Chapter 94 Longteng Series

The plan can't keep up with the changes. I originally wanted a good rest plan, but it changed again and again. Now I can only rush to Nike's European headquarters in Amsterdam, the Netherlands. Fortunately, the air transportation in London is developed. Li Yu did not delay, so she had to temporarily give the flowers originally intended to Jenny to the cafe waiter and leave a message to Jenny. Under the circumstances, I went straight to the airport to Amsterdam.

As the world's leading sports brand, Nike always pursues innovation in details and breakthroughs in product design. The completely open office space, various texture materials and smooth lines comb the sense of space very neatly, and the industrial design style is also quite durable. Nike's various The elements of the product line are cleverly integrated into it.

For many sports fans, working at Nike is their dream, and Nike has indeed created a good environment for his employees.

Just walked into it, "You have to throw away the real goods!" Compared with Everton's old training base, no wonder Li Yu came in with such emotion as soon as he came in!

Before standing firmly, Wiltz came to Li Yuqian, "I'll accompany you to visit Amsterdam today. It's rare that you have a holiday!"

He came non-stop, but I didn't expect such an arrangement. "I'm in such a hurry. Why did I go shopping here instead!" Li Yu is not angry.

Of course, Wiltz did not know that he had inadvertently disrupted Li Yu's whole holiday plan and shrugged his shoulders innocently. "The details of the contract have been negotiated with the specific person in charge, but the real signing of the contract still needs to wait for the person in charge of Nike's Shanghai headquarters. Mr. Langton is coming!"

"So, my contract is signed with Nike in the Asia-Pacific region?" Li Yu realized the key question, and then thought of Wiltz's previous emotion and immediately asked questions.

"I can't say anything, but your series mainly promotes the Asian region. In order to facilitate operation, your contract is the responsibility of the Asia-Pacific region!" Wiltz explained very clearly that Li Yu will sign a contract to produce sports equipment in the future. To put it bluntly, it will focus on China. Of course, it will also be in Europe, but it will not be as major as in Asia. After all, are they all Nike's products?

"On the one hand, in fact, I still need to introduce the background of Nike to you. You can't sign the contract immediately. You still don't know the background of the company at all!"

"I know! If you buy sports equipment, we in China call it a big pair!" Li Yu's answer only made Wiltz cover his head.

"Fortunately, they didn't come. What a big hook, my God!" Wiltz was still secretly grateful, but the plan to visit Amsterdam was completely stranded, and it was undoubtedly replaced by literacy.

The name Nike is very auspicious in the eyes of Westerners, and it is easy to read and remember, and can be shouted loudly. The Nike trademark symbolizes the feathers of the wings of the Greek goddess of victory, which represents speed, as well as dynamic and gentleness. The pattern of Nike's Nike trademark is a small hook. The shape is simple and powerful, and it is as urgent as lightning. At a glance, it reminds people of the speed and explosive power generated after using Nike sports goods.

The sneakers named "Nike" for the first time have square bumps on the sole to enhance stability, and there are knife-shaped curved hooks on both sides of the shoe body, symbolizing the wings of the goddess.

In 1980, NIKE entered China and set up the first NIKE production liaison representative office in Yanjing.

In 1996, NIKE Sports Goods Co., Ltd., a wholly-owned subsidiary, was officially established in Yanjing, headquartered in Shanghai, and branches in Yanjing and Guanzhou (Hong Kong was also merged into Huaxia District as a branch in January 2002).

In May 2002, NIKE began to hold NIKE Scorpion Fighting 3 to 3 football matches nationwide. Hundreds of youth teams competed for medals at the age of 14, 16 and 18 in Guanzhou, Shanghai and Huaxia respectively. This is another grand move made by NIKE for the development of Chinese youth sports.

Wiltz found a relatively quiet cafe. As soon as the two sat down, he began to introduce it, talking about some common sense and information related to the Chinese region.

"From the material point of view, NIKE's promotion in China is entirely with the help of the influence of the NBA in China. That is to say, it is mainly basketball equipment and sports shoes. In terms of football, NIKE really can't do it, which is also the main reason why they can pay a lot of money to sign contracts with you and repeatedly make concessions, and even In order to accommodate your time, its Asian person in charge specially flew over to sign the contract. They want to open a big gap with you in China!" Wiltz is still a relatively conscientious agent, which is different from his usual lazy look. Now it is easy to analyze, and it can be heard that the Frenchman, who seemed to be a little lazy before, must have done enough relevant analysis.

So, are they going to launch a series of football-related products with me as an image? Focusing on the Chinese market?" Li Yu really heard some ways, but he still couldn't believe that more than a year of football career would be valued by the other party. Of course, he couldn't ask these words.

