Chapter 338 Positioning

Nie Yun, the boss of Nie's group, is Zhang Qingyun's son-in-law, and the manager in charge of various restaurants has also heard of it.

Since Nie Yun can become Zhang Qingyun's son-in-law, he should not be very old.

However, in the eyes of these middle-aged managers, Nie Yun should be a man about 27 or 28 years old. At this age, he can also become Zhang Qingyun's son-in-law. At the same time, at this age, if he does well, he should be able to accumulate part of the funds. It is also very good to buy the original Haiping catering. A normal thing.

Of course, in the eyes of these people in charge, Nie Yun bought this Haiping catering, and the most important thing was to rely on a loan.

It is basically impossible to buy a catering group with the financial resources of this young man.

Unless it's the rich second generation.

And the managers of these major restaurants are still well-informed. They don't know that Lu Dong or even any rich man surnamed Nie in the country has a son like Nie Yun. Since Nie Yun is not a rich second generation and young, he definitely can't get too much money. If he wants to buy Haiping catering, he naturally needs a loan... However, in fact, when Nie Yun appeared, he surprised these middle-aged general managers.

Nie Yun, are you so young?

Nie Yun is only 23 years old now. Although his temperament is relatively mature, because he has obtained the aura of Lingmu Tong and Jin Yutong, Nie Yun really doesn't look very old under the nourishment of aura. These middle-aged general managers can see at a glance that Nie Yun is a practical young man.

Such a young man has such achievements now, which is enough to show Nie Yun's excellence... "Mr. Nie, this is extraordinary!" I can't help but think of such an idea in the hearts of these middle-aged general managers.

At this moment, Nie Yun didn't seem to know that these middle-aged general managers were looking at him secretly. He just took the financial statements from Zhang Qingyun's hand and looked at them in detail. A total of five financial statements are similar, which are the financial statements of the five catering hotels in Ludong Province in the first quarter of this year.

Haiping Catering Group has a total of six stores in Ludong Province. In addition, there are also three stores in other cities in Ludong, a total of nine stores.

Among these nine stores, three stores in other cities are located in the bustling area of the city center, while the five stores in Ludong Provincial City are located in different locations. In addition to the three stores in the central district of the city, there are also three stores in other districts, and even in the county-level cities under Ludong Province.

Nie Yun casually looked at the turnover of these three stores in the first quarter. It was almost the same. The turnover in the first quarter was more or less, and the salary of employees was thrown away. The more in the first quarter could bring himself about two million yuan, while the worst store was only 300,000 yuan.

The location of

is different, and the income is different. Nie Yun still understands this. It doesn't mean that a store with a relatively high turnover must be better than a store with a relatively poor turnover.

"Oh, this store..."

After a few glances, Nie Yun's eyes suddenly put them on one of these five stores, a store in the middle of the city.

Although this store is located in the middle of the city, it is completely different from the other two stores. A large part of the bustling area of Ludong Province belongs to the central district of the city, such as the headquarters store of Nie's Catering Group, that is, the store where Nie Yun is now located, which is the bustling area of the central district of the city. The turnover can reach about 2.5 million per quarter.

In a year, you can make almost tens of millions of dollars, which is an extremely popular store.

Of course, the price of this store is also far more powerful than that of other stores. The nine stores of Nie's Group have a total value of about 100 million, but the value of the headquarters store in the central district of the city is probably more than 20 million!

In addition, profit is not counted as such.

These profits are definitely not net income. You should know that every year, these stores of Nie's Group need to be decorated and rested. Some tables and chairs need to be replaced, and the official department needs to do more, which is a lot of money. None of these costs are included in the cost. If you deduct these, it's good that this store can make a profit of 5 million yuan a year!

Of course, the profit is 5 million a year, and such a store can earn back in about four or five years, which is enough to show the huge profits of the catering industry.

The headquarters of Shizhong District made a quarterly profit of 2.5 million yuan, and another store in Shizhong District also made a profit of 2 million yuan.

However, the profit of the last city is only 500,000 yuan, which is even far worse than some county stores!

"The storefront in Xinzhuang Community, the profit of this one seems to be a little less, right?"

Nie Yun took this financial statement, frowned slightly, and muttered.

Almost at the same time as Nie Yun finished saying this sentence, a middle-aged man about 50 years old and slightly bald on his head couldn't help but look bitter.

