Chapter 354 Distribution Rights Auction

"Can you be more specific?" Fang Jianming asked, "In China, there seems to be no such operation mode so far. It sounds very novel."

"This is naturally the first case in China, or is it original by a buddy." Tang Yu said something very stinky.

"Don't hang my appetite. Just say it." Fang Jianming scratched his ears and cheeks, and was really scratched by Tang Yu.

Tang Yu smiled and said, "We can look at it this way. For the first time, it is difficult for pure product marketing to become a news event of media attention. So far, there has been no distribution auction in China, which is the first case in China. I also learned from some mature business models abroad. Come here." At this time, Tang Yu's natural shameless credit goes to himself. As for the mature business model abroad, it is naturally even more nonsense.

As the first distribution auction in China, this is a huge news in itself. It is a huge hype point for both the media and dealers. As such a hype point, the auction of exclusive distribution rights can often bring a strong news effect and play a certain role in the entry of products into the market. The supporting role can also be a potential distributor in other unsigned regions, which plays an incentive role. This incentive role is often very conducive to the signing of subsequent distribution agency agreements. Speaking of this, Tang Yu looked at Fang Jianming, "Now the advertisement of Baozhiyuan has been spread overwhelmingly. If we cooperate with this marketing model of distribution rights auction at this time, we can maximize the effect of advertising. Life nuclear energy has not yet appeared in the market, and it is still strange to consumers. This kind of widely publicizing method has the best market effect.

Fang Jianming pondered for a moment and nodded to agree with Tang Yu's statement. He was also very ** about business affairs. Tang Yu made a little mention, and he could understand the meaning of it. Therefore, he just thought for a moment and motioned Tang Yu with his eyes to continue to continue. Now he is interested and is more and more curious about this so-called distribution auction. Perhaps it is really a good choice for Treasure Source.

Tang Yu smiled and nodded, "Of course, the benefits of the marketing model of distribution auction are not just this." Speaking of this, Tang Yu paused, took a bite of the dish and said,

"As an act of public trading, auction announcements before auctions and advertisements for soliciting dealers are integrated. Therefore, it is often possible to find partners with the strongest capital and marketing strength in the competition of many potential dealers in a short period of time, and these dealers are strong. Moreover, the adoption of auction can reduce the cost of 'life nuclear energy' marketing and avoid bad phenomena such as 'dark box' operations in the process of soliciting agents in bidding or other ways. It can promote a strong alliance between companies and business partners.

Hearing Tang Yu's story, Fang Jianming nodded with great understanding. Although the "source of treasure" is a family business, and most of the company's management is from the Fang family, this kind of "dark box" operation is also inevitable. The phenomenon of kickbacks not only does not decrease in family enterprises, but there is an increasing trend. The larger the enterprise, the more places to operate in the "dark box", which is one of the biggest drawbacks of family businesses.

"And..." Tang Yu continued, "The auction must be held at a certain time and place. The urgency of time can often put pressure on potential dealers to make a choice as soon as possible. At this time, the initiative of cooperation is in the hands of our 'source of treasure'. . " Tang Yu smiled and said, "In fact, the auction has only changed the way 'Treasure Source' communicates with merchants, but the sales channels of the whole enterprise have not changed substantially. And plugging some loopholes in the internal management of the enterprise can make the 'source of treasure' healthier and more transparent.

With Tang Yu listing the benefits of the auction of distribution rights one by one, the smile on Fang Jianming's face became brighter and brighter. In the end, his mouth almost grinned. "Haha, my brother, I really believe what my old man said now. Your head is full of golden beans, and one comes out every three or five books. It can be very surprising. The old man said that you are a business genius. There is really nothing wrong with it.

The more he said, the more excited Fang Jianming became. He raised his hand and drank half a glass of white wine in front of him. Although it was only a small cup of three taels, the mouth of the cup was slightly larger, and the smaller it became at the bottom of the cup. Therefore, although this half of wine was not one or two, there was always one or two. Drink one or two of white wine in one bite, even Fang Jianming, which is often at the wine table. The expression on the face of the hoodlumsman's face inevitably changed. He put down the wine glass and quickly picked up several mouthfuls of vegetables, which then pressed down the rolling wine in his stomach.

