279 Never participate in the price war

279 will never participate in the price war

Tina sat in the audience of the signing ceremony and looked at the planning and operation director of Luo Qunhang, Xiaoshu, Fu Sinian, Xiaoxing and Yangwei Group sitting on the stage in turn. Looking at the excellent temperament and appearance of them, she heard the media reporters next to her whisper in her, and gently praised the young man of Yangwei Group. The appearance and temperament of the person in power, and a smile appeared in his eyes.

Fu Sinian finally joined Yangwei Group, which is different from his previous situation as a consultant for Shanquan Pharmaceutical. Fu Sinian joined Yangwei, not only as a medical consultant, but also put eight traditional secret recipes into production, and invested in Suxintang at the price of eight secret recipes, becoming the individual shareholder with the highest shareholding ratio of Suxintang.

This is a grand signing ceremony. Yangwei Group has hired professional public relations companies and contacted many domestic mainstream media and authoritative magazine reporters in the pharmaceutical industry, hoping to make a big publicity on this matter. Luo Qunhang asked her to join the activity organization as a personal assistant, mainly to supervise with a pair of eyes to avoid mistakes in the process of the activity.

Everything went well. At the end of the speech of the planning and operation director, it was time for the media reporters to ask questions. With the permission of the director of planning and operations, a reporter asked, "Doctor Fu, since you have terminated the contract with Shanquan Medicine and joined Suxintang, it shows that you think Suxintang has more development potential than Shanquan Medicine, or more There is hope to become a savior for the revitalization of the traditional Chinese medicine industry, right? I think you are not just a person for money.

Tina raised her eyebrows without a trace. The reporter's question seemed to be a mystery, and she didn't know what she was going to say next. Fu Sinian sat up straight, and a little star flashed in his amber eyes. He whispered, "These two are excellent enterprises. I can't compare these two enterprises. I joined Suxintang mainly because I have a good personal relationship with Mr. Luo and several other people. They are like-minded and want to develop the cause of traditional Chinese medicine together. Of course, Suxintang has a long history and is famous. The humanistic atmosphere of the whole Suxintang is also the reason why I joined Suxintang.

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Tina listened to his answer, especially Luo Qunhang, who was usually speechless, as a shield and said that he had a good personal relationship, and a naughty smile surged up at the corners of her mouth.

The female reporter was stunned and continued to ask, "Mr. Feng, who heard about Shanquan Medicine, has a good personal relationship with you. Why don't you continue to stay in Shanquan Medicine? Moreover, in this earthquake in F province, Shanquan Pharmaceutical donated drugs and medical devices worth 100 million yuan, which can be regarded as an example in the industry. If you don't choose such an enterprise, we are very curious.

Fu Sinian was a little stunned. The earthquake in F Province happened last night. Because he wanted to prepare for today's signing ceremony, he just heard someone else's words in the morning. He planned to ask the specific situation carefully after the signing ceremony, but he didn't expect that Shanquan Medicine had such a big move. Such a big move happened at the moment when Su Xintang promoted Fu Sinian's joining. Of course, in addition to fulfilling the corporate social responsibility at a critical moment and gaining the favor of the people, there is also a lot of intention to target Su Xintang.

After all, Fu Sinian has been cooperating with Quan Medicine for a long time. If he wants to get a secret recipe, he is an unsuccessful traditional Chinese medicine expert. He is inevitably unwilling to be the first to get by Su Xintang. And the donation of Shanquan Pharmaceutical, even if ten Fu Sinian joined Suxintang, the news value is not as good as this.

Fu Sinian was stunned for a moment, and his handsome and charming face immediately became serious, and then said sincerely, "As soon as this happened, Mr. Feng's reaction was so fast and timely. His righteous act made us respect."

Luo Qunhang was caught off guard by the reporter. He was originally wary of making trouble when the Shanquan Pharmaceutical Association signed the contract with Fu Sinian, but he did not expect such a situation.

He was a little silent and continued to say sincerely: "The pharmaceutical industry is originally a conscientious industry that cures diseases and saves people. This earthquake has just happened, and we are ready to contribute. Mr. Feng has always been a heart to save the people, donating drugs, and we are in awe. However, there should be medicine and medical treatment. Now there should be no shortage of drugs in the disaster area. Our Suxintang will send a medical team to the disaster area to assist the government in helping refugees. I hope that they can save lives and help the wounded on behalf of our Suxintang on the front line of the disaster area.

As soon as he finished speaking, the reporters present applauded.

Luo Qunhang nodded with a smile and whispered, "Dr. Fu's medical skills are superb, and he has the heart of a doctor's parents. It is our honor for him to join Suxintang. He took out eight secret recipes of traditional Chinese medicine, which can treat several diseases that are now helpless in Western medicine. Once we put into operation, it can benefit the majority of patients.

After all, the reporters at the whole signing ceremony were invited by the public relations company. Seeing that Luo Qunhang pulled the topic back, they also cooperated to ask some secret recipes and questions related to the development of Suxintang. The people on the stage answered witty words, funny and humorous, and soon the reporter's questions turned into laughter.

