Chapter 73 Initial Results

For the production of the winery, Zhu Daidong did not dictate. Liu Wei is a technician of the winery, and he also participated in the research and development of Shuling wine. Now he only needs to brew according to the original formula. Professional talents should be used in professional places. Zhu Daidong believes that he will not do better than Liu Wei in this regard, and there is no need to participate in and interfere in production.

However, in the management and operation of the winery, Zhu Daidong put forward his own views. First of all, the production process of the winery should be standardized and institutionalized. It is not easy to interfere with Lao Baigan and Zhu Daidong for the time being, but the production of Shuling wine should be strictly in accordance with the production process.

In addition, it is to register the trademark of Shuling wine and add packaging. Now all the wine bottles in the winery have only one specification: 500ML, that is, one catty. However, for Shuling wine, Zhu Daidong believes that two packages of 250ML and 125ML should be added.

Finally, it is advertising. In order to put the new wine on the market as soon as possible, the production volume of Lao Bai Gan has been reduced by 30%. At the same time, in order to support the new wine, the township returned the enterprise management fee in the second half of this year, that is, the 10,000 yuan handed over by Zhu Daidong, to the Of course, if the profit of the winery rises next year, the enterprise management fee will certainly increase. In the long run, the township government is also making an investment.

But even so, the winery now has no extra money to invest in advertising. On this point, Liu Wei's opinion is the same. He believes that if there is surplus funds, it should be used to increase the scale of production and increase production, instead of giving money to TV stations and newspapers.

The stubborn idea of Liu Wei makes Zhu Daidong feel that Liu Wei is just a qualified technician, or an ideal production workshop director, at most a deputy factory director who focuses on production, but he is definitely not a qualified factory director. He can only stick to the rules and lack pioneering and innovative.

If he hadn't been responsible for the new wine, I'm afraid he would only do his duty as a production factory director. After the wine is produced, he will wait for the dealer to pick up the goods. Although Shushuling wine is now famous in Yuhua County, a Yuhua County is not enough to digest the newly produced Shushuling wine produced by the winery.

Maybe at the beginning, Shushuling wine will be popular for a period of time, but three or five years later, the fate of Shushuling wine will be the same as that of the original boutique Lao Baigan. No one will be interested, and the warehouse of the winery will be filled again.

But it is really expensive to advertise on TV and newspapers. With the output value of Shuling Winery of 400,000 yuan a year, I'm afraid you can't advertise in these media as you like. Therefore, Zhu Daidong can only use the cheapest but effective form of advertising: wall advertising.

The so-called wall advertising is to use the walls on both sides of the highway to draw a variety of publicity content with color waterproof paints. It only takes two or three people and not many paints to start. Compared with other forms of advertising, wall advertising has a low cost, wide distribution, long timeliness, fast production and good visual effect.

"Director Zhu, this wall advertisement is indeed feasible, but the factory also needs to study this matter." Liu Wei is firmly opposed to advertising on TV and newspapers. The scale of the winery is only a little large, and I don't know how many times the annual sales revenue can be advertised. Don't make the distillery closed down before the advertisement is finished. But it's not easy for him to oppose the wall advertisement, but he can't make his own decision on this matter, so he has to ask the leader.

Zhu Daidong is only responsible for guiding and supervising the winery to produce Shuling wine, but Liu Wei has the final decision on the specific operation and sales.

"Well, I hope this matter can be decided as soon as possible. There is still half a year before the launch of new wine. We can just use this time to lay wall advertisements throughout the city." Zhu Daidong knew that Liu Wei was not going to study in the factory, but to ask for instructions from the countryside.

Yuan Ping did not object to Zhu Daidong's wall advertising. After the Shuling wine incident, Zhu Daidong's business ability has won his trust. He is the housekeeper in the countryside. What he worries most every month is financial expenditure. If the winery can improve its profitability, this is what he hopes to see.

In order to do wall advertising for the winery, the township government transferred five cadres, and the supply and marketing department of the winery also sent five people to form five teams. Starting from Shuling Township, when the five teams were familiar with wall advertising, they began to radiate to the surroundings. In three counties and two cities in Shachang City, each of these five teams is responsible for one county or one city. The five teams have to stay outside for half a year. At the same time, they also have a task to find interested dealers in other places.

A month later, the effect of the advertisement began to appear. The phone call of the Supply and Marketing Department of Shuling Winery kept ringing every day, asking about Shuling Liquor, so that Liu Wei's mouth was not closed during this period.

The distillery has achieved results for the first time, and the tofu factory in Houjiatang is also full of good news. Now, in addition to dried incense and brine, the tofu factory has begun to produce fresh tofu, and the output has also increased from 1,000 catties of soybeans per day to 2,000 catties. One catty of soybeans can make three catties to three and a half catties of fresh tofu, one and a half catties to two catties of dried bean curd, and one catty to one and a half catty of brine.

And all the tofu produced every day will be shipped to the farmers' market in the city before dawn and can be sold out on the same day. Whether it is the raw material of 1,000 catties of soybeans or 2,000 catties of soybeans. When the tofu factory consumes 1,000 catties of soybeans a day, the gross profit of tofu produced every day is about 300 yuan. After deducting the necessary expenses, the net profit can reach 220 yuan. Later, after consuming 2,000 catties of soybeans a day, the gross profit also doubled. However, the expenditure has not doubled accordingly. After the daily gross profit becomes 600 yuan, the net profit can reach 480 yuan after deducting the basic expenses.

Four hundred and eight days a day, four thousand eight ten days, how much is a month? How much is a year? When the first month's financial statements came out, everyone smiled. The tofu factory has invested a total of more than 60,000 yuan. According to such a rate of return on profit, it can be recovered in more than five months.

The factory leader of the tofu factory is basically a village cadre in Houjiatang Village. Hou Lihua is the secretary of the factory branch, the village head Hou is satisfied with serving as the factory director, and the accountant Hou Feng is still the accountant of the factory. The deputy factory director in charge of production is Hou Gan, the women's director Liu Dan becomes the office director, and the militia company commander becomes the head of the supply and marketing section. The products of the tofu factory are now directly provided to dealers, and in the six farmers' markets in the city, each of the farmers' markets has two to three dealers. Therefore, the task of the supply and marketing section chief is very easy. The daily task is to follow the car, but like a security captain.

"Dad, the tofu factory is launched. Will the factory maintain its current state or expand re-production next? Shall we invite Director Zhu to discuss it?" Hou Dang has always been responsible for the production in the factory. The distribution channels of the tofu factory have been contacted for a long time. Therefore, production is the top priority. As long as the production is done well, the tofu factory will not have to worry about profits. But now, 2,000 catties of soybeans a day have accepted the maximum production capacity of the tofu factory. If he wants to expand re-production, he can only reinvest. When it comes to investment, the first thing he thinks of is Zhu Daidong.

"Of course, let me tell you that as long as there is a major resolution in the factory in the future, it must be discussed with Xiao Zhu first. This is the most basic principle, and we must adhere to it." Hou Lihua said that when paying the finished salary, electricity, coal and raw material costs, this month's profits surprised him. Although he knew that the tofu factory would definitely make money, he didn't expect that a month's profit would conflict with the 10,000 yuan mark. To be honest, he never thought in his life that the village could earn 10,000 yuan a month. Above.