Chapter 181 Chinese Athletes

"Toyota." Mendes said the name of the car brand in his mouth.

"Japanese?" Zhang Yang frowned.

"That's right, Japanese." Mendes, who was quite interested, didn't notice the change in Zhang Yang's expression. He poured himself a glass of red wine, took a sip, and then said, "The Japanese are still very willing to pay their money. The endorsement fee they gave is really good and sincere.

Toyota has been committed to occupying the Asian market, especially competing for a large share of the Chinese automobile market. Modern marketing has long proved that an advertising spokesperson loved by consumers can play a huge role.

Toyota's marketing department, after careful market research, said in a report submitted to the company's senior management that now in China, the most influential is not all film and television stars, but several sports stars. One is Liu Xiang, a famous 110-meter hurdles track and field player, and the other is NB who works for the Rockets. A superstar Yao Ming, the other is Zhang Yang, a star who plays for the Italian giant AC team.

After careful analysis, the senior management of Toyota Company first selected Yao Ming.

Toyota's first choice is Yao Ming, and there is also a reason. They are one of the main sponsors of Yao Ming's Rockets. Even the Rockets' home stadium is called 'Toyota Central Stadium', which can be seen.

Therefore, when learning that Toyota intends to endorse Yao Ming, the boss of the boss team is naturally willing to complete this beautiful thing.

The Japanese's style of doing things is still very fast. When Toyota started its action, they found Yao Ming and expressed their intention to invite him as the image endorsement of their brand to the NBA center. Toyota was also determined to win Yao Ming. According to the speculation of an American media, Toyota has prepared a relatively generous advertising contract for Yao Ming, which is said to have a cumulative total of 20 million US dollars. They thought it was a matter of hand.

However, the result was beyond everyone's expectation. Yao Ming had almost no room for discussion, just two words: no. Moreover, it is not responsible for providing any explanation.

This shocked the senior management of Toyota. They tried to contact Yao Ming again and expressed their willingness to continue to add money to Yao Ming through the senior management of the Rockets. However, the answer was NO!

At this time, Toyota executives are furious. They really can't figure out why this Chinese basketball star refused such a big contract for no reason. This is more than 20 million US dollars! It's a beautiful knife! It's not Vietnamese dong or Thai baht!

At that time, when Yao Ming first entered the NBA, major sports brands coveted Yao Ming's huge commercial value and wanted to cooperate with him to invite him as a contemporary spokesperson. Among them, the most fierce competition were Nike, Adedas and Reebok, but Nike's offer was the highest (published in the New York Times). Everyone knows that he is the world. As the first sports brand in the world, Alidas is also very strong. In contrast, Reebok is the smallest and weakest company, but Yao Ming chose Reebok for no reason.

Is there really no reason?

After China's first basketball star suffered a setback here, Toyota turned its goal to football. Compared with track and field, after all, football is the world's first sport, and it claims to have 100 million fans in China.

In the analysis of the marketing department, it even shows that now, Zhang Yang's influence in China is no less than that of Yao Ming. In the long run, Zhang Yang, who is less than 22 years old this year, is definitely the first sports star in China in the future, and is unprecedented. In that kind of super-influential superstar.

Moreover, according to the analysis of Toyota's marketing department, Zhang Yang, a football star, seems to be the kind of person who likes money very much. Such a person is easy to deal with, as long as he gives the right price.

So, Toyota immediately started the operation of this matter.

On the one hand, they contacted the senior management of AC Milan Club. While expressing their desire to ask Zhang Yang to endorse their brand, they also said that they wanted to carry out a series of business cooperation with AC Milan Club.

For Toyota's plan, it should be said that the senior management of AC Milan are still quite interested. The financial situation of the Italian team is not very good. For example, AC Milan and Inter Milan have a large funding gap. In fact, the financial problem is exactly what the Italian team is now under the Premier League and La Liga. It is the reason why the Bundesliga surpasses.

While communicating with AC Milan Club, Toyota also began to contact Mendes, Zhang Yang's agent. They knew that Mr. 'super agent' had a great influence on his players.

And tonight, in the stands of AC Milan's away game against Barcelona, Mendes and Galliani sat together, and the vice chairman of AC Milan Club also had further communication with Mr. 'Super Agent' on this matter.

Both sides are more optimistic about promoting this cooperation.

AC Milan can further increase commercial development in Japan, and Zhang Yang and Mendes can also get this big contract.

"Help me refuse them." Zhang Yang didn't think about it, so he said directly to Mendes.

