Chapter 1060 Marketing

One day in late April, Zhu Daidong received a phone call from Peng Wei of Chuchang Company. After eight months of intensive construction, Chuchang Happy World has been basically completed. If it is convenient for him, I would like to ask him to inspect it at the right time.

At the same time, Zhu Daidong was invited to cut the ribbon for Chuchang Happy World on April 30.

"Didn't you say it would be September? Zhu Daidong asked unexpectedly. Since the end of the fund-raising of Chuchang Happy World, Zhu Daidong has paid much less attention to this project. It's not that he has no energy, but that he doesn't have time. According to the original plan of Chuchang Company, Chuchang Happy World should be open until September, and it will officially open on the National Day.

"There's no way, the plan... can't keep up with the changes. And we have estimated that every day in advance, we can earn at least 500,000 more. As long as the quality is guaranteed, why not complete it in advance? Wei Wei said that Chu Chang's project of Happy World poured a lot of effort into him.

For this project, he even handed over Chuchangtong Software Development Company and Chuchang Network Technology Company to his assistant to take care of.

"Safety, comfort and joy are the three rigid indicators proposed by yourself. Don't cut corners in order to be in a hurry, which will only harm others and yourself." Zhu Daidong told him that he knew that Peng Wei was eating and living on the construction site for Chuchang's happy world. In order to catch up with the progress, Chuchang Happy World worked 24 hours a day.

"Mayor Zhu, please rest assured that these three indicators can definitely be guaranteed." Peng Wei said firmly that he took care of the Chuchang Happy World project as his wife and son, and was critical of the quality of the project. He has to check every steel bar and every screw in person. Now all the amusement facilities have been installed and debugged, and only some supporting projects have not been completed.

"Well, I'll take some time to have a look today." Zhu Daidong said that he actually did not need to go to the site to inspect it in person. From Peng Wei, he could confirm that the engineering quality of Chuchang's Happy World should be qualified.

The main facilities of Chuchang Happy World have been basically completed. The whole Chuchang Happy World consists of Sunshine [Guang] Field, Chuchang Happy Avenue, Fisherman's Wharf, Space World, Mysterious River Valley, Vesuvius, Lost Empire, Elf Valley, Western Legend, Dinosaur Peninsula, Conch Bay, Duludubi Farm, Children Water World, Fire Meteor and other 15 thematic project areas: research and development and production of movies, water curtain movies, ball curtain movies, interactive movies and other latest strange special movies, screening "Dinosaur Crisis" and other modern and ancient wonders movies: there are also "Iron Eagle Action", "Fast and Furious", "Flying Over the Limit", "Star Dozens of dynamic games such as "Dinosaur Crisis".

In addition, there are magic castles, golden mountains, light of life, monkey king,

More than a dozen project areas with Chinese characteristics or a combination of Chinese and Western, such as the Light of Ancient Civilization, Qin Mausoleum Adventure, Future [Police] Cha, Pansi Cave, Cartoon Castle, Happy World, etc., including theme projects, amusement projects, leisure and landscape projects.

Among them, there are super-large indoor adventure projects, Qin Mausoleum adventures, tracking three-dimensional magic performance projects, Magic Castle, the first dynamic shooting game project in China, Dubi Adventure: its [Zhong], the world's top high-tech water disaster experience project ~ Jinshan, miraculously reproduces the grand scene of the The original stage play "Monkey King" magically creates a novel and strange entertainment vision: the modern large-scale theme environment theater is also real and fantasy, telling the familiar but different story of the Journey to the West: the light of life and the light of ancient civilization take you to find the mysterious code of life evolution and the development of civilization: the future [police] The movie of the same name is the background of the story, allowing you to experience the thrilling high-tech war scenes in the future world: big pendulum, wavy rolling, pirate ship, rotating cup, flying edges, speeding car...

It can be said that the whole happy world of Chuchang is wonderful, taking you to swim in the sky and experience extreme joy. Seeing all this makes people excited and just want to play every project. And the most exciting thing is that all the equipment here is designed and manufactured by Chuchang Company, and more than a dozen films screened are created and shot by the company. This is the largest theme park in the world with rich content, advanced technology and novelty.

Seeing that these original ideas in the plan and model turned into reality, Zhu Daidong was very happy. Zhu Daidong's innocence was stimulated here. Because of time, he only played a few amusement projects, but after coming down, he was still not satisfied. If Chuchang Happy World is open for business, he will still take his family to play.

