Chapter 016 China's Most Influential Player

Zhang Yang's popularity in China is indeed an eye-opener for the whole Manchester City team.

Manchester City stayed in China for four days. In four days, Manchester City set off a blue Manchester City craze in China, and fans wearing blue Manchester City jerseys can be seen everywhere on the streets. In particular, it should be pointed out that they are wearing Manchester City's No. 10 jersey, which belongs to Zhang Yang's jersey. Occasionally, you can see the No. 17 jersey in it, which is Sun Jihai's jersey. As a veteran who has played in Manchester City for many years and the most successful Chinese player before Zhang Yang, Sun Jihai still has a certain influence. Of. Of course, if Sun Jihai's influence is compared to a land lake, Zhang Yang is a magnificent sea!

Cook, general manager of Manchester City Club, had to sigh when he saw this scene: "I'm afraid Real Madrid can't produce such an effect."

You know, Manchester City is just a middle and lower-stream team in the Premier League. Even if it is rich now, it is more regarded as an upstart! Compared with a super giant like Real Madrid, who has won nine Champions League titles, that's the gap between babies and giants!

However, such a Manchester City has caused a blue craze in China!

"In fact, it's all about Zhang Yang's contribution." Alfaim naturally knows who is the key person. "His influence in China can only be described as 'horror'."

Alfaim is right.

In China, as long as there is a place to show up. There must be a traffic jam there. Giant billboards with Zhang Yang's head stand on high-rise buildings, and the goods related to him will definitely be popular. Merchants don't need to advertise at all. The name "Zhang Yang" is the best publicity. Especially after the birth of Zhang Yang's worth of 75,000 million pounds, his influence reached an unprecedented height.

So far, Zhang Yang has endorsed the advertising contract, a world-renowned brand, that is, Renault Automobile and Italian police sunglasses.

At present, these two commodities, especially Renault, have begun to advance into the Asian market, especially the Chinese market, and they have also tasted the benefits of signing a contract with Zhang Yang.

In the bustling areas of Beijing and Shanghai, Zhang Yang's superstar billboards endorsed Renault have become the pride of this car brand.

This also makes other giant crocodile merchants jealous.

Adidas and Nike, in particular, have been eyeing Zhang Yang.

In the 2005/2006 season, when Zhang Yang just debuted, Adidas and Nike naturally disdained Zhang Yang as a rookie.

At that time, Puma once found Mendes and asked Zhang Yang for endorsement. However, Puma asked for a five-year long contract with Zhang Yang, which made Mendes very unhappy and refused. In Mendes' view, among sports brands, only Adidas or Nike can really deserve publicity.

However, Zhang Yang had just become famous at that time, and he only played in Ligue 1. Adidas and Nike did not have the name of this young man.

By the 2006/2007 season, Zhang Yang was already a popular student in football. At this time, Adidas and Nike finally noticed Zhang Yang and began to contact Mendes. However, they were more cautious about Zhang Yang's future prospects, or just recognized. For Zhang Yang's future is relatively good, but I don't think that Zhang Yang can reach a certain height that people look up to, so the price they give is naturally not too high.

In this way, Mendes is naturally not happy. What he tailored for Zhang Yang is the boutique route. He would rather not sign than lower the price increase.

This situation began to change in the summer of 2007, with explosive growth and attracting the attention of many European giants, and finally joining AC Milan for 43 million euros.

At this time, Zhang Yang's value and strength can be said to have entered the ranks of superstars, and Adidas and Nike began to worry.

Especially Nike, they are most anxious, why? Because the jersey of AC Milan is endorsed by Adidas, after Zhang Yang's transfer to AC Milan, he is naturally closer to Adidas and is most likely to sign a contract with Adidas.

Sure enough, Adidas walked ahead of Nike, but their bid still did not satisfy Mendes. The most important thing is that Adidas wants to sign a long-term contract with Zhang Yang, which Mendes disagrees. He is very clear about the value of Zhang Yang. According to the current growth rate of Zhang Yang, the influence and value will definitely rise steadily. Mendes can't wait to show off and endorse the merchants sign once a year. In this way, he can get the latest increase in the endorsement fee every year. Of course, this is impossible.

Therefore, Mendes' request to Adidas is to sign a contract for three years at most, and put forward a sky-high price for the endorsement fee. At this time, Adidas hesitated.

Adidas' hesitation doesn't matter. Nike came over. Although they know that it is impossible to deal with Zhang Yang now, and Zhang Yang is most likely to sign Adidas, but this does not prevent Nike from coming to make trouble. They are willing to pay a higher endorsement fee than Adidas.

This kind of thing is not afraid that no one will mess with it, but I'm afraid that no one will fight. Nike's mess gave Mendes confidence, and he insisted that he would not let go of his price.

