Chapter 494 Crazy Top 100
On June 18, 1995, Siemens Mobile Communications' first joint venture company in the mainland was established in Dongling, Liaohai with the sound of firecrackers. On this day, Shen Ruihong, Minister of Information and Industry and Governor of the People's Republic of China, personally came to cut the ribbon, and Su Muru and others gathered in the upcoming Liaohai Dongling Information Industrial Park to lay the foundation for this. The Roland Gallke was appointed by Siemens as the regional director of the Asia-Pacific region because he was familiar with the mainland, who is responsible for communicating and coordinating the sales and R&D situation in the Asia-Pacific region.
Roland Gerke, who knows the situation in the mainland, can't help but be shocked to see so many people! At this time, he felt how influential the object of his cooperation was! Half a month after the foundation stone was laid in the newly built information industrial park, Baijia Supermarket opened grandly in Beijing, Shanghai, Liaohai Provincial Capital and Dongling! Before that, Song Wanru, Jiang Huilin and others had begun to recruit soldiers, police and martyrs in various places, and trained the salesmen dispatched by Xiangjiang. Dealers in various places have been contacted, and the purchase has also been coordinated by professionals sent by Li Jiacheng. There are almost no obstacles. Before Carrefour and other large foreign supermarket come to their senses, the top 100 has been fully rolled out in the big cities of the mainland!
Due to Tang Yu's participation in the planning, the opening of Baijia Supermarket has fully launched all the promotion methods! There are many good news about the supermarket that opened for a while! Newspapers, TV, billboards, leaflets, discount coupons, gift coupons... and other endless means have dazzled the people in the mainland who have never experienced these for a while! He frequently took out his wallet, and Tang Yu, the management of the supermarket, did not relax! With the mature chain supermarket management model, human resources management, operation management, procurement, clothing, planning, procurement, loss prevention, finance... and other departments provided by Lijiacheng are all complete, and even the food safety testing center, the newly established characteristic organization of Baijia, has also appeared in the supermarket with a big signboard!
This makes the citizens of major cities feel at ease after watching it! After all, the food safety problem some time ago made almost everyone linger with what they ate. In this era, the representatives of Xiangjianglai are high-end and professional. With the food security provided by such a company, they are naturally much more assured! Therefore, this has led to the rise of Baijia's business! Li Jiacheng, Song Wanru and others couldn't close their mouths with laughter when they saw this situation!
And the senior officials of the capital and local governments are also very satisfied with this company. They not only do large taxpayers but also do not cause trouble to the government! It has helped solve the work of military, police and martyrs, and also provided a lot of positions for laid-off workers! Officials at all levels can't help sighing: It would be great if there were more such enterprises! And Baijia's suppliers are laughing. During this period, Baijia's prosperity has also increased their sales day by day! Although Baijia's testing center gives them some headaches and fears, as long as they enter Baijia, the sales will never be low! Every morning, the crowd queuing at the door of the supermarket for shopping can explain the situation, so suppliers from all over the mainland rushed to Baijia's purchasing department to promote their products and look forward to getting a sales position.
In just one week, the sales of the top 100 supermarkets in the capital have reached nearly 50 million! Although the first supermarket appeared in the capital as early as 1984, the supermarkets in the mainland were not as professional as Xiangjiang at that time. The Baijia introduced by Tang Yu not only has perfect product purchase, but also has professional services. All employees have been trained by trainers specially transferred by Xiangjiang for nearly a month. In addition, the huge "Top 100 Food Safety Testing Center" sign hanging in front of the supermarket can almost be seen at a glance by people 100 meters away! With the marketing methods of Shang Tang Yu beyond the times, Jinghua Mall, the first supermarket in the old-fashioned capital, was almost robbed of customers!
A week later, the total turnover of all eight top 100 supermarkets in the mainland has exceeded 500 million! This not only shocked Tang Yu, but also Li Jiacheng, Song Wanru, Jiang Huilin and others were stunned by this terrible number! However, when they sat down to analyze the reasons, they thought that the turnover was reasonable. After all, the marketing methods used by Baijia are so powerful that even some of them have never appeared abroad. What's more, the people in China?! Secondly, the food safety center launched by Baijia also suddenly captured the hearts of the people. It hasn't been long since Xu Zirong happened! Who doesn't worry about a pig eating "Centro hydrochloride" on his own dining table?! Although the state sent people to recover and destroy most of the pigs that had eaten these feeds, who can guarantee that there is no leakage?!
People in the mainland are almost afraid to buy pork for their health during this period, which has led to a sharp drop in sales in most farms! Fortunately, Baijia came and made a food safety test. Therefore, this also reassures the public a lot. What reassures the public is that the food safety testing center of Baijia Supermarket is on CCTV!