"Peng Wei, there should be more such projects in China. In the future, we will not only do it at home, but also export our amusement projects to foreign countries as a whole. Zhu Daidong said happily. Nowadays, domestic theme parks are imported from abroad, and most of the imported theme parks are about some fairy tales or myths of foreign countries. Even if they arrive in China, they do not take into account the culture of China. How many magical legends and stories are there in the 5,000-year-old culture of China? If you play here, you can also enjoy the fun of education.

"We already have a plan... and we are going to invite some foreign merchants to visit. But if you want to open a huā in China, you need more support from the city. Peng Wei said that if the Chuchang Happy World Project wants to go abroad, it can be solved by Chuchang Company. However, Peng Wei always believes that the largest tourism market is one-fifth of the world's population in [China]. As long as the market of [China] is done well, Chuchang's happy world can last forever.

However, if you want other local governments to introduce it, Chuchang Happy World must be strongly supported by the city or even the province. An enterprise without the support of local governments has no way to grow rapidly in the current country.

But projects such as Chuchang Happy World must be sold domesticly before exporting, and then domestic sales. Only by following this model can we establish the brand of Chuchang Happy World faster and better.

A few years later, perhaps Chuchang Company only needs to export its own brand and standards to let Chuchang Happy World establish its own entertainment kingdom around the world.

"There is no problem with this, but there is a premise. For Chuchang's happy world to be truly successful, it is very important to make money, but more importantly, to let customers get joy here." Zhu Daidong said that the success of Chuchang's happy world is not measured by how much money to make, but by the happiness of customers and the comfort of money.

"I think Mayor Zhu should have an intuitive experience after today's personal experience."

Peng Wei said confidently that this project integrates science and technology and cultural entertainment. As long as it has the ability to consume, it will not miss such an opportunity.

"In this regard, I can only represent my personal opinion." Zhu Daidong said that if he was allowed to spend one or two hundred yuan to play all the amusement projects in Chuchang Happy World once in one day, as long as he had time, he would be willing to do so.

"This year, the country is going to have a long holiday on May Day. We just take this opportunity to vigorously promote the happy world of Chuchang. In addition to advertising on TV, we have also invited some popular stars as spokespersons." Peng Wei introduced.

"Do you still invite celebrities to endorse the amusement park?" Zhu Daidong smiled, which is definitely a very new idea. At present, in the famous tourist areas in China, no one has been advertised on TV, and even invited celebrities to endorse. As for the May Day holiday, it is a policy specially formulated by the state to boost domestic demand.

On May 1st of this year, many people in the municipal government decided to travel. The seven-day long vacation is enough for them to choose any scenic spot in China and have a good time. Chudu is originally a famous historical and cultural city, but there are not many well-known tourist attractions in the country, and there are even fewer tourists who can attract tourists all the way. If Chuchang Happy World can build its own brand at this time and do a good job in publicity, it may become one of the city business cards of Chu City in the future.

"Yes, we are also going to cooperate with the children's program team of [Zhong] CCTV to carry out some activities in Chuchang Happy World." Peng Wei said that the marketing plan of Chuchang Happy World was actually started as early as six months ago, with TV, the Internet, newspapers and magazines working together to establish the "Chuchang" amusement brand in the shortest time.

However, due to the financial relationship, these activities are still in the non-implementation period for the time being. Starting from tomorrow, the publicity activities about Chuchang's happy world will be carried out overwhelmingly.

"How to do the marketing work, you can study and decide for yourself. During the May Day holiday this year, have you ever thought about leaving the people of government agencies in Chudu and in your Chuchang Happy World?

Zhu Daidong asked.

"We have investigated this problem, and we really thought that during the trial operation, we would cooperate with government agencies to give a discount. However, according to our survey results, those who want to travel will still take advantage of the May Day holiday. After all, Chuchang Happy World is at their doorstep. They can play whenever they want.

But those tourist attractions in other places can't be visited at any time. Peng Wei said that government agencies are indeed a huge consumer group, but as long as there are no documents, they must abide by the laws of the market.

Starting from the next day, all newspapers, TV media and Chuchang.com of Chuchang Company in Gunan Province are focusing on one thing. The world's largest single theme park, Chuchang Happy World, will be officially opened to the public during May Day. In the newspaper and Chuchang website, there are several photos introducing Chuchang's happy world. Gunan TV Station and Chudu TV Station put an advertisement of nearly 30 seconds.

After seven o'clock in the evening, after the focus interview of [Zhong] CCTV ended, a ten-second advertisement of Chuchang Happy World was also broadcast. With the combination of technology and culture, the unity of tradition and magic, Chuchang Happy World, the world's largest single theme park, welcomes everyone to visit.

Once this advertisement is broadcast, it will no longer affect the population of 70 million people in Gunan Province, but more than 1 billion people in the country!