263 inspiration
263 inspiration
Xin Kang was ready for the unreasonable woman in front of him to call the security guard to drive him out. Who knew that she leaned back against her seat and said such a thing. He paused for a moment and whispered, "Of course you give me a chance. If I can't pass the interview, even if I want to apologize for what I just said, I'm willing to do it. It's just that you set the rules. Even if I behave well, you say I can't pass, and there's nothing I can do.
Xiaoxing's eyes were colder, and then he looked at Xin Kang and said, "I am the most fair and just person. If you can meet the employment standards of Boying Company, I will never deliberately make things difficult for you. But."
Xiaoxing paused for a moment and said, "But what if you can't get through?"
Xin Kang raised his eyebrows and knew that she would set a trap to jump for herself, but he said directly, "You can't do whatever you want."
Xiaoxing nodded and moved down to her feet with a smile. She was wearing a pair of knee-length leather boots. She whispered, "If it doesn't work, my leather boots are just dirty. Come and wipe them clean."
Tina was a little stunned. She didn't expect that Xiaoxing would make such a request and ask Xinkang to polish her shoes. She looked at Xinkang's reaction with a little worry.
Xin Kang smiled and said cheerfully, "That's it, but if I pass, please help me wash my coat." As he spoke, he dusted his coat with his hand, suggesting that his coat was not clean.
Xiaoxing frowned unhappily. If he passed the interview, he would be his boss, and he actually let himself wash his coat, but she was unwilling to admit that Xinkang could win, so she smiled and nodded.
She turned her head and said to Xin Tian, "In that case, that's it. Mr. Xin, please examine his business level first."
Tina sweated coldly and usually called her Tiantian, but now she is called Mr. Xin. It can be seen that this is a critical moment when Xin Kang must be cut off the horse. Her eyes crossed the equally excellent man and woman in front of her, and there was a sigh in her heart, and the palms and backs of her hands were full of flesh.
Then he looked at the eyes of the two people saying goodbye to each other, and their hearts moved again. However, whenever a man and a woman meet for the first time, the enemy's road is narrow and irreplaceable. Although the first meeting, it seems that they have already married eight lifetimes of hatred, and the so-called manners and courtesy have disappeared. It looks extremely abnormal, according to the development law of romance novels. Such men and women can generally achieve positive results, which is the so-called happy enemies.
She took a look at the two of them, and they looked impatiently waiting for her to speak. Xiaoxing raised his eyebrows and urged, "Mr. Xin, you can start."
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Tina calmed down for a moment and remembered that Xin Kang said in the car last time that he wanted to explain 4P and 4C to three people. She should be familiar with this. Whether he can pass the interview or not, he should at least give him a little chance. She whispered, "According to Mr. Luo, we are now putting aside your education and industry experience for the time being. But if you want to engage in sales, you have to understand some basic marketing theories and codes of conduct anyway. Now I will test you. Do you understand the 4P theory often mentioned in marketing?
With a smile in Xin Kang's eyes, he knew that Tiantian's first question was intended to release water. He replied softly: "Of course, I know that marketing 4P is proposed by Western marketing experts. 4P refers to the product price channel (place). Promotion, 4P theory is to control and reasonably use the above four elements in the integrated marketing strategy to pursue the most ideal marketing effect.
After he finished speaking, he saw a touch of disdain in Xiaoxing's eyes and continued: "After 4P, Professor Lautpen, an American marketing expert, was guided by consumer demand and reset the marketing combination theory 4C, that is, Customer, Cost and Conven. Ience) and Communication. Some people say that 4C theory will replace 4P. In fact, 4C is just an improvement and extension on the basis of 4P. With a little attention, it can be seen that emphasizing consumer demand is actually the basis for the research and development of products, while emphasizing cost is related to product pricing strategies, emphasizing convenience is to establish smoother sales channels that can be infinitely accessible to consumers, and emphasizing communication requires more powerful and effective promotion strategies to attract consumption. . Basically, the two are the same, and it is still the relationship between axioms and theorems.
Tina nodded with a smile. Although 4P4C is widely circulated, it is not something that a salesperson can answer at any time. Even if it is answered, it is not accurate enough.
She regained a little confidence in Xinkang. Seeing Xiaoxing's calm surprise, she smiled secretly and continued to ask, "What do you think of sales? What do you think is the most important thing in sales?"
Xin Kang thought for a moment. Although it was his own sister sitting opposite, she was ready and did not relax for a moment. He whispered, "Intuitively, sales is to sell the product to the target customer to get the payment according to the pricing strategy. In this sense, the second half is crucial. If you don't get the equivalent money on time or don't get the money you deserve, it can't be counted as a sale.
Tina smiled. Xin Kang realized that there was another question that had not been answered and continued: "But I think this is sales in a narrow sense, and sales in a broad sense should be everywhere, just like exchanges anytime and anywhere in life. The difference is that the exchange is too direct and lacks strategic guidance, and the exchange in life is also considered from the perspective of sales. If you cleverly integrate marketing theory, you can achieve better success. For example, the job seeker applies for a job, the young man pursues his boss, the hairy son-in-law visits his father-in-law for the first time, and a person in the company wants to compete for a higher-level position, etc.