"Ha ha, in fact, the marketing plan of this distribution auction not only requires enterprises to have a good enterprise brand in the industry with very good business conditions and reputation in the industry, but also have a product with good quality, broad market prospects and huge profits. More importantly, the enterprise should have the ability to win the planning and publicity ability, be able to make a very perfect marketing auction plan, have the appeal and **power of the first level of investment advertising, a meticulous preparation, rich content, persuasive product promotion meeting for dealers, and be able to be thoroughly and resolutely implemented.

Tang Yu saw that Fang Jianming was so happy and was so interested in this brand-new marketing strategy. Fortunately, he directly told him the auction of distribution rights. These were summarized after analysis of countless cases when Tang Yu was in school in his previous life.

"In a word, for a product distribution auction and market success, 50% depends on products, 30% on marketing planning, and 20% on sales execution."

At this time, Fang Jianming did not have the appearance of a high-willed business genius handed down from the outside world. At this time, Fang Jianming sat in front of Tang Yu, like a student listening to the teachings, serious and attentive, and Tang Yu in front of him had a feeling of want to laugh.

"Of course, there is nothing to say about our products. 'Life Nuclear Energy', an emerging drink, has been paved with media hype and advertising in the early stage. After just entering the market, it will certainly arouse a lot of people's interest. In addition, before listing, 'Baozhiyuan' has made a series of preparations, whether it is advertising or distribution rights auction. The publicity role will definitely detonate the market, and 'Life Nuclear Energy' is still the largest intellectual property transaction between individuals and enterprises in China's history. Under the large-scale media tracking and publicity, countless dealers have a great interest in this product, which has been planned for the future distribution and auction. A solid foundation."

"With the product, coupled with vigorous publicity, perfect planning, and resolute implementation, the marketing plan of this distribution auction can be perfectly completed."

After listening to Tang Yu's explanation, Fang Jianming nodded, "Well, I will immediately ask the marketing department to give me a feasible distribution auction plan. 'Life Nuclear Energy' has now been put into production and can enter the market immediately, so this plan should be summarized and implemented as soon as possible." Of course, after going back, professionals still need to make an evaluation. Although Tang Yu said it was very tempting, he also needed to consider the actual situation. Fang Jianming did not make a conclusion after a moment of hard work.

"Hmm." Tang Yu nodded. Naturally, he also knew that Fang Jianming would not be able to make a decision just by listening to his own words. He knew that he would let the professionals evaluate the case after going back. "But this matter is naturally as fast as possible. Of course, you can't be too anxious. The so-called hurry is not enough. If you show your anxiety, let Those dealers saw that you were in a hurry, and you fell down. On the contrary, it was not good. Brother Fang, you have to master this scale well. Fang Jianming's face was full of eagerness at this time, and Tang Yu couldn't help but remind him.

Fang Jianming smiled and said, "Ha ha, don't worry about this, brother. Anyway, your brother and I have been in Shanghai for so long. It's okay to control my emotions. Hey hey, your brother Fang and my time working in Shanghai can catch up with your boy's age."

The first person to use this marketing strategy in this distribution auction was Lebai's He Boquan, which was applied to this "nuclear energy of life". However, since the trajectory of history has changed due to the emergence of Tang Yu in this life, the "nuclear energy of life" that should have belonged to He Boquan was obtained by the Fang family. Then Tang Yu told the Fang family about the strategy of auctioning the distribution rights used on "life nuclear energy" in the previous life, which is also a disguised respect for history.

Tang Yu remembers that in his last life, He Boquan earned a lot of returns on this distribution auction, and the return of nearly 200 million yuan is enough to show the success of this strategy.

If the auction of the distribution rights of the Fang family is successful, it undoubtedly shows that the Fang family owes Tang Yu a big favor, let Tang Yu stay in the Fang family, or directly say that Tang Yu's weight in Mr. Fang's heart is heavier. -

To be honest, Tang Yu esteems his relationship with the Fang family very much. Compared with the Shen family, the Fang family can give Tang Yu more things in the market than the Shen family. This can be seen from the funds for VCD development given by the Fang family. Moreover, due to the existence of Mr. Fang, even in officialdom, the Fang family can be said. Words. Of course, the relationship between Tang Yu and the Shen family is more of a feeling between relatives, and the Fang family, although it cannot be said to be mutual use, but it should be said that it is a partner relationship. He will certainly not be as close to the relationship with the Fang family and the Shen family, but it does not prevent them from being closer in business. Cooperation.