Adidas was also unwilling to let go at first, but looking at Zhang Yang's performance getting better and better, Serie A golden boots and Champions League golden boots are almost in the bag, and they can only start to raise prices. Although they can't meet the requirements of Mendes, the two sides are getting closer and closer to the horizontal line that can reach a consensus. .

Zhang Yang finally got the Serie A golden boots and the Champions League golden boots, both in a way to break the goal record. Adidas also has a light in his eyes, and the senior management also spoke. He signed Zhang Yang as soon as possible, and can even consider approaching the treatment of Ronaldinho.

Just as the two sides are about to reach an agreement, the problem arises.

Zhang Yang transferred to Manchester City, and he left AC Milan!

In fact, when Zhang Yang made the decision to transfer to Manchester City, Adidas also tried to persuade Zhang Yang. In Adidas's opinion, a team like Manchester City is not worthy of Zhang Yang at all, um, nor is it worthy of the superstar Adidas to sign. They directly said that it was hard to imagine that Adidas would treat players who played for Manchester City as superstars.

However, Zhang Yang ignored the 'dissuasion' of Adidas and joined Manchester City. This makes Adidas a little unhappy, and most importantly, they need to make a new assessment of the influence and value of publicity. The current situation is that Zhang Yang's transfer value of £7 million has indeed made Zhang Yang the most expensive value in the history of world football and his influence reach a peak. However, the transfer to Manchester City has cast a shadow on Zhang Yang's future. Therefore, Adidas hesitated. They said that they could continue to sign the contract with Zhang Yang, but the endorsement fee should be reduced.

Now, before Mendes said NO, Zhang Yang was angry. The negotiations with Adidas were directly suspended, right? Of course, Zhang Yang will not get along with Qian because he is angry, but because at this time, when he saw Zhang Yang leave AC Milan under Adidas, Nike realized that their opportunity had come and immediately began to intervene strongly.

Because Nike has tasted the taste of almost losing Zhang Yang, the feeling is the most profound. This time, they gritted their teeth to sign Zhang Yang. Although Zhang Yang transferred to the unknown Manchester City, after urgent consultation, Nike's senior management still decided to sign Zhang Yang at all costs. Yes, I can't miss this opportunity again.

So, now, Adidas and Nike are negotiating with Zhang Yang, and at this time, Nike seems to be closer to signing a sky-high contract with Zhang Yang.

It's far away, but what is waiting to be public now may be the most eye-catching commercial endorsement in the history of football. This requires him to make further decisions and negotiations after returning to Europe.

This grassroots Chinese young man has gradually become one of the most eye-catching superstars in the world's football. Not only in football, but also in other aspects such as commercial market development.

In the publicity of the motherland, the whole Manchester City team is not even as good as the popularity of publicity.

And Manchester City Club obviously knows this, so it is a publicity show most of the time in China. The whole Manchester City team is just a foil for publicity.

In the past few days, the media have been frantically hyping about the enmity between Zhang Yang and the Chinese Football Association, his slapping after scoring a goal in the game with the Chinese Olympic team, and of course, his 'true confession' after scoring the third goal.

As the first match of the Chinese Olympic team at the Beijing Olympic Games, that is, the match with New Zealand, is getting closer and closer, the media and fans are more dissatisfied with the Chinese Football Association's insistence on excluding Zhang Yang from the national team.

However, to be honest, even the most optimistic fans now know that it is impossible for Zhang Yang to enter the national team. The holiday between him and the Chinese Football Association has reached the peak of resentment with those two ears. However, it is because they know the result that the fans are even more angry. I'm scolding the Football Association.

On the morning of August 3, Zhang Yang and Manchester City left China.

After stirring up the wind and rain in China, he left gracefully. When Zhang Yang returned to China this time, he gave the Chinese Football Association a few scratchers, which also allowed domestic fans to witness his wonderful goal performance at close range. Of course, he also gained some practical things. In the past few days in China, Zhang Yang and two Chinese enterprises reached an agreement on the endorsement. One is a famous national beverage enterprise in China, and the other is a Chinese independent automobile brand. The cooperation between Zhang Yang and Renault expires at the end of the year, and this Chinese independent car brand is ambitious and immediately finds Zhang Yang. Please endorse it.

Li Ning Company also found Zhang Yang, but the most famous sports brand in China is a little bit, and its price is much worse than that of Adidas or Nike. In the case of the same endorsement fee, Zhang Yang will naturally take relative care of domestic national enterprises. However, he can't make money by himself, just to take care of the national brand. Of course, Zhang Yang, a Japanese enterprise, disdains it. Toyota paid such a big price at the beginning, but Zhang Yang didn't even look at it.

The whole team of Manchester City returned to Manchester, and the whole team had a day off.

At this time, the new season of the Premier League is getting closer and closer, and as the new season approaches, in the transfer market, the teams have also begun their final madness.