Chapter 244 The Competition between Nike and Adidas

After the end of the qualifying round of the UEFA Champions League group stage, it is the national team match day, and the league and cup are temporarily closed for 10 days.

For small teams, this is a good time to rest and recuperate, but big clubs do not have this blessing. Most of their players are members of the national team. At this time, they not only can't rest, but also have to fight for the position of the main force of the national team.

Alkmaar was very happy last year. They had almost no members of the national team. After Alkmaar won the double crown last season, Alkmaar's players have become the favorites of the national team. Now most of the players are already national players. Ronaldinho, Drogba, Tomarson and others have become The main player of the national team. For the head coach, this is an annoying happiness. A team does not have a national football player. It can only be said that the coach is very incompetent, but all of them are national football players. The coach is very face-to-face, but he has to pay a huge price to adjust the player's status and eliminate players' injuries.

After playing the Champions League, all Alkmaar's players are on holiday. Three days later, the players who were not selected for the national team will start training again, and the players selected for the national team will not return to the team until 10 days.

These three days are not idle for Jiang Mu, and he also has two advertising endorsement contracts to talk about. Now he is the most famous coach in Dutch football, because he is young and handsome, and has become one of the most favored advertising spokespersons of major businesses. Although Jiang Mu is unwilling to spend too much energy on advertising, the company that comes to him to negotiate the contract is not an ordinary company. One is Adidas in Germany and the other is Nike in the United States. These two sports product companies are the world's top companies. They have also offered Jiang Mu conditions that Jiang Mu is difficult to refuse, but Jiang Mu was too nervous to make a final decision at that time. On this national team match day, Jiang Mu decided to have a good talk with the two companies and then make a final decision.

In view of Jiang Mu's super popularity in the Netherlands and China, and the optimism about Jiang Mu's future, Adidas and Nike attach great importance to Jiang Mu. Both companies regard Jiang Mu as a magic weapon to open up the Chinese market and will never give up easily.

Before Jiang Mu made an appointment with Pan Hua, the director of the Chinese marketing department of Nike, which he had contacted before, Pan Hua came to the Netherlands in advance and came to the door soon after Jiang Mu returned home from the holiday.

Although Pan Hua is here to talk about business now, he is a compatriot after all. Jiang Mu enthusiastically greeted Pan Hua to the living room and poured him a cup of green tea he had just made.

Pan Hua is taller than Jiang Mu, with short hair and a very common Chinese face, but his nose is a little eagle hook, which gives people a feeling of decisiveness and ability.

Pan Hua put a beautiful small box he brought on the coffee table and said, "The last time I came here, I found that you were missing a thing here. I specially asked someone to go to Yixing to get a set for you."

Jiang Mu opened the small box and found that it was a set of Yixing purple sand pot tea set. It looked quite exquisite, but it was difficult to judge the value of this thing. It was available from more than a dozen yuan to tens of millions. He hurriedly said, "Brother Pan is too polite, but please tell me how valuable this gift is. If it is too expensive, I won't accept it."

Pan Hua smiled, took a sip of tea and said, "It's not expensive, it's just 8,000 yuan. It's just a meal for you."

"Then I would like to thank Brother Pan for your effort." When Jiang Mu heard that it was 8,000 yuan, he didn't care. In his status and income, it was really nothing to accept gifts at this price.

Pan Hua sat down and chatted with Jiang Mu for a few words, and then directly cut into the topic, "Brother Jiang, we are all compatriots, and I don't talk secretly. Today, I want to talk to you about cooperation. The first few times you said that you were not mature and the time was too tight. Now that you have a 10-day holiday, you will never have no time. "Is that right?"

Jiang Mu laughed and said, "There are not 10 days, only three days. Three days later, we have to train."

Pan Hua smiled and said, "Don't fool me. I'm also half a sports person. You won't have the competition until ten days later. You can't even get together in these days of training."

Jiang Mu said, "Well, what Brother Pan said is that there is enough time now. I also hope that the contract will be finalized in the next few days, and it's not a matter to always delay."

Pan Hua said, "It's exactly this matter. If you delay a day, you will make less money for a day. It's better to make a decision early. Nike is the world's largest sports equipment brand. Although we only entered the football market in 1994, our share of the football market has accounted for 20%. Football has about 2 billion fans worldwide, and basketball ranks second with 1.2 billion fans in the world. The headquarters has been increasing football leadership now. The investment of the domain enhances the international influence of the brand. You choose us as a win-win. Nike can not only bring you great wealth, but also bring you a greater reputation.

Jiang Mu smiled and said, "Brother Pan, let's be honest. Mr. Sonas, the director of Adidas, also said what you said."

