Chapter 1366 Everything for Quality
"Daidong, I'm curious. Dahua Food Company has been fined more than 30 million yuan. This time they can re-produce quickly. How can the capital problem be solved?" Fu Yingquan asked, if the funds were solved by the city, and even the finance was used, wouldn't it be a change of soup or medicine?
"You can immediately ask the new leader of Dahua Food Company in person for this question." Zhu Daidong said with a smile.
"I heard that the Muchuan Municipal Government is also promoting Dahua Company?" Fu Yingquan said with a smile that government departments advertise enterprises, which is not available in other places, but as far as he knows, Zhu Daidong also personally promotes Muchuan milk powder, which is rare in other places.
"Yes, this is also the only thing that Dahua Company needs the support of the municipal government. In order to let the people of Muchuan drink their own milk and drink qualified milk powder, the municipal government is duty-bound." Zhu Daidong said that although the milk powder produced in China has not had a big quality accident for a long time. This Kagawa's milk powder incident can be said to be the most severe milk powder incident in the country. Of course, this is only reported. In fact, according to Zhu Daidong, the milk powder incident like Kikawa was not without before, but it was handled by the manufacturer very "cleverly".
"What is the market share of Kikawa milk powder now?" Fu Yingquan asked, because of the government department and active publicity, the people of Muchuan were very optimistic about the Muchuan milk powder produced by Dahua Food Company, and quickly forgot the original Zishan milk powder. The credibility of government departments is best reflected at this time. And now the Muchuan Municipal Government is actively doing practical things for the people. At this time, it can be said that as long as Zhu Daidong shakes his arm, it can make Muchuan milk powder deeply rooted in the hearts of the people.
"In the Kikawa market, it should be about 60%, which is the market in the urban area. At present, Muchuan milk powder is mainly medium and low-grade milk powder, while high-grade milk powder is mainly imported milk powder. As for the rural market, it can be said that Muchuan milk powder has basically controlled the whole market. Zhu Daidong said that through the vigorous publicity of government departments at all levels, the current Muchuan milk powder is easy to be reminiscent of. This is the milk powder launched by the government. Although there is a suspicion of advertising. However, Zhu Daidong believes that as long as the quality of Muchuan milk powder is hard, the necessary advertising methods are still acceptable.
"The sales of the three companies, Erli, Gao Niu and Hongming, are getting lower and lower." Fu Yingquan said, although Erli, Gao Niu and Hongming have carried out timely "public relations", and the investigation of the relevant departments of the state finally came to an end, consumers are not stupid. When they feel that there is something wrong with Erli, Gao Niu and Hongming's milk powder. I spent my own money to test it, and the results showed that the mercury exceeded the standard.
This makes those consumers panic, and at the same time makes them overwhelmed. The top three milk powder companies in China have various problems at the same time, which makes them not know how to buy milk powder. Nowadays, people who drink milk powder are mainly children and infants. Especially the parents of infants. In order to keep their babies away from problematic milk powder, they would rather buy imported milk powder from abroad at a high price.
And some consumers, especially those around Kikawa, went to Kikawa to buy Kikawa's new Kikawa milk powder. Although Muchuan milk powder is not a famous brand in Gunan Province, because the quality of Muchuan milk powder is guaranteed by the government, consumers agree with the quality of Muchuan milk powder.
"Their milk powder was found to have excessive mercury in Kikawa, but there is no problem anywhere else, which is very confusing. Did they also set up a separate production line for Kigawa? Nowadays, consumers are not fools, especially folk gossip. In fact, the speed of transmission is very amazing. Zhu Daidong said that when he was sitting in the office now, he often heard the news that the three companies, Erli, Gao Niu and Hongming, were found to have exceeded the mercury standard in a certain place. Of course, these news is unofficial.
When the official conclusion is contrary to folk rumors. It is not surprising that the people choose to believe in folk rumors. As more and more people believe, it will naturally affect the sales of milk powder such as Erli, Gao Niu and Hongming.
When the convoy arrived at Dahua Food Company, they had already received the news and had already lined up to welcome them outside the gate. As soon as Fu Yingquan walked down, a senior executive of the company, who seemed to be a little young, greeted him. Zhu Daidong quickly introduced next to him, "Gun Governor Fu, this is Comrade Xi Huaiwen, the new general manager of Dahua Food Company."
Although Xi Huaiwen is young, he is actually in his early thirties. He is the son of Xi Guofa, the former general manager of Dahua Company, and originally worked as a sales manager in Dahua Food Company. This time, Dahua Food Company encountered the E. coli incident, and the senior management of the whole company had a big baptism. It turned out that 60% of the managers of Dahua Company were replaced in this incident.
"Hello, Governor Fu, I'm Xi Huaiwen, the general manager of Dahua Company." Xi Huaiwen held Fu Yingquan's hand in both hands and said excitedly. As a food enterprise that has just had a major accident, it has ushered in the inspection of important leaders in the province in less than half a month of re-production, which is recognition and trust for Dahua Company.
"Hello, Comrade Xi Huaiwen, I heard that Dahua Food Company has carried out a series of reforms now. You, the new general manager, have a great responsibility." Fu Yingquan said with a smile.
"Yes, there is a lot of pressure and a heavy burden, but we will turn the pressure into power to strictly ensure the quality of Muchuan milk powder in the future." Xi Huaiwen said that after he took office, the most important thing was to focus on product quality. From milk source to production and packaging, in addition to a certain degree of technical upgrading, the most important thing is to pay close attention to quality issues.
"How to ensure that there will be no quality problems with Muchuan milk powder in the future?" Fu Yingquan walked towards the office building of Dahua Company under the guidance of Xi Huaiwen, and he couldn't wait to ask on the way.
"Since the E. coli accident in Sakazaki, the company has re-signed contracts with all dairy farmers to let the milk collection station test the milk of every dairy farmer, and this kind of test is long-term, that is to say, the milk collected by each household every day must be strictly inspected, which will completely change the original The quality of the milk source ensures the quality of the product from the source. At the same time, in the production process, we have added inspection standards and strengthened the inspection procedures. It can be said that fresh milk comes from the harvest to the finished product, and it has to go through five levels before it can leave the factory. Xi Huaiwen said confidently.