"Mr. Nie, the turnover of our store is not small. Although our store is located in the middle of the city, it is definitely a remote area. There are several communities nearby, and there is also a West Campus of the Provincial University. There are a lot of students, but when guests go to dinner, they basically don't order expensive dishes. Our turnover is already quite a lot!" This middle-aged man is called Qu Dao.

No matter what industry it is, the most feared thing is that laymen lead insiders. Nie Yun is definitely a layman in the catering industry. Now he just looks at the financial statements and dictates. These middle-aged general managers can't help but feel a lot of pressure. I'm afraid that Nie Yun will make something.

"Oh? Is that so, this store is near the West Campus of the Provincial University? Hearing the middle-aged bald man speak, Nie Yun's mood moved and nodded.

After living in the provincial capital for so many years, Nie Yun can be said to have visited all the places in the provincial capital, especially the campuses of various universities. Nie Yun has been there several times.

Speaking of the name of Xinzhuang, to be honest, Nie Yun couldn't remember it for a while. Although Ludong Provincial City was a big city, there were many kinds of villages in the city, and it was difficult for Nie Yun to remember them all.

But when it comes to the West Campus of Provincial University, Nie Yun naturally understood immediately.

Although that place is also affiliated to the central district of the city, its location is more remote than other districts. It is almost in the southwest corner of Ludong Province. A little further south is the mountain, which is stationed in the provincial military region, one of the seven major military regions in the country. The geographical location there is indeed much more remote.

It's not too much to say that it's a suburb.

In this way, the turnover of the store in this place is relatively poor, which is also irable.

You know, the most important thing in the catering industry is to make money. The most important thing is that people who go to eat are willing to spend money. For example, there are many enterprise groups nearby in these stores in the bustling section of the middle of the city. The bosses of these enterprise groups invite guests to dinner. They all come here and order food here directly to the most expensive ones. After a meal, thousands of yuan is less.

The storefront in the community on the other side of Xinzhuang is completely different.

This store is just some residential communities nearby, plus a west campus claiming to be a university. Whether it is the residents of the community or the students in the university, when they go to dinner, they are mainly affordable. Generally, a meal is controlled below 200, so the turnover here is really It's hard to get promoted.

Inaffordable restaurants, these residents and students basically go in!

When Nie Yun went to college, it was like this. When he went out to eat with his classmates, he usually went to that kind of super affordable restaurant. Because the prices in Ludong Province are not very expensive. Basically, eight dishes, four meat dishes and four vegetarian dishes, one hundred and one hundred and fifty can be taken directly. Drink some wine and drinks. Two hundred yuan is completely enough... The more affordable it is, the less the net profit of the restaurant is in fact. Speaking of which, the storefront here can increase the profit to 500,000 yuan, which is beyond Nie Yun's expectation.

"Manager Wang, right?" Putting down the financial statements casually, Nie Yun looked up at the slightly bald middle-aged man.

"We have also seen your efforts. I made a conclusion without knowing the situation just now. I'm sorry. To be honest, we are very satisfied with your net profit. However, I just saw that your store should not be small, right? Of course, we still hope that it can bring greater benefits to our Nie's group. Manager Wang, are you right? Nie Yun said to Manager Wang.

"Yes, yes, yes, Mr. Nie, you are right, but... the limited surname of our store is too big. The biggest problem is the region, and there is no way to increase the turnover at all..."

Manager Wang nodded and asked Nie Yun with a bitter face.

Nie Yun did not continue to point fingers, which surprised Manager Wang. However, Manager Wang felt that there was something wrong with Nie Yun's request to increase turnover.

This is the situation. The geographical location is too limited, and the turnover of this store is really difficult to improve.

"With traditional catering, the turnover of this store can't be increased. However, I think we can still reform and innovate, and maybe we can get a wonderful effect." Nie Yun said, and suddenly turned his eyes to Zhang Qingyun.

"Auntie, I have an immature idea here. I want to talk about it. Let's discuss it together. I don't know if it's okay?" Nie Yun said.

"Of course, you are the big boss of Nie's Catering Group, and everything is naturally dominated by you. Besides, even if you are not a big boss and just an ordinary employee, we should listen to everyone's opinions!" Zhang Qingyun smiled and said.

Nie Yun nodded with a smile: "In that case, let me talk about the reform. But first of all, I want to ask you, how is our hotel in Xinzhuang located?

(to be continued)