As the first enterprise in the mainland to adopt food safety testing, this is undoubtedly a huge news. And this Baijia also has Fang Jianming's shares! Fang Jianming also has a fourth uncle of the General Administration of Information, so CCTV will certainly not let go of this opportunity. In addition, there was also a rumor from the senior management, and all aspects praised the company, so CCTV naturally did it. They specially organized an exclusive interview, which was to enter Baijia's food safety testing center for an on-site interview. And Li Jiacheng is also very good at doing it. Reporters in the dust-free workshop will change into dust-free clothes as soon as they come. From time to time, the technology of Baijia's food safety testing center comes from the famous government laboratory in Xiangjiang and the U.S. Food and Drug Administration, and has also hired three retired inspectors from the Food and Drug Administration.
This report, it's hard for Baijia not to be popular! That's why the turnover of eight branches is 500 million! After this period of publicity, Baijia's brand in the mainland has been initially established! Next, Tang Yu and others did not stop and directly spread the sales network of Baijia in the first-tier cities in the mainland in Taiban! Even Tang Yu did not hesitate to grab a large number of experienced sales staff from his Vico to help Baijia establish a kingdom in the mainland.
Tang Yu has no choice but to do this. The current situation of Baijia is really good, and the sales also make those foreign retail giants almost jealous! Large foreign supermarkets, including Carrefour and Wal-Mart, are constantly putting pressure on their governments to force mainland executives to allow them to enter the mainland market. At this time, these foreign supermarket bosses can see that the mainland is a big gold mine! If you have a fast hand, you have a slow hand! If you don't come in, when Baijia is expanded, they probably won't even be able to drink soup! And it was also the first time that the senior officials in the capital faced the continuous demands of foreigners chasing their buttocks to negotiate. For a moment, they were surprised and happy! It is shocking that the entry of Baijia has caused such a big shock for these foreign investors to enter the retail market in the mainland without even using their own political resources. It seems that it is not good!
In order to obtain the mainland's permission as soon as possible, governments that originally made things difficult for the mainland in all aspects had to put down their airs and lower their conditions to obtain the development of the retail industry by the mainland government. After hearing the news, the top leader sneered. After convening a secret meeting of the high-level elites in the capital, including the No. 1 chief and economists, he asked Mr. He to call Tang Yu and others and told Tang Yu that they could delay for up to three months. In the past three months, Tang Yu and others must seize the market, otherwise foreign capital will come in at that time.
Tang Yu and others listened to Mr. He's instructions and naturally knew that the country was coercing those countries to agree to the mainland's accession to the WTO with the achievements of the top 100 retail industry. Baijia's performance really moved those foreign retail industries, which led to this game. After knowing the situation, Tang Yu and others naturally wanted to accelerate the expansion of Baijia, but although Baijia is a huge retail enterprise in Xiangjiang, its personnel are just a drop in the ocean compared to the mainland. Fortunately, Tang Yu set up a VCD sales team with the help of Li Jiacheng earlier, and now these people have matured after several months of market training. Therefore, Tang Yu did not hesitate to recall them all and assign them to Baijia branches in various places for sales and various management, which reluctantly allowed Baijia to operate normally.
The worst thing about Baijia is Baijia Food Safety Testing Center. Food safety testing has always been an extremely fine work. Almost all the products of supermarkets are purchased locally, so once there is a problem with the food safety detection, it will directly smash Baijia's signboard! Therefore, in order to deal with the problem of food safety testing, Li Jiacheng had to rush to the Xiangjiang government laboratory to coerce and lure most of the personnel assigned to Baijia supermarkets in various places to be in charge of food safety testing, and the personnel previously sent to Baijia to study in the mainland were also temporarily arrested and stationed in Baijia's food safety testing center. Busy, this forced Baijia not to fall into a dilemma.
Carrefour and other foreign-funded retail giants can't help sweating when they see Baijia almost once a week across the country in the form of one store! This Baijia must have seen signs that it is stepping up its expansion! The intelligence networks of Carrefour and other companies are not vegetarian, and they have long found various strategies and marketing methods of Baijia. There are many ways to see them stunned! Coupled with all aspects of advertising bombing, the gimmicks of food safety testing centers, the employment of family members of government officials... and other means, it is estimated that if they don't go in, they will directly run the mainland market into their own iron barrels! But even if Carrefour and other giants are in a hurry, it is useless. After all, no matter how energetic they are, they can't open a dead knot. So now they can only watch Baijia constantly expanding the market and seizing the beach.