Xin Tian nodded and echoed with a smile, "For example, these occasions require people to dress neatly and dress appropriately according to the occasion, which is like the outer packaging of selling products."
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Xinkang nodded and smiled peacefully at Xintian. At this time, he temporarily ignored Xiaoxing. He stayed in the detention center for nearly a year and read a lot of books. The more he read, the more frightened he became. In the past, he refused to learn anything. The ignorant were fearless and did not take these things seriously. When I really read the book, I found that my practice was still shallow. It was really endless, so I learned a lot, but I became humble.
At this moment, I think about Xintian, my sister, and I also want to show my learning results in front of her, so I talk about it.
He continued: "As for what you think is the most important in the sales process, I think it's confidence."
Tina was a little stunned. She once had a discussion with Luo Qunhang about this point. In her opinion, the most important thing for a salesperson is diligence. Only by diligent research and thinking can she make good performance.
She looked at Xinkang, and Xinkang continued: "You must have confidence in the sales process. Maybe some products are easy to sell, and some products are not easy to sell. If you don't have confidence, you will give up if you encounter products that are not easy to sell."
Tina whispered, "Then the most important thing is to formulate a reasonable sales strategy and diligently implement it."
Xin Kang raised his eyebrows and whispered, "If you don't have confidence, you don't have the confidence to do things. If you don't run away, you will be reduced. And you are talking about selling the product to a specific customer, and what I'm talking about is confidence that there is nothing that can't be sold. If the customer refuses, he will develop the next customer, and the next customer refuses to develop the next one. Successful salesman, even if you give him cocaine, you can sell it to the pharmaceutical factory. If you give him manure, you can also sell it to the fertilizer factory.
Tina listened to what he said, which was vulgar and straightforward, cleared his throat, and Xiaoxing's eyes were about to stand up. She couldn't wait for him not to come to Boying for an interview and go out to help public toilet products find customers.
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Tina smiled and continued to ask, "We are an agency. In addition to selling in several stores, we rely more on salesmen to visit direct customers and sell products to them. If you visit for the first time, how can you attract their attention and let them give you time to listen to your product introduction?
Xin Kang thought for a moment. If he said that today's interview was also a salesperson, his pre-sales preparation was not enough at all, because he only planned to look around to find out, especially Boying Company. He did not intend to apply for the job at all, but it was just a coincidence.
He thought about it carefully and asked, "Our company's products are mainly sold to specialty stores in the professional market. Is there any direct sales from units with large contact volume?"
Tina nodded, and before Xiaoxing heard his eight characters, he knew how to ask our company to get close, and there was a smile hidden in his eyes.
Xin Kang thought and said softly, "Before the first visit, you must make sufficient preparations in advance according to the company's requirements, including reciting familiarity with sales words, product information, sales policy prices, and other information, and then planning the regional route of the visit. If you have the conditions, please contact the appointment time in advance, and there are no conditions to make an appointment. A direct door-to-door visit.
"I think whether it's going to a specialty store or direct sales, the first impression is very important. As for how to break the ice, attract other people's attention, and open the topic, you have to be flexible. If you encounter other customers shopping in the store, you can first use the customer's identity to help the boss promote sales. If you encounter a clerk who is moving goods and the clerk is sorting out the shelves, you can help and explain your intention while helping hands. In any case, it is not important to introduce the product in a hurry, but to find a common topic with the contact. For example, the news in his hand is the ball game, stock, and lottery winning announcement, which are all topics that can be closer.
Tina nodded slightly. Although Xin Kang has not done sales, he is very comprehensive and thoughtful, and there is not much difference between the steps and small details.
Xinkang saw Tiantian's eyes with a smile on his face and continued to say, "If it is a large unit, I will try to get along well with my sister at the front desk first. After all, they are the first level. With their help, I will have the opportunity to contact the person in charge of purchasing in the company. Moreover, I will try to keep in touch with other colleagues in my work. Everyone can communicate with each other. Non-confidential information can be exchanged in time and resources can be shared.
Tina looks at Xiaoxing. Although the theoretical level is not equal to practical operation, Xinkang, as a grassroots salesperson of a small and medium-sized company, is definitely more than enough.
Xiaoxing turned a blind eye to Tina's eyes. He bowed his head and slowly took a sip of water. Tina knew it and knew that Xiaoxing would not confuse Xin Kang, and she was unwilling. She thought about it and said, "Suppose you have contacted the key person for the first visit. What are you going to do next?"
Xinkang's eyes flashed in confusion, then understood it, and continued to say, "Leave him information, of course, he may not leave it. If a business needs to be concluded, he must be contacted many times. I can also leave a foreshadowing for the next visit every time I visit, so that I can maintain a lasting communication."
