Chapter 608 Copy Amazon Miracle

Tang Tianhong has never had much ambition in his career. Now since his son is so promising, he wants to completely retire and play a role as a military engineer for his son. Although his son is called a business genius, he is still a young man after all. It is inevitable that some things can't be taken into account and cause bad consequences, just like Blackwater International should not have been involved with them in the first place. He went to be a military teacher for his son and always reminded his son. Besides, at least he was the first batch of real masters of economics in China. If he was buried in the organ, it would not be good. He still wanted to do something.

"While everyone is here, let's talk about it. What are your plans now? Withdrawing from Blackwater International, you are also a person who is unwilling to be lonely. Think about it, what are you going to do in the future?

Tang Yu smiled bitterly, "I didn't think that I would be driven away from Blackwater International before. At least it was founded by me. Naturally, I didn't arrange a position for myself. I have a large business under my hand, but each has its own division of labor, and I don't need to intervene."

"I think what you think is that if you want to play, you can play big. Those VCD stalls are no longer in your eyes, right?"

Tang Yu smiled with a shy face, "Shen Uncle Shen is right. Those stalls are still smaller for me now. I have experienced the ups and downs of Black Water International, and I am also big-minded."

"You don't have any ideas, do you? While we are all here, you can talk about it quickly. Maybe I can give you some advice.

Tang Yu hesitated for a moment and still said, "I think it's better to make Fengxing Express in a short time. Although the scale of Fengxing Express is not small at this moment, it is still a long way from my expectations. At present, it can't meet my requirements."

"Feng Xing Express? Why do you want to be in charge of this stall? Is logistics the most profitable field in the future? Tang Tianhong was slightly surprised, but then he turned around and had an idea. "Since you want to make Fengxing Express, I have an idea. Since the country wants you to give up Blackwater International, it can't say it at all. I think it can be like this. Since you want to be Fengxing Express, then give it to Fengxing Express. Unified license plates, unified vehicles, and then let the state give special policies in this regard. All transportation vehicles belonging to the company are exempted from various charges such as road fees. Then we need special preferential policies for railway transportation, sea transportation and air transportation. I think the country will not refuse it.

Shen Ruihong's eyes lit up, "This is feasible. If you are really going to make this express company bigger, the freight toll must be a large expense. If the country can give special policies, it is very good, but in this way, you will still suffer a lot of losses. In terms of Blackwater International, investment The energy gained does not count. Even if there is a profit now, there are at least billions of holes in such a big hole. The country will definitely not be able to draw money to make up for such a big hole this year. It's just tolls, which is far from billions.

Tang Yu's eyes did brighten, "My father's idea is good. There is naturally no comparison between tolls and billions of investment, but this is just a small requirement for us. Didn't Uncle Shen just tell me that it's a blessing to suffer losses? At this time, we don't talk big, afraid that the country will not take care of us in this regard in the future? As for the money that can be made by Dafeng Express, isn't it really comparable to billions of RMB?

"Oh? Isn't that unlikely? Even if Fengxing Express occupies half of the country, the profit of a year may not be as much as you think.

Tang Yu laughed and said, "The market is created, and I will not appear. We can completely copy Amazon's model in China. Now we have such a great advantage. As long as we can develop offline warehousing and transportation, it is very likely to replicate the miracle of Amazon."

The miracle of Amazon? What is this?" Not only Shen Ruihong doesn't know, but also Su Muru doesn't know. Tang Tianhong is also half-knowledged and not very clear.

Tang Yu explained the Amazon miracle to the three of them.

Speaking of Amazon, let's talk about e-commerce first. This is a relatively new business term. Broadly speaking, the word e-commerce comes from Electronicbusiness, which refers to the use of electronic tools such as the Internet to enable the company's internal, suppliers, customers and partners. Use electronic business to share information, realize the electronicization of business processes between enterprises, and cooperate with the electronic production management system within the enterprise to improve the efficiency of the enterprise's production, inventory, circulation, capital and other links. The United Nations Working Group on the Simplification of International Trade Procedures defines e-commerce as: carrying out business activities in electronic form, which includes sharing and managing and completing unstructured business information between suppliers, customers, governments and other participants through any electronic tools, such as EDI, Web technology, email, etc. Various transactions in business activities, management activities and consumption activities. E-commerce is the use of computer technology, network technology and remote communication technology to realize the whole business process of electronic, digital and networked. E-commerce is a process of business activities carried out within the scope permitted by law based on business activities, based on computer networks, and electronic means. E-commerce is the process of using digital information technology to continuously optimize the activities of enterprises. E-commerce covers a wide range of models, which can generally be divided into four models: enterprise-to-enterprise (B2B), enterprise-to-consumer (B2C), individual-to-consumer (C2C), and enterprise-to-government. Among them, there are two main modes: enterprise-to-enterprise and enterprise-to-consumer. With the increase in the number of Internet users in China, the consumption mode of using the Internet for online shopping and bank card payment has become increasingly popular, the market share is also growing rapidly, and e-commerce websites are emerging one after another. The most common security mechanisms of e-commerce are security socket layer protocol and security electronic transaction protocol. E-commerce is a constantly evolving concept. IBM proposed the concept of E-C in 1996, and in 1997, it also proposed the concept of Electronic Business. However, when China introduced these concepts, they were translated into e-commerce, and many people confused the concepts of the two. In fact, there is a difference between these two concepts and contents. E-C should be translated into electronic commerce. Some people call E-C e-commerce in a narrow sense and E-B e-commerce in a broad sense. E- refers to the electronicization of trade activities at all stages of the whole trade process. E-B is the use of the network to realize the electronicization of all business activities and business processes. E-C focuses on electronic transactions, emphasizing transactions and cooperation between enterprises and external parties, while E-B has expanded its coverage a lot. Broadly speaking, it refers to the use of various electronic tools for business or activities. In a narrow sense, it refers to the use of the Internet for business activities.