Pan Hua laughed and said, "Brother, I'm telling the truth. You can't say I'm not real. I'm honest with you. Seriously, this is the first time for Nike to choose a coach as the brand spokesperson, and I have said all the good words for you. Brother, this is a contract of one million dollars a year.

"Three million in three years, I don't think it's appropriate. First, I don't want to sign for so many years. It's better to sign once a year. Second, this price has no advantage over Adidas. I have no reason to choose Nike."

Jiang Mu frowned and said his opinion frankly.

Pan Hua was stunned for a moment. It's not that he didn't know his bid. He had already inquired about Adidas's quotation. Nike's price is similar to that of Adidas, but the headquarters means that he can sign for a few more years, so the endorsement fee will go up. He was surprised that Jiang Mu didn't want to sign for a few more years, but wanted to sign it year by year. You know, many stars and stars like to sign for many years, because they know how long they can be popular.

Pan Hua said, "Although our offer is similar to that of Adidas, they are only willing to provide a two-year contract, and the total value is not as good as ours. I think anything can happen in the football circle, and it is the most stable way to make money."

Two people were talking, and Sherringia came in with a tall, blonde European.

Sherlingia was stunned when she saw Pan Hua. She now lives here with Jiang Mu for at least half of the time. She has also met Pan Hua twice. She knows that he is the director of Nike's China Marketing Department, but the one beside her is Sonas, the director of the European Marketing Department of Adidas. Today, the two general It's really a coincidence that the prison met together.

Jiang Mu was also a little embarrassed. He didn't expect that Shihlinjia would take Sonas directly home. He barely calmed down and said, "Brother Pan, let me introduce you. This is..."

Pan Hua smiled bitterly and said, "Brother, you don't need to introduce me. We know each other, Mr. Sonas. Hello, we meet again."

Sonas laughed and said, "Hello, Mr. Pan, hello. We have met again. Unfortunately, we have always met on this occasion. The last time it was Ronaldo, and this time it was Coach Jiang."

After a short period of embarrassment, Shi She Linjia immediately regained the face of a strong man in the business world and said, "You two sit down. It's fate for everyone to meet each other today. It's just time to make a statement about this matter. I'll be Jiang Mu's agent today. Jiang Mu, do you agree?"

Jiang Mu smiled and said, "I totally agree. I've been looking for an agent recently. You can replace it for the time being and make a tripartite meeting. I'll be the audience."

Sonas said, "Okay, I also hope to have a tripartite meeting with Mr. Pan. We will show our own cards and let Coach Jiang choose by himself."

Pan Hua smiled and said, "This is almost the same as an auction."

Jiang Mu laughed and said, "Think about it, it's really similar. I'll treat it as a commodity today, and I won't talk."

After listening to Pan Hua's metaphor, Shi Linjia couldn't help laughing and said, "Then I'll be a host. You come to bid, and each person has three chances."

Sonas was very cheerful and said, "Three chances? No, I will directly show my card and let Coach Jiang choose. If Nike's conditions are better than mine, I will turn around and leave, and I won't mention cooperation again.

Sherringia said, "Mr. Sonas is quick to speak. Just show your card. Mr. Pan and I are listening."

Sonas said, "Five million euros in three years is the opinion of our headquarters. Even if we make concessions, it is extremely limited and can be regarded as a card."

Jiang Mu was moved when he heard this. The euro has now been officially launched, which is higher than the value of the US dollar. According to Sonas's quotation, it has reached more than 1.6 million euros a year. Even if he is more famous, the endorsement fee at this price is extremely high.

Shilinjia was also moved. She didn't expect Jiang Mu to be so important in the eyes of these big companies. Although she is not as good as superstars such as Ronaldo and Zidan, she is much higher than ordinary stars.

Pan Hua didn't expect Sonas's card to be 5 million euros, because his three-year contract was only 5 million US dollars, and only 8 million US dollars in five years. Bisonas's offer is a little lower. Now it seems that Adidas is bound to get Jiang Mu.

Pan Hua pondered for a moment and said, "Brother Jiang, what is the standard for you to choose a partner now? If it's money, I will negotiate with the headquarters. If there are other conditions, then I can tell you that my current card is not much different from Sonas."

Shilinjia said, "Jiang Mu has the right to let me decide this matter. I boldly said that the two companies are similar in all aspects. I think money is the best criterion."

"Please wait for me for two minutes and make a phone call," Pan Hua took out his mobile phone and went out.

Five minutes later, Pan Hua came in with a solemn expression, as if he had just attended an important international conference. Sitting in the chair and staring at Sonas twice, he said, "Two million dollars in five years, which I just won. If Adidas exceeds this offer, I will announce Nike's withdrawal.