He saw Tina's smiling expression and continued jokingly, "For example, a moderately priced signature pen was made up by this pen, and then called to make an appointment to go back to pick it up, and there was another chance to meet."
Tina didn't say anything. Xiaoxing sneered and said, "They can put it at the front desk. If you come, just take it away directly."
Xin Kang touched his nose and whispered, "There is also this possibility, so I'm just giving an example. The actual situation is ever-changing, and of course I have to adapt to it."
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Tina nodded and asked a lot of sales questions, a lot of practical knowledge, such as how to control the inventory of distributors, how to promote distributors to place orders, how to inform them of price increases, etc. Although Xin Kang has not been engaged in specific work, he has learned a lot of practical marketing books, which is logical in his mind. It is very strong, and the overall answer is not satisfactory, and occasionally there will be one or two shining points.
Judging from the effect of answering questions in the interview alone, Xin Kang is indeed better than the job seekers they interviewed in the morning. Tina was joking at him at the beginning, and then she also gave some praise to Xin Kang. A pair of proud eyes stared at him with a moving smile.
It turned out that unconsciously, she had regarded him as a relative. Although he may not be regarded as a brother, he was a family.
She looked at Xiaoxing and not only did not release water for Xinkang, but also made more difficult for others.
At this time, Xiaoxing should have nothing to say.
Xiaoxing was quiet for a moment. Because she didn't consider her academic experience, she couldn't ask many questions, and Xintian had asked the sales practice knowledge very comprehensively. She was stunned and whispered, "If the company needs to collect money on behalf of others, can you guarantee that it will be foolproof?"
Xin Kang said with a smile: "If the company's sales need to assume this responsibility, especially cash instead of checks, of course, the company should think of some measures in advance to ensure safety, such as detailed verification of employee entry information, whether a guarantor, etc. Of course, from my personal point of view, even if I need to collect money, I will never misappropriate the company.
Xiaoxing frowned and suddenly remembered that Xin Tian had discussed with her and Luo Qunhang that TRUELOVE caused pressure on bright happiness. The two competitors lived next to each other. TRUELOVE's reputation, regardless of scale and background, invested far exceeded brilliant happiness. How to deal with bright happiness? Although the three discussed this matter as a joke for a while, they did not find a very suitable solution.
Her eyes turned, and a smile appeared on her elf-like face that could melt the ice and snow. She told this case to Xinkang, then looked at him with a smile and asked, "This is also a sales problem. It's a scenario simulation question. How do you think it's better to deal with bright happiness?"
When Tina heard Xiaoxing finish speaking, she nodded her forehead with her fingers. Xiao's behavior was difficult to defeat Xin Xiaokang. It can be said that she really spared no effort. In fact, Xin Kang also knew about this matter, but there was no particularly effective discussion at that time.
Xin Kang was stunned for a moment and was speechless for a moment, and Xiaoxing looked at him proudly with a smile in his eyes.
A piece of news he read in the morning flashed through his mind. He had an idea and came up with a wonderful idea.
He said with a smile first, "Mr. Luo, you are really joking. You are not a case. It is clearly the current market competition event in the city. I heard that Brilliant Happiness has been studied for several days, and there has been no strong response yet.
Xiaoxing didn't expect to be exposed by him in front of him. His eyes were slightly stunned, and he immediately stared back unwillingly, waiting to answer.
Xinkang raised a charming arc at the corners of his mouth, his eyes were bright, and he said with a smile, "It's very simple. I saw a news published in the newspaper in the morning that there are thousands of mu of acacia forests in Linyun County, a suburb of H City, and there are many fruit forests next to the science and technology ecological planting area, but because of the lack of effective publicity and marketing methods, The benefits are not good. This is a very valuable information. Brilliant happiness can completely contact Lin Yun County to give a name to the acacia forest.
He blinked his eyes and saw that Xin Tian and Xiao Xing were listening to him carefully. He sorted out his thoughts a little and said clearly: "The acacia tree itself can symbolize love. The bright happiness is named acacia forest, which means that the lottery is good, but it may not cost a lot of money. Then they can make a publicity plan. As long as the couple who have taken wedding photos in the bright happiness, they can have a love tree in the acacia forest, and can engrave the names of the two people on the trunk, and of course the trees are still taken care of by staff. Then Brilliant Happiness can provide vehicles to the acacia forest to hold activities from time to time, next to the ecological park, which will definitely bring them business. If the operation of this project is successful, it will not only win three times, but also become a feature of bright happiness that has long been different from competitors.
Tina's eyes lit up. This scheme is indeed operable. Unexpectedly, so many people have been thinking about a problem that has no answer for so long, and Xinkang has an idea to solve it. And now people like to go to the suburbs on holidays and go to the natural oxygen bar in the mountains to absorb oxygen. Even if the bright happiness is not organized, those who have a love tree will think about taking care of it occasionally, which can naturally drive the local economy. The local economy has gradually developed, and the acacia forest has become famous, which in turn will promote the bright happiness.
If it hadn't been for the interview now, she would have wanted to call Pan Lang immediately and tell him the good news.