Chapter 105 The era that belongs to them has begun Next

Kaka, Zhang Yang, Cristiano Ronaldo and Messi, on this night, these young people born in the 1980s are in boundless scenery for a while.

Compared with these outstanding post-80s stars, the post-70s veterans, who were only more than a year ago, have completely lost their power in all the selections this year. Among them, the most obvious is the "Made in 76", which has affected football for nearly 10 years. After Ronaldo, born in 1976, transferred to AC Milan last season, it also made people feel that the once omnipotent alien has a comeback. In the second half of last season, Ronnie almost relied on a It has been tried to solve the problem of strength that has plagued the Rossoneri for half a year. However, the injury finally affected Ronaldo's performance. Although his performance was eye-catching after his recent recovery from injury, he still did not score much. In the 2007 Golden Globe Awards, Ronaldo only It ranks more than 40, ranking low.

As another super striker who is comparable to him in the same era, it is a pity that the European footballer Schypchenko's regression in 2004 is very regrettable. After Sheva left Milan because of 'family problems', he could not find his good state in Serie A for a year and a half in the Premier League. For Britain The adaptability of football is so low that the senior reporters on Fleet Street are surprised and bear the first value of the Premier League, and they can only get intermittent zero-point play opportunities in Chelsea. The Ukrainian's departure from Milan is obviously the most serious failure in their career.

Why is the post-70s overall downturn in a short period of time? Leaving aside the issue of age status, the vast majority of post-70s giant star players have completed many peak performances in their careers, and most of them have completed their career honor slams. For them, the European champions and world champions have long lost their attraction, although they have not yet shown their job. The indifference of football, but compared with the post-80s generation, these veterans have indeed lost a lot of motivation.

Of course, in the view of Team News, although this group of post-70s masters are close to their careers, it can't be said that they have withdrawn from the stage of history. Most of them are still fighting on the front line of European football. Ronaldo, the winner in 2002, still hopes to get a career in Milan. The only missing Champions League champion in his career; in 2003, European footballer Nedvid still led the Biancon to complete the Phoenix Nirvana in Serie A, and the 04 Golden Globe Award winner Shevchenko is still trying to prove himself in the Premier League; Italian Cannavaro, who won the championship last year, is still the La Liga champion. The only indispensable person on the defensive line of Real Madrid.

"But the future of football must still belong to Kaka, Zhang Yang, Cristiano Ronaldo, Messi, and Fabregas. It seems accidental for a player born after 1980 to fully seize power, but it is inevitable. Ten years later, when Kakas are also young. The young men born after 1990 will also complete another power handover in the history of football with speed in a way that belongs to another era. Youth is invincible, young, and there is nothing wrong with it. However, now, we can say that in the next ten years, it belongs to Kaka, to Zhang Yang, to Cristiano Ronaldo, to Messi, to Fabregas, to Rooney... The era that belongs to them has begun." - French Football

2006/2007 Ligue 1 champion.

The champion of the 2006/2007 FA Cup.

2006/2007 Ligue 1 golden boots.

2006/2007 UEFA Champions League Golden Boot.

Best striker in Europe in the 2006/2007 season.

This is the honor that Zhang Yang has received in the past year. Now, under his honor, there is another one, the second place in the 2007 European Golden Globe Awards!

This is the only glory that has not been won as the first place, because the Golden Globe Award belongs to the omnipotent Kaka last season.

However, this did not affect Zhang Yang's personal image at all. On the contrary, it made his influence soar.

In fact, in football, the European Golden Globe Award has always been regarded as the fairest and most credible award. The players who can win the European Golden Globe Award are all great stars in the history of football. Even if the players who can't win the European Golden Globe Award can be ranked second or even third. He is a real superstar in international football.

Henry, the 'King of Hybri', and Eto'ao of Barcelona, and Raul, the Prince of Real Madrid, Dutch striker Van Nistle, and English superstar Beckham, all once ranked in the top three of the Golden Globe Awards, but they did not win the prize.

Therefore, although Zhang Yang only won the second place in the 2007 European Golden Globe Awards this time, this is a milestone in Zhang Yang's career, which really marks that Zhang Yang has begun to enter the ranks of international superstars and is recognized by world football and recognizes that he is one of those superstars. It is.

