Chapter 59 The Concept of Acquire Bailing
"Xiao Yu, this is the information you mentioned last time. Sister Zhou has sorted out a copy for you. Do you want to have a look?"
When Tang Yu came back from the provincial capital and came to Hengda to deliver the car, Zhou Xiaohong pulled him over and handed him a pile of information to Tang Yu. Tang Yu remembered that the Bailing mentioned by Tao Yehua aroused his interest when he met Tao Yehua last time, so he asked Yang Hanning and Zhou Xiaohong to collect the information of Bailing, but he didn't expect to collect it so soon.
Tang Yu took the thick stack of materials and roughly estimated it. At least there were more than 100 pages. He smiled bitterly and handed it to Yang Hanning, "You two are hardworking. You have made so many things. At least pick out the useful ones for me. Well, I don't need to look at it. Let's ask Sister Han Ning to tell me what you have investigated.
Yang Hanning also has an office in the company now. Tang Yu wants to listen to Yang Hanning's dictation, which is naturally in the office. In recent summer, Yang Hanning wore a long skirt, which made her more and more beautiful. Tang Yu sat on Yang Hanning's desk and looked down from above. The three-quarters of the cups on her body made her look more and more convex and bottomless.
It seemed to notice Tang Yu's eyes. Yang Hanning quickly covered his collar and took a bite of Tang Yu. Tang Yu quickly opened his mouth and asked her to start to introduce the situation of Bailing.
Yang Hanning picked up the information and sorted out the language. "You must have some understanding of Xiaoyu, the founder of Bailing. He is the first batch of mechanical and electrical top students in China. He was responsible for production in Changhong until 1989. In 1989, he separated from Changhong and returned to his hometown in Dongling City to establish Bailing TV. Machine factory. When Bailing was founded, the Fengcheng District Government invested in land and occupied 30% of the shares, which was mainly to obtain the support of the policies in the city and the district.
Tang Yu nodded, "I know these. Just tell me the reason why Bailing has continued to lose money since the second half of last year."
Yang Hanning nodded, "For this Ji Changfa, how to put it, he should be a person who is good at managing production but not good at sales. He is not good at marketing. Moreover, he is not good at this aspect, nor does he pay attention to this aspect, does not pay attention to the so-called channels and markets, and thinks that those are irrelevant. West. At the earliest, because of the policy support in the city, the output of Bailing was not high, and the market in Dongling City could digest the production capacity of the factory. Before 1992, there were only three TV factories in Liaohai Province, so Bailing also had a certain market share in Liaohai Province.
He took care of the random hair in his ears and avoided Tang Yu's hot eyes. "The reason why Bailing can have these market shares is not because their products are of good, nor because their marketing strategies are good, nor because their prices are low, but because of local protectionism, local exclusion, and the market and The policies in the province make Bailing very moist. However, since last year, several TV factories have emerged in the province, and Bailing has begun to be overstretched. From the competition in the province, it is located in a corner of Dongling City. In the second half of the year, many policies with local protectionism and xenophobia have been cancelled under pressure. Changhong and other well-known brands have entered Liaohai. Province, Bailing's only market share is also constantly squeezed.
"Since last year, there have also been many contradictions within Bailing. Ji Changfa is long in production but not good at sales and management, but the rights of the factory are grasped by him. Basically, he can't say anything to send people. Therefore, Bailing's internal management is extremely chaotic. In addition, when the Fengcheng District Government saw that the efficiency of the factory was not good, it also began to dictate, making the original chaotic management even more chaotic.
"At this time, Bailing still did not want to go to the market, but wanted to improve production. In the second half of last year, after discussing with the district government, Ji Changfa decided to introduce a color tube production line from Japan at a high cost, which is equivalent to the international second-rate standard. At a cost of 3.6 million yuan, it was finally successfully introduced at the end of the year. However, this production line has not only not changed the fate of Bailing, because they are not good at marketing, and the quality of products and brands cannot compete with Changhong, so their market share is still shrinking.
Moreover, because of the chaotic management of the factory and the lack of attention to the market, the actual profit of each color TV sold by the factory is much lower than that of its peers. We have roughly investigated that the profits of general local brand manufacturers can reach more than 23%. Manufacturers such as Changhong are roughly estimated to be about 30%, while Bailing The profit can only reach 13%, so in the case of shrinking market share and low profit margin, coupled with high management costs, Bailing can only continue to lose money.
Yang Hanning said while circled the specific data on the data to Tang Yu, but he didn't notice that the two of them squeezed a piece of information head to head, and they could feel each other's breath.
"Sister Hanning, do you think it is possible to change the situation of Bailing after we acquire Bailing?"
Yang Hanning was stunned for a moment, "Acquisition of Bailing? Xiaoyu, are you kidding? Although Bailing continues to lose money, it is much larger than Wanrujie's company. How can we acquire Bailing?
"Don't worry about this Hanning sister. Please help me with my staff. Can you change the situation of Bailing after the acquisition of Bailing?"
Yang Hanning frowned and thought, "I'm not very proficient in these things. Why don't you ask Sister Zhou? She should be more familiar with these than I do. Most of this information is collected by her.
Zhou Xiaohong was also a little surprised when she heard about the acquisition of Bailing, but she didn't ask much about these things. When Tang Yu asked, she knew herself and said it.
"How to put it, Bailing has come to the current point, because of Ji's long hair, and also because of the area. When Bailing began to lose money last year, Ji Changfa had realized the chaos in managing the market and the importance of the market. However, at that time, the district did not trust his ability very much. At that time, I don't know who in the district proposed to introduce the color pipe production line, and then it was approved in the district and forced the factory to introduce students. Production line. Therefore, Ji Changfa could only withdraw all the insufficient working capital, plus a loan guaranteed by the district, which led to the introduction of the production line. At that time, Ji Changfa and the district had different opinions, and even slapped the table and fell out, and finally had to succumb to the district.