Tina sat under the stage and sweated deeply for a small episode just now. If Fu Sinian hadn't answered the reporter's first question very well, she would have fallen into the reporter's trap. If it hadn't been for Luo Qunhang's statement that he had sent a medical team to the disaster area to support, it would be inappropriate no matter how much Suxintang donated. If there were too many words, Suxintang's current financial resources and good medicine would not be the same. If it is too little, it is not appropriate to have the donation value of good medicine.

She was thinking quietly, and her mobile phone vibrated. She looked at the sender of the text message. He was the regional manager in East China, and there was only one sentence in the text message. Shanquan Pharmaceutical reduced the price of our company's main products by 15%, and seized our dealer's capital warehouse.

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Tina's heart suddenly shook, and then she read the text message carefully again to confirm that she had not misread the meaning of the text message, and quickly quit quietly. Although the people on the stage were sitting on the stage, they could also see her movement. After receiving the text message, her face changed slightly and she quietly walked out.

Luo Qunhang looked in his eyes, and there was a trace of worry in his deep eyes. I don't know why Xin Tian could do this.

Fu Sinian watched Xin Tian leave quietly, and there was a touch of attention in his amber eyes, but it was not convenient to say anything.

Tina walked out of the meeting, dialed the phone back, and asked softly, "Manager Yang, is your message accurate?"

Manager Yang said firmly: "It must be accurate. When I visited the customer this morning, I saw the new product price list of Shanquan Pharmaceutical and told them that the price of some products was reduced by 15%, but the curative effect of the adjusted drugs is similar to that of our main products. It seems that they want to fight a price war to crush us. Although they did not ask the dealer to delegated this policy to the terminal, the dealer's warehouse and funds were occupied by them. No one came into our goods, and no one pushed our goods. Moreover, this morning, Shanquan Pharmaceutical announced that it would donate 100 million yuan of medicine to the disaster area, which won the favor of the people. I'm afraid that even if his medicine is more expensive, someone will rush to buy it.

Tina's mind was also spinning rapidly and whispered for a long time, "I know the problem is very serious. They really spent a lot of time. They grabbed the channel with one hand and the terminal with the other. If we are not careful to deal with it, it will be really troublesome. The market that has just picked up a little will be destroyed. Well, we will have a meeting to discuss it immediately. If you have any good suggestions, please feel free to contact me. Before the afternoon, we will have a response anyway.

After Tina finished speaking, she hung up the phone, but her mind couldn't calm down for a long time.

She looked at the time, and the signing ceremony originally scheduled to end at 11 o'clock was almost over. She was afraid that she didn't have time to give Luo Qunhang and others to think about other things, so she had to have a meeting to discuss it now. She kept a smile and sat back to her seat quietly. When Luo Qunhang and others saw her coming back, they cast an inquiring look at her. She tried her best to show a smile as if nothing had happened, so that they could attend the signing ceremony at ease.

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In the conference room of Boying Company, a group of people sat around the conference table with a little silence and solemn faces.

Xiaoxing turned on the computer and said, "Anyway, I absolutely don't agree with us to participate in the price war. Shanquan Pharmaceutical has a different structure from our products, and the price-adjusted products only account for half of its product line. What's more, in addition to operating Chinese patent medicines, the derivatives of traditional Chinese medicine are also profitable projects, such as traditional Chinese medicine health care products, medical devices, traditional Chinese medicine drinks, daily necessities, etc. If we ignore the price war, it is okay for them to sacrifice the profits of these product lines, and it is even possible to make up for the losses of these product lines with the profits of other products.

Luo Qunhang nodded and said with approval, "I agree with you. Generally speaking, manufacturers and merchants participating in the price war are the cost-dominated party. When we fight a price war with them, we will definitely lose. Suxintang has just started and does not have that strength. But if you don't come up with a strong countermeasure in this matter, I'm afraid that Su Xintang will also have a disaster.

Xiaoshu and Luo Qunhang looked at each other. They were a little unfamiliar with sales and channels and were still thinking about it carefully.

Fu Sinian's amber eyes calmed down slightly and whispered, "The two things that Shanquan Medicine has done today are big, but I don't know if they are ready."

Everyone looked at Fu Sinian, and he explained softly: "Donating 100 million yuan of drugs and lowering the price of products by 15% will definitely cause sudden supply shortages of Shanquan Pharmaceutical. Especially for the donation, there was an earthquake last night, which must have been made by Shanquan Medicine in a hurry.

Everyone nodded and listened to Fu Sinian's words.

Tina's eyes lit up and whispered, "It must take a lot of traditional Chinese medicine to produce these drugs. They will receive several times more orders than usual to reduce the price, and donate hundreds of millions of yuan of drugs to the disaster area. If they are not prepared internally, they may be in a hurry, as long as we add some more trouble to them.

Everyone looked at her attentively, waiting to hear her say how to add trouble to Shanquan Medicine.

Tina said with a smile, "In fact, it doesn't matter. First of all, we find the lowest-profit of these drugs, find our close dealers and place huge orders. At the same time, cut off the upstream raw materials of these drugs, so that he received money but could not deliver it. Then we pay close attention to the delivery time of the drugs donated by Shanquan Medicine to the disaster area. If they are unable to donate in place because they are out of stock, we will donate to their out-of-stock products, which is regarded as a ride to promote them.