He was still stunned by Mendes, who was still talking to Zhang Yang. He thought he had heard it wrong, "What?"

"I said, help me refuse them." Zhang Yang said again.

Mendes heard it clearly this time. He looked at Zhang Yang in surprise, "WHY?"

"No reason, just help me say no."

"Do you think their offer is not high enough?" Mendes smiled evilly, "Zhang, you are getting more and more greedy now. However, it doesn't matter. I also think we can make more demands.

"No, it's not." Zhang Yang stood up and looked at his agent seriously, "Horge, this time, I'm not going to ask them to add money by retreating. I'm serious. Help me refuse them!"

WHY? WHY? WHY?" Mendes jumped up suddenly, his eyes were incredible, and he was a little excited. "Zhang, I think you should give me a reason to convince me."

"There is no reason." Zhang Yang shook his head.

"No, I need a reason." Mendes insisted.

"I don't like Japan." Zhang Yang said, "Of course, I don't like their goods."

Mendes was stunned, and he remembered that he really didn't see Japanese goods in his daily life. But, "Why don't you like them? Japanese food is very good, and Japanese women are also very good..."

"Okay, Jorge." Zhang Yang picked up the wine bottle and poured a glass of wine into Mendes's cup. He knew that his decision not only lost a large amount of income, but also made Mendes lose a large amount of income. "This time, no one can let me change my decision. That's all. As for your possible financial loss this time, I am willing to compensate you from my share in the future.

"It's not a matter of money." Mendes insisted, "I just need an acceptable reason."

"The reason." Zhang Yang went to the window, opened the curtains, and looked through the floor-to-ceiling window. The night scene of Barcelona was very beautiful, and the lights flashed like stars in the sky. "There is such a country. They went to their neighboring country to burn, loot, loot, and killed tens of millions of people. They even slaughtered the capital of the neighboring country, and that's it has been like this until now. The country didn't even say a word of apology, and erected monuments and sacrifices to those blood-stained war criminals.

Saying this, Zhang Yang took a deep breath, and his young face was also a little excited. He turned his head and looked at Mendes, "Do you think I may help them to earn money from my compatriots?"

After saying this, Zhang Yang turned his head and looked out of the window again to look at the beautiful night scene. Some decisions often did not need reasons, and there was no need to measure the pros and cons. He doesn't want to prove anything to others, although it's not as simple as considering whether to buy a Nissan TV.

He only knows that he is a Chinese, and his body is flowing with the blood of the descendants of Yan and Huang. He can't make much contribution to his motherland, but he can straighten the backbone when the motherland needs him to stand up!

Money? It's a good thing! I like it very much! However, people can't do anything for money!

"Zhang--" Mendes's expression was a little strange. He didn't expect that the reason for publicity was this. He still knew something about the previous feud between the two East Asian countries, but just because of his previous war history, he gave up a big contract of more than 10 million euros. This reason...

The young man held the goblet in his hand and looked at the red wine in the glass. "... No matter how superior my life is, I go to the upper class in the West, sleep with celebrities, and flirt with female stars. In the future, I may even live a more luxurious life. Of course, these are all my own efforts to earn, in order to maintain this Enjoy, I will work harder, and the desire for money may increase day by day. However, no matter when, I will be more aware that I am Chinese first.

After saying this, the Chinese young man drank all the red wine in the glass, and then smiled at Mendes, "This glass of wine is really expensive! I'm heartbroken."

Mendes looked at his player. At this moment, the super agent felt that he had never really understood this young man before.

Although he is still dissatisfied with Zhang Yang's decision, the Portuguese agent also has to pay tribute to this Chinese young man.

A glass of wine, a decision, gave up more than 10 million euros. Indeed, it can be said that it is the most expensive glass of wine in the world.

A few days later, the senior management of Toyota received a reply, and Zhang Yang rejected their big contract.

Toyota thought that Zhang Yang wanted to ask for more endorsement fees, so he contacted Mendes again.

This time, Zhang Yang's answer is: Zhang Yang belongs to the world, but Zhang Yang first belongs to his motherland.

In the face of this sentence, it seems to be an extremely arrogant reply. Toyota was silent.

Half a month later, they hit a wall with Liu Xiang again. The reply of the first Chinese track and field person is still NO!

Liu Xiang is a Chinese athlete.

Yao Ming is a Chinese athlete.

Zhang Yang is a Chinese athlete.

That's all!

PS: First update, ask for red tickets, support, and collect.