"After the introduction, there is no working capital in the factory for market development and brand promotion. Because the factory has 30% of the shares in the district, many people in the factory are installed in the district. There is no way to start the chaos in the management, which has caused today's situation. Noodles."
"Ji Changfa also wants to get rid of the factory, but what he hopes is to postpone it for a period of time to see if he can revitalize the factory, but the district hopes to get rid of this burden and get cash as soon as possible, so the conflict between the two sides is becoming more and more serious, and the factory is now in a shutdown. In the middle, I have no intention to operate at all.
After a pause, "Carefully, if you take over Bailing, it is not helpless. Bailing can't be several problems now. First, it is not good at the market and does not have a stable channel resources, which is similar to our Hengda. The second is the chaos in the management, which has both the reason for Ji's long hair and the district government. The third reason is the contradiction and entanglement in the district. It is mainly these three points. Other small contradictions are relatively easy to solve. If these three points can be solved, there will naturally be great future after taking over. Another important reason why no one is willing to take over the factory now, so that the district government can't get rid of the burden is that Bailing still has a serious debt crisis, and because of poor management, there are also a large number of triangular debts, some of which have become dead debts. The receivers think they are unable to recover these debts, and also The inability to pay Bailing's debts and bank loans is the reason why no one is willing to take over.
"Of course, although Bailing is in crisis, this brand is still quite popular in our Dongling City, but with such a low profit margin, the market share of Dongling City cannot maintain the factory."
After listening to Zhou Xiaohong's description, Tang Yu had another layer of understanding of Bailing. He frowned and meditated for a while, "These three problems of Bailing are not easy to solve, and it is also easy to solve. If you are not good at the market, you can be a signboard marketing planner and a market master. Bailing now has no funds to do marketing and brands, which requires the company to have a certain amount of funds. Management chaos can naturally introduce advanced management mechanisms. Bailing provides many deep-rooted masters in Chengnan District to let the management itself. It's very chaotic. You can completely cut off these people, which can be used as a condition for taking over the shares in the district. As for the conflict between them and the district, it doesn't matter to the receiver.
"Tang Yu, you don't really want us to take over Bailing. Let's not talk about anything else. We are far behind in terms of funds."
Tang Yu smiled and said, "Why don't you take over such a good opportunity? The problem of triangular debt in the factory may be a problem for others. For Sister Wanru, this problem does not exist at all. Bailing's money area does not trust Ji Changfa and urges him for money, but this does not mean that the district government does not trust us. If we take over, Tao Yehua must be willing to come forward to let the bank slow down for a while. In terms of time, even if Tao Yehua does not appear, the bank must have such a consciousness.
After a pause, "Bailing has a relatively advanced color tube production line and a good production team that is good at production. We only need to do a good job in market and management problems. As long as we can do a good job in management, reduce the cost of management and sales links, and improve profit margins, the factory can survive, and If we can do a good job in the market, we can strengthen the competitiveness of the factory, which seems to be what we can do after we take over. The contradiction between the factory and the district government does not exist for us. You must understand this sister Zhou.
Zhou Xiaohong nodded. She knew Song Wanru's identity. Tao Yehua's current situation. It's too late to take care of Song Wanru. How can she make his own grave to make trouble? I have to admit that she has put aside the contradiction with Fengcheng District, the triangular debt, and the bank's life-like reminder. If it is according to Tang Yu's method, it is really possible for Bailing to revive. Of course, if you want to get rid of these contradictions, you can probably only do it if they come forward.
"But what about the funds? No matter how good you say, our company can't do it without funds. Our company is not as large as Bailing. Even if they have been losing money in the downturn, regardless of those triangular debts and bank loans, we promise to take over all these things, at least we still need to pay six to the district government and Ji Changfa. More than a million cash. Six million in cash, our company's total size is only six or seven million, and the cash that can be taken out is not more than two million, which is only 1.7 million yuan. How to complete the acquisition of such cash? Tao Yehua may come forward to let the bank slow down, but it's not good for him to sell 30% of the shares in the district. It's not worth it for the time being. It doesn't make sense in the district!"
Tang Yu smiled and said, "As long as Sister Zhou approves this plan and thinks that the acquisition of Bailing is very good, that's enough. There is no need to worry about the financial matters at all. Naturally, there is a way to solve these problems. Sister Wanru will come to Dongling City in the next few days. You two put down the things at hand and come up with a detailed thing. I'll talk to Sister Wanru later and study it carefully. Your plan should be as detailed as possible, and even the wind can even be released there now. If the Fengcheng District Party Committee and the District Government know that we are interested, do you think Tao Yehua will come to you?
Since Tang Yu said that there is no need to worry about the problem of funds, Zhou Xiaohong naturally does not worry about it. If Song Wanru's identity is put there, if you really need some funds, you can find a way casually. You don't have to worry at all, but I admire Tang Yu's business thinking.
Although she is good at managing production, she is also proficient in business affairs. In fact, she has also considered these things that Tang Yu said before. She has considered the possibility of taking over Bailing, but she purely considers it from the business side and ignores the political resources behind Song Wanru, so I don't think the acquisition is a good idea and is not in line with business principles.
However, if you put in the political resources behind Song Wanru and consider these, you can get rid of the contradictions with Fengcheng District, get rid of triangular debts, dead debts, and bank reminders. When all these things are put aside, the acquisition can naturally make great achievements.
It's not easy to combine politics and business at this age. She glanced at Tang Yu secretly, and Zhou Xiaohong also left. Until now, she didn't know who the young man Song Wanru directly ordered was, let alone how old he was at the age of fifteen or sixteen, and so old-fashioned about business matters.