"You said so much, and we can't react at once. For computers, the three of us old guys have less contact with each other. You'd better talk less about e-commerce. Just talk about the miracle of Amazon."

"Well, then I'll make a long story short. When it comes to Amazon, I have to say Jeff Bezos, who was born on January 12, 1964 in Albuquerque, a big city in central New Mexico, United States. His father, Migel Bezos, was an immigrant from Cuba in the early 1960s and worked for Exxon. My mother works in a bank. When Bezos was three years old, he was very angry with himself sleeping in a crib. At first, his mother didn't expect him to want a real big bed. But a few days later, his mother saw him holding a screwdriver and removing the crib so that it looked more like a bed. This personality is crucial to his future success. The descendant of this Cuban refugee has shown a strong sense of work since childhood. His grandfather was a former administrator of the Atomic Energy Commission. His grandfather cultivated his love for science, so at the age of 14, he aspired to be an astronaut or physicist. His garage has engineering experiments or scientific experiments he has done, and since then it has been full of his engineering projects: hydrofoils made of vacuum cleaners and solar stoves processed by umbrellas. Bezos often spends his summer vacation on his grandfather's farm in Texas. At the age of 16, he was able to install a windmill, use an arc welding machine, and serve Niu Goxiong. He spent his middle school years at Miami Pu Kui Middle School in Miami, where he was the monitor and the representative of the graduates. In high school, Bezos showed his talent for doing business. He set up the "Dream" association, held summer activities, developed students' innovative thinking, and even encouraged his sister and brother to participate. In the later part of middle school, Bezos became interested in the sky mirror. But its price is as high as $20, which his mother thinks is too high. So he bought cheap components and installed them himself. The story was recorded in written form and officially published in the Houston area in 1977. But this book has never been listed in the Amazon online bookstore. When he graduated from high school, he won the "American Outstanding Student Scholarship" as the highest honor for American high school graduates because of his excellent performance in all aspects. Entering Princeton University, where Einstein taught in his later years, his interest turned to computers, which was a period of earth-shaking change in the computer industry. He said, 'I have fallen into the computer and am looking forward to some revolutionary breakthroughs.' In 1986, he also received a bachelor's degree in electrical engineering and computer science from Princeton University, graduated with honors, and became a member of the American University Association of Outstanding Students. In July 1995, Amazon quietly opened in the garage of the Washington community. Another myth of the Internet era with Bezos as the protagonist was born. As I know, among the world's top 100 technology millionaires this year, the top 10 are not Bill Gates, but Jeff Bezos, who came up like a rocket. A year ago, he looked like a man named Hanako, but now he has risen from 25th to 9th place in one breath. Amazon has become the first representative of e-commerce.

"Ninth place in the world? Such a high ranking?" Several people here naturally understand the gold content of Forbes, and deeply know what kind of concept it is. Domestic enterprises can't enter the world's top 500 desperately, and they are easily the ninth in the world. The so-called people are pissed off. This company, even less than three years after its establishment. Such an achievement has been achieved.

