators of the head office laugh and cry. On the other hand, although Yamazaki Company is "seriously exploited" by fairies, its strength is not weak, and it has been "supported" by a huge amount of money. In the Chinese market, it is full of power and prestige, which makes the biotechnology company that is eager for internal rectification to sigh. Although the fairy's liquidity is as high as more than 400 billion yuan, it is a lot to say, but on average, it can't even share 100 billion yuan on the four major departments. On the other hand, if Xixing Company wants money, it naturally needs to ask from the fairy. The fairy has nothing to say, and even the most conservative fairy has nothing to say, because the company still owes They have hundreds of billions of yuan. Fairy's funds have been scarce, and the distribution of social relief funds has made some people at the headquarters feel distressed. Therefore, at the end of June, Fairy's employees carried out a large-scale fund-raising campaign. It is gratifying that everyone's enthusiasm is quite high, raising funds of up to 20 billion yuan in just one month. Even so, the company's funds were seriously insufficient. By the beginning of July 1937, the headquarters only had more than 160 billion yuan, and the rest was either spent or injected into its company for business activities. This money was the fairy's last life-saving money! Of course, this situation is in the fairy headquarters, and not many people know about it. How much book funds the company has invested and how much money the subsidiaries have injected are strictly confidential!

The fairy is playing with fire. She is bold, but Chinese companies have to deal with the tense market situation carefully. Since the production began in June 1936, they have been cautious and worried. It can be said that as soon as the products of domestic companies entered the market, they were affected by Japan and South Korea. The blocking of the company's products. Even when the market is very narrow, companies compete unceremoniously. Although the market is small and the profits are insignificant, strong companies eat a little thick, and weak enterprises also want to drink something thin, so as to reduce the actual losses of the company. At this time, Japanese and North Korean companies are not very pressured on Chinese companies. The reason is that the market is too small to withstand the toss. It is estimated that it also has the meaning of letting Chinese peers kill each other and destroy the relationship between them. Businessmen take interests as the highest goal, and no one is the exception. Even the fairy who flaunts her patriotism does not give up "her own market" at all, and her bright reputation also makes its market share continue to expand. Although Chinese enterprises or companies in other countries are not happy to see this situation, but big There is nothing the family can do. In terms of natural sales, the fairy has incomparable superiority, because no company has such a momentum as her. Who can continuously invest tens of billions of yuan in social relief? How can the people not pay attention to this company that cares about the suffering of the people? It is said that there was a slogan at that time called "Buy fairy goods, just It's a relief for unemployed workers." It can be seen how strong the fairy is! Therefore, at this time, whether for foreign companies or domestic counterparts, fairies have a competitive advantage in the market, but this has only been maintained for a few months, and in the market consumption is relatively small months. According to the internal data of the fairy, in March 37, the backlog rate of goods in the whole system did not exceed 20%. Although it did not produce at full power, it could achieve such an effect. The profit reached tens of billions of yuan in a few months, which was also very attractive. However, the good times also ended here. From the end of the month, She has to face the increasingly fierce market competition, and the market share of her comrades-in-arms has gradually declined. Of course, it corresponds to a more serious decline in the market share of the whole domestic enterprise.

Since China opened the market to the two countries without limit, the products of the two countries have begun to pour in. However, because the market is too small, under the strict supervision of the government, no one dares to deliberately violate the rules of the game. Some companies are also powerless, because the demand of society is too small. Their collaboration and service support are not displayed, and they also feel that there is no need to waste energy and money. No one is here to burn money. The funds are limited, and the more important market is so large, so fairies and other Chinese companies can maintain their initial market advantages, but the market soon tilts towards the products of the two countries, and the market situation changes sharply. According to statistics, the market share of China's domestic products fell from 70% in February to 60% in March, and further fell to 45% in April, which is not enough. It continued to decline to 40% in May, while the market share in June was less than 40%. In just four months, it fell. It has dropped by 30 percentage points. The actual situation is much more serious than these statistics, because the consumption of the market has increased by 25% during this period. That is to say, if the society needs 100 products in February, Chinese companies will provide 70 of them, and two rivals will provide the remaining 30, and by June, the society will need 12. Among the 5 products, the Chinese company only provided 48 of them, and the shipment was less than a few months ago! The sharp digital comparison has aroused people's concern. In just one year, the two rivals have accounted for 60% of the market share in the Chinese market, which is not good! And the companies are even more bitter. They thought that the market gradually improved and increased production one after another. Unexpectedly, they could not sell at all. The backlog rate reached more than 60%, and the production had to be urgently compressed. Even the backlog rate of fairy products reached more than 45%. This is something they have never experienced before! Companies that have increased production have to urgently revise their production plans. There have been serious sluggish sales in major cities such as Beijing, Shanghai and Guangzhou. The company's overall profit has not only not risen, but also declined a little. Branches in various regions have to hold meetings to formulate policies. Several new material companies in the Yangtze River Delta region were in April. The first meeting was held, but it didn't have any effect. Not only fairies urgently study countermeasures, but other companies have also studied countermeasures one after another. Everyone has their own tricks to try to curb the progress of the companies of the two countries. I have thought about a lot of solutions, but the statistics in July show that the market share of the main products of Chinese enterprises is still less than 40%, and some regions have declined slightly, and it has not exceeded 40% in August.

When there are no competitors, people have no choice but to use "Made in China" goods. However, when international peers attach importance to the Chinese market, "Made in China" products are abandoned one after another. It seems that this is the actual situation of China's manufacturing industry!

The largest share of the market is made in Japan, reaching more than 45%, more than three times the share of Korean and North Korean products, and even more than Chinese counterparts with landlords. Even after some efforts, the fairy only exceeded the shipments in February, but the problem is that the domestic market has increased by 40% by August. This phenomenon has attracted the high attention of the majority of people. At the same time, entrepreneurs who are not stupid at all have also found that domestic products are in decline or weak. The reason.