"Yes, you should know that in NIKE, it has successfully signed a contract with NBA superstar Jordan and launched the Flying Man series, which has achieved great success. Nike is like copying this successful series to the huge and far-local market of Huaxia." Wiltz pointed to Li Yu and continued, "Of course, there is still a certain gap in your popularity, but your age and your potential are definitely the most suitable candidates. I even think my price is low!"

"I finally understand! However, there is no need to negotiate with the Everton Club. After all, there is a question of portrait rights in the contract with the club!" Li Yu herself didn't expect that he would be so careful.

"In advance, I have communicated with Everton Club. After Nike signs your contract with you, I think your club will also cooperate with Nike. You should know that Everton has become one of the most famous clubs in China!" Wiltz did not say the specific discussion process, but only said one result. When he found that it was not early, the two were ready to leave.

"LEE, be sure to remember the information I said before!" Wiltz was still a little worried and wanted to remind him before going out.

"Remember, isn't it just a big tick!" Li Yu gave her own answer casually.

"It's still a big hook. I've been talking about it for a long time!"

Finding that Wertz's face was not good, Li Yu said with a smile, "I'm kidding, where's your unique French humor?" Angel's wings, I remember!"

"Well, it's almost the same! This time I saw that you are different from before. It's a little like in the Juventus period, and I don't want to. Anyway, it's different!" Wiltz found that Li Yu changed a lot at this meeting, and the whole person was obviously much more mature and natural, especially in several conversations that he could quickly grasp the key points, but that lame joke was really not good!

"Why do you think there is still something wrong?" Wiltz found that Li Yu had gone out and was still playing with his wings in both hands. He suddenly realized what was wrong. "He the hell, the feathers of the Greek goddess of victory's wings, how did this boy become the wings of an angel!"

"You boy, stop...!"

......

Li Yu found a good hotel early in Amsterdam, had dinner with Wiltz, returned to her room and fell asleep!

In two days and one night, I took two planes back and forth, and went to three countries before and after, and finally experienced the taste of flying in the air.

Lying down to the hotel**, Li Yu soon entered her dream.

He had nothing to say all night. If it weren't for the prompt sound from the light brain, he would have slept for a while.

"How can I remember this thing without a game!"

Open the prompt description and find that it is the reward point notification in your previous competition, as well as a prompt for the sponsor who is about to sign up and whether to activate the task.

Of course, all the good things are accepted, but after reading these notices, Li Yu also took the opportunity to get up and wash. Yesterday, she was so tired that she forgot to take a shower before going to bed. Today, there is an important contract. It must be tidy and careful to tidy up.

In the afternoon, Li Yu and Wiltz appeared in the conference room of Nike's Amsterdam headquarters on time.

Wiltz enthusiastically introduced Li Yu to Nike executives. Li Yu would also stand up politely and shake hands one by one, greeted briefly, and immediately entered the theme of the meeting.

The person in charge of the Nike Asia-Pacific Region was obviously prepared. During the meeting, the design concept was demonstrated like Li Yu.

In a short short film, Li Yu finally knew that Nike had made full preparations for this contract.

The series specially created by Nike for Li Yu is to add the elements of Huaxia Dragon to their original LOGO. The combination of the two forms the unique LOGO of the series, the Longteng series!

Li Yu's words always talk about big hooks, and the part of the hook has become a lifelike faucet. The whole LOGO is the product of a high combination of the original Chinese dragon and Nike's original logo hovering in the air.

I have to say that as long as you are Chinese, you will definitely like it when you see this lifelike LOGO. Anyway, Li Yu was shocked at a glance and liked it from the bottom of her heart.

The following negotiations were also very smooth. The specific details had already been discussed in the early stage. In fact, this meeting was also NIKE in order to make Li Yu realize the importance the company attached to this contract. After all, it was not a big surprise that the two sides had to continue the long-term contract, and it was necessary to leave a good impression on the other party for the first time.

After the signing is completed, there will be a media interview soon. All kinds of media that have received notice in advance are also deeply attracted and shocked when they see NIKE's special short films!

The first media meeting signed was extremely successful, especially Huaxia Media, which actively inquired about the specific launch time and approximate price range of the Longteng series created for China.

The people at the meeting did not expect that each of the series carefully created by NIKE this time is the first release of China, and each model will launch a limited edition with Li Yu embroidery or laser signatures. The price is the same as the ordinary version, but it is necessary to get a limited edition purchase. You must buy a certain amount of NIKE products to get the right to buy it. First come, first served and there are no other conditions.

As for the price, it will be more affordable than the Jordan series.

Other specific matters can only be known until the official press conference of the product.

PS: There is a suspicion of advertising, but there is really one, I will definitely buy it!