134 The first phase of advertising

When Luo Qunhang heard her words inspiration, a smile of appreciation appeared in his eyes and whispered, "You say it."

Tina paused for a moment and whispered, "The Food and Drug Administration announced the inspection results in the newspaper. What a big thing that attracts the attention of the people. This is a rare opportunity for enterprises to be famous."

There was a trace of mischievousness in her words. Luo Qunhang knew that she was a joke, so he didn't think she was embarrassed and listened with a smile.

Tina continued: "In fact, for a long time, Chinese people have been too tidly about the shortcomings of enterprises, especially enterprises are always worried about superior departments, media, and ordinary people saying that they are not good, and always want to cover up when something happens. I don't know. The more you want to cover it, the more you can't cover it. On the contrary, it makes people more suspicious and the adverse consequences are even greater. Why can't you be honest and let the people know the truth of the matter? If there is, change it, and if not, encourage it.

Luo Qunhang raised his eyebrows. Tina seemed to be able to imagine his expression and continued: "While the government announces the inspection results and attracts the attention of the majority of people, we can take the opportunity to do the first soft advertisement and publish the whole special news of Suxintang in the newspaper of the same period, and we can explore the history of Suxintang. Suxintang has been ups and down for a hundred years, and the story is wonderful and attractive, which is the first issue of the advertisement. Suxintang's rectification plan for the problems examined by the government is the second phase of the advertisement.

Luo Qunhang nodded and said softly, "This idea is good. It turns passive into active and disadvantage into an advantage."

When Tina heard that he agreed so much, she began to examine the idea and whispered, "I think so, but I still have to consider it. After all, it is not so easy to publish a full-page advertorial in the newspaper. The newspaper may not be able to agree with our idea. If you buy it all at a cost, it's a big budget. Moreover, it is also unknown whether the Chinese people sincerely support or verbally agree to correct their mistakes.

Luo Qunhang hesitated for a moment, his eyes were thoughtful, and whispered, "I don't think it's a big problem. The problem detected by Su Xintang is not a matter of principle, not so serious. I will discuss it with Xiaoxing Xiaoshu again. If it can be approved, the page of the newspaper will be handed over to me. Study the advertising plan and creativity of the management consulting company to see if it can be used in newspaper advertising.

Tina nodded and met Luo Qunhang at work. She always felt that she was lucky. Her ideas and ideas can be valued and adopted by Luo Qunhang, which is also the luck of Boying Company. After all, in her daily work, it is not easy to meet a boss who values innovation and respects employees like her.

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Early Wednesday morning, the bright sunlight shone into the office, reflecting the whole room. Tina looked nervously at the newspaper on her desk.

The third page of the West China Metropolis Daily published the results of the B Municipal Food and Drug Administration's inspection of pharmaceutical enterprises in the city, listing nearly 20 pharmaceutical enterprises that have been diagnosed with problems, and Suxintang bears the brunt.

Tina carefully read the whole examination results. I don't know whether the pharmaceutical companies in City B really have no big problems, or the person in charge of the inspection let them go. There are no well-known pharmaceutical companies in the pharmaceutical companies that have been found to have problems, and there are no serious problems.

So although Suxintang has no problem of principle, it has the most small problems and is listed in the first place. I'm afraid that after consumers finish reading this report, the only enterprise they can remember is Suxintang.

Tina paused, and a trace of sadness flashed in her eyes. She gently turned the newspaper back. Then she was slightly stunned, and her bright eyes were full of pride.

It is a full-page special news about Suxintang, about Suxintang's century of legendary history, old photos with a long history, about Suxintang's vision for the future, and the establishment of world-class pharmaceutical factories, so that traditional Chinese medicine has traveled all over the world and is famous all over the world. News about the recent stage, Suxintang has obtained investment, recreated the glory, and transformed the production line.

Tina was smiling while looking at the news. Two colleagues who were temporarily in charge of the subway project came to have a morning meeting. After coming in, she sat opposite her desk. At a glance, she saw the Huaxi Metropolis Daily spread out on her desk and asked with a smile, "Well, Mr. Xin, you are also reading this newspaper. Mr. Luo is really awesome. In this way, he can take advantage of this inspection of the Food and Drug Administration. The investigation expanded the publicity, saved the danger and expanded the reputation of Suxintang.

Because the employees of Boying Company are the same boss as Suxintang, they are also very concerned about the news of Suxintang. When they read the newspaper this morning, they were worried about the future development of Suxintang when they saw the third page, but they were overjoyed when they saw the fifth page.

Tina saw the reaction of the employees and knew that she had not gone wrong with this idea, which was indeed helpful to Su Xintang. She was full of pride and excitement, but she never mentioned the context of the matter, let alone provided this idea.

She just smiled and said, "Since Mr. Luo wants to build a good Su Xintang, invest energy and huge investment, he will definitely be able to do it well."

Several people smiled happily and exchanged views on the subway. Everything went well, so they left Tina's office and went to work separately.

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Tina looked at herself left in the office, gently dialed Luo Qunhang's mobile phone, and said with a smile, "Congratulations, Mr. Luo, the newspaper works well."

Luo Qunhang's voice did not hide his excitement and pleasure, and whispered, "It's still your idea."

Tina thought about it and continued to ask, "Isn't the newspaper page cheap?"

Luo Qunhang's voice was even more joyful, and he said, "There is very little sponsorship fee, which is lower than the friendship price."

Tina bit her lips in surprise, didn't know, and asked softly, "This page is rare. How can it be like what you said?"

With a touch of pride in Luo Qunhang's eyes, he whispered, "Am I the boss? I won't tell you the mystery first. Keep it mysterious. The boss still needs something powerful."

Tina smiled gently. Luo Qunhang actually began to think about this problem since Tina finished talking about the idea. He suddenly remembered that the editor-in-chief of Huaxi Metropolis Daily received benefits and published an article on the crisis of Suxintang, which put Suxintang in danger. He held the editor-in-chief's bribery evidence in his hand, so he contacted the editor-in-chief of Huaxi Metropolis Daily as a threat to get the rare and precious page.

is indeed a very low cost, and it is really difficult for the editor-in-chief. But after all, he is a member of the newspaper. In order to keep his position, how to operate is his own business.

In a word, Suxintang's news occupies two pages at the same time, one is extremely bad and the other is excellent. The best is a positive impact. This battle is not lost because of the sloose.

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