"After graduating from college, Bezos first entered FITEL, a high-tech development company in New York. In 1988, Bezos entered BankersTrust Co. on Wall Street, mainly engaged in computer system development, which later managed a $250 billion fund. In February 1990, Bezos became the youngest vice president of the company. From 1990 to 1994, Bezos worked with others to form D.E. Shaw&Co., the world's most advanced and successful heft fund trading management company, and became vice president in 1992. Before starting a business, Bezos was responsible for looking for investment opportunities in the Internet. When surfing the Internet for the first time, he accidentally entered a website, which said that the number of Internet users had soared by 2300% in a year. The news suddenly lit a bright light in his brain. Bezos listed more than 20 products, and then eliminated them one by one, and streamlined them into books and music products. Finally, he chose to sell books first. Books are particularly suitable for online display, and as a publishing country, the United States has 1.3 million kinds of books, while only 200,000 to 300,000 kinds of music products. The book publishing industry has a large market space, with annual sales of 260 billion US dollars, but it is the largest chain bookstore in the United States with more than 1,000 branches. The annual sales of the world's largest bookstore is only 12%. A few weeks later, he refused the generous treatment and embarked on the road of entrepreneurship. Bezos informed the moving company that once they were notified of the three selected places in Colorado, Oregon or Washington, they would rush west. He asked his wife to drive, and he couldn't wait to draft a business plan with a laptop and use his mobile phone to raise start-up funds. Before people settle down in Seattle, he gathers the most promising investors. He chose Seattle because it has ready-made technical talents and is very close to the Oregon warehouse of Ingram Books, a large channel distributor. The two of them rented a house, and before the furniture arrived, he had hired four assistants to set up a computer in the garage and began to write software. He used the coffee shop in the nearby bookstore as a reception room, where he met with publishers and job seekers every day, invited the most promising investors, and encouraged them. This is an important moment for the formation of classified shopping websites,' Bezos said. Most customers who enter the shopping network have no experience of online shopping in the past. As long as we can, we want to be their first buyers, and it is our goal to build a deep relationship with them. This kind and friendly young man makes it difficult for you to regard him as a very reliable e-commerce tycoon. However, since Amazon was conceived in early 1994, it has been step by step and has never had an obvious failure. Bezos gave Amazon not only his vision, but also his energy and **. Unlike many Internet startups that enter high-end office buildings as soon as they start, the company is located in a dilapidated small building, occupying three floors, which used to be a military hospital. He ran around upstairs and downstairs, and all the electrical devices were installed by him. Whenever there is a game like hockey, he is always the first to take off his T-shirt, wrap his head, go shirtless, and shout loudly. Of course, games are not often available. He has to indulge in his work and can't even take the time to move his home out of a very crowded apartment. Bezos asked Amazon to do its best, and there has always been a tense and busy atmosphere in the company. The only thing that can relax people's nerves is his sudden burst of laughter. He smiled in the office, whether it was upstairs or downstairs or in the hall, he could hear the echo of laughter. As the company's stock rose, the frequency and volume of Bezos' laughter also increased. The stock was listed on May 15, 1997. The code is AMZN, and it's $18 a share.

Tang Yu said and paused slightly, "In fact, so far, Amazon still has no profit. It is conservatively estimated that the company will not be able to make a profit until about 1999, but since its listing in May last year, Amazon's market value has reached four. More than a billion dollars, do you understand? As long as Amazon's model can be copied, it is possible to get tens of billions of dollars in the capital market. This is not RMB, but US dollars. When converted into RMB, there are hundreds of billions of dollars. In contrast, the billions of yuan of Blackwater International can naturally be ignored.

"What you said is light, and billions of dollars can be ignored. When did our family have such a prodigal son?"

Su Muru was a little puzzled, "Since there is no profit, why is there such a huge market value? Although the capital market is a digital game, it also needs physical assets to support it, right?

Speaking of this problem, this is more professional. Tang Yu explained, "Since the 1990s, Wall Street capitalists have been very optimistic about the development of the Internet. They believe that the world is about to enter an era of the Internet, and the Internet will become the mainstream of the world, and all technologies related to the Internet. And the company will achieve great development. Just think about Cisco, the current market value has reached hundreds of billions of dollars, which is blown up by this wind. They don't need your company to make a profit now, because they believe that in the future, your company will definitely make a profit, and then there will be many companies The listing of Nasdaq has pushed the stock price of online technology stocks higher and higher.

Of course, Tang Yu, who has experienced a lifetime, knows that in 2000, the bubble will burst. At that time, the NASDAQ in the United States will have trillions of dollars of wealth evaporated overnight, and some companies will depreciate, up to 80%, just like Cisco, in March 2000. At that time, its market value had reached more than 500 billion US dollars, surpassing Microsoft and becoming the company with the highest market value in the world. However, after the burst of the network technology stock bubble, Cisco's market value quickly depreciated to more than 100 billion US dollars, shrinking by more than 80%. There are countless companies similar to Cisco.

At that time, Amazon had other performances that convinced everyone. The Internet bubble in 2000 caused Amazon's stable growth style to become a unique story. In the 1990s, a considerable number of Internet companies grew rapidly. At that time, Amazon's shareholders kept complaining about Bezos' business strategy. It was too conservative and slow, and during the dotcom bubble, those fast-growing Internet companies closed down one after another, and only Amazon still made a profit. In the fourth quarter of 2002, Amazon's net profit was about $5 million. In 2004, it grew to more than 300 million US dollars.