There was a 'storm of publicity' immediately in international football. It is worth mentioning that Zhang Yang was hyped up by the media around the world because of the violent conflict in the match with Juventus, and then Zhang Yang won the second place in the 2007 Golden Globe Award, which made him more popular.

Of course, Zhang Yang is so beautiful that he feels great, but in fact, his sponsors are also happy.

Those products endorsed by Zhang Yang immediately seized this opportunity and increased their efforts to advertise around the world. Some enterprises even did not hesitate to pay a huge amount of advertising commission. They wanted to shoot the latest advertising endorsement film and strive to expand Zhang Yang's influence as much as possible.

In France, Italy, in Asia, especially in East Asia, publicity frequently appears in the prime time of major TV stations. In the bustling commercial streets of some large and medium-sized cities around the world, billboards endorsed by Zhang Yang as Renault are also beginning to be seen.

However, after all, there are not many products endorsed by Zhang Yang before. This is mainly according to the boutique line that Zhang Yang has always adhered to, so Zhang Yang's advertising revenue is really not too much. At least it is much worse than that of Beckham and Ronaldinho.

This is mainly because although Zhang Yang was famous in football before, he played for a team in Ligue 1, which naturally limited his influence and could not win the favor of super merchants. However, in this case, with the obvious improvement of Zhang Yang's transfer to AC Milan, Zhang Yang's endorsement contract increased by one. Now, advertisements for his endorsement of police sunglasses have begun to be launched in large and medium-sized cities across Europe.

This time, Zhang Yang beat Cristiano Ronaldo to win the second place in the Golden Globe Award, and it is somewhat ironic that the fight between Zhang Yang and Juventus actually brought more fans to Zhang Yang. Many young people have become new fans of Zhang Yang. They The publicity of Super MAN' is very admirable. Therefore, although Zhang Yang was banned and fined by the Italian Football Association, this is really a blessing.

Taking advantage of Zhang Yang's current popularity, whether it is Renault cars or police sunglasses, their market development departments are required to cover the advertising films endorsed by Zhang Yang in the most significant areas in the shortest time, and take advantage of the current hot momentum to expand the influence of the brand.

These have endorsed contracts with Zhang Yang. Now, those super enterprises that have been paying attention to Zhang Yang have also begun to have a good idea about this Chinese young man. At this time, the commercial contracts of some multinational giant enterprises have flown over like snowflakes and asked to sign endorsement contracts with Zhang Yang.

For these, Zhang Yang gave it to Mr. Super Agent. In fact, after learning through his own channels that Zhang Yang may enter the top three of the 2007 European Golden Globe Awards, Mendes has the realization that he will be busy next. In addition, during this period, it will not only help Zhang Yang's endorsement cooperation, but also help Cristiano Ronaldo deal with these. Zhang Yang is the second place in the Golden Globe Awards, and Cristiano Ronaldo is the third place in the Golden Globe Awards. Both of them are Mendes' players. Jorge. The name of Mendes's 'super agent' is by no means a false name.

However, one thing is that Cristiano Ronaldo became famous earlier than Zhang Yang. The commercial development of the Portuguese young man has been on the right track, but the commercial development of Zhang Yang is just beginning.

In Mendes' view, Zhang Yang himself is simply an undeveloped gold mine. He even blamed himself. Why didn't he find Zhang Yang's genius earlier? Otherwise, he would have made a lot of money now.

Now, 2007 is close to the end of the year. In this year, the advertising revenue of Zhang Yang's commercial endorsement is about 3 million euros, which is obviously good for football. However, you know, in 2007, Ronaldinho's advertising revenue was 23 million euros. Yuan, Beckham's endorsement income is 20 million euros, and Zhang Yang is even less than one-sixth of the two, which obviously can't satisfy Mendes. This is now regarded as a shame by the super agent. If he can't help Zhang Yang and himself make wealth, Mendes will never forgive himself.

Therefore, in the face of these numerous commercial endorsement invitations, Mendes began to work busy. In addition, his work is very meticulous, because Mendes' positioning of Zhang Yang in commercial development has not changed because of his growing reputation. He still takes the 'boutique route', but has not changed. Mendes has been more demanding on these enterprises. He has long expected that he will become a great player. Those who can deserve publicity must be those absolute boutiques. He wants to ensure that the market value of publicity will gradually appreciate.

PS: The second update. ~.. ~Ask for a few red tickets~..~