Chinese products are very competitive in the high-end market and the low-end market, which has been tested by lai for a long time. However, no matter in which market, it is almost impossible to compete with the products of the two countries. Everyone's product quality is not much different, but It is that the service and technical support are not as good as the competitors, and it is even worse in the collaboration with other companies' products. After a lot of efforts, Japanese and Korean and North Korean companies can sell a series of supporting products from several companies at a time, while in China, you sell one, I sell one, each of which is laborious, but the total quantity is not large, and the technical service is even more unmatched. This situation forces Chinese companies to coordinate between companies, and even fairies have to find partners. High-end product companies are united with low-end product companies, and high-end market companies also make some kind of alliance to form some communities of interests to jointly fight against the pressure of their opponents. Although the experience is not enough and the cooperation is not tacit, the effect gradually appears. For example, the market share in September rose to 42%. Although the actual shipment volume is lower than that in February, it has finally saved a little face. According to statistics, the sales volume of products in the Chinese market of the two countries has reached three times that of six months ago, which has greatly stimulated their enthusiasm for production. You know, they have tightly suppressed their Chinese counterparts. In the past few months, they have not only not risen, but also decreased by 10%!

The poor performance of Chinese enterprises has made most people deeply dissatisfied. This dissatisfaction has also been vented on the fairies who are still delivering 10 billion yuan in social relief every month, because according to news reports, the fairies have not expanded their production for several months, and only maintained the production a few months ago. Everyone is "sad for the misfortune and anger" of domestic companies such as fairies. These companies will make everyone's money on weekdays. Over the years, they have fattened them, but they are still "not useful". Japanese companies really worked hard and squeezed them out. Unexpectedly, they didn't even have a high market share of Japanese enterprises. What a failure!" However, now is not the time for criticism and education. The situation does not allow everyone to hesitate at all, so there has been a "use of domestic products" movement in many regions. There are all kinds of comments, suggestions and even appeals everywhere on the Internet. Don't you still have money in your hands? Then take some out some. Isn't it that the economy has begun to recover? Isn't it that the number of unemployed is decreasing? Isn't it that the government is carrying out relief? Isn't there still a lot of injustice? Then everyone What are you afraid of? "Buy it while things are cheap", but don't buy foreign goods, only "buy domestic goods" and "buy less fairies". Who let her "subsidize the Japanese"? Since the National Day, a huge "movement to use domestic goods" has been launched, and a strong public opinion has gradually formed in many big cities. Although the government says that the use of Japanese goods is "not a traitor", the society says that the use of domestic goods is a "patriotic act"... The momentum of this movement is very large, and the market effect The fruit is also very obvious. By the beginning of December, even the fairies had a bumper harvest. According to the data, the domestic product market share reached 55% in October and rose to 70% in November. The total market sales in October increased by 20% compared with September, and the sales volume of domestic products increased by 57% year-on-year. During the same period, the sales volume of products in the two countries fell by 6.9%. By November, the market had increased by 30% compared with before the National Day, and the sales volume of the domestic market increased by the same period. It rose by 117%, compared with a 33% decline in the two countries, and domestic manufactured goods finally reached the market share nine months ago.

Because the momentum of this movement is too great, some Chinese people who tend to "foreign goods" also have to adjust their mentality, because people are talking about how to support domestic products everywhere, and people around them use domestic goods. In stores, once Japan or South Korea are mentioned If you take a look at the product, it will immediately attract the hostile eyes of people around you, resulting in many stores that no one is interested in Japanese or South Korean products at all. "People's words are terrible"! The store owners also talked about patriotism, tried their best to promote the benefits of domestic products, and talked about the latest service features of domestic products. "Do you feel tired of holding it? Don't worry. We'll send someone to you right away. Oh, if you drive here, I'll send someone to take you to the car. Just call what you want in the future. On the website of this store The goods are absolutely genuine! Because of the extraordinary period, shopkeepers are not worried that foreign goods will be accumulated in their hands. If they can't sell them, the other party will have to return the goods, and will also pull the goods back in person, even the freight. If you don't do such a business, you won't lose money, and anyway, you will make as much money by selling any goods! In just two months, there has been a large backlog of goods between Japan and North Korea, and the backlog has been experienced for the first time since the re-production after the economic crisis. By the end of the year, the share of domestic goods in the domestic market has stabilized at 70%. At this time, the market consumption has increased by 100% compared with February at the beginning of the year. The production situation of enterprises in the three countries has returned to the state of a year ago and has been reincarnating!

For this sudden non-governmental movement, the two countries concerned have a lot of complaints. Large export-oriented companies have suffered from it. Since October, not only has not increased sales, but has declined continuously. At the end of the year, it was only 69% a few months ago. A large number of goods have been overstocked, and production plans have to be Urgent adjustment, and more importantly, a company has to formulate emergency response and corrective measures. The public opinion circles of the three countries are even more war of words. Whether it is Japan or South Korea, they are critical of China's "national" movement, because it is precisely because of this xenophobic nationalist ideology that foreign products are unsalable. "People can't help but ask that this is a national of a big country that has gone to the world. Image,... "Is it only allowed for state officials to set fire and not allow the people to light up"... Public opinion cannot change the real situation of the market, but it can trigger people's thinking. Even in China, there are some voices of reflection, and various complex ideas are fiercely colliding between the three major economic powers in East Asia. Businessmen always value practical interests. If it goes on, it will be impossible for them to maintain a leading position in the market, and they will be seriously weakened. The goal of transferring the domestic economic crisis to China will not only not be achieved, but also aggravate the country's crisis, which will cause the company's financial difficulties and lose the stamina of development...