Of course, only Tang Yu, who comes from later generations, will know that people in this era can't imagine the disaster caused by the bursting of the Internet technology stock bubble to Nasdaq, nor will they expect that Amazon can get through that disaster smoothly.

"In fact, we can completely copy the path that Amazon has taken in China. China has a broader market and greater market potential than the United States. If our Fengxing Express does well, it will definitely have more offline advantages than Amazon, and even surpasses FedEx. Yes, these are the foundations for our success. As long as we can go public by 2000, we will succeed.

"Why must it be before 2000?" Su Muru was not ashamed to ask.

"Hey hey, this kind of technology stock bubble is thought to be advocated, just like the Hainan real estate market bubble in 1993. This kind of bubble advocated on the beach will burst sooner or later, and my estimate is that this situation should last for two years, so we must be within two years. Successful operation, operate the company to be listed on Nasdaq. Hey hey, then we will be able to cash out a large amount of money in the stock market. After cashing out, we can retreat completely. As for the website we made before, we can choose to continue to compete with Amazon, or we can choose to give up completely, leaving only an empty shell. Anyway, If it works well, it is possible to make tens of billions of dollars in profits.

"Isn't this a little risky?"

"There is no risk to make money, not to mention that it is tens of billions of dollars and a profit of more than 100 billions of yuan. Isn't it worth taking a risk?"

In fact, Tang Yu also has a data in his mind that China's e-commerce market is growing rapidly, reaching 8 million US dollars in 1999, 40 million US dollars in 2000, and billions of US dollars in 2003, with a total of 15 types of goods traded online. Ten thousand kinds. As for international financial speculators, they have a more optimistic estimate. After all, the domestic population base is too large. Even if only one-tenth or even one-hundredth of the people surf the Internet, it is a huge market, which is enough to support the operation of a website.

Although in another time and space, there was no successful listed or even successful e-commerce website in China before 2000, Tang Yu is confident that he will succeed. His business group has developed to now and has accumulated a large number of talents. If he wants to be an e-commerce flat Taiwan, with the technical strength of his team, can ensure that the website is launched in a very short time, and then invest a huge amount of advertising costs. In addition, the offline support provided by Fengxing Express can provide, it is not a problem to sell it at a good price on Nasdaq.

Of course, Tang Yu has such confidence mainly because of his father's reminder. Tang Tianhong said before that he can take the opportunity to find the country for conditions, which are conducive to the development of Fengxing Express, avoid travel tolls, and give special preferential treatment in railway transportation, air transportation and maritime transportation, which is great for the development of Fengxing Express. The big benefit is, but Tang Yu's eyes are not on this. If an e-commerce website is established, according to his idea, it is naturally to merge Fengxing Express into the website to provide logistics and warehousing support for the website offline.

After all, domestic development is relatively slow, but the market potential is recognized by the world. As long as the website can make investors feel the potential of future appreciation, it is possible to be successfully listed on Nasdaq. Fengxing Express is Tang Yu's magic weapon to defeat the enemy. This asset is really too high-quality. Not to mention that the current Fengxing Express has signs of hegemony in China, a single website with such a huge offline support is enough to convince many investors, as strong as Amazon. I'm afraid they don't have the ability to let Lian. Bang Express provides them with such accurate service.

Therefore, Tang Yu's confidence is very sufficient. His purpose is to make a lot of money on the Nasdaq stock market before the Internet technology stock bubble burst in 2000.

As for the amount of this amount, it depends on the situation. However, according to Tang Yu's crazy estimate of the Nasdaq stock market, it is estimated that it will not be a problem to cash out 120 billion US dollars at that time. The population of more than 1 billion in China is the market potential, and Fengxing Express seems to be able to turn this potential into the market. Strength, what other questions do you have?

Shen Ruihong, Tang Tianhong and Su Muru all felt that this move was a little risky, but Tang Yu also said in the end that it doesn't matter if it failed. The loss is just a website. Fengxing Kuaiyun will not be lost and cannot be listed successfully. It's just a waste of two years. He is still young and wasteful. Can afford it.

As for Tang Yu's heart, he has enough self-confidence.

Of course, he also wants to pull one or two powerful Chinese businessmen from Southeast Asia to do this, such as Guo Nianhe, who has a lot of connections in the investment bank on Wall Street. If he wants to be listed in the United States, the support of these investment banks is indispensable. Although he has to share some benefits, he can't make money for himself alone. It's all right. As long as you can make money, it's okay. Tang